---
title: "The Economics of Internet Celebrity"
description: "On June 30, 2019, at 8 PM, famous Chinese host Liu Yan did a live stream on Kuaishou, selling products for 3.5 hours. Unlike Huang Bo and others who promoted their works, Liu Yan only sold goods. She invited 13 Kuaishou influencers to help her sell, including names like Gao Di, Ping Rong, Bai Xiaobai, Li Minglin, and Er Ziye, which might confuse those unfamiliar with Kuaishou, but they are the true kings of the Kuaishou world."
author: "楚团长"
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published: "2019-08-13"
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---

# The Economics of Internet Celebrity

> On June 30, 2019, at 8 PM, famous Chinese host Liu Yan did a live stream on Kuaishou, selling products for 3.5 hours. Unlike Huang Bo and others who promoted their works, Liu Yan only sold goods. She invited 13 Kuaishou influencers to help her sell, including names like Gao Di, Ping Rong, Bai Xiaobai, Li Minglin, and Er Ziye, which might confuse those unfamiliar with Kuaishou, but they are the true kings of the Kuaishou world.

Click to read the original article for details.
On June 30, 2019, at 8 PM, famous mainland host Liu Yan did a live stream on Kuaishou. Unlike Huang Bo and others who promoted their works on Kuaishou, Liu Yan did only one thing during the 3.5-hour live stream: **selling products**.
In the live streaming world, most events bloom and die within private domains, and very few hot topics can penetrate circles and reach the awareness of the general public. For example, Liu Yan invited 13 Kuaishou influencers to sell with her, with names like Gao Di, Ping Rong, Bai Xiaobai, Li Minglin, and Er Ziye. Those who have never used Kuaishou might be confused, but indeed, they are the kings of the Kuaishou world.
Take Ms. Ping Rong, known as the "First Queen of Kuaishou Fridge Jumping," for example. Her husband is Jing Yuanlin, nicknamed "Er Lv," from Heilongjiang. The couple is known for their funny Northeast style and has extremely high popularity on Kuaishou. On the night of the event, Liu Yan repeatedly thanked Ping Rong for boosting popularity and praised Lv Sao (Ping Rong) for her beauty. During the product promotion, they actively cooperated and sold "24K Gold Collagen Peel-off Mask."
On that night, Liu Yan sold 18 products, such as a vacuum cleaner for 139 yuan, shampoo at 29.9 yuan for three bottles, and imported toothpaste at 39.9 yuan for three tubes, with "touching" prices... After the live stream, relevant parties disclosed sales data: 25,000 orders in 2 minutes, sales exceeding 10 million yuan in 2 hours and 55 minutes, a portable juicer sold 1.63 million yuan, and a certain shampoo sold 43,800 bottles...
A senior e-commerce researcher said: "Considering the pre-event hype, this data might seem impressive to outsiders, but in the influencer world, it is very average."
Still using "Lv Sao" Ping Rong as an example, a week before Liu Yan's live stream, Ping Rong and her husband "Er Lv" planned a grand "Ping Rong JLV Changlu Night," inviting stars like Jimmy Lin, Li Yuchun, Kelly Chen, and Hua Shao to support the event. The sales effect was astonishing, with sales exceeding 40 million yuan, mainly from the couple's own "JLV" WeChat business brand, with substantial profits.
At the event, the person holding the microphone in the middle is "Er Lv" Jing Yuanlin.
In the broader influencer world, the Er Lv couple doesn't even rank high. Taobao influencer "Viya" sold 330 million yuan worth of goods on last year's Double 11, creating 2.7 billion yuan in annual transactions. Her personal sales volume is about 50% of the highest-grossing shopping mall in Shanghai, Lujiazui IFC. In one live stream, after she introduced a snack, 60,000 units of inventory were sold out in 1 second, which is astonishing.
In terms of product promotion, entertainment stars are no match for influencers. It is rumored that a mask brand spent 500,000 yuan to cooperate with a former famous host from Hunan TV for live streaming sales, and in the end, only 3 boxes were sold.
The emergence of influencers is the result of the joint prosperity of China's internet and consumer markets. With the increase in Chinese purchasing power, there is huge consumer demand in various industries such as clothing, catering, real estate, and automobiles. Influencers' products and opinions are undoubtedly a reference that consumers heavily rely on. As the link closest to consumers, influencers contain enormous business opportunities.
