--- title: "The Biggest Waste for a Distribution Company Is the Waste of Sales Experience!" description: "The biggest waste for a distribution company is the waste of sales experience, as sales is the only department that directly creates profit. To quickly enhance the sales team's capabilities, sales managers and supervisors should foster an internal learning and exchange atmosphere, promoting experience sharing, self-training, and self-learning, which is the best way to improve team performance and progress." author: "郑伦勇" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2017-09-12" language: "en" canonical: "https://xinjignxiao.com/en/articles/the-biggest-waste-for-a-distribution-company-is-the-waste-of-sales-exper-4bded34b/" markdown: "https://xinjignxiao.com/en/articles/the-biggest-waste-for-a-distribution-company-is-the-waste-of-sales-exper-4bded34b.md" original_source: "https://mp.weixin.qq.com/s/qyOgioG-6YEWpFGBQHYlFg" translation: "https://xinjignxiao.com/zh/articles/%E5%95%86%E8%B4%B8%E5%85%AC%E5%8F%B8%E6%9C%80%E5%A4%A7%E7%9A%84%E6%B5%AA%E8%B4%B9%E5%B0%B1%E6%98%AF%E9%94%80%E5%94%AE%E7%BB%8F%E9%AA%8C%E7%9A%84%E6%B5%AA%E8%B4%B9-4bded34b.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/the-biggest-waste-for-a-distribution-company-is-the-waste-of-sales-exper-4bded34b/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # The Biggest Waste for a Distribution Company Is the Waste of Sales Experience! > The biggest waste for a distribution company is the waste of sales experience, as sales is the only department that directly creates profit. To quickly enhance the sales team's capabilities, sales managers and supervisors should foster an internal learning and exchange atmosphere, promoting experience sharing, self-training, and self-learning, which is the best way to improve team performance and progress. Click the image for details. The biggest waste for a distribution company is the waste of sales experience, because sales is the only department that directly creates profit! How can the sales team quickly gain experience and enhance combat effectiveness? Sales managers and supervisors need to create a good internal learning and exchange atmosphere within the sales team, promote experience sharing among team members, achieve self-training and self-learning, thereby promoting rapid growth. This is the best way to enhance team capabilities and promote team progress. Sales requires wisdom; you must do well and do it smartly! In any sales team, each member has their own shining points or valuable experiences in daily sales work. This kind of experience, which we call best practices, is often like pearls sealed in shells, hidden deep! These excellent experiences are valuable assets of the company. **If we can systematically share and learn, and refine benchmark experiences, we can preserve them as the company's knowledge wealth, making them inheritable and replicable.** Sales managers and supervisors can regularly organize excellent experience sharing within the team, allowing a sales representative to share their strengths with team members after adequate preparation. It is recommended that this sharing be in a formal format, where the sharer summarizes their experience, such as how to handle difficult customers, how to resolve customer objections, how to penetrate customers, how to deal with key figures in stores, etc., into a short PPT material (of course, for many salespeople, making a beautiful PPT is very difficult, so we only focus on content, not the aesthetics of the format). At a fixed time, such as Saturday afternoon, or during the company's weekly or monthly meetings, share their insights with all team members (distributors without projectors should equip themselves). Internal sharing session organized by Yuyao Baixing Food Co., Ltd. Before the sharing, the sales manager needs to review the content to ensure the experience is replicable. Initially, the sharer may be nervous speaking in public, which is an opportunity to train them. To share in public, they must seriously summarize their experience, which is a learning and summarizing process for them, and also exercises their presentation skills. It kills multiple birds with one stone. For other team members, it also promotes a healthy competitive atmosphere! During the sharing, it is necessary to give full play to the subjective initiative of team members, actively ask questions, and communicate. Managers and supervisors should refine, analyze, and summarize the shared experiences, identify replicable and promotable experiences, and publicize them within the team. Product knowledge sharing and training by Jiaxing Yueteng Trading Co., Ltd. After the sharing, for high-quality sharing, the sharer can be commended, such as making a medal, rewarding a small gift, or printing out the sharing content and posting it on the company culture wall along with their photo! In this way, the sharer will be more motivated! Their sense of honor will also be greatly enhanced! In addition to this formal sharing, sales managers can also regularly gather the sales team to a market or region and conduct terminal visits in groups, so through on-site mentoring, the morale of the entire team can be improved. In this internal sharing and learning process, members with strong learning ability and execution ability can quickly stand out, while those who are not good at learning and have poor execution can also be quickly eliminated from actual combat. Sales team training organized by Jiangsu Shuntian Fude Food Co., Ltd. This internal sharing and learning can enable salespeople to grow quickly, reduce exploration time, reduce failures, and improve sales efficiency! Sales elite training by Beijing Guangcai Weiye Commercial Co., Ltd. For the cultivation of the sales team, we must not only conduct formal classroom training, but also organize sharing and learning within the team. We need to refine and quickly promote sales experience, so that salespeople do not rely on perception and understanding, but through systematic engineering, transform individual sales experience into team wealth, break the experience barrier between veterans and novices, rely on the collective wisdom of the sales team, and change from relying on individuals, masters, and experts to relying on everyone's collective efforts. Achieve synchronous growth of the overall sales team capability, rapid replication, and rapid victory! Source: Eagle Doctor's Discourse (Doctor-Eagle) Click the image for details. The **3rd (CFIC) China FMCG + Internet Conference** will be held in Chongqing in October 2017. The conference will closely focus on the theme "New Forces, New Ecology", inviting **1000+ distributors, 500+ brand owners, 200+ B2B platform founders, and 100+ investment and financing institutions** to jointly explore a new chapter of cross-border integration! **Core topics of this conference:** > * **How can the FMCG industry leverage B2B to achieve new growth opportunities** > > > > > > > * **How to build the new supply chain behind new retail** > > > > > > > * **How can intra-city logistics help B2B achieve leapfrog development** > **Highlights of this conference:** > * **The industry's first "2017 China FMCG B2B Industry Competitiveness White Paper"** > > > > > * **Excellent case sharing of distributors' transformation and upgrading** > > > > > * **Conference + Exhibition upgrade, Hall 6 Internet Technology Exhibition strengthens docking** > > > > > * **Alibaba Retail Link, Puhua Finance, Eternal Asia Supply Chain, Best Store Plus, Yijiu Pi, Unilever, Haiding Technology, Yunmei Shares, and other well-known enterprise leaders in various fields will deliver speeches on-site with pioneering views.** > November 8-9, 2017 Chongqing International Expo Center Registration is now open. Long press the QR code below or click "Read Original" to register. Before September 15, early bird tickets enjoy a 30% discount! Add friend and note "Conference Registration" Click the links below to review the highlights of the first and second FMCG + Internet conferences: 2016 "FMCG + Internet" Summit Forum 2017 (Second) China FMCG + Internet Conference Click the links below to review the highlights of the first and second FMCG + Internet conferences: [2016 "FMCG + Internet" Summit Forum]() -END- --- ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671