---
title: "The Call to Arms Sounds~ FHC Shanghai Global Food Trade Show Arrives as Scheduled in Golden November, Multiple Highlights Previewed!"
description: "The long-awaited FHC Shanghai Global Food Trade Show will be held as scheduled from November 9 to 11 at the Shanghai New International Expo Centre (2345 Longyang Road, Pudong New Area). This year's exhibition area will reach 200,000 square meters, a 33% increase from last year, with over 2,800 exhibitors, up 25% from last year, showcasing the industry's transformation and growth."
author: "11月在上海等你的"
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published: "2021-11-02"
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# The Call to Arms Sounds~ FHC Shanghai Global Food Trade Show Arrives as Scheduled in Golden November, Multiple Highlights Previewed!

> The long-awaited FHC Shanghai Global Food Trade Show will be held as scheduled from November 9 to 11 at the Shanghai New International Expo Centre (2345 Longyang Road, Pudong New Area). This year's exhibition area will reach 200,000 square meters, a 33% increase from last year, with over 2,800 exhibitors, up 25% from last year, showcasing the industry's transformation and growth.

**Only 7 days until the 2021 FHC Shanghai Global Food Trade Show**
Click "Read Original" at the bottom to get your free ticket
**The long-awaited FHC Shanghai Global Food Trade Show will be held as scheduled from November 9 to 11 at the Shanghai New International Expo Centre (2345 Longyang Road, Pudong New Area)!**
Amidst the tide of market transformation, FHC Shanghai Global Food Trade Show has weathered the years and quietly passed through 24 editions. Standing at the threshold of its 25th edition, **this year's exhibition area will reach 200,000 square meters, a 33% increase from last year, with participating companies exceeding 2,800, a 25% increase from last year. At the same time, the industry influence of on-site competitions and forums continues to grow, with increasingly close cooperation with authoritative industry institutions.** FHC is welcoming industry buyers and food enthusiasts from all over with a brand-new attitude.
After the "painful period" of 2020, the catering and food industry has undergone a transformation and upgrade from the inside out this year. As an important exhibition platform for China's food and beverage market, **FHC Shanghai Global Food Trade Show**, co-hosted by **Shanghai Restaurant & Culinary Association** and **Shanghai UBM Sinoexpo International Exhibition Co., Ltd.**, and jointly organized by **China Chamber of Commerce of Foodstuffs and Native Produce**, continuously synthesizes the current situation, striving to "break free from the dilemma of a single import trade model, broaden export and domestic consumption demand," and respond to market calls more scientifically and effectively. Finding opportunities in the "crisis" to achieve a truly high-value "cooperation and win-win."
So what highlights will be at this year's FHC? Today, let me introduce them to you!
**2800+ Exhibitors, Divided into Twelve Major Sections**
**Focusing on Food Industry Hotspots, Attracting Unlimited Business Opportunities!**
As an industry platform, the main sections planned for this year's FHC include: **Meat Products; Seafood; High-end Dairy Products and Oils; Tea and Coffee, Bakery and Ice Cream; Snack Foods, Candies and Chocolates; High-end Ingredient Supply Chain; Beverages; Dairy Products; Canned Foods; Hot Pot Ingredients and Supplies; and Takeout Industry Chain and Packaging.**
At the same time, the focus will also be on **prepared dishes, plant-based, intelligent equipment** and other multiple fields, covering a wider range of food and local specialty food cultures.
As a comprehensive trade exhibition platform in the food and catering field, FHC has always been one of the preferred platforms for domestic and international food and beverage brands to enter the market. With the rapid growth of domestic consumer demand, many local enterprises have chosen to join hands with FHC during their startup and growth stages, gradually developing and expanding.
A glimpse of selected exhibitors in some sections, in no particular order: (scroll up and down to view)
Meat includes: US Meat Export Federation, Canada Beef, Meat & Livestock Australia, Tyson Foods, Yurun, Angliss China, Lide'er, Zhenniuguan, BRF, BFRS, Aochen Wagyu, Podon, Daohe Shengbang, and nearly a hundred other meat companies;
Deep-processed meat products include: Spain Batallé, Jinbeidi, Italy Beretta, Tehuade, Yuansheng, Weizhixiang, and other brands;
Plant-based meat includes: BEYOND MEAT, Starfield, Plant Love (Bifei Ai), Green Common, Metega, Zrou, HEY MAET, Sulian, Shuangta, etc.;
Condiments include: COFCO, Duodafu, Fuwimeixiang, Miaoduo, Xiledi, Tianhe, Certified Origins, etc.;
Snack foods include: Tianwo, Oriental Express, Wolong, Sanhao, Fuqile, Running Egg, Lanhe, Mondelez, Haobeite, Yujiang, Xiaolingguan, etc.;
Dairy products include: Yili, Mengniu-Arla, Miaokeland, Delian, Rongmaiyitong, etc.;
Beverages include: Wanglaoji, Yakult, Wanduoji, Ziweitianxing, Zhonghebaosang, Malwen, Yanzhi Baifenbai, Bundaberg, Anchunbeikang, etc.;
Bakery foods include: Kesong, Liangdianshui, Jiali, Meiriyitong, Ruihua, Pulio, etc.;
Prepared foods include: Daoxiang Group, Aviko, Yichuan Xiaoxian, Lamb Weston, Landun Xumei, Maikang, Fanfan, Meihuan, etc...
