---
title: "Ten Business Trends You Must Watch in 2017!"
description: "This article is republished with permission from Shengjing Wanglian (ID: sjwl360). For reprints, please contact Shengjing Wanglian for authorization. Unauthorized reproduction is prohibited. As 2017 approaches, it's time to discuss future business trends. In 2016, we saw significant shifts: consumption upgrades, the rise of B2B, the boom in artificial intelligence, and investment in fintech and blockchain. Technology innovation is re-emerging, the sharing economy is being reshaped, and many bubbles are bursting, while other trends gradually prove their value."
author: "传刚"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2016-12-12"
categories: "Industry Trends"
language: "en"
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---

# Ten Business Trends You Must Watch in 2017!

> This article is republished with permission from Shengjing Wanglian (ID: sjwl360). For reprints, please contact Shengjing Wanglian for authorization. Unauthorized reproduction is prohibited. As 2017 approaches, it's time to discuss future business trends. In 2016, we saw significant shifts: consumption upgrades, the rise of B2B, the boom in artificial intelligence, and investment in fintech and blockchain. Technology innovation is re-emerging, the sharing economy is being reshaped, and many bubbles are bursting, while other trends gradually prove their value.

**This article is republished with permission from Shengjing Wanglian (ID: sjwl360)**
**For reprints, please contact Shengjing Wanglian for authorization. Unauthorized reproduction is prohibited.**

> As 2017 approaches, it's time to discuss future business trends.
In 2016, we already saw many changes in global business trends, including consumption upgrades, the rise of B2B, the boom in artificial intelligence, and investment in fintech and blockchain. Technology innovation is re-emerging, the sharing economy is being reshaped, and many bubbles are bursting, while other trends gradually prove their value.
2017 will bring many unexpected changes, just like 2016. However, overall, innovation has not stalled due to the capital winter or economic slowdown. On the contrary, we believe that in 2017, innovation will become more practical. Many innovative companies are already exploring this, such as Shengjing's NBP New Business Trading Festival, which attempts to solve hierarchical and information asymmetry problems in business opportunity seeking.

**New Consumer Demographics**
One thing that continues from 2016 into 2017 is the growing number of young consumers. Abroad, those born between 1983 and 2000 are called millennials. By 2017, this group will be aged 17-34, and they have become the mainstream consumers and are gradually becoming the backbone of companies. This means that in the future, both B2C and B2B companies must consider meeting the needs, habits, and tastes of this group as one of the most important factors in business model and product innovation.

Given this, here are ten business trends you must know for 2017.

> **1**
>
> **The Trend of Non-Tech Companies Becoming Tech-Savvy**
The younger generation is an internet and even mobile internet group. Although they are not programmers, they are immersed in tech products daily and deeply rely on them. This reality means they prefer to apply technology and internet-style products or methods in their work. As employees, they expect management, operations, and marketing tools that improve efficiency; as entrepreneurs or self-employed individuals, they also hope for better marketing tools, content production tools, and order management tools.
For business owners, this trend means they must increase their company's technological level—young, innovative employees simply won't work under outdated management methods.
The technological and internet transformation of any business is an irreversible trend, and many tech services are already convenient enough for SMEs to adopt flexibly, including website creation, marketing promotion, and cloud services, which are no longer complicated.

> **2**
>
> **The Momentum of Internet Celebrities Continues**
In China, the popularity of IP (intellectual property) remains high, and as a specific direction of IP, personal branding will continue to develop. After all, in 2016, stories like Papi酱's overnight rise from ordinary to internet celebrity will inspire many young people to pay more attention to personal marketing and become new internet celebrities.
Personal branding will become more diverse. Besides entertainment celebrities, we believe more types of internet celebrities will emerge.
Of course, becoming an internet celebrity is not easy. First, you need to determine your direction, then persist, and choose the right platform. Being an internet celebrity means paying attention to your every move and even considering monetization later.

> **3**
>
> **Remote Work and Training**
The popularity of mobile internet allows companies to hire non-local employees. For certain jobs that can be done online, companies can fully rely on remote work. Just as depicted in the American TV series "Silicon Valley," startups in Silicon Valley can hire an engineer in Central Europe to write code or someone in Pakistan to boost registered users and activity (though that's not right, we shouldn't learn that). This approach can both discover talent and reduce company costs.
Don't worry that these employees won't understand your company or meet its needs. After all, with video and live streaming, you can communicate with them anytime, organize video conferences without barriers, and conduct regular training.

