--- title: "Ten Years in the Making, the Hidden Dragon Emerges! Asian Soda Sparks a 'Warring States' Battle in the Soda Market!" description: "A bottle of soda not only represents a city but also a generation's memories! With the resurgence of national trends and consumer shifts toward sugar-free and diversified options, the domestic soda industry is experiencing a 'spring revival' after a period of decline. Standing at the crest of 2022, looking back, the world's 'two colas' are losing their dominant arrogance! From the rise of Genki Forest in 2016, which leveraged internet thinking and anchored on healthy, sugar-free concepts to ride the right wave, to 2020's 'Year One of Soda' when a wave of domestic sodas surged..." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2022-03-23" language: "en" canonical: "https://xinjignxiao.com/en/articles/ten-years-in-the-making-the-hidden-dragon-emerges-asian-soda-sparks-a-wa-137d1889/" markdown: "https://xinjignxiao.com/en/articles/ten-years-in-the-making-the-hidden-dragon-emerges-asian-soda-sparks-a-wa-137d1889.md" original_source: "https://mp.weixin.qq.com/s/M2LGPlI5IP_ZGr2I24y5vw" translation: "https://xinjignxiao.com/zh/articles/%E6%B2%89%E6%B7%80%E5%8D%81%E8%BD%BD-%E6%BD%9C%E9%BE%99%E5%87%BA%E6%B8%8A-%E4%BA%9A%E6%B4%B2%E6%B1%BD%E6%B0%B4%E6%8E%80%E8%B5%B7%E6%B1%BD%E6%B0%B4%E5%B8%82%E5%9C%BA%E7%9A%84-%E8%AF%B8%E4%BE%AF%E4%BA%89%E9%9C%B8-137d1889.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/ten-years-in-the-making-the-hidden-dragon-emerges-asian-soda-sparks-a-wa-137d1889/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # Ten Years in the Making, the Hidden Dragon Emerges! Asian Soda Sparks a 'Warring States' Battle in the Soda Market! > A bottle of soda not only represents a city but also a generation's memories! With the resurgence of national trends and consumer shifts toward sugar-free and diversified options, the domestic soda industry is experiencing a 'spring revival' after a period of decline. Standing at the crest of 2022, looking back, the world's 'two colas' are losing their dominant arrogance! From the rise of Genki Forest in 2016, which leveraged internet thinking and anchored on healthy, sugar-free concepts to ride the right wave, to 2020's 'Year One of Soda' when a wave of domestic sodas surged... A bottle of soda not only represents a city but also a generation's memories! With the resurgence of national trends and consumer shifts toward sugar-free and diversified options, the domestic soda industry is experiencing a 'spring revival' after a period of decline. Standing at the crest of 2022, looking back, the world's 'two colas' are losing their dominant arrogance! From the rise of Genki Forest in 2016, which leveraged internet thinking and anchored on healthy, sugar-free concepts to ride the right wave, to 2020's 'Year One of Soda' when a wave of domestic sodas surged, and China's eight major sodas were revived one by one; then in 2021, 'domestic sodas' rapidly broke through from foodservice channels, seizing KA stores and CVS channels, comprehensively encircling the 'two colas'... We can foresee that in the coming years, domestic sodas will experience explosive growth! Against this backdrop, **Asian Soda**, one of the veteran soda brands with a 76-year history, is actively embracing the new era, continuously exploring and refining, gradually establishing a new brand development strategy through innovation, and re-entering the public eye. **Asian Sarsaparilla** · **No one has better fizz, but no one lasts longer** · From being one of the eight famous domestic sodas to disappearing and then quietly making a comeback, Asian Soda's 'glory' moments include being listed on 'China's Most Unpalatable Drinks List' and its enduring slogan: 'No one has better fizz, but no one lasts longer; no one lasts longer, but no one tastes better.' During the decade or so out of the spotlight, Asian Soda was not truly obscure. In Guangdong and its sphere of influence, it continued to win over the stomachs of many post-70s and post-80s consumers through nostalgia, especially with Asian Sarsaparilla remaining an essential summer table drink in Guangdong! Unlike the orange-flavored drinks of most other domestic sodas, 'Sarsaparilla' is a natural herbal beverage originally used by indigenous Mexicans to cool down. In 2009, Guangzhou Xiangxue Asian Beverage Co., Ltd. was established, implementing brand strategy and technical upgrades, replacing the foreign plant extract in the sarsaparilla formula with Mei leaf holly (Ilex pubescens), which has a similar but more aromatic and effective quality, successfully localizing it. Its unique flavor is irresistibly attractive to contemporary consumers who love novelty! Now, building on the distinctive 'medicated oil' flavor of sarsaparilla soda, the Asian Soda factory has refreshed and upgraded it according to young people's preferences, retaining the historical formula, using modern Chinese medicine extraction technology to extract holly volatile oil, making the aroma richer, and adding 4 times