**Crossing Mountains and Seas, Gathering in Magic City**
**FHC Overseas Pavilions Showcase International Charm**
When the call of the food appointment sounds, "food movers" from all over the world are gearing up to meet at the paradise of global cuisine - FHC Shanghai Global Food Trade Show.
At that time, there will be pavilions from **Belgium, Denmark, France, Spain, Germany, the UK, Canada, the USA, Japan, South Korea, Malaysia, South Africa, Brazil, Latin America, and Chinese Taiwan**, totaling **15** countries and regions, with over **200** high-quality overseas enterprises participating. The total exhibition area of all pavilions will be **2,300m2+**. As the saying goes: without leaving the country, enjoy global cuisine!
The overseas pavilions will bring local specialty snack foods, beverages, meat products, dairy products, beer, olive oil, condiments, and other products to the audience, providing domestic catering enterprises, imported food distributors, and agents with rich overseas product procurement and business cooperation resources.
Among them, FHC will welcome the **Brazil Pavilion** for the first time! The Commercial Section of the Consulate General of Brazil in Shanghai will lead the organization of more than 15 Brazilian enterprises from the treasure land of South America - Brazil, with an exhibition area of 120m2. In addition to the national pavilion, some Brazilian companies will also have independent booths at the exhibition.
At the same time, FHC has also received strong support from **Agriculture and Agri-Food Canada (AAFC) and the Government of New Brunswick, Canada**. The Canadian International Pavilion will make its appearance again!
In addition, as an "old friend" of FHC, the **Japan Pavilion** from the land of the rising sun will also attend on time, bringing a super large display area of 318 square meters and as many as 33 well-known exhibitors to the scene, providing an extraordinary visiting experience for the audience!
**Concurrent Exhibitions, Strong Strength**
**Multi-dimensional Exchanges Present Different Splendor**
Over the years, FHC Shanghai Global Food Trade Show has not only focused on the food and catering field but also looked at the upstream and downstream industry chain of the food industry, **aiming to present a different and rich professional level for the expo**. Let's see what high-quality concurrent exhibitions there are.
**ProWine Shanghai**
**International Wine & Spirits Trade Fair**
2021 marks the ninth year since ProWine Shanghai landed in mainland China. ProWine has always been committed to building bridges between producers, importers, distributors, key buyers, and industry experts, creating quality business opportunities and promoting industry exchange and interaction. In 2021, ProWine will focus on expanding into lower-tier markets and finding more quality potential end buyers.
ProWine Shanghai has always attached great importance to visitor organization work, promoting and publicizing to target audiences through various means.
Even in the difficult 2020, it still achieved considerable results: the three-day event attracted 22,542 professional visitors, an increase of 9.2% over the previous edition. In addition to local visitors, more quality professional visitors from Beijing, Guangdong, Sichuan, Hainan, Shandong, Liaoning, Inner Mongolia, and Macau attended in person.
In 2021, ProWine Shanghai will continue to increase investment in visitor promotion in other provinces and cities, extending its city promotion reach to more than 50 cities. The 9th ProWine International Wine & Spirits Trade Fair will gather global wines and spirits at the Shanghai New International Expo Centre from November 9-11, writing a glorious chapter.
**CCMF Shanghai International Canned Food & Raw Materials, Machinery and Equipment Expo**
Since 2008, the China Canned Food Industry Association has held the Shanghai International Canned Food & Raw Materials, Machinery and Equipment Expo annually in Shanghai. To date, it has been held continuously for eleven sessions, with customer satisfaction increasing year by year, and its professionalism has been widely recognized by enterprises, becoming a platform for industry exchange and cooperation.
This year, the China Canned Food Industry Association will once again join hands with Shanghai UBM Sinoexpo International Exhibition Co., Ltd. to host this exhibition at the same time and place during the FHC Shanghai Global Food Trade Show. The exhibition will bring together leading upstream and downstream enterprises in the canned food industry to showcase the latest development achievements to the industry. During the same period, a variety of conferences and forums will also be held to comprehensively promote canned food products and culture.
**SFE Shanghai International Franchise Exhibition**
SFE Shanghai International Franchise Exhibition was founded in 2005 and is recognized in the industry as an international franchise exhibition with both authority and professionalism, known as the weather vane of the domestic franchise investment market.
This edition will be located in Halls W1 and W2 of the New International Expo Centre, with 600+ participating brands covering more than 120 mainstream subdivided business formats in five major sectors: catering, services, education, retail, and franchise resources.
The exhibition integrates store model inspection, product experience, and business negotiation, and will also hold the 2021 China Commercial Franchise Autumn Summit, the 2021 Chain Industry Influential Brand series of selection award ceremonies, franchise store opening public classes, and selected brand joint roadshows, creating an efficient bridge between quality franchise brands and investors, and an important platform for promoting the development and information exchange of the franchise industry.
