---
title: "The Mid-Autumn Battle Has Begun, Are You Ready on the Frontline?"
description: "With only a dozen or so days left until the Mid-Autumn Festival, competition in the liquor industry is fierce. Sales promoters on the frontline are a key link in supermarkets, and their main method to boost sales is to stimulate consumer demand. Since they interact directly with consumers, they are like the final step in getting products out the door. Whoever takes the initiative in this process gains the upper hand, which helps increase transaction success rates. \"Bullets are loaded, the war has begun,\" are you ready? See how sales experts are made and get yourself in top shape."
author: "鲁照"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2016-09-03"
language: "en"
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# The Mid-Autumn Battle Has Begun, Are You Ready on the Frontline?

> With only a dozen or so days left until the Mid-Autumn Festival, competition in the liquor industry is fierce. Sales promoters on the frontline are a key link in supermarkets, and their main method to boost sales is to stimulate consumer demand. Since they interact directly with consumers, they are like the final step in getting products out the door. Whoever takes the initiative in this process gains the upper hand, which helps increase transaction success rates. "Bullets are loaded, the war has begun," are you ready? See how sales experts are made and get yourself in top shape.

With only a dozen or so days left until the Mid-Autumn Festival, competition in the liquor industry is fierce. Sales promoters on the frontline are a key link in supermarkets, and their main method to boost sales is to stimulate consumer demand. Since they interact directly with consumers, they are like the final step in getting products out the door. In this process, whoever takes the initiative gains the upper hand, which helps increase transaction success rates. "Bullets are loaded, the war has begun," are you ready? See how sales experts are made and get yourself in top shape!

In most transactions, many people believe that the party with the initiative is always the one spending money, but sales experts never think this way. They firmly hold the initiative in their own hands, guiding others rather than being led by the nose. So-called marketing experts have the ability to stimulate the desire to buy in consumers' hearts; even those without a need can be changed by the consumption atmosphere they create.

To put it bluntly, the ultimate goal of an excellent sales promoter is to get someone to part with their hard-earned money to buy your product. Joseph Sugarman (USA) is a writer and an excellent salesman, and he has even trained many outstanding salespeople. In many of his works, he emphasizes this point: an excellent salesperson needs to understand the product, understand the customer, and understand the real "points" that attract consumers.

**1. Do You Understand Your Product? "In March, listening to orioles by the river in the south, buying wine without haggling over price."**

"My product is not the most expensive, but it is the most worth buying, not measurable by money." This is the first level of sales. Ask yourself, "Do you understand the essence of your product?" Observing the frontline market, especially those new to the sales industry, you can gauge their experience by several metrics: "consumer traffic, the number of consumers retained, and the number of successful transactions." When market traffic is high but transaction success is low, it indicates a vicious trend, often because such promoters lack deep product knowledge. Without adequate preparation, even with many customers, it's hard to achieve high conversion rates.

If you can't retain half of your consumers, you should first get to know your product, cultivate faith in it, and recognize its value.

**2. Do You Understand Your Customers? "Cherish the host's heart; the wine is deep, and so is the affection."**

At this point, I also ask the promoters reading this: "Do you truly understand your customers?"

Nowadays, the sentiment of the drinking table has taken root in people's hearts. Taking advantage of the alcohol, people open the windows to each other's souls and speak their true feelings. "Deep feelings, down in one," linking wine with human sentiment. "Getting drunk for someone" is another reason for drinking; buying wine is for the "person," and as a seller, you can also win over consumers with your heart. Before that, you need to understand your target customers and then figure out their real needs.

If you can achieve this, you can completely overturn the title of "sales rookie," and at least 80% of customers will be willing to stay and linger around your products.

**3. Give Consumers a Reason to Choose You. "The drunkard's heart is not in the wine, but in the mountains and waters."**

Reaching this step is not as easy as imagined. Perhaps you have thoroughly understood your product, done your homework in market research, and firmly grasped the characteristics of consumers, but you still need to do the most important thing.

How to present the product to consumers in a special way? Create an atmosphere, give consumers a reason to choose you, and leave them with this feeling: "I'm not just buying a product; I'm also getting many extras. The value I experience is more important than the product itself." This is the "treasure among the mountains and waters."

**Frontline promoters represent the vitality of the manufacturer; this is no exaggeration. The industry rises and falls, and no one dares to deny the importance of the terminal. So, cultivating the vitality of manufacturer sales staff is also on the agenda. But how should you assess the sales skills of frontline promoters? You can check yourself against the above three points and maximize the transaction success rate as much as possible. Nowadays, there are more and more factors that can influence consumers. Apart from hard conditions like price and quality, merchants begin to consider service, environment, and other factors, striving to retain every consumer. Every excellent promoter is well-versed in customer psychology and is your competitor. Are you ready for the challenge?**

Source: Sugar, Tobacco, and Wine Weekly Shandong Edition

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