---
title: "Targeting the 20 Trillion Yuan Health Industry, GPHL's Pan Shou Shou Joins Forces with Guangdong Guanbao for a Major Event!"
description: "With the gradual implementation of the national '13th Five-Year Plan', the big health industry, focusing on health products and services, has been upgraded to a 'national strategy'. Jack Ma: 'The one who surpasses me in the future will definitely be in the big health industry.' Feng Lun: 'This trend is bigger than real estate. In the next five years, it will be about 20 trillion.' Wang Jianlin, with few words but decisive actions, invested 70 billion in Chengdu's medical industry in April. Meanwhile, high-quality domestic enterprises are seeking to share this 20 trillion cake through cross-border integration or innovation and upgrading."
author: "财经记者联盟"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
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published: "2017-08-09"
language: "en"
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original_source: "https://mp.weixin.qq.com/s/ZfSrW2R2c16zTKM3zaImUA"
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# Targeting the 20 Trillion Yuan Health Industry, GPHL's Pan Shou Shou Joins Forces with Guangdong Guanbao for a Major Event!

> With the gradual implementation of the national '13th Five-Year Plan', the big health industry, focusing on health products and services, has been upgraded to a 'national strategy'. Jack Ma: 'The one who surpasses me in the future will definitely be in the big health industry.' Feng Lun: 'This trend is bigger than real estate. In the next five years, it will be about 20 trillion.' Wang Jianlin, with few words but decisive actions, invested 70 billion in Chengdu's medical industry in April. Meanwhile, high-quality domestic enterprises are seeking to share this 20 trillion cake through cross-border integration or innovation and upgrading.