From luxurious luxury goods to street-side barbecue stalls, it seems that as long as you dare to attract attention, you can become an influencer and then enjoy abundant wealth. But that's not the case; behind the influencer economy lies extremely profound business logic. Therefore, we have summarized four principles from an economic perspective. Please take notes for those readers who aspire to become famous (and rich):
**1. Infinite Replication: The Secret of Marginal Cost**
**2. Creating Labels: The Trick of Positioning Theory**
**3. Customers Come Quickly: The Model of Signal Transmission**
**4. From Virtual to Real: Productizing Intangible Assets**
Now let's get to the main content.
**Infinite Replication: The Secret of Marginal Cost**
Liu Bei's rise to prominence is a history of becoming an internet celebrity.
Liu Bei, born into a declining royal family, initially made a living selling straw sandals. He earned money only for each pair sold; to earn more, he had to weave more sandals, which required more time. At this stage, if we consider Liu Bei as a product manager, his product was straw sandals, with core elements: **low gross margin, low average order value, high marginal cost, and inability to scale.**
During the Yellow Turban Rebellion, heroes emerged, and Liu Bei's career shifted from selling shoes to competing for dominance. After the uprising, Liu Bei emphasized his noble lineage and built his label of benevolence. His product became the reputation of a "benevolent ruler," with core elements: **high maintenance cost** (e.g., retreating with civilians), but **zero marginal cost and infinite replication** (passed by word of mouth among the people).
Chen Shou's evaluation of Liu Bei was: "He was magnanimous and generous, knew people and treated scholars well, and had the style of Emperor Gaozu." In fact, most of Liu Bei's resources, especially talents, were obtained through his low marginal cost product structure.
Marginal cost refers to the increase in total cost when producing one additional unit of a product, corresponding to marginal revenue. Undoubtedly, becoming famous can effectively reduce marginal costs. In Liu Bei's case, becoming an influencer allowed him to gather countless resources under the banner of benevolence. Compared to Cao Cao's "carrot and stick" and Sun Quan's "interest bundling," Liu Bei's customer acquisition cost was low.
Zhang Ailing said: "Fame should be sought early," meaning you should quickly switch from the traditional track of "high marginal cost" to the influencer track of "low marginal cost."
Take foodie Wang Gang, for example. At age 12, Wang Gang stir-fried a green pepper and pork dish at his uncle's house, planting the seed of a chef dream, but his father strongly opposed it. In the end, he ran away from home and found a job at a restaurant in Zhuhai. Wang Gang's ancestors were chefs for generations, and they believed that cooking was just a means of livelihood, not a way to change one's fate.
Indeed, Wang Gang studied day and night, improving his culinary skills, but he only moved from small restaurants to big hotels, from cooking one dish to hundreds of dishes. The time and effort for each dish did not decrease, and the income only increased linearly. It wasn't until March 2017 that Wang Gang registered a live streaming account and uploaded a video of making "Panlong Eggplant" on his phone, inadvertently switching tracks.
Wang Gang's cooking videos quickly became popular, and his followers rapidly increased to over 4 million across the internet. As video income exceeded his cooking salary and kept growing, Wang Gang eventually quit his job in October and started his own studio, completing the transformation from a chef cooking for customers to a food influencer teaching people how to cook, achieving fame and fortune that surprised his elders.
Wang Gang's success is two steps: turning cooking experience into videos, using the internet for rapid and widespread dissemination, from cooking for dozens of people to teaching millions to cook, significantly reducing marginal costs.
Examples of achieving value leaps by "reducing the marginal cost of knowledge and skills" are everywhere. Back in the day, Yu Minhong, after switching from striving to study abroad himself to teaching English to others for better study abroad opportunities, immediately made a fortune, attracting the envy of kidnappers. Professor Xue Zhaofeng, who toiled at Peking University for years without public recognition, became famous nationwide after appearing on "Dedao" and "U Can U Bibi," becoming a national mentor.
Most people's work essentially sells their time. The difference between a chef's stir-frying and a programmer's coding is just the price per unit of time. No matter how much you work 996, it's hard to achieve exponential income growth. But by becoming an influencer and infinitely reducing the marginal cost of knowledge and skills, the same effort brings completely different returns.
Whether you are a fitness coach or a real estate agent, China's huge market means even the narrowest field can give birth to influencers. Organizing rooms, interior decoration, pet training... any skill, once marginal cost drops to zero, can achieve financial freedom.
Go to Douyin, go to Kuaishou, go to the traffic centers. Influencers are a vast world where you can achieve great things!