**Concurrent Supporting Special Activities** 📅November 9 📌Location: W1-SFE Forum Area New Consumption, New Cycle, New Pattern - 2021 China Commercial Franchise Autumn Summit
📅November 10 📌Location: W1-SFE Forum Area "Trend Design Camp" Commercial Space and Brand Design Summit
📅November 9-10 📌Location: W2-Roadshow Stage Area Selected Brand Joint Roadshow
**HPE Shanghai Hot Pot Ingredients and Supplies Exhibition**
In 2021, Haiming Catering & Hot Pot series professional exhibitions will be held in Chengdu, Xi'an, Shanghai, and Guangzhou. In golden November, Haiming Exhibition will join hands with the Chongqing Hot Pot Association to host the "2021 Shanghai Hot Pot Ingredients and Supplies Exhibition", making every effort to create a professional hot pot category exhibition in East China.
This exhibition will have a display area of 5,000m2, with nearly a hundred hot pot supply chain enterprises. The display sections involve hot pot base materials and condiments, hot pot dipping items, hot pot equipment, hot pot beverages, brand hot pot franchising, IT catering management services, and other hot pot subcategories, with 150+ participating brands. It provides a one-stop preferred exhibition for the entire hot pot category and full industry chain for professional buyer groups such as hot pot catering enterprises, hotel catering enterprises, e-commerce platforms, community group buying, and supermarket retail.
**iFresh Asia Fruit & Vegetable Expo**
The iFresh Asia Fruit & Vegetable Expo has been successfully held for thirteen sessions. With more than ten years of experience accumulation and market precipitation, it has formed a complete market commercialization operation model, cumulatively showcasing fruit and vegetable products to over one million global professional visitors, and creating the first domestic exhibition platform integrating fruit brand promotion, production area industry chain clustering, equipment technology docking, and trade sales.
It has cumulatively served overseas clients from 50 countries or regions including Australia, Thailand, Malaysia, Ecuador, and Peru, and is also the preferred professional fruit industry chain trade event for domestic industry governments, associations, and leading enterprises.
Despite the global COVID-19 pandemic, iFresh Asia 2021 saw stable growth in the number of exhibitors and total exhibition area, attracting nearly 500 exhibitors from 8 countries and regions including France, New Zealand, Japan, the Netherlands, Spain, Belgium, and Italy, and from 200 major fruit-producing counties in 15 provinces including the Ministry of Agriculture and Rural Affairs, Hebei, Shandong, Guangdong, Shaanxi, Gansu, Sichuan, Yunnan, Liaoning, Shanxi, Guangxi, Jiangsu, Hunan, Fujian, Hainan, and Hubei.
**The 11th Shanghai International Modern Agricultural Brand Products Exhibition and the 16th Shanghai International Meat Industry Exhibition**
The exhibition is hosted by the Shanghai Meat Industry Association and the Shanghai Modern Edible Agricultural Products Exchange Promotion Center, and undertaken by Shanghai Huagang Exhibition Service Co., Ltd.
This edition will further play its role as a window for publicizing the achievements of agricultural and rural economic development, leading the accelerated circulation of brand agricultural products and meat products, promoting the rapid expansion and development of a number of regional advantageous specialty industries, driving the rise and improvement of leading enterprises, and cultivating a number of famous, special, quality, and new agricultural product brands.
The exhibition will build an interactive platform for exhibitors, purchasers, and visitors, achieving a situation where purchasers choose products, investors choose projects, visitors learn about new products, and the government understands new developments in agriculture, forming a new pattern where the whole society pays attention to, supports, invests in, and develops agriculture.
**Themed Exhibition Areas Are Wonderful**
**Three Days of Check-ins Are Not Enough**
As a long-standing highlight - the **quality special exhibition areas, pavilions, and festival events** of each FHC exhibition are always anticipated!
This 2021 FHC Shanghai Global Food Trade Show has set up special exhibition areas and supporting activities in all major halls. From **catering supply chain, aquatic products, food, domestic and foreign trade linkage, coffee and tea, chocolate, bakery and light meals, plant-based, canned food, and chain franchising themes**, all are available!
**N2**
**FHC Plant-Based Tasting Event**
In recent years, with the continuous development of food technology, plant-based foods have received widespread attention both domestically and internationally. The emerging meat and beverage industries represented by plant-based foods are developing rapidly in the Chinese market. This has great potential in consolidating China's food security, advancing the work of carbon peak and carbon neutrality, and improving people's health levels. It is a sunrise industry that conforms to the future development direction of Chinese food.
The **FHC Plant-Based Tasting Event**, newly launched during this FHC, will bring together representative brands such as plant milk "**Aomaxingqiu**", plant beverage "**JOVA**", plant ice cream "**Xiangcaofan**", and plant-based restaurant "**Green Friday**" for a joint display, providing professional visitors with featured product displays and tasting opportunities.
At the same time, multiple companies including **Shuangta, Haofood, Lutian Tempeh, Youcheng, Beijing Hongxi, V2, Sanji Plant Meat, and Dingfeng** will take turns presenting product introductions and cooking demonstrations, comprehensively showcasing the charm and characteristics of plant-based products in a more vivid and detailed manner.
**N4** "Traffic Explosion"
**2021 3rd World Takeout Industry Conference**
To promote the data traffic transformation of the entire catering industry, **Hongqi Digital Catering Academy and Shanghai UBM Sinoexpo International Exhibition Co., Ltd.** jointly launch the **"Traffic Explosion" 2021 3rd World Takeout Industry Conference**, helping more local life businesses such as catering and retail to achieve brand exposure and performance growth.
