---
title: "The Long-Awaited Mid-to-Long-Term, High-Margin Product for Distributors Has Arrived!"
description: "In 2019, China's bottled water market is set for a new round of growth. Distributors must seize the opportunity to boost sales. The market has shifted toward premium products, with prices rising from 1 yuan to 2-3 yuan and above. Since 2017, high-end water has become a trend, with bottles priced at 5, 8, or 10 yuan. As consumer spending and health awareness rise, demand for healthy, high-quality drinking water grows. Natural mineral water, especially functional varieties rich in trace elements, aligns with the trend toward 'natural, nutritious, pollution-free, and green' products. The market for mineral water is expanding at nearly 20% annually, reaching 254.7 billion yuan by 2020. Many distributors are entering the mid-to-high-end mineral water segment."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2019-04-13"
language: "en"
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# The Long-Awaited Mid-to-Long-Term, High-Margin Product for Distributors Has Arrived!

> In 2019, China's bottled water market is set for a new round of growth. Distributors must seize the opportunity to boost sales. The market has shifted toward premium products, with prices rising from 1 yuan to 2-3 yuan and above. Since 2017, high-end water has become a trend, with bottles priced at 5, 8, or 10 yuan. As consumer spending and health awareness rise, demand for healthy, high-quality drinking water grows. Natural mineral water, especially functional varieties rich in trace elements, aligns with the trend toward 'natural, nutritious, pollution-free, and green' products. The market for mineral water is expanding at nearly 20% annually, reaching 254.7 billion yuan by 2020. Many distributors are entering the mid-to-high-end mineral water segment.

In 2019, China's bottled water market will usher in a new round of development. How can bottled water distributors seize the opportunity to create higher sales records? It's not hard to see that in recent years, bottled water in China has begun to develop toward the high-end route. The once-common one-yuan bottled water is now rare, with most priced at 2 yuan, 3 yuan, or more. Since 2017, China has seen a surge in the high-end water trend, with bottles priced at 5 yuan, 8 yuan, 10 yuan, and so on.

With the improvement of people's consumption levels and the continuous enhancement of health awareness, Chinese residents are paying increasing attention to "healthy" daily necessities. Among them, drinking water is one of the essential elements in people's lives, and healthy, high-quality water has become a primary pursuit for consumers. Mineral water, especially functional mineral water rich in special trace elements, meets people's demand for healthy drinking water and conforms to the consumption trend of "natural, nutritious, pollution-free, and green." As the best healthy drinking water, natural mineral water is bound to become people's first choice, and it will inevitably become the dominant product in China's drinking water market. According to statistics, China's mineral water market is growing at nearly 20% annually. By 2020, the market size will reach 254.7 billion yuan. More and more distributors want to start their careers with mid-to-high-end bottled mineral water.

Currently, the status quo for FMCG water distributors in the market is: low-end water is the "porter" of nature, and distributors are the porters of that enterprise. With increasing volumes, after deducting labor, transportation, and advance payments, distributors are already overwhelmed. In short, they work but don't make money. There is also another type of enterprise that throws products to distributors and then completely ignores them once they reach the warehouse, with no configuration for jointly building the market. Distributors are equally complaining.

**Xipin Tiancheng * Bu Selenium Water** is determined to be a long-term product and long-term brand, placing the vast majority of profits at the distributor and terminal levels, and working hand-in-hand with distributors or agents to jointly build the market.

Against the backdrop of consumption upgrading, competition in the bottled water market is focusing on high-quality water for the mass consumer. Product quality, water source, brand, landing capability, and even packaging aesthetics have become key factors determining brand success. Therefore, for bottled water distributors, only by strengthening industry management, upgrading products according to market conditions, and developing precisely can they seize business opportunities.

The explosive growth of the mid-to-high-end water market has attracted many manufacturers to enter, and the new windfall of mid-to-high-end water has already arrived. Against this industry backdrop, Shaanxi Xipin Tiancheng Biotechnology Co., Ltd. keenly seized market opportunities. Its leading brand, "Xipin Tiancheng · Bu Selenium Water," has become the focus of attention with its advantages of "natural, selenium-rich, active small molecule clusters, weak alkaline, and low sodium." Xipin Tiancheng · Bu Selenium Water is sourced from one of the world's two recognized selenium-rich areas: China's Selenium Valley—Qinba Valley, and is currently one of the rare natural mineral waters on the market that meets the selenium-rich standard (selenium content ≥0.01, <0.05 mg/L).