**Creating Labels: The Trick of Positioning Theory**
Not afraid of heaven, not afraid of earth, but afraid of Jiaqi's "Oh My God!"
Chinese women's wallets in 2019 had to face a new "devil." Li Jiaqi, with his handsome face and red lips, is a copywriting genius. He describes lipsticks, which straight men see as all red, with colorful imagery: "little S color," "fairy color," "maiden's blush color," "hostess color"... A sincere "Buy it" is enough to make fans believe that applying the lipstick can transform them into Ouyang Nana.
Li Jiaqi's 140 million Douyin likes and the title of Taobao's No.1 beauty influencer are not enough to show his powerful sales ability. In the just-concluded 618 e-commerce battle, "After watching Li Jiaqi's live stream, eating dirt" once again hit the hot search. Whether it's selling 5,000 orders of Shiseido Red Vitality in 3 minutes or selling out 40,000 Japanese cast iron pots in 1 minute, it's astonishing. The grass he plants is enough to cover the Hulunbuir grassland.
Commander Chu, weighing over 200 jin, wanted to learn how to become an influencer by watching Li Jiaqi's live stream, but after 10 minutes, he bought two bottles of essence water. He danced and told colleagues some hard-to-understand words, like "the main ingredient is white koji, refreshing and non-greasy, friendly to sensitive skin," causing everyone to laugh, filling the office with cheerful air.
As a phenomenal influencer, Li Jiaqi's commercial value is naturally high. Not long ago, it was rumored that his short video promotion quote was as high as 500,000 yuan, but advertisers still flocked to him. Data from CTR (CCTV Market Research) shows that in the first quarter of 2019, the traditional advertising market declined by 16.2%. The ethereal exposure of traditional media is hardly competitive against Li Jiaqi's solid sales volume.
Li Jiaqi filming a short video, 2018.
In an interview, Li Jiaqi revealed the fatigue of doing 389 live streams in 365 days and the anxiety of not daring to stop even when his mouth is burning, which made people feel more sympathy for the thin boy lounging in a high-end gray cashmere sweater in front of the camera. But the truth of success is never just hard work; the real business logic behind Li Jiaqi's rise from many influencers lies in **positioning theory.**
In 1971, advertising pope Ogilvy bought a full page in The New York Times to publish 38 methods he believed created the most sales-effective advertising, with positioning at the top. He said, "The effect of advertising depends more on the positioning of the product than on how the advertising is done." The following year, Advertising Age published a series of articles by marketing gurus Al Ries and Jack Trout, "The Positioning Era Cometh," announcing the birth of positioning theory.
The core of positioning theory is not about positioning the product itself, but about positioning the product in the minds of prospective customers, ensuring that the product has a favorable image in the minds of potential customers.
The beauty industry has always been highly competitive. Li Jiaqi, with his outstanding appearance, entered this track as a male, which itself has a first-mover advantage. How to quickly brand the influencer's personal IP in the minds of young female target consumers? Li Jiaqi cleverly positioned himself as the "Lipstick King."
Lipstick, due to its product diversity and relatively low unit price, is the easiest product to plant grass in the beauty field. Base makeup and eye makeup have certain technical requirements, but lipstick is easy for everyone to use. Li Jiaqi, who understands female consumer psychology, speaks directly to the heart: "Carrying an LV is not as good as wearing Armani Red Tube 400; boys always look at your lipstick shade first!" This directly hits the hearts of female consumers.
His experience as a L'Oreal makeup artist gave Li Jiaqi professionalism; his content of occasionally dissing big brands and angrily criticizing fake products established his straightforward persona, planting the positioning of "buy lipstick, find Li Jiaqi" in fans' minds. A 60-year-old aunt even left a message: "I'm glad I met you at 60, letting me discover that I can look so good in lipstick."
With the endorsement and support of major e-commerce platforms, Li Jiaqi successfully positioned his image as the Lipstick King in fans' minds. His heart-to-heart live streaming style is tailored for female fans: "When you're heartbroken, apply this one; I become Shu Qi herself," "Applying this instantly gives you a two-meter aura, suitable for attending your ex-boyfriend's wedding"... Which girl doesn't want a male bestie to discuss makeup with?
Positioning is about taking root in fans' minds. Looking at Li Jiaqi's rise, you'll find it's full of details of positioning theory. Even his seemingly casual catchphrases are important labels that are easy to remember and reinforce impressions. So when you decide to become an influencer, you must think clearly about how to position yourself in the minds of prospective customers, ensuring both a deep impression and a positive image.