> **4**
>
> **Companies Embrace Young People More**
The increase in young people is a challenge for companies that emphasize seniority and have aging structures. Traditional management methods are increasingly unpopular among young people. But this trend must change, or you won't be able to attract the best talent to work for you.
For these traditional companies, changing their mindset, embracing change, embracing young people, and being willing to accept their working methods will be extremely important in the coming year.

> **5**
>
> **Transformation of Old Enterprises and Succession by Young People**
With the slowdown of economic growth and changes in economic structure, many traditional enterprises are finding it hard to sustain. Many old entrepreneurs accustomed to traditional business methods face a dilemma: it's hard to keep up with the times, but also hard to give up.
Therefore, the transformation of traditional enterprises is a real issue. Either transform themselves or sell. Of course, another option is to hand over the company to younger people. Family businesses may focus more on succession of the business and wealth, while non-family businesses need to consider hiring more ambitious and creative managers.
For many older entrepreneurs in traditional enterprises, having concerns is normal. But they need to recognize that the world is changing and young people are rising, which is a harsh reality that cannot be ignored.

> **6**
>
> **Health Products and Related Industries Are Rising**
Compared with the previous generation, the new generation of young people has very different consumption views. The most important part includes that today's young people are extremely concerned about health consumption. I know a young person in his early twenties who spends most of his non-essential expenses on fitness.
The gradual internet celebrity status of film, TV, and sports stars will objectively stimulate the development of health products and related industries. In 2016, Fu Yuanhui's "prehistoric power" became famous across the country because in the new era, athletes with healthy and lively images are increasingly becoming idols pursued by young people. This also reflects young people's attention to health and a fit body.

> **7**
>
> **E-commerce Development Will Continue**
Traditional platform e-commerce is still growing rapidly, but the growth rate is clearly slowing down. This can be seen from Tmall's Double 11 carnival: although this year's sales exceeded 120 billion yuan, the growth rate has been declining for several consecutive years.
At the same time, e-commerce through social marketing, content marketing, and live streaming is expanding. If in 2016 WeChat official account marketing showed signs of decline, marketing through new platforms and methods is still expanding. We believe this trend will not change in 2017.

> **8**
>
> **From Cross-Side Effects to Same-Side Effects**
In the past few years, both B2C and B2B platforms have focused heavily on cross-side effects. This means B2C platforms strive to help businesses find individual consumers, while B2B platforms focus on helping businesses find other businesses or products that can serve them.
But while cross-side effects are forming, the importance of same-side effects is becoming increasingly significant. In the future, B2C platforms like JD.com and many cosmetics malls will not only sell products to consumers but also pay more attention to connections among consumers. Similarly, B2B platforms like Shengjing Wanglian will focus more on connections among entrepreneurs, since the essence of B2B is businessman-to-businessman.

> **9**
>
> **More Environmentally Friendly Products**
Environmental issues remain one of the biggest problems troubling China. This includes not only the smog we see but also the food we eat and the water we drink... In the coming year, environmental protection will continue to be one of our concerns, and young people are more sensitive to environmental issues. Correspondingly, more environmentally friendly products will continue to be popular.
Environmental products are a broad concept, including our diet, new energy vehicles, and more technologies, methods, and tools that reduce pollution and promote environmental protection.

> **10**
>
> **Bosses Get Moving, Recruitment Marketing Gets Moving**
For running a business, the importance of a star boss is self-evident. If we used to think that bosses or chairmen appearing in public was not their proper job, in 2016, this traditional view seems to be changing. Ren Zhengfei waiting in line for a taxi undoubtedly adds points to his company, and Dong Mingzhu's persistent efforts have not negatively impacted her company. Think of Steve Jobs or Elon Musk, and you know how important a star boss is to a company. Great companies must have star bosses. From Ford to General Motors, from Microsoft to Google to Facebook and Alibaba, this is true.
Recruitment marketing is a weakness for many companies, but to build a brand and recruit the best talent, a company must do well in recruitment marketing. For those companies that don't understand recruitment marketing, they might start by creating accounts on recruitment websites and regularly posting content about the company and HR. If others don't know about your company, why would they come to work for you?

-END-

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## Citation metadata

- Publisher: New Distribution
- Author: 传刚
- Published: 2016-12-12
- Canonical: https://xinjignxiao.com/en/articles/ten-business-trends-you-must-watch-in-2017-5359a053/
- Original source: https://mp.weixin.qq.com/s/SMRxBnvTl6OGjEY1eU_98w

## Copyright and AI use

This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL.

Contact: zhaobo258@gmail.com · +86 158 5481 7671