This 2021 Takeout Industry Development Conference is grand in scale and rich in content highlights. The scene will bring together 50+ top catering chain brand guests for sharing and roundtable forums with well-known takeout brand founders, as well as 100+ KOLs from platforms like Douyin and Xiaohongshu sharing traffic explosion secrets.
Brands you know well, such as Burger King, Tim Hortons, Zhengxin Group, Yonghe King, Chayan Yuese, Banu Hotpot, Shuyi Shaoxiancao, Haidilao, Chabaidao, Wuye Banmian, Juewei, Wallace, Sanmi Porridge Shop, Kuafu Fried Skewers... will all be invited. Also present will be capital representatives from **Yema Fund, ZhenFund, Tomato Capital, Zhengxin Forest**, etc., who are deeply engaged in industry insights and trends, sharing the assistance and development direction of capital in the catering industry...
At the same time, Hongqigong Takeout Classroom will join hands with Zhaimen Canyan to release the "2021 China Takeout Category Data Report" and the "2021 China Takeout 10,000-Order Brand TOP100". ... A glimpse of the exhibition area, the list of gods in the takeout industry, the entire takeout industry is all in the **"Traffic Explosion" 2021 Takeout Industry Conference**!
**N1 & N4**
**FHC Aquatic Products Zone**
As one of the world's important fishery markets, China's total import and export volume and total value are at a global high. In recent years, with the growth of national demand for a large amount of high-quality protein, the deepening of people's pursuit of healthy quality life, and the further expansion of China's opening up, these have all provided a favorable market for the aquatic products industry.
To help aquatic enterprises further strengthen their domestic consumer market development, support domestic enterprises in steadily exploring foreign markets, and promote the deep integration of domestic and international industry chains and innovation chains, **Shanghai UBM Sinoexpo International Exhibition Co., Ltd.** will join hands with **China Aquatic Products Circulation and Processing Association** and **ASC Aquaculture Stewardship Council** to set up the FHC Aquatic Products Zone in Halls N1 and N4 at the FHC Shanghai Global Food Trade Show. By jointly holding aquatic product industry technology innovation forums with authoritative domestic and international institutions and leading enterprises, it helps enterprises leverage their advantages, broaden channels, enhance market competitiveness, and promote brand publicity.
**Concurrent On-site Supporting Activities** 📅November 9 📌Location: N2-B Forum Area, Booth N2A50
Sustainable Aquatic Products Exchange Summit - Diversified Markets and Reducing Food Waste
Some participating brands, in no particular order:
Well-known aquatic enterprises such as Sichuan Runzhao, Xiamen Qicheng, Shanghai Feiaode, Dalian Haiyangdao, Dalian Haohe, Weihai Dengtashuimu, and Qingdao Yangziwei will appear in the aquatic products zone, using the FHC platform to promote high-quality aquatic product resources into the broader catering, hotel, and food retail markets.
**E4**
**2021 China Catering Supply Chain and New Retail Exhibition Area**
The **2021 China Catering Supply Chain and New Retail Exhibition Area** is a professional supply-demand docking platform created by the China Cuisine Association under the policy guidance of supply-side structural reform, based on the development needs of the catering industry, focusing on catering supply chain B2B and catering new retail products, channels, technology, and other related services.
**Concurrent On-site Supporting Activities**
📅November 9-11 📌Location: E4E11 3rd National Group Meal Competition
The exhibition area will focus on displaying integrated solutions for the catering supply chain, integrating supply chain resources, promoting industry chain cooperation, and playing an active role in helping catering enterprises ensure food safety, accurately dock upstream and downstream resources, reduce enterprise procurement costs, explore new retail trends, and enrich new retail products.
At the same time, the exhibition area will also give full play to the related driving role of the catering industry, making new contributions to the prosperity and development of the catering industry in areas such as waste sorting, practicing thrift, helping agriculture and farmers, and consolidating poverty alleviation achievements.
**E5**
**Bakery, Dessert, and Light Meal Exhibition Area**
In the past 6 years, the "Power of the Industry" created by the National Federation of Bakery Industry has evolved from the initial summit forum to industry concept store activities themed on Chinese pastry revival, single product excellence, 5-meal baking, and IP application, providing many reference directions for industry development. Starting in 2020, the Bakery Industry Federation joined hands with Shanghai UBM Sinoexpo International Exhibition Co., Ltd. to hold the **2021 CBE Shanghai International Bakery, Dessert, and Light Meal Exhibition** during the "Power of the Industry" China Bakery Industry Development Summit. In this year of inheritance - discussing the future together, witnessing the infinite power of the industry!
In the rapid development of the baking industry, two types of market formats have gradually formed: "asset-heavy" bakery stores and "asset-light" bakery stores. "Asset-heavy" bakery stores are mainly characterized by a large number of SKUs, large store areas, and diversified consumption scenarios.
Hosted by the National Federation of Bakery Industry, co-sponsored by Shanghai Hairong and COFCO Grain & Oil, **Baking Impression • Season 6** "heavy" equipment is coming, with the market trend of "baking as a main meal" as the core theme, presenting the "asset-heavy" bakery store's evening market breakfast, early morning breakfast, afternoon tea time, and immersive scenes in a modular and scenario-based manner. It promotes the product upgrade, service upgrade, and model upgrade of traditional bakery stores, thereby expanding incremental market space.