Selenium, known as the "spark of life," "the protective factor for the liver," "the king of anti-cancer elements," and "the king of longevity elements," is the only nutrient that can directly fight viruses. In recent years, as the nutritional value of selenium-rich products has been gradually recognized, the selenium-rich market is becoming increasingly clear. Experts predict that about 1 billion people in China need selenium supplementation. According to the average value of the Chinese Nutrition Society—80 micrograms of selenium per person per day—it currently costs 8 yuan per day for 80 micrograms of selenium. **This is a huge market of 3 trillion yuan per year.**

"With selenium in water, it's like adding wings to a tiger." Trace elements in water mostly exist in ionic form, which are more easily absorbed by the human body through cell penetration compared to drugs or food. Therefore, compared to drugs and health products, selenium-rich water is undoubtedly more effective and more favored by consumers. Coupled with the broad consumption levels and age groups of Xipin Tiancheng · Bu Selenium Water, the future market capacity is at least over 10 billion yuan and continues to expand. Moreover, the selenium-rich water market is currently in an open competitive landscape without a clear leader. Whoever seizes the position first will grasp the initiative in competition.

The brand's positioning in the market is closely related to the water source. A good water source can strongly support the brand's grade. Nowadays, water pollution is becoming increasingly serious, and good water sources are few. High-quality mineral water sources are even "hard to find," and good water sources have become scarce resources. The water source of Xipin Tiancheng · Bu Selenium Water is located south of the Qinling Mountains in the National Geopark, which represents the geographical coordinates of north and south China and is known as the "biological gene bank" and "Qinba Medicine Town." The area has a moderate selenium concentration, which is easily absorbed by plants. At the same time, it is accompanied by essential trace elements such as zinc and strontium, and has been unanimously evaluated by experts as a "high-quality, environmentally friendly, and safe" selenium-rich area.

On the Earth's surface, the selenium content is only one hundred millionth, and it is unevenly distributed. China is an internationally recognized selenium-deficient country, with selenium-deficient areas accounting for 72% of the national territory, of which 30% are severely selenium-deficient. Selenium in nature is in a "loss cycle" and cannot be replicated. China's Selenium Valley—Ankang, Shaanxi, has rich soil organic matter and moderate selenium content, which is very suitable for human absorption, making it the best selenium-rich food production area in China. "Xipin Tiancheng · Bu Selenium Water" is currently one of the rare packaged drinking waters on the market where both "selenium" and "strontium" trace elements meet national standards.

**Xipin Tiancheng VS Imported Water**
Xipin Tiancheng's biggest resource advantage lies in "selenium." In most parts of the world where selenium is deficient, there is almost no selenium-rich imported water. Moreover, imported water to China goes through canning, logistics, import and export inspection and quarantine, customs declaration, and then to the store, and finally to the consumer. This takes a long time, making it difficult for consumers to drink fresh raw water. In contrast, Xipin Tiancheng is canned directly at the water source, with a fast logistics system ensuring fresh delivery.

**Xipin Tiancheng VS Common Mineral Water**
Xipin Tiancheng is natural mineral water. Compared to common mineral water, it is selenium-rich and also contains multiple minerals and trace elements such as strontium. Selenium can fight oxidation, improve immunity, and prevent cancer, while most mineral waters on the market do not contain selenium.

**Xipin Tiancheng VS Selenium-Containing Water**
Selenium content less than 0.01 mg/L does not achieve the effect of selenium supplementation.

**Xipin Tiancheng VS Ordinary Selenium-Rich Water**
Unstable, accompanied by some heavy metals harmful to the human body, requiring treatment.

**Xipin Tiancheng:** Selenium content ≥0.01, <0.05 mg/L, stable and healthy, is a rare natural mineral water on the market that meets the selenium-rich standard.

In addition to being rich in the precious trace element "selenium," Xipin Tiancheng is also a small molecule cluster water with stronger dissolving, penetrating, and diffusing power, effectively accelerating metabolism. At the same time, its pH value is 7.2-8.5, making it naturally weak alkaline water, suitable for long-term drinking and beneficial to human health.

The development space of China's bottled water industry is large enough. Although it is a coexistence of pressure and business opportunities, as long as corresponding strategic measures are taken, entrepreneurs can achieve stable development and benefits in this industry. "Xipin Tiancheng · Bu Selenium Water" wholeheartedly provides customers with high-quality pre-sales and after-sales services. At the same time, the company has reached cooperation agreements with well-known internet platforms such as "New Distribution," "Baijiu Distributor Academy," and "Distributor Home." The company team is composed of top talents in the FMCG industry, with senior personnel from PepsiCo, Danone, Nestlé, Mars, and general managers of distributors with sales over 100 million yuan serving as company consultants for comprehensive market strategy and brand positioning. A complete marketing and promotion system has been established, working with distributors to build the market at the consumer level.

We look forward to sharing wealth with those of insight.

A billion-level market space awaits your win-win cooperation.

If you are not satisfied with being a porter for a certain brand!
If you want to find a mid-to-long-term product!
If you want to find a high-margin product!
If you want to find a company with a professional team!
If you want to find a product that can quickly monetize your resources!
If you want to find a product with a high repurchase rate!
If you want to find a product that can increase consumer stickiness!
Why not give yourself a chance to thoroughly investigate this product and this team? I believe you will not be disappointed!


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