---
title: "The Future O2O Business Ecosystem Belongs to Eternal Asia: Zhou Guohui's Business Logic and Products | On-site Report"
description: "This may be the opening ceremony of an event that will change the landscape of China's distribution industry! If you are a manufacturer struggling under the influence of e-commerce, or a retailer battered by e-commerce price wars, you might find new confidence and fresh ideas for transformation in this opening ceremony. On January 24, over 1,500 executives, partners, experts, scholars, financial institutions, investors, and media from world-class companies including L'Oréal, Abbott, and Bosch gathered at the InterContinental Shenzhen OCT Hotel to witness the launch of Eternal Asia's new business ecosystem products."
author: "罗伟"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2016-11-25"
language: "en"
canonical: "https://xinjignxiao.com/en/articles/the-future-o2o-business-ecosystem-belongs-to-eternal-asia-zhou-guohui-s-3ec59f7e/"
markdown: "https://xinjignxiao.com/en/articles/the-future-o2o-business-ecosystem-belongs-to-eternal-asia-zhou-guohui-s-3ec59f7e.md"
original_source: "https://mp.weixin.qq.com/s/1T2suqEwFBx534nXLXyzcA"
translation: "https://xinjignxiao.com/zh/articles/%E6%9C%AA%E6%9D%A5%E6%9C%89%E7%A7%8Do2o%E5%95%86%E4%B8%9A%E7%94%9F%E6%80%81%E5%8F%AB%E6%80%A1%E4%BA%9A%E9%80%9A-%E5%91%A8%E5%9B%BD%E8%BE%89%E7%9A%84%E5%95%86%E4%B8%9A%E9%80%BB%E8%BE%91%E5%92%8C%E4%BA%A7%E5%93%81%E6%98%AF%E8%BF%99%E6%A0%B7-%E7%8E%B0%E5%9C%BA%E6%8A%A5%E9%81%93-3ec59f7e.md"
attribution: "New Distribution — https://xinjignxiao.com/en/articles/the-future-o2o-business-ecosystem-belongs-to-eternal-asia-zhou-guohui-s-3ec59f7e/"
usage_policy: "https://xinjignxiao.com/ai-policy.txt"
---

# The Future O2O Business Ecosystem Belongs to Eternal Asia: Zhou Guohui's Business Logic and Products | On-site Report

> This may be the opening ceremony of an event that will change the landscape of China's distribution industry! If you are a manufacturer struggling under the influence of e-commerce, or a retailer battered by e-commerce price wars, you might find new confidence and fresh ideas for transformation in this opening ceremony. On January 24, over 1,500 executives, partners, experts, scholars, financial institutions, investors, and media from world-class companies including L'Oréal, Abbott, and Bosch gathered at the InterContinental Shenzhen OCT Hotel to witness the launch of Eternal Asia's new business ecosystem products.

> This may be the opening ceremony of an event that will change the landscape of China's distribution industry! If you are a manufacturer struggling under the influence of e-commerce, or a retailer battered by e-commerce price wars, you might find new confidence and fresh ideas for transformation in this opening ceremony.
>
> ****On January 24, at the InterContinental Shenzhen OCT Hotel, over 1,500 attendees including executives, partners, experts, scholars, financial institutions, investors, and media from world-class companies such as L'Oréal, Abbott, and Bosch gathered to witness the launch of Eternal Asia's new business ecosystem products, including Xinglian Cloud Business, Xinglian Cloud Store, Xinglian Life, Xinglian Wallet, and the O2O Terminal Marketing Platform.

Event site

## 1. Zhou Guohui's Supply Chain Business Logic

**1. O2O without core competitiveness will disappear:** Currently, many O2O platforms are gradually disappearing. Why? In one sentence: they lack a competitive supply chain. Everything Eternal Asia does is based on and carried by the supply chain. O2O without supply chain competitiveness will inevitably die.

**2. Eternal Asia's O2O platform is not an e-commerce platform:** We do not do e-commerce; we support all stores to develop. I believe that in the future, consumers will value customer service and experience more. For example, in a community, the community store is what future consumers will truly rely on, because the various services provided by the community will make the overall consumption experience more important.

For instance, a community consumer regularly buys daily necessities from a community store, including home delivery. At the same time, many services available on this platform cannot be provided by e-commerce; only community stores can do them. Therefore, attracting customers must be centered on the community store's service to consumers.

...

First, Eternal Asia's O2O platform is not an e-commerce platform. Everyone should be clear: Eternal Asia does not do e-commerce but aims to build an ecosystem for all merchants to do e-commerce. In the future, all stores can sell offline and online, with Eternal Asia providing the internet platform. For example, on the shared ecosystem platform of Eternal Asia, there will be many "small JD.com" or even "small Alibaba."

**3. Finance and marketing are more profitable than supply chain:** Why does Eternal Asia combine supply chain + marketing, supply chain + internet, and supply chain + finance? They are an inseparable whole. Finance is the head of all industries; marketing is the king of enterprises. Currently, all brands must invest 30-50% of sales to sell their products. Therefore, I believe that in the future, finance and marketing will be more profitable than supply chain.

**4. Eternal Asia's supply chain is not about helping enterprises reduce costs; that is misleading.** Eternal Asia's supply chain aims not to help enterprises reduce costs but to help them become bigger and stronger, achieving total cost leadership. We see that all our current clients are Fortune 100 companies and large Chinese enterprises.