This **Chinese Pastry Revival Theme Area • New Chinese Pastry Product Thinking Store** follows the strategic steps of "product revival and technology revival", combined with current mainstream new Chinese pastry products, to carry out big single product innovation, and combined with frozen semi-finished product technology, to help bakery terminals, catering, and hotel users more simply and conveniently have traffic-generating new Chinese pastries.
For example, for the best-selling peach crisp single product, we have launched health-preserving peach crisp and salted egg yolk peach crisp; for the beef tongue pastry single product, we have launched meat-filled beef tongue pastry; for the small cake single product, we have launched chocolate small cake, and many other industry product launches. This event brings together more than ten leading supply chain enterprises in the Chinese pastry industry chain to co-create, from product to packaging, from brand promotion to private domain traffic marketing, etc.
**E7**
**Domestic and Foreign Trade Integration Exhibition Area**
Under the new development pattern of domestic and international dual circulation, the **Domestic and Foreign Trade Integration Exhibition Area** established by **China Chamber of Commerce of Foodstuffs and Native Produce** and **Shanghai UBM Sinoexpo** will help enterprises participate in all aspects of the construction of the domestic and international food and catering supply chain. Two supporting special activities will also be presented on site, covering industry development and brand promotion.
The **Domestic and Foreign Trade Integration Exhibition Area** will feature more than 150 professional food import and export traders from Jiangsu, Hainan, Hubei, Shandong, Fujian, Zhejiang, Yunnan, Jilin, Henan, Hunan, Zhuhai, and other provinces and cities, well-known overseas export-grade food producers, and leading enterprises from advantageous domestic agricultural production areas.
The exhibited product categories cover fresh aquatic products, coffee and tea, canned foods, instant foods and prepared dishes, high-end ingredients, fruit and vegetable products, condiments, alcoholic beverages, dairy products, and snack foods.
**Concurrent On-site Supporting Special Activities:** 📅November 9-11 📌Location: E7-G, E7H40 Forum Area China Food Domestic and Foreign Trade Integration Development Conference Theme: The Road of Integration, Linking and Co-creating
⏰November 9, 10:00-12:00
Channel Chapter - Conference Opening Ceremony and Inaugural Meeting of the Food and Agricultural Products Domestic and Foreign Trade Integration Professional Committee of the China Chamber of Commerce of Foodstuffs and Native Produce
⏰November 9, 14:00-17:00
Trader Chapter: Key Elements of Domestic and Foreign Trade Integration Supply Chain Construction
⏰November 10, 10:00-12:00
Category Chapter 1: Snack Foods and Pre-packaged Foods Special Session
⏰November 10, 14:00-17:00
Category Chapter 2: Fresh Food and Prepared Dish Supply Chain Special Session
⏰November 11, 10:00-11:30 Category Chapter 3: Tea Fragrance - Tea Enterprises Gather, Tea Tasting Session
📅November 9-10 📌Location: E7P01
Hainan Free Trade Port Domestic and Foreign Sales Same Standard Same Line "Hainan Bream" Brand Promotion Conference
**N3**
**Shanghai Counterpart Support Areas Specialty Food Pavilion**
The **Shanghai Counterpart Support Areas Specialty Food Pavilion** is organized by **Shanghai Domestic Cooperation and Exchange Service Center**, bringing together 55 enterprises from 6 provinces and cities - Yunnan Province, Kashgar in Xinjiang, Shigatse in Tibet, Guoluo in Qinghai, Yiling in Hubei, and Wanzhou in Chongqing - with an exhibition area of **432m2**.
This year, the **Shanghai Counterpart Support Areas Specialty Food Pavilion** will once again appear at the FHC Shanghai Global Food Trade Show, aiming to vigorously help enterprises in counterpart areas expand their markets, rely on Shanghai's advantages of a large market and large circulation, build a professional channel cooperation platform, achieve multi-dimensional docking between various provinces and cities and the Shanghai market, help industrial development, and enrich Shanghai shopping.
**N3**
**Shenzhen Import and Export Food Chamber of Commerce Pavilion**
With the deepening demand for imported food, high-end food, and high-quality catering in China, **Shenzhen Import and Export Food Chamber of Commerce** and **Shanghai UBM Sinoexpo International Exhibition Co., Ltd.** have once again joined forces to promote the development strategy of UBM Sinoexpo's HOTELEX Shanghai Hotel and Catering Series Exhibition and FHC Shanghai Global Food Trade Show from Shanghai as a point to radiate to the whole country's imported food hubs, and Shenzhen will also become a crucial part.
This year, **Shenzhen Import and Export Food Chamber of Commerce** will bring the **Shenzhen Pavilion** to FHC again, with an exhibition area of 270m2. As a professional industry association covering Shenzhen and the entire South China region while encompassing the import and export food industry, the chamber is committed to building itself into an industry alliance based in Shenzhen, looking at the world, and embracing the whole country, becoming a first-class industry service platform for import and export food enterprises in Shenzhen and the entire South China region.