It is said that the five ruthless people in modern society are:
> Fortune teller: "What do you count as?" Key maker: "Do you match? Match what?" Courier: "Are you a big piece or a small piece?" Shanghai auntie: "What kind of garbage are you?" Didi driver: "I think you haven't figured out your positioning!"
These questions strike the soul and are deafening, especially the Didi driver's question: Whether or not you become an influencer, you must understand your positioning, know what kind of thing, what kind of piece, what kind of garbage you are.
**Customers Come Quickly: The Model of Signal Transmission**
In 1971, Michael Spence, a PhD student in economics at Harvard, observed an interesting phenomenon.
At Harvard Business School, MBA students could immediately earn several times the salary of professors after graduation. However, these students' jobs before entering the program were generally ordinary. Could Harvard's education enable students to achieve exponential breakthroughs in ability in such a short time? Suspicious, Spence conducted a series of studies and wrote his doctoral thesis, "Job Market Signaling."
Spence proposed a refreshing model: an employee's work ability is not written on their forehead like combat power in comics, but employers need to pay high wages to high-ability employees and low wages to low-ability employees to achieve optimal efficiency in labor distribution. Therefore, employers need employees to actively send signals to indicate their work ability.
Typically, the easier it is for employees to obtain higher education, the stronger their work ability. Thus, education becomes a signal that high-ability employees send to employers to prove their ability justifies high wages. In this model, education itself does not improve a person's ability; it is purely to "signal" or "send a signal" to employers that they are high-ability individuals.
This is the famous signaling model. In real life, markets often have information asymmetry, such as small shareholders not understanding the true state of a company, or banks not knowing the true creditworthiness of borrowers... The signaling model well explains how both sides respond to such asymmetric information: the party with information advantage tends to release a signal with a certain cost to add credibility to their information.
Students who obtain an MBA may not have fundamentally changed their abilities, but they send a strong signal to companies: I am excellent talent.
This creative model explains many social phenomena that seemed bizarre in the past. For example, the eight-legged essay itself was useless, but it effectively maintained the official selection system for 500 years during the Ming and Qing dynasties. Its purpose was to make candidates send a signal to the court with considerable cost (learning the eight-legged essay) to show their ability and loyalty.
Spence won the Nobel Prize in Economics in 2001 for his outstanding contributions in this field. However, he never imagined that a large number of influencers in China would apply his information transmission model to their own commercial monetization.
Left: Michael Spence, 2001 Nobel Economics Laureate and Academic Committee Member of Luohan Academy; Right: Jack Ma.
Weibo CEO Wang Gaofei once reposted and commented on influencer "Li Ziqi's" Weibo about opening a Taobao store: "In fact, the truly successful influencers in recent years have not been those with mass content ideas. **They first conceive product positioning, then precisely target the audience, create content they like to gain followers, and then make products.** Once they reach a certain scale, they never invest in gaining more followers—non-target users don't buy their products, and they just watch content for free and even criticize."
The first half of Wang Gaofei's comment talks about the **positioning theory** we discussed in the previous section; the second half is about **signaling theory:** influencers need to send signals with a certain cost to fans with potential consumption desires, thereby filtering out core traffic with real commercial value.
So who is Li Ziqi? She is a famous ancient-style blogger on Weibo and Bilibili. Urbanites exhausted in first- and second-tier concrete cities are pleasantly surprised to see this girl, always in white, brewing wine, planting vegetables, and making delicious food in the deep mountains. Videos of making bread ovens and swings leave modern people with weak hands-on abilities astonished. With pastoral painting style and melodious music, Li Ziqi's videos have become the life fans yearn for.
With video views often exceeding 100 million and nearly 20 million followers, it's clear how much netizens love Li Ziqi. Even on YouTube, over 2 million subscribers follow her videos. Europeans, Japanese, and Americans leave comments expressing their longing for Chinese food and rural life. Li Ziqi has inadvertently become a banner for Chinese cultural export.
However, despite having a massive number of followers, when it comes to commercial monetization, Li Ziqi still needs to filter out customers truly willing to pay her.
Wang Gaofei commented: "Li Ziqi's situation is that the content exceeds expectations, attracting a large number of non-target users, which is not good for selling products"; "Experienced influencers wash their fans. Look at some with sales in the hundreds of millions; most have followers in the millions. It's like opening a store; if too many non-target users flood in, sales will decline."