the gas content for a denser, more satisfying fizz and a more robust taste! In terms of packaging, Asian Classic Sarsaparilla Soda primarily uses glass bottles, which not only aligns with Asian Soda's historical status but also more easily evokes childhood memories, boosting point-of-sale turnover! When Asian Sarsaparilla Soda faced widespread criticism and was dubbed 'medicated oil drink,' it did not hide its distinctive features but instead played with packaging—launching the **'Not Medicated Oil'** series as a humorous self-deprecation! This new marketing approach and novel internet-famous packaging quickly made Sarsaparilla Soda 'go viral,' earning a large base of organic fans, and brought Asian Soda, one of China's eight major sodas, closer to young consumers, better capturing their minds among many domestic sodas, laying a solid foundation for distributors to expand in the terminal market! Moreover, Asian Soda continuously observes Z-generation consumption scenarios, upgrading product strength, and aligning with current trends, **launching a 0-sugar, 0-fat, 0-calorie soda series**, and using IP collaborations—online with the million-fan game streamer 'Yaoshui Ge' and offline with Minqiang Tea Shop—to jointly engage consumers through both online and offline channels, successfully reaching countless consumers! The quirky 'medicated oil' packaging design, fearless self-deprecating meme style, and deep insight into young people's needs—thinking from their perspective and communicating in their language—help the brand achieve precise marketing, revitalizing Asian Soda's brand vitality among younger consumers. The three flavors—oil plum, white lemon, and Mei leaf holly—not only expand the product lineup but also give consumers more choices, greatly broadening the consumer base to include more age groups, allowing post-80s, post-90s, and post-00s consumers to find their preferred flavors, ensuring a solid mass foundation in the terminal market and ultimately benefiting distributors! **Fruit-Flavored Soda** **'Trendy' with Chinese Flavor** **In recent years, many domestic sodas have been innovating with diverse flavors! As part of its brand youthfulness strategy,**Asian Soda**, backed by old Guangzhou nostalgia and facing 'Chinese flavors,' has launched a new juice fruit-flavored soda series, representing Lingnan as it expands nationwide.** As an old Guangzhou brand, Asian Soda keeps up with trends through product innovation, launching retro fruit-flavored sodas to appeal to contemporary aesthetics. In terms of flavor segmentation, Asian Soda continues to create hit drinks, developing four internet-famous flavors—sea salt orange, sea salt pineapple, sea salt lychee, and grapefruit white lemon—which are more favored by young consumers! At the same time, Asian Soda avoids cookie-cutter packaging with highly recognizable designs and strong color contrasts, blending the taste of childhood sodas with modern national trend revival packaging, carrying the flavor of old Guangdong and full of retro aesthetics. In today's national trend craze, Asian fruit-flavored sodas not only inherit the taste of traditional sodas from the 1980s but also cleverly combine 'drinking' and 'playing' in packaging copy, maximally satisfying young consumers' focus on product aesthetics, healthy flavors, and the integration of eating, drinking, and entertainment! **Nationwide Expansion **Recruitment Now Open** As a time-honored Guangzhou brand, Asian Soda enjoys certain recognition nationwide, ranking only behind Coca-Cola and Pepsi in Guangdong Province. Backed by state-owned Guangzhou Light Industry Group, Asian Soda will launch its national recruitment and expansion plan in 2022! Using Guangdong as a model market, it will gradually radiate nationwide, currently covering over 100,000 terminal retail stores, including 7-Eleven, FamilyMart, Meiyijia, Aeon, and CR Vanguard, and expanding to FamilyMart in East China and Southwest China, Henan Dennis, and Hubei Jinri Bianli chain systems. For distributors partnering with Asian Soda, we provide promotional materials and gifts to help open up the market, boost brand awareness and sales, gradually build a team, and jointly expand the market! Our product range includes both carbonated and non-carbonated items, suitable for supermarkets, convenience stores, foodservice, schools, internet cafes, and other channels, with great development prospects. 2022 is the year of the 'rise and explosion' of national trend sodas and a year of opportunity for distributors! **Asian Soda, as a brand with strength, guarantees, and after-sales support, constantly observes the Z-generation consumer market, grasps soft drink development trends, and opens new growth points for distributors.** At the 2022 Chengdu Spring Sugar Fair, Asian Soda will showcase its trendy drinks at the **Crown Plaza Hotel**—see you there! Recruitment Hotline **Are you 'watching' me?** --- ## Copyright and AI use This article is sourced from New Distribution. 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