With the gradual implementation of the national '13th Five-Year Plan', the big health industry, focusing on health products and services, has been officially upgraded to a 'national strategy'.
  * Jack Ma: 'The one who surpasses me in the future will definitely be in the big health industry.'
  * Feng Lun: 'This trend is bigger than real estate. In the next five years, it will be about 20 trillion.'
  * Wang Jianlin, with few words but decisive actions, directly invested 70 billion in Chengdu's medical industry in April.
At the same time, high-quality domestic enterprises are either seeking cross-border integration or innovation and upgrading, aiming to divide this 20 trillion cake. Among them, GPHL (Guangzhou Pharmaceutical Holdings), relying on its advantages in pharmaceutical industry resources, clearly stated as early as 2012: 'The group will further promote the expansion of advantageous scale varieties through brand extension, brand expansion, brand licensing, and brand diversification, making GPHL a leading enterprise in China's strategic emerging industries.'
With policy, strategy, and the trend in place, everything is ready except for the east wind. **Besides the successful Wang Laoji, who under GPHL could become the next 'east wind'?** With Guangdong Guanbao Beverage Co., Ltd. joining hands with GPHL's other 'century-old time-honored brand' **Pan Shou Shou** to expand the big health product market, developing a series of big health beverages such as Pan Shou Shou apple cider vinegar and loquat syrup. On August 22, new big health products will make a grand debut in the market. This 'east wind' is gaining momentum with the advantages of timing, location, and harmony.
Timing: 'A hundred flowers blooming' is the norm for the big health industry
As we all know, when it comes to specific big health products, GPHL stands out. Although there are also domestic pharmaceutical giants like Sanjiu, Hayao, and CSPC making frequent efforts in biscuits, candies, beverages, and other fields, they cannot shake GPHL's advantageous position in the FMCG sector in terms of market size or brand influence. Therefore, **GPHL Pan Shou Shou's development of a series of big health products like apple cider vinegar is itself worth positioning.**
If measured from the height of the big health industry, which includes health products and health services with a market size of 20 trillion, health products as a branch industry with a total market volume of tens of billions is still in a primary competition stage. 'For foods operating under the big health industry, we should not limit our judgment of their potential by category development perspective. In the future, there will definitely be 5-8 brands of the scale of Wang Laoji in the health food market, and the overall scale should even reach trillion-level.' said Zhu Danpeng, a well-known marketing expert.
Therefore, rather than saying that Wang Laoji created the herbal tea category and Sanjiu Monkey Head Mushroom Biscuits became a popular hit, opening marketing miracles in the food industry, **it is better to say that they merely stood at the trend of the health industry and achieved rapid commercial growth, while the entire big health industry is still far from a full-scale explosion and blowout.**
But even this market condition has given big health products enough commercial imagination space. As another main segment under GPHL, Pan Shou Shou, also a 'century-old time-honored brand' like Wang Laoji, is the right time to make a foray into the FMCG sector!
Location: GPHL is more suitable for 'landing' the health concept
While the big health industry is developing in full swing, we must also make an accurate category review of the so-called 'health foods'. In my view, due to the low entry barrier of the food and beverage industry, and the health concept being a major trend in recent market development, products claiming health concepts are 'a dime a dozen' on the market.
In a commercial society, the value of all products still needs to be tested by consumers and the market. Currently, products recognized as having the 'big health' concept on the market are mainly from pharmaceutical groups. This is not accidental but the result of consumers voting with their feet, because pharmaceutical products are more conducive to occupying consumer minds!
**First, the food and beverage industry has always recognized this view: 'Products produced by pharmaceutical companies are impeccable in quality.'**
Second, for some time-honored pharmaceutical brands, **their brand value itself is like a 'golden signboard' that enables their products to achieve low-cost market introduction and strong bargaining power**, thus quickly gaining their own core competitiveness.
For new brands, the most difficult stage is how to quickly introduce themselves in a highly competitive market. Insufficient brand power and lack of market recognition cause most FMCG companies to face a 'dilemma' when promoting health products. But for pharmaceutical companies like Pan Shou Shou entering the FMCG field, they carry a strong brand halo. Their brand attributes and appeals have already built a 'healthy' image in consumers' minds. Coupled with the influence of GPHL's 'brother' Wang Laoji, if subsequent marketing is effective, market operations will surely achieve twice the result with half the effort.
Management team of Guangdong Guanbao Beverage Co., Ltd.
Harmony: Guangdong Guanbao's 'trump card' to break the market; the first batch of seed distributors may become shareholders
In the view of Wu Tiansheng, chairman of Guangdong Guanbao Beverage Co., Ltd., who has operated in the alcohol market for many years and is familiar with the development laws of FMCG, although Pan Shou Shou enjoys the inherent advantages of the big health industry, it cannot be a reason for its future development to be 'carefree'.
'In addition to relying on GPHL's 'big health industry' platform to successively launch three trump cards promoting health concepts, namely **apple cider vinegar, lemon water, and loquat syrup**, Pan Shou Shou's new products will also try new models in channel layout and manufacturer-dealer cooperation, allowing more partners to share the huge market value of Pan Shou Shou.' Wu Tiansheng told the author.
It is understood that on August 22, Guangdong Guanbao Group will release a series of marketing initiatives at the Pan Shou Shou apple cider vinegar new product launch, including key support policies for distributors.
These include Guanbao's commitment to **set aside 10 yuan from the purchase price of each box of apple cider vinegar as channel promotion expenses for the second half of the year**, including various promotional support activities such as shelf placement, free tasting, materials, and roadshows; at the same time, **if a distributor pays more than 1 million yuan, Guanbao will use 16% of the payment amount for individual material, manpower, and promotion support for the distributor, and additionally enjoy a bonus of 1,000 boxes of products.**
'We will also cooperate with distributors with high-quality market services. For key markets, we **commit to having one company sales representative for every 18 outlets to assist distributors in operations, with the sales representative's salary borne by Guanbao.** ' Wu Tiansheng said.
On the other hand, Wu Tiansheng also proposed a plan to promote 'equity incentives' for employees and partners within three years. '**In the first three years, Guanbao will give no less than 10% equity to partners each year**, so that they not only sell Pan Shou Shou products but truly become our shareholders, jointly paying attention to and participating in the growth and development of Pan Shou Shou's new products, forming a joint force to recreate a flagship brand in the big health industry!'
Guangdong Guanbao and GPHL have joined forces, and Pan Shou Shou's new products are about to be relaunched. This gold rush feast in the name of big health should not be missed by any of us!
At 14:00 on August 22, the first China Health Beverage Forum will open at the Shangri-La Hotel in Pazhou, Guangzhou. Liu Fuyuan, former vice president of the Macroeconomic Research Institute of the National Development and Reform Commission and a well-known Chinese economist, will appear together with Pan Shou Shou apple cider vinegar.
If you are interested in Pan Shou Shou big health beverages, if you have your own FMCG channels, if you are a distributor of beverages, beer, or food, the organizer will cover your accommodation and meals at a five-star hotel in Guangzhou for free. This may be the top health beverage forum in China in 2017, with only 80 seats open to the public. Grab your tickets now.
Sign up here


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