Some participating brands, in no particular order:
It is reported that at this FHC exhibition, the **Shenzhen Pavilion** led by **Shenzhen Import and Export Food Chamber of Commerce** in Hall N3 will continue to display quality imported products, publicize and promote Shenzhen's excellent business environment and customs clearance environment, expand the search for more import and export food operators, distributors, import and export trading companies, import and export food brand owners, and supplier resources, promote the open cooperation and innovative development of Shenzhen's import and export food industry, and show the charm of the socialist demonstration pilot zone.
**N4**
**Shandong Pavilion**
"Qilu's Beautiful Land, Brand Agricultural Products", the **Shandong Pavilion** will make its first appearance at the FHC exhibition this year, creating a **Shandong Brand Agricultural Products Special Display Space**, featuring well-known provincial agricultural product regional public brands and enterprise product brands such as Yantai apples, Jinxiang garlic, Zhangqiu scallions, Weihai sea cucumbers, Laiwu black pigs, Laiyang pears, Leling jujubes, and Pingyin roses for centralized display.
At the **Shandong Brand Agricultural Products Special Display Space** in Hall N4, influential offline purchasers/wholesalers such as Beijing Shounong Dongfang Food Supply Chain Management Group Co., Ltd. and Shanghai Siam Industrial Co., Ltd., as well as online e-commerce platforms/channels such as Meituan Select and SF Preferred, will also be invited to attend.
The "Qilu's Beautiful Land, Brand Agricultural Products" themed marketing and promotion event is hosted by the Shandong Provincial Department of Agriculture and Rural Affairs and undertaken by Wanyao Yuanda International Exhibition (Beijing) Co., Ltd. At that time, the Shandong Provincial Department of Agriculture and Rural Affairs, representatives of Shandong brand enterprises, national and Shanghai local agricultural product purchasers, well-known domestic online agricultural product e-commerce platforms, and news media representatives will be invited to attend!
During the three-day exhibition period, interactive experience activities such as "Lu Tea Fragrance" performance, "Traveling Through Sixteen Cities of Shandong", and "Freshness Guessing Game" will also be held on site! From November 9-11, come to the Shanghai New International Expo Centre to taste Shandong tea, tour the sixteen cities of Qilu, taste specialty agricultural products, and jointly sing the feast of Shandong agricultural product brands!
**FHC Shanghai Global Food Trade Show** is a trade exhibition about global cuisine. Each edition brings together the industry's cutting-edge products and trends, but here classics never go out of style. This year's exhibition will continue to hold the **FHC Shanghai International Coffee and Food Culture Festival**, while also deeply exploring and developing special festival events for **chocolate and dairy products**. The aroma of coffee, tea, cocoa, and milk will soon radiate unparalleled charm on site!
**N3**
**Happy Cheese Day**
**HAPPY CHEESE DAY** makes its debut at FHC! This themed concept zone sets up a brand product display and tasting area outside the forum circle with a "market" as the main design style.
The organizer provides standard booths with cheese elements, inviting major cheese brands to "move in with just a bag" to the market. On site, there will be rich market content such as product displays, cooking, and tastings.
**E6**
**FHC Shanghai International Coffee and Food Culture Festival**
The **FHC Shanghai International Coffee and Food Culture Festival** will once again appear at the FHC Shanghai Global Food Trade Show this year! The scene gathers coffee, food, and trendy beverage enthusiasts! Over 60+ highly-rated cafes from across the country will appear in **Hall E6**. Internet-famous newcomers, classic old brands, popular trends, mavericks... all kinds of cafes are gathered this golden November! Taste coffee beans from around the world, experience the charm of various extraction methods, and appreciate the boutique coffee culture sweeping the local scene. This is the place that makes you feel extremely comfortable!
**E6**
**FHC International Chocolate Art Festival**
In recent years, China's chocolate market has maintained an annual growth rate of 10%-15%, higher than the global average annual growth rate of the chocolate market. To create a professional and efficient chocolate trade platform and exchange event for domestic and foreign chocolate producers and upstream and downstream supply chains,
This year, the organizer has specially planned the **FHC International Chocolate Art Festival**, which includes a boutique chocolate competition, chocolate application competition, champion performance show, chocolate market, and other exciting activities, also creating a unique chocolate kingdom for chocolate lovers.
**Masters Compete, Industry Competitions Attract Attention**
At the FHC Shanghai Global Food Trade Show, **there are also more than 10+ carefully prepared international competitions worth paying attention to. By discovering and cultivating outstanding skilled players, they provide more excellent talents for the reserve and development of the catering industry**. Let's take a look at what interesting competitions this FHC Shanghai Global Food Trade Show has~
**The 23rd FHC China International Culinary Arts Competition** Booth No.: N5D71 November 9-11
This competition has also established the "Xinghua Young Chef Scholarship" to inject a steady stream of new strength and outstanding chefs into China's culinary industry and chef talent pool.
**The 23rd FHC China International Culinary Arts Competition** Booth No.: N5D71 November 9-11
The FHC China International Dessert and Bakery Competition is an individual competition affiliated with the China International Culinary Arts Competition and focused on the dessert and bakery field, with an expected number of participants of 220.
**2021 FHC Shanghai International Culinary Championship** Booth No.: N1H40 November 9-11
This competition not only has domestic players, but the invited teams also include foreigners. The winning team will receive the 2021 FHC Shanghai International Culinary Championship trophy.
