---
title: "The 6th Stop of the 'National Benchmark Distributor Deep Study Tour' in Hefei · Baili Foods Concluded Successfully!"
description: "From April 25 to 26, the 6th stop of the 'National Benchmark Distributor Deep Study Tour' in Hefei · Baili Foods concluded successfully. The tour focused on topics such as business development guidelines for urban snack food distributors, analysis of snack food category operation models, self-upgrading and breakthrough for distributors, and warehouse management that improved order picking fulfillment rate to 99.95%. Over 120 distributor owners from across the country gathered to engage in in-depth discussions with Yuan Lai, Chief Content Officer of New Distribution; Liu Lina, Chairman of Hefei Baili Foods; Yang Jinhu, General Manager of Hefei Baili Foods; and Kong Ming, Chief Product Operations Expert of Zhoupu Data."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
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published: "2025-04-27"
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# The 6th Stop of the 'National Benchmark Distributor Deep Study Tour' in Hefei · Baili Foods Concluded Successfully!

> From April 25 to 26, the 6th stop of the 'National Benchmark Distributor Deep Study Tour' in Hefei · Baili Foods concluded successfully. The tour focused on topics such as business development guidelines for urban snack food distributors, analysis of snack food category operation models, self-upgrading and breakthrough for distributors, and warehouse management that improved order picking fulfillment rate to 99.95%. Over 120 distributor owners from across the country gathered to engage in in-depth discussions with Yuan Lai, Chief Content Officer of New Distribution; Liu Lina, Chairman of Hefei Baili Foods; Yang Jinhu, General Manager of Hefei Baili Foods; and Kong Ming, Chief Product Operations Expert of Zhoupu Data.

From April 25 to 26, the 6th stop of the 'National Benchmark Distributor Deep Study Tour' in Hefei · Baili Foods concluded successfully!
The tour focused on the following topics:
  * Business development guidelines for urban snack food distributors;
  * Analysis of snack food category operation models;
  * Self-upgrading and breakthrough for distributors;
  * Warehouse management that improved order picking fulfillment rate to 99.95%.
Over 120 distributor owners from across the country gathered together, engaging in deep and fruitful discussions on the tour topics with Yuan Lai, Chief Content Officer of New Distribution; Liu Lina, Chairman of Hefei Baili Foods; Yang Jinhu, General Manager of Hefei Baili Foods; and Kong Ming, Chief Product Operations Expert of Zhoupu Data.
During the meeting, the guests expressed their views freely, and sparks of thought collided, providing many new ideas for the business development of distributors.
**Visiting Baili Foods**
This study tour adopted a new format of 'classroom sharing + on-site visits + interactive Q&A', breaking through the limitations of traditional tours that are often 'superficial and not deep', truly achieving 'deep experience, on-site learning, learning from others to improve oneself, and precise connection'.
On the afternoon of April 25, Yuan Lai, Chief Content Officer of New Distribution, gave a presentation titled 'Business Development Guidelines for Urban Snack Food Distributors', offering the latest insights and judgments on the business of large snack food distributors, and deeply analyzing the growth path for snack food distributors centered on sales promotion.
Liu Lina, Chairman of Hefei Baili Foods, shared rich practical experience using her own company as a case study.
She covered topics such as product portfolio based on snack food category logic, a model of 10% profit products + 20% star products + 50% traffic products with a monthly replacement of 20% low-efficiency products, and achieving a 40% increase in new products and a 60% increase in gross profit through four-quadrant product management. She also elaborated on Baili Foods' brand selection strategy, unreservedly sharing practical insights with the attending distributors.
Beyond the classroom, participating distributors also visited the cloud warehouse of Hefei Baili, experiencing firsthand the warehouse management and picking processes behind the 99.95% order picking fulfillment rate. The on-site staff explained each step in detail and provided on-site teaching and answers to the practical questions raised by the distributor owners.
In the evening, after a full day of high-density knowledge input, the distributors' enthusiasm for learning remained high. They engaged in in-depth discussions and exchanges with the speakers on unresolved issues from the warehouse visit and problems encountered in their own operations.
On the morning of April 26, Yang Jinhu, General Manager of Hefei Baili Foods, gave a presentation titled 'Self-Upgrading and Breakthrough for Distributors', detailing future trends in the terminal industry and distributor industry, future supermarket survival models, and the core competitiveness of major distributors. He also emphasized the importance of data analysis in enhancing corporate profitability.
Subsequently, Kong Ming, Chief Product Operations Expert of Zhoupu Data, shared the topic 'Warehouse Management that Improved Order Picking Fulfillment Rate to 99.95%', revealing the secrets of efficient warehouse management.
**Why Visit Hefei Baili Foods**
Hefei Baili Foods was founded by Liu Lina in Hefei in 2010. After 15 years of development, it has focused on operating domestic new consumer brands, growing from an initial 20-square-meter stall to a regional benchmark snack food distributor with annual sales exceeding 200 million yuan.
To date, Baili Foods has partnered with 100+ brands, has 5 strategic core brands, 1,200 SKUs, serves 7,100+ terminal customers, and has a team of 65 people, striving to become the leading snack food brand operator in Hefei.
Throughout its development, strategic adjustments have kept pace with market changes. In the early days, it focused on imported food, accumulating initial customers through price advantages and market differentiation. Around 2014, it seized the opportunity of the rise of domestic bulk snack foods and successfully transformed. In 2016, it expanded into multiple channels, building a sales network and transitioning from 'selling goods' to 'operations'. After 2020, it introduced online influencer brands to offline channels, entering a period of rapid growth.
Baili Foods' core competitiveness stems from three key capabilities: precise product selection and promotion, fine channel management, and efficient data-driven decision-making.
1. Precise Product Selection and Promotion
Chairman Liu Lina's four-quadrant management method has built Baili's biggest competitive barrier.
When selecting products, they first look at sub-categories, judging trends based on industry data and online sales; then look at brands, classifying them by tier and selecting potential brands, with a product structure of 30% brands + 70% online bestsellers; third, look at products, prioritizing cooperation with products that have scale; fourth, look at pricing, evaluating whether pricing is reasonable through forward and reverse derivation. Weekly product selection and promotion meetings are held to continuously optimize the product mix, achieving goals such as SKU streamlining and brand diversification through four-quadrant classification management.
2. Fine Channel Management
Baili Foods' sales team is divided by channel. Channel management follows the principle of 'focusing on 30% core customers and reducing inefficient outlets', for example, the supermarket department devotes 80% of its energy to core customers.
Differentiated strategies are implemented according to channel characteristics: supermarkets focus on deep cooperation, circulation stores select high-quality stores, and convenience stores optimize product portfolios.
At the same time, a customer four-quadrant management method is adopted, classifying customers into star, sales, profit, and rectification types, with strategies of consolidation, maintenance, development, and adjustment respectively, significantly improving operational efficiency and building a strong competitive barrier.
3. Efficient Data-Driven Decision-Making
Baili Foods' excellent product management and channel operation capabilities are rooted in data. Therefore, the company requires employees to have data analysis skills, using Zhoupu Data to create a 'sales master table' and a 'data return table'. The former is used to push high-margin products to high-sales customers, while the latter supports process management, achieving operational optimization through data-driven approaches.
'New Distribution' hopes that the case study of Hefei Baili Foods will provide distributors with more inspiration and thinking on category operation and warehouse management, helping everyone avoid detours in the industry and achieve performance growth and upgrading breakthroughs.


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