Because only Fortune 100 companies and large Chinese enterprises do not need the lowest cost; they need to capture the market, increase market share, and make their brand products purchased by all consumers. That is their goal. Only small Chinese enterprises without supply chain thinking would focus solely on cost reduction. How can service enterprises develop if they only reduce costs? Therefore, Eternal Asia's supply chain today is on a mission to help enterprises become bigger and stronger, achieve total cost leadership, and achieve win-win and common development.

**5. Transform retail stores into O2O ecosystem stores, and small supermarkets into O2O "hypermarkets":** Last year, Zhou Guohui, Chairman and CEO of Eternal Asia, stated that in business operations, Eternal Asia uses supply chain thinking and methods to bind traditional economy with the internet, and uses big data, O2O, and other business models to create new internet economic formats, helping traditional economy achieve ecological transformation and upgrading.

Zhou Guohui believes that "supply chain services have no boundaries; their essence is to help enterprises become bigger and stronger." The ecosystem Eternal Asia creates today is to help all stores transform and upgrade. So we call it helping them build an O2O ecosystem store, turning all retail stores into O2O ecosystem stores, and small supermarkets and small stores into O2O hypermarkets.

## 2. Platforms Built in Eternal Asia's Ecosystem

Eternal Asia's business ecosystem product launch, themed "Integration + Connection" to create a strong O2O supply chain business ecosystem, launched multiple innovative products including Xinglian Cloud Business, Xinglian Cloud Store, Xinglian Life, Xinglian Wallet, and the O2O Terminal Marketing Platform.

**1. Xinglian Cloud Business:** A B2B procurement platform + marketing promotion platform integrating product display, advertising, online procurement, order management, and online payment, building a bridge between upstream brand owners and downstream retail stores.

Zhang Xiao, Vice President of Eternal Asia Group, explained the Xinglian series products: Xinglian Cloud Business allows small and medium store owners to share the high-quality offline products accumulated and screened by Eternal Asia over nearly 20 years, and to order online. At the same time, it helps merchants solve traditional business problems of logistics, warehousing, and distribution, providing one-stop product transaction and marketing services.

Zhang Xiao, Vice President of Eternal Asia Group

**2. Xinglian Cloud Store:** Rooted in Xinglian Life, small and medium stores can open a cloud store to provide rich and convenient door-to-door services and nearby discount information to users of the Xinglian Life app. Simply put, opening a Xinglian Cloud Store allows offline stores to transform into online stores, thereby gaining more orders and increasing store revenue.

**3. Xinglian Life:** A social community product, a smart life app connecting neighborhood life, corporate life, and nearby discount information, providing various life scenarios including corporate life, neighborhood life, and real-time nearby life.

According to Zhang Xiao, Xinglian Life can break down social barriers in different scenarios, allowing neighbors and corporate colleagues to have more life intersections. It not only enables offline ordering with timely home delivery but also allows users to enjoy convenient services provided by numerous Xinglian Cloud Stores near their current location.

Xinglian Cloud Business, Xinglian Cloud Store, and Xinglian Life together form Eternal Asia's B2B2C transaction and marketing platform chain. At every node of this chain, including retailers, brand owners, consumers, and third-party service companies, everyone can find their piece of the pie.

**4. Xinglian Wallet:** To better cover the entire transaction platform, Eternal Asia also released a one-stop payment solution platform—Xinglian Wallet. According to Tang Linming, Assistant to the CEO of Eternal Asia, Xinglian Wallet can achieve the following functions:

**1.** Supports cross-regional centralized settlement, enabling fund settlement and fund collection for stores nationwide, and supports T+0 centralized clearing for cross-regional branch merchants;

**2.** Each transaction can attach corresponding order information for management and reconciliation; by integrating payment, marketing management, points management, and stored value cards, it helps merchants with precision marketing;

**3.** Designed according to the industry's highest security standards, and provides an open trading platform with multiple payment methods.

**5. Terminal Marketing Platform:** The terminal marketing platform is mainly demonstrated through interactive games connecting conference terminal media devices with mobile phones.

Media includes: first, Xinglian Media, based on the internet, for precise community marketing; second, Sudong Media, based on on-site, for experience + dissemination; third, terminal media, based on indoor, for interaction + sales. Terminal media has covered 20 provinces and cities, with 5,000+ video terminals, and will increase to 30 provinces and cities and 10,000 video terminals within the next year.

Zeng Qingquan, Vice President of Eternal Asia's 380 Cluster, shared that the terminal marketing platform, with Xingmeng as the carrier and terminal media, Xinglian Media, and Sudong Media as tools, is essentially a solution that allows brand owners' products to be directly supplied to terminals and face consumers, promoting sales through marketing, bringing brands and genuine products closer to consumers, and achieving multi-party benefits for brand owners, terminal physical stores, and consumers.

**Source: First Logistics Network (ID: cn156news)**

-END-

China's best learning platform for FMCG distributors
Dedicated to providing professional, practical, and applicable tutorials for enterprises and distributors
Committed to helping Chinese FMCG distributors grow rapidly

**The most professional and practical knowledge base in the FMCG industry**

Reply with the red number below to get corresponding content
Reply with number 1 to view the complete knowledge base

| **001** Excellent article selection | **002** Distributor market operations | **003** Terminal visit management | **004** Sales supervisor skills | **005** Sales improvement techniques | **006** Channel expansion | **007** Managing distributors | **008** Distributor development | **009** Distributor internal operations management | **010** Team management | **011** Efficient distribution techniques | **012** Sales manager's eighteen skills | **013** KA operation methods and strategies | **014** First lesson for new salespeople | **015** Internet, brands | **016** Distributor B2B transformation |

[Long press QR code to follow]


---

## Copyright and AI use

This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL.

Contact: zhaobo258@gmail.com · +86 158 5481 7671