**The 9th Shanghai International Trendy Beverage Creative Production Competition** Booth No.: E6H15 November 9-11
This competition combines the current trend of national style, with the theme of "National Style Prevails", combining the competition with life to show the charm of trendy beverages.
**2022 World Coffee Cup Tasters Championship China Finals** Booth No.: E6412 November 9-11
The annual World Coffee Cup Tasters Championship China Finals (CCTC) is here again! Professional coffee tasters will demonstrate their ability to identify the characteristics of different coffees within a specific time.
**2022 World Coffee Brewers Cup China Selection Shanghai Division** Booth No.: E6H30 November 9-11
Compared to the Barista Championship, the Brewers Cup reduces the performance component of the barista and focuses more on the taster's experience, allowing the barista to present a more precise cup of coffee to the taster.
**2022 World Latte Art Championship China Selection Shanghai Division** Booth No.: E6A38 November 9-11
As a high-level professional competition in the palace of latte art. Latte art is not only particular about visual appeal, but methods and techniques are also constantly improving, achieving the so-called realm of color, aroma, and taste in the overall flavor presentation.
**2022 Shanghai International Handmade Gelato Masters Competition Shanghai Division** Booth No.: E5A01 November 9-11
We look forward to the showdown between new talents and veterans in the industry, and also provide a learning and exchange platform for gelato makers who love making Gelato.
**2021 China Chocolate Application Competition** Booth No.: E5A30 November 9-11
**Chocolate Application Competition Requirements:**
1. Contestants need to use an 8-inch chiffon cake base to make a fresh cream cake on site (operations such as smoothing and piping are done on site; all accessories on the work must use chocolate (bring parts to assemble on site)). 2. The chiffon base used for the cream cake is uniformly provided by the organizer and distributed on site, with a size of 8 inches (diameter 20cm). 3. Contestants bring their own cream and can use plant-based cream for smoothing and piping operations. 4. The height of the work is not limited, and the display space for the competition work is 1m x 1m;
**Schedule:** - November 9 Chocolate Application Competition - November 10 Chocolate Application Competition + Champion Performance Show - November 11 Champion Performance Show
**2021 CFCA First China Boutique Chocolate Competition** Booth No.: E6J09 November 9
The first CFCA Chocolate Talent China Boutique Chocolate Competition finals provide a professional platform for the growing number of boutique chocolate practitioners in China to try their hand in their respective areas of expertise.
**The 3rd National Group Meal Competition** Booth No.: E4E11 November 9-11
The entire preparation process of group meals is presented in full view of the audience, allowing everyone to feel the profound changes taking place in group meal services.
(The specific arrangements of the above competitions are subject to on-site conditions)
**"Discussing" at FHC, Creating 20+ Industry Summit Forums**
FHC adheres to its original intention of building an industry trade platform, continuously improving its comprehensive strength. On site, senior industry insiders and institutional experts will be invited to share market trends and analyze the current industry's requirements for quality control. Within three days, there will be **20+** "brainstorming" sessions of different forms, contents, and themes!
**N2 Hall A Forum Area**
**Change & Growth - 2021 15th China Catering Dual Innovation Forum** Partner: Canyinjie Time: November 9 Location: N2-A N2H40
**2021 FHC International Import and Export Meat Summit Forum** Organizer: Shanghai UBM Sinoexpo International Exhibition Co., Ltd. Time: November 10, 10:30-16:45 Location: N2-A N2H40
**N2 Hall B Forum Area**
**Sustainable Aquatic Products Exchange Summit - Diversified Markets and Reducing Food Waste** Organizer: China Aquatic Products Circulation and Processing Association & ASC Aquaculture Stewardship Council Time: November 9, afternoon Location: N2-B N2A50
**FHC Shanghai Global Food Trade Show Prepared Food Forum: The Super Future of the Prepared Semi-finished Products Market** Organizer: Shanghai UBM Sinoexpo International Exhibition Co., Ltd. Media Support: Toutiao, Lingshou, New Distribution Time: November 10, 13:00-16:30 Location: N2-B N2A50
**N2 Hall C Forum Area**
**2021 FHC Global Dairy Forum and First Happy Cheese Day: Dairy Innovation and Tasting** Time: November 9 Location: N2-C N3H40
**2021 FHC Global Dairy Forum and First Happy Cheese Day: TPCC China Top Pastry Chef Club Sharing Session** Organizer: Shanghai UBM Sinoexpo International Exhibition Co., Ltd., TPCC China Top Pastry Chef Club Time: November 10 Location: N2-C N3H40
**N4 Hall D Forum Area**
**Digital Technology Empowering Food Supply Chain Cost Reduction and Efficiency Enhancement Summit Forum** Time: November 9, 14:00-17:00 Location: N4-D N4H20
**2021 (3rd) China Food Supply Chain Conference** Time: November 10, 09:00-12:00 Location: N4-D N4H20
**N4 Hall E Forum Area**
**"Traffic Explosion" 2021 3rd World Takeout Industry Conference** Organizer: Hongqi Digital Catering Academy & Shanghai UBM Sinoexpo Co-organizer: Hongqi Venture Capital, Hongqigong Takeout Classroom, Takeout Headlines, Hongxiaoqi Craft Beer Customization Workshop, Canbei Douyin Marketing Classroom, Hulatang Hot Product Customization Workshop Time: November 9 Location: N4-E N4H40
**China Catering New Media Marketing Summit - Igniting Youth Power**
Organizer: Shican Education Group, Shanghai UBM Sinoexpo International Exhibition Co., Ltd. Time: November 10, 09:30-17:30 Location: N4-E N4H40