In fact, Li Ziqi has long refrained from accepting brand advertisements, which itself sends a signal with considerable cost to fans: Li Ziqi values quality and does not covet small gains. In reality, for top real traffic like Li Ziqi, a single ad promotion fee would be worth at least a million yuan. By giving up advertising commercial value and focusing on building her personal brand, Li Ziqi's move is clearly for the long term.
In August 2018, Li Ziqi began introducing products from her videos before each video, while promoting the concept of "Qi Family" to strengthen fan identity. By continuously sending signals, when Li Ziqi officially announced on August 17 that she would launch her Tmall flagship store, it not only did not cause fan backlash but received rave reviews, with sales exceeding 10 million yuan in the first week of opening.
In short: influencers don't know which users will pay for products; they need to use signaling theory to continuously release effective signals to filter out fans willing to pay, achieving a breakthrough in commercial value.
Influencers are not necessarily better the more popular they are. Silicon Valley startup mentor Paul Graham has a famous saying: "For a new product, 100 loyal fans are much better than 10,000 users who think you're okay." In this internet age where anyone can become famous in 15 minutes, accumulating a certain amount of traffic is not difficult; the difficulty lies in transmitting signals through content to filter out deep fans who are willing to pay long-term.
Professor Spence, the Nobel laureate who proposed the signaling model and is also an academic committee member of Luohan Academy, pointed out at the Small and Micro Finance Industry Summit on June 24, in a dialogue with Ant Financial Chairman Eric Jing, that "In China, digital platforms like Ant Financial and MYbank have led to explosive development of small and micro enterprises." For small and micro enterprises, becoming influencers to achieve leveraged operations is undoubtedly a shortcut.
Left: Influencer economy scholar Xue Zhaofeng; Middle: Michael Spence; Right: Ant Financial Group Chairman Eric Jing.
More and more merchants have become top traffic holders through various social media. Alipay itself, Heihe Yaozi Sister, Lijiang Pomegranate Brother, and other merchants have gathered astonishing traffic by chance. They are also exploring and trying their own ways on the path of filtering effective traffic. In the Alipay Code Merchant Talk community, there are millions of merchants who aspire to become influencers, discussing and learning the business of traffic.
Zhao Yingnan, a debater from "U Can U Bibi," participated in a Code Merchant Talk debate on "Will influencer stores last?"
Alipay and MYbank also established a non-profit Small and Micro University, inviting entrepreneurial mentors from "influencer stores" to teach business tips hands-on. Founders of Baozhu Cheese, Zhou Benchao, and Manling Porridge Shop owner Deng Gongduan shared their experiences and lessons, resonating with countless small and micro enterprises.
In the Code Merchant Talk community, there are barbecue shop owners who became famous through the documentary "Life of a BBQ," criminal investigation graduates who opened chain stores selling succulents, and women's clothing store owners with tens of thousands of followers... Everyone discusses influencer traffic tactics and various business problems in the Code Merchant Talk community. If you also aspire to become an influencer e-commerce, you might open Alipay and search for Code Merchant Talk to learn their business tips.
Of course, it's not enough to just worship influencer predecessors and Nobel laureates. To become famous, you must worship a legendary figure: General Li Guang of the Han Dynasty. Why? Because Li Guang had difficulty being ennobled.
**From Virtual to Real: Productizing Intangible Assets**
On November 3, 2018, the League of Legends World Finals were held at Munhak Stadium in Incheon, South Korea. The Chinese team IG cleanly defeated the European team FNC 3-0, winning the first championship for the Chinese league in the S series. Nearly 60 million people watched the key match on Bilibili, and social media was flooded with IG. The pinnacle of Chinese e-sports was recorded in history along with Wang Sicong's photo of eating a hot dog.
IG team could earn 5.84 million yuan just from the championship prize, but the subsequent sales of the nearly 500 yuan championship skins were the main source of income. Another popular team, RNG, had sponsors including international brands like Mercedes-Benz and Nike. With a gradually clear business model and a good mass base, e-sports has clearly become a promising sunrise industry. However, what is not widely known is that e-sports once had a past saved by meat floss cakes.
In 2006, Li Xiaofeng won the WCG Warcraft championship for the second time. The shy "Human Emperor" draped the five-star red flag and held the advertising board symbolizing the prize money, igniting the sacred fire in the hearts of countless youths with e-sports dreams. However, with unclear business models and unsupportive public opinion, e-sports went through a long dark period.
