--- title: "The 6P Explosive Marketing Model" description: "Successful enterprises all have a successful marketing model that helps them avoid price wars and find a dynamic, fast-growing, and replicable approach. The 6P Explosive Marketing Model, which includes precise positioning, differentiated products, focused advertising, precise market strategy, innovative investment promotion, and effective terminal forms, is such a model." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2014-08-14" language: "en" canonical: "https://xinjignxiao.com/en/articles/the-6p-explosive-marketing-model-f9368729/" markdown: "https://xinjignxiao.com/en/articles/the-6p-explosive-marketing-model-f9368729.md" original_source: "https://mp.weixin.qq.com/s/fVSj_rGa2bmrKKgbXSVB7A" translation: "https://xinjignxiao.com/zh/articles/6p%E7%88%86%E7%A0%B4%E8%90%A5%E9%94%80%E6%A8%A1%E5%BC%8F-f9368729.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/the-6p-explosive-marketing-model-f9368729/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # The 6P Explosive Marketing Model > Successful enterprises all have a successful marketing model that helps them avoid price wars and find a dynamic, fast-growing, and replicable approach. The 6P Explosive Marketing Model, which includes precise positioning, differentiated products, focused advertising, precise market strategy, innovative investment promotion, and effective terminal forms, is such a model. **Warm Tip: Click the blue text above “FMCG Distributor Professional Consulting” to learn more about marketing and distributor internal management.** All successful enterprises have a successful marketing model. These models help enterprises avoid the traps and quagmires of price wars and find a method that is dynamic, fast-growing, and successfully replicable. This method is the business model. Many enterprises find operations exhausting, not only due to lagging industry management and disorderly competition, but mainly because they have not found or established an innovative business model. Once the marketing model succeeds, marketing is no longer difficult, and development becomes rapid. Enterprises can achieve tenfold growth and a decade of prosperity, relying on the strong driving force, vitality, and marketing power of the business model. **Business Model:** To maximize customer value, that is, to find the potential maximum demand of customers, integrate the internal and external elements that enable the enterprise to operate, form a complete, efficient operating system with unique core competitiveness, and through the optimal implementation form, satisfy customer needs, realize customer value, and at the same time enable the system to achieve the overall solution for sustained profitability. Simply put: A business model is the way or method through which you operate and make money—not only quickly and more, but also sustainably. In more colloquial terms: you can replicate yourself, but others cannot imitate or copy you. **Characteristics of a business model:** Systematic, profitable, innovative, and self-replicating. - **Systematic:** It is an integration and combination of several elements, a systematic thing, not just a single move. This system can automatically retrieve, self-repair, and self-upgrade; it is a closed circular operating system. - **Profitable:** Strong sales capability, profitability, and competitiveness. - **Innovative:** Obvious differentiation, uniqueness, innovation, and exclusivity. - **Self-replicable:** It can replicate itself, but others cannot replicate it, achieving self-protection. **Explosive Marketing Model:** The Explosive Marketing Model is completely different from the original 4P marketing concept. It is a new type of marketing practice and promotion model, not just a marketing theory. The 6P Explosive Marketing Model means six precise explosions. Only with precision can the market explode, sales increase, costs decrease, and customer value be maximized. 1. Precise positioning: position 2. Differentiated products: products 3. Precise advertising communication: p-ad 4. Precise market strategy: p-market 5. Precise and fast investment promotion model: p-investment 6. Novel and effective terminal forms: p-terminal **1. Precise Positioning:** That is, the image and position of the brand and enterprise in the minds of consumers. It must have uniqueness and benefit points; one highlight is enough. For example: BMW sells driving pleasure, Mercedes-Benz sells riding comfort, Ferrari sells speed and excitement, Volvo sells safety; Geely sells cheapness, QQ cars sell personality; Roewe sells cost-effectiveness, Rolls-Royce sells status, and so on. Spozman Long-Distance King sells mileage, Yamaha sells Japanese exquisite craftsmanship and quality, Hongdu sells aviation technology, Xinri sells quality, Aima sells emotion, Bidewen sells youth and vitality, and Yadea sells design. You must be clear about your brand positioning: who you are selling to, what image, personality, and impression you want your car to give the customer group. Is it safety, price, usage cost, durability, power, technology, service, feeling, care, status, strength, or something else? It must be clear. But do not have too many selling points; otherwise, it becomes a panacea, and consumers will not remember or believe it. Gong Li is a beauty, so she naturally has a market; Sister Feng is a representative of ugly women, but she also has a market. It is not a matter of beauty or ugliness; the core is whether there are characteristics. Remember: Brands without personality have no future, and products without personality definitely have no market. Positioning determines brand destiny. A good brand positioning also requires a good brand image, performance, and brand story. Many business owners always say they want to be the first in the province, the first in the country, or the industry leader, but they cannot even choose a good name, and their logo is