---
title: "The Dawn of a New Era: Are You Ready for 2022?"
description: "As China's rise and national rejuvenation reach a critical juncture, we face unprecedented opportunities and challenges, entering a new era marked by the end of high-speed growth. The upcoming 2022 is set to be a historic year, and the second New Distribution New Year's Eve Live Stream will explore the characteristics and opportunities of this new era with industry experts."
author: "新经销团队"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2021-12-30"
language: "en"
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markdown: "https://xinjignxiao.com/en/articles/the-dawn-of-a-new-era-are-you-ready-for-2022-7cf51659.md"
original_source: "https://mp.weixin.qq.com/s/KcWX4KhkltTGbVRux7zfrA"
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---

# The Dawn of a New Era: Are You Ready for 2022?

> As China's rise and national rejuvenation reach a critical juncture, we face unprecedented opportunities and challenges, entering a new era marked by the end of high-speed growth. The upcoming 2022 is set to be a historic year, and the second New Distribution New Year's Eve Live Stream will explore the characteristics and opportunities of this new era with industry experts.

"Profound changes unseen in a century" – this is our top leader's important judgment on the current global landscape. China's rise and national rejuvenation have reached a critical crossroads, presenting the most significant historical opportunity while also bringing unprecedented challenges.
In short, we are about to enter a brand-new world.
From a market perspective, China's market has also entered the most significant "transformation" phase since the reform and opening-up four decades ago. At the same time, we will usher in the "first year" of a new era.
We are well aware that the era of high-speed growth is over. After forty consecutive years of rapid expansion, a slowdown is inevitable. We have reached the Lewis turning point, the demographic dividend has ended, and the era of growth driven by "quantity" is over.
The era of scale driven by the pursuit of "quantity" has ended, which means a new era has begun.
Accustomed to the thrill of rapid scale growth, we find it difficult to adapt to medium- or low-speed growth, and may even feel panic and suffocation.
We are anxious and confused, but some clear-sighted individuals have realized that in the new era, being a "big company" or a "fast company" may no longer be the most important goal. How to become a "good company" might be a lesson we need to learn quickly.
You cannot reach a new continent with an old map. In 1980, previous knowledge and experience were completely inadequate to understand the success of the reform and opening-up over the following 40 years. Similarly, today, using the market experience of the past 40 years, we cannot judge the development trends and logic of the new era.
What we can be certain of is that the upcoming 2022 will be a historic year, as it marks the dawn of the new era.
  * How can we clearly see the "new era"?
  * How do we become a "good company"?
  * The era of scale growth is over; what will drive growth in the new era?
  * Old experience is unreliable; what will we rely on to navigate the new era?
  * What are the characteristics and opportunities of the new era?
  * Where should our brands develop, and where will growth for our distribution businesses come from?
**From 20:00 on December 31, 2021, to 0:30 on January 1, 2022, the second New Distribution New Year's Eve Live Stream, themed "New Era · First Year," will invite frontline brand operators, marketing experts, tech company founders, and outstanding distributors to connect with the New Distribution live stream. Together, as the New Year's bell tolls, we will explore and usher in the new era!**
This New Distribution New Year's Eve Live Stream will feature 8 experts from various fields, using 270 minutes to tell you what 2022 will be like.
Among the 8 experts are two marketing experts, two frontline brand executives, two founders of the fastest-growing new brands in 2021, as well as the founder of New Distribution and a well-known major distributor representing multiple frontline brands.
**Live Stream Host:** [Chen Siting] - CEO of New Distribution
**Guests:**
[Liu Chunxiong] - Dean of the Marketing Digitalization Research Institute, channel digital marketing expert, advocate of new marketing
[Jin Huanmin] - Professor at Zhengzhou University of Light Industry, renowned strategic marketing expert
[Huang Wei] - General Manager of Uni-President Enterprises (China) Life Foods Business Group
[Yin Kuo] - Founder of "Canban," a leading mouthwash brand in China
[Zhang Wei] - Director of China Brand Department, China Resources Snow Breweries (China) Co., Ltd.
[Zhao Bo] - Founder of New Distribution
[Liu Yi] - Founder of "Chi Huantian," a leading brand in the Douyin noodle category
[Gao Jingjing] - General Manager of Beijing Guoyingjian Economic and Trade Co., Ltd.
......
The agenda for this New Year's Eve **live stream** is as follows:
**Click the video account below to reserve the live stream!**
If you want to learn more professional content and discuss the development direction of the new era with industry peers, feel free to scan the QR code to join the community. There will be occasional gifts (multiple rounds of lucky draws) during the live stream!
(Scan QR code to join group)
**Are you "watching" me?**


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