**N5 Hall F Forum Area**
**Re-discussing the Inheritance, Innovation, and Development of Shanghai Cuisine** Organizer: Shanghai Restaurant & Culinary Association, Shanghai UBM Sinoexpo International Exhibition Co., Ltd. Undertaker: Shanghai Cuisine Working Committee of Shanghai Restaurant & Culinary Association Co-organizer: Yihai Kerry Food Co., Ltd., Kaihang Equipment Co., Ltd. Supporter: China Hotel Association Time: November 9, 13:00-15:30 Location: N5-F N5H50
**"Beyond Boundaries" 2021 China New Bakery Influence Summit (Bakery Localization Session)** Organizer: Beixinshe, Shanghai UBM Sinoexpo International Exhibition Co., Ltd. Co-organizer: National Federation of Bakery Industry Sponsor: Yili Time: November 10, 9:30-17:00 Location: N5-F N5H50
**E3 Hall J Forum Area**
**2021 China Canned Food Technology Progress and Innovation Development Forum** Time: November 9 Location: E3 Forum Area E3F50
**E3 Hall H Forum Area**
**The 3rd China Catering Industry Trend Summit** Time: November 10, all day Location: E3-H
**E7 Hall G Forum Area**
**The Road of Integration, Linking and Co-creating - China Food Domestic and Foreign Trade Integration Development Conference** Partner: Shanghai UBM Sinoexpo International Exhibition Co., Ltd., China Chamber of Commerce of Foodstuffs and Native Produce Time: November 10, 10:00-12:00 Location: E7-G E7H40
**Six Conference Arrangements**
November 9, 10:00-12:00
First Session: Channel Chapter - Conference Opening Ceremony and Inaugural Meeting of the Food and Agricultural Products Domestic and Foreign Trade Integration Professional Committee of the China Chamber of Commerce of Foodstuffs and Native Produce
November 9, 14:00-17:00
Second Session: Trader Chapter: Main Forum - Key Elements of Domestic and Foreign Trade Integration Supply Chain Construction
November 9, 18:00-21:00
Third Session: Industry Exchange Chapter: FHC Shanghai Global Food Trade Show Dinner and Award Ceremony
November 10, 10:00-12:00
Fourth Session: Category Chapter 1: Snack Foods and Pre-packaged Foods Special Session
November 10, 14:00-17:00
Fifth Session: Category Chapter 2: Fresh Food and Prepared Dish Supply Chain Exchange Meeting
November 11, 10:00-11:30
Sixth Session Category Chapter 3: Tea Fragrance - Tea Enterprises Gather, Tea Tasting Session
Please scroll up and down to view
**2021 FHC Business Matching Meeting** Organizer: Shanghai UBM Sinoexpo International Exhibition Co., Ltd., Shanghai Business Information Center Co., Ltd. Time: November 10
**W1 Hall SFE Forum Area**
**New Consumption, New Cycle, New Pattern - 2021 China Commercial Franchise Autumn Summit** Organizer: China General Chamber of Commerce, Shanghai Chain Operation Association, Shanghai UBM Sinoexpo International Exhibition Co., Ltd., Shanghai Ibison Exhibition Co., Ltd. Time: November 9, 10:00-17:00 Location: W1-SFE Forum Area
**"Trend Design Camp" Commercial Space and Brand Design Summit** Guidance Unit: China General Chamber of Commerce Organizer: Shanghai Chain Operation Association | Shanghai UBM Sinoexpo International Exhibition Co., Ltd. | Shanghai Ibison Exhibition Co., Ltd. Co-organizer: Design China | Yilan Exhibition | Mai Design Time: November 10, 09:00-17:00 Location: W1-SFE Forum Area
(The specific arrangements of the above forums are subject to on-site conditions)
As Promised, See You There
**FHC Shanghai Global Food Trade Show**
**November 9-11, 2021**
**Shanghai New International Expo Centre (2345 Longyang Road, Pudong New Area)**
This FHC exhibition has also carefully prepared a **visitor mini-program**
Scan the QR code below to enter the "FHC Shanghai Global Food Trade Show Mini-Program" to invite colleagues and friends to register and participate in the group GO gift activity, with a chance to receive **up to 500 yuan JD Card**, or enter to view more detailed **exhibition information**~
After all that introduction, what are you hesitating for? Hurry up and **register** to **get your FHC admission pass**!
**This Golden November**
**FHC Shanghai Global Food Trade Show**
**November 9-11, 2021**
**Shanghai · New International Expo Centre** (2345 Longyang Road, Pudong New Area)
**Select Delicacies, Taste the World**
**Only 7 days until the 2021 FHC exhibition**
**▼Scan to Register · Get Free Ticket▼**
Long press to scan
Free ticket**See you in Shanghai in November**
**Are you "watching" me?**


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