dry and ugly. How can you become the first? Look at any star's name, attire, and makeup—they are all glamorous. A good name can be worth 100 good salespeople, and a good logo can make consumers remember it at a glance, saving you millions in advertising costs. **2. Differentiated Products:** Consumers first buy the product. Without personalized, differentiated, and high-quality products, everything else is useless, and positioning is impossible. The product is the foundation of marketing. If the skin does not exist, what can the hair attach to? Positioning must be reflected in the product. For example, Apple phones: without practical functions, dazzling interfaces, unique styles, and a personalized system, how could they reflect trendiness and individuality, and how could they sweep the world? Nokia is a failed example. Holding high the banner of "technology以人为本" (human-centric technology) and leading the industry for decades with strong R&D capabilities, it failed to design products like Apple's and was gradually abandoned by consumers, eventually falling into a near-bankruptcy situation. Samsung phones are a successful case to learn from. In R&D, it is not as good as Apple or Nokia; in brand influence, it is not as good as Motorola. But it achieved the world's first or second position because of excellent exterior design and precise positioning. Positioned as fashionable, the phone's exterior and interface are trendy and stylish, and it succeeded. It is not about how many shortcomings you have; it is about whether you have strengths. Chery's QQ and Panda cars are also very successful cases. The technology is not leading, and brand awareness is low, but the design is excellent—small but with personality. For example, the name is easy to remember and fun, the headlights look like cute eyes, and the most distinctive feature is the color: bright, fashionable, and individual. There is an anecdote: a wealthy young lady did not buy BMW or Mercedes but bought four QQ cars at once in four colors. When asked why, she said it was to match her clothes—red clothes with a red car, green clothes with a green car—and it was fashionable and fun to drive. **3. Focused Advertising:** When it comes to advertising, many people think it is very expensive, but advertising comes in many forms. Many people turn pale at the mention of advertising, not only because of the cost but because they spend money without results—it does not sell products. As the famous saying in business goes: "I know half of my advertising budget is wasted, but I don't know which half." Some advertising does not require payment, and some requires very little, such as online promotion, topic marketing, funny videos, word-of-mouth, microblogging, email marketing, event marketing, news marketing, and public welfare marketing. These use clever methods for entertaining communication, with fast speed, low cost, and good results. You must change traditional thinking, traditional models, and traditional forms of promotion. Xiaomi phones, Apple's event marketing, BYD's news communication, Xinri's World Expo park promotion, Yixing's Jinan National Games promotion, and Yadea's public welfare marketing are all very successful examples. **4. Precise Market Strategy:** In the current immature market, entering the national market with full coverage is unrealistic. Strength, funds, personnel, government resources, and service systems cannot support it. Our suggestion is to first be a local tyrant, then a national dragon. Accumulate funds, technology, talent, resources, channels, networks, and experience, and finally form a model. Only then can you have the ability, resources, experience, and confidence to capture the market. In the process of market development, you must consider the marketing radius. Do not bloom everywhere; gradually penetrate and operate in contiguous areas, imitating Mao Zedong's red base area model. This can stabilize the base, serve as advertising, improve the service system, enhance word-of-mouth, reduce costs, increase profits, and prevent competitors from entering. Build each selected market into a profitable sales unit, making it thorough, refined, and deep. **5. Novel and Effective Investment Promotion:** Investment promotion is undoubtedly an important task for enterprises. Many enterprises do poorly in this area, not only because of positioning and product issues, but mainly because the investment promotion forms are too old, concepts are backward, and methods are monotonous. When it comes to investment promotion, many enterprises think about how to advertise, send employees to sweep the streets, or make phone calls. In the internet age, the best and fastest model is the combination of online and offline, the so-called O2O model, that is, online-to-offline. Create momentum and publicity online, and experience, communicate, and negotiate offline. This O2O model has low cost and high efficiency. If your distributors and sales cannot grow exponentially, your investment promotion is unsuccessful, and you do not have a successful model. We are in the internet age. There are many mature online marketing models, including software technology, that you should learn to use. When others are using precision missiles, if you are still using a broadsword, no matter how sharp you sharpen it, you have no way out. --- **Like this article? Feel free to click the top right corner to share it to your Moments.** About us: WeChat name: FMCG Distributor Professional Consulting Management Account introduction: 20 years of FMCG distributor operation and management experience, professionally targeting distributor internal affairs. Click the "Read Original Text" below to enter our micro-community for interactive communication and questions. **Learning and exchange QQ group: 344257092** **Reply 1 to enter the micro official website to view historical messages.** --- --- ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671