---
title: "The \"Four Persistences\" Every Salesperson Must Achieve!"
description: "The most important quality in sales is persistence; without it, one cannot achieve great success. This persistence is mainly reflected in four aspects: staying in the same industry, staying with the same company, persisting in customer follow-up and maintenance, and persisting in learning."
author: "New Distribution"
publisher: "New Distribution"
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published: "2014-06-17"
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# The "Four Persistences" Every Salesperson Must Achieve!

> The most important quality in sales is persistence; without it, one cannot achieve great success. This persistence is mainly reflected in four aspects: staying in the same industry, staying with the same company, persisting in customer follow-up and maintenance, and persisting in learning.

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The most important quality in sales is persistence; without persistence, one cannot achieve great success.

What is the most important quality in sales? Different people have different answers. Some say professionalism, some say communication skills, some say affinity, and so on. We do not deny the importance of these qualities in sales; they are necessary conditions for success but not sufficient conditions. The most important quality in sales is persistence. Without persistence, one cannot achieve great success. This persistence is mainly reflected in:

1. **Persist in staying in the same industry.**
Although the principles of sales are similar across industries, a salesperson needs at least three years to fully understand an industry. Frequently changing industries means you have some understanding of each industry but not deep enough. Without deep understanding, you cannot navigate the industry with ease, and you will not achieve good performance. Moreover, sales performance is closely related to your network, relationships, and resources.

Often, when you change industries, your previous network, relationships, and resources become unusable, and you have to start over, which is very detrimental to a salesperson's growth.

2. **Persist in staying with the same company.**
Many salespeople lack stability and frequently change companies. Many salespeople switch companies after three months without results, thinking that a change of environment will bring good performance, or that if they communicate well with clients, the clients will follow them anywhere. This is a big mistake.

First, if you have no results in three months, you might get results in the fourth month. The first three months may be a period of accumulation, but precisely at that point, the salesperson fails to persist. It's like boiling water: you heat it to 99 degrees and stop, and just one more flame would bring it to a boil, but you stop the fire. (FMCG Distributor Professional Management Consulting: kxpjxszyzxgl)

Second, clients recognize you not because of who you are. Think about it: clients meet so many salespeople every day; why would they remember you? Salespeople must remember that clients recognize you because of your company, not you personally. Most salespeople have this experience: after changing companies, communication with previously well-connected clients becomes difficult.

Third, if you persist in staying with one company, as long as you are diligent, the boss will not let you go even if you don't produce results in the short term. If you persist, you will get results, and it is easy to gain the boss's favor and get a promotion.

Fourth, when you change companies, the new boss will definitely ask about your previous performance.

If you say your performance was good, the boss will ask why you left; if your performance was poor, the boss will not dare to hire you. In any case, the boss will test you for a period, and you also have to integrate into a new team and environment, which is a huge challenge for a salesperson.

3. **Persist in customer follow-up and maintenance.**
Many salespeople, after initial contact with a customer, begin active follow-up when the customer shows interest (which may be three months, six months, or a year later). At first, the salesperson shows some enthusiasm, such as sending text messages, making phone calls, etc., but it doesn't last long. Gradually, the frequency of communication with the customer decreases, text messages stop, and phone calls stop. Soon, the customer forgets you.

In fact, sales is about persistence. Can you communicate with customers more frequently than your competitors (of course, communication must be moderate)? Can you use more communication methods to make customers have a good impression of you and remember you rather than your competitors?

Salespeople should know the concept of lifecycle, meaning that after closing a deal with a customer, our work is not over. We need to provide related services to increase customer satisfaction and loyalty. We also need to pay attention to the customer's lifecycle because customers have different needs at different stages. We should study the different needs of customers at different stages, and we should also engage in emotional communication with customers beyond business communication. This emotional communication helps us reduce friction, enhance friendship, and thus improve customer retention and referral rates.

4. **Persist in learning.**
The competitive environment is very fierce. Only by continuous learning can salespeople improve their quality, temperament, and speech level, which are very helpful for career growth. Salespeople must embed the concept of "live and learn" in their minds, continuously learning and improving themselves. Of course, there are various ways to learn.

(1) After working for a period, you can take a few months to study at a university or attend training classes. Systematic learning is very necessary. Some may say there is no time for dedicated study; then you can use the following methods.

(2) Regularly read newspapers and magazines. Reading newspapers allows you to browse a large amount of news information (you can read newspapers but don't spend too much time), and reading magazines allows you to deeply interpret a major event. Some may ask, reading newspapers is slow; I can just go online to get information. But you must know that there is too much information on the Internet, with too much interference, and most of the time is spent choosing information rather than reading it.

(3) Buy books to read. Book reading is the best learning method, with the least interference and the best effect. Of course, we must be careful when choosing books. Many salespeople read too much rather than too little. Reading should be systematic, not too miscellaneous, and you should take reading notes.

(4) Regularly summarize. Summarizing is also a learning method. Timely summarize sales experience, daily insights, and life observations. Only through summarizing can you improve and elevate.

Sales is a highly challenging profession. Only persistence can lead to success!

**10 Boldnesses of Successful Professionals**
1) Dare to make decisions;
2) Challenge your own weaknesses;
3) Brave to break through difficulties;
4) Seize opportunities timely and accurately;
5) Maximize your strengths;
6) Never let emotions hurt you;
7) Act immediately;
8) Be good at socializing;
9) Stand at a higher starting point;
10) Always maintain combat effectiveness.

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