Black internet cafes, deducted prize money, and shared dormitories... are collective memories of e-sports players from that era. Before industrial capital intervened, even top professional players could hardly support themselves. Wang Zhaohui, who won the Dota 2 world championship in 2014, recalled that his deepest memory of that time was picking up cigarette butts on the street to satisfy his cravings.
At that time, top players like Wang Zhaohui were already the top influencers, with tens of millions of players nationwide watching their game videos and analyzing their sharp operations. However, professional players back then had not yet realized how influencers could monetize, still taking green trains to various competitions with small prize money.
The turning point for the industry came in 2010. That year, Taobao's Double 11 promotion achieved single-day sales exceeding 900 million yuan, marking the maturity of Chinese e-commerce. In the same year, Youku's listing on NASDAQ represented China's video industry entering the fast lane. That year, Dota game commentator Haitao creatively introduced the "video content + Taobao traffic" business model, and a new era arrived.
Wu Sheng, a professional player who graduated from Zhejiang University's Biomedical Engineering department, quickly expanded this model. While his series of videos "09 Dota From Zero Solo" and "09 Improvement Class" became popular, his Taobao store also made a fortune. "I buy the most expensive sets of snacks from Wu Sheng 2009's store, throw them in the trash, keep the autographed photos, just to help 2009 get Taobao crowns." Such bizarre comments were the most realistic portrayal of that time.
Since then, professional players who couldn't earn money from gaming began opening Taobao stores to sell snacks. Meat floss cakes, with low unit price, high calories, and easy digestion, became the most suitable product to recommend to gaming otaku. Retired LoL player Ruo Feng claimed to sell 800,000 yuan worth of meat floss cakes daily during game live streams. E-sports, which survived the cold winter, eventually waited for Wang Sicong's "strong entry and integration of e-sports," and meat floss cakes saving e-sports became a legend.
Influencers have fame and followers, but if they cannot solidify into products that can be infinitely replicated and have consumption scenarios, then ultimately it's like flowers in water or the moon in a well. Productizing intangible assets is a business logic that influencers must clarify. If they cannot do this, with the ebb and flow of traffic, they will end up with nothing.
Productizing intangible assets has always been an important product strategy in the corporate world. Yunnan Baiyao used its image as a time-honored Chinese medicine brand in the minds of Chinese people to launch hemostatic toothpaste, becoming the national leader in high-end toothpaste. Dong-E E-Jiao used the impression of E-Jiao nourishing yin and blood in consumers' minds to launch the high-end health snack "Peach Blossom Ji," achieving impressive sales.
Internet early influencers like Sister Furong and Miss Nansheng failed to quickly transform their accumulated traffic into tangible products, which is one of the main reasons for their decline. Nowadays, influencers often excel in this area. Former CCTV host Wang Kai used the traffic accumulated on major platforms to quickly launch series of parent-child courses like "Uncle Kai's Stories" after starting his business, with annual revenue reaching 200 million yuan and an estimated valuation of over 2 billion yuan.
I hope Master Shen Wei seizes the opportunity to launch garbage sorting products soon to save Shanghai people from their predicament.
**Epilogue**
The word "influencer" (网红) consists of two characters: "网" (internet) and "红" (red/hot). First, you have the "internet," then you can become "hot." That's what makes an influencer.
Twenty years ago, newspapers and news were the centers of information dissemination; ten years ago, after the rise of the internet, portal sites became the centers of content distribution; five years ago, the mobile internet era brought the rise of self-media. The channels through which people obtain information have undergone continuous deconstruction and reconstruction, but the unchanging fact is that people's need for information must always be met. Influencers are likely to become the information centers of the next era.
In the 5G era, online and offline traffic will be more closely connected, meaning traffic nodes will become more fragmented. Influencers are like the signs that shopkeepers used to hang at their doors. Whoever has a novel and attractive sign will attract more business. This is an era where everyone should become an influencer. The four influencer economics principles summarized in this article can help everyone become influencers more scientifically:
> **1. Infinite Replication: Why Become an Influencer**
> **2. Creating Labels: How to Position Yourself**
> **3. Customers Come Quickly: Filtering Effective Traffic**
> **4. From Virtual to Real: Creating Consumable Products**
Of course, the prerequisite for becoming an influencer is sincerity and mastering a skill. If you take the path of deception and harvesting fans, it won't be long before you find yourself turning into a fabric: indeed cool (a pun on "的确良" and "的确凉").
Source: Fan Tong Dai Laoban (ID: worldofboss)


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