--- title: "Tang Guangliang: FMCG B2B without Commerce Flow and Logistics is Nothing but Hooliganism" description: "In this article, Tang Guangliang, CEO of New Distribution, argues that FMCG B2B platforms without commerce flow and logistics are nothing but hooliganism. New Distribution will follow the principle of 'FMCG B2B regional dominance' by expanding into prefecture-level cities, building logistics centers there to shorten delivery radii and improve service quality, thereby building future competitive barriers. As FMCG B2B becomes an industry trend, the battle between asset-heavy and asset-light models may determine who goes further." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2016-04-12" language: "en" canonical: "https://xinjignxiao.com/en/articles/tang-guangliang-fmcg-b2b-without-commerce-flow-and-logistics-is-nothing-18efeb73/" markdown: "https://xinjignxiao.com/en/articles/tang-guangliang-fmcg-b2b-without-commerce-flow-and-logistics-is-nothing-18efeb73.md" original_source: "https://mp.weixin.qq.com/s/ptoGYW23mlhcCwx2dJnXjA" translation: "https://xinjignxiao.com/zh/articles/%E5%94%90%E5%85%89%E4%BA%AE-%E6%B2%A1%E6%9C%89%E5%95%86%E6%B5%81-%E7%89%A9%E6%B5%81%E7%9A%84%E5%BF%AB%E6%B6%88%E5%93%81b2b%E9%83%BD%E6%98%AF%E8%80%8D%E6%B5%81%E6%B0%93-18efeb73.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/tang-guangliang-fmcg-b2b-without-commerce-flow-and-logistics-is-nothing-18efeb73/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # Tang Guangliang: FMCG B2B without Commerce Flow and Logistics is Nothing but Hooliganism > In this article, Tang Guangliang, CEO of New Distribution, argues that FMCG B2B platforms without commerce flow and logistics are nothing but hooliganism. New Distribution will follow the principle of 'FMCG B2B regional dominance' by expanding into prefecture-level cities, building logistics centers there to shorten delivery radii and improve service quality, thereby building future competitive barriers. As FMCG B2B becomes an industry trend, the battle between asset-heavy and asset-light models may determine who goes further. Editor's note: The attached article is by Tang Guangliang, CEO of New Distribution. The author believes that FMCG B2B without commerce flow and logistics is nothing but hooliganism. New Distribution will follow the principle of 'FMCG B2B regional dominance' by expanding into prefecture-level cities, building logistics centers there to shorten delivery radii and improve service quality, thereby building future competitive barriers. As FMCG B2B becomes an industry trend, the battle between asset-heavy and asset-light models may determine who goes further. FMCG B2B platforms in the same field do not actually constitute a competitive relationship. For example, New Distribution, Huimin Wang, and Diashang Hulian are all working to change the traditional channel system and establish new industry standards. We should learn from each other and develop together. The real competition comes from traditional wholesale markets and traditional secondary distributors. 2015 was the year of vertical B2B e-commerce, with e-commerce companies emerging like bamboo shoots after rain. It was the explosive first year for B2B e-commerce and its spring. FMCG B2B was also pushed to the 'wind gap'. In my view, FMCG B2B entered summer in 2016 and will officially enter winter in 2017. At the beginning of 2016, Alibaba's B2B division announced the launch of the 'City Partner' plan, while Liu Qiangdong revealed at JD.com's annual meeting that it would launch the 'New Channel Business Unit' in 2016, which he personally oversees, bypassing distributors to become a supplier to retail stores. E-commerce giants, having played enough in retail and enterprise procurement, are now laying out the traditional distribution industry. In fact, providing direct supply, logistics distribution, and supermarket management technology output services to terminal merchants such as community convenience stores, restaurants, and fruit shops has long been a precedent in the industry. New Distribution B2B, an online wholesale mall for FMCG based on e-commerce platform, logistics distribution, and convenience store franchising, with a full-category, full-channel supply chain, was already laid out in 2008. Currently, its branded chain supermarkets 'Kuailehui' and 'New Distribution' have covered Hunan, Guangdong, Hubei, and other regions, with over 5,600 franchised stores. The number of terminal merchants served exceeds 50,000, and sales have shown explosive geometric growth. How should New Distribution welcome the summer of FMCG B2B in 2016 and 'embrace' the industry competition full of smoke? In my view, FMCG B2B platforms without commerce flow and logistics are nothing but hooliganism; centralized procurement and distribution is the only way out. In 2016, New Distribution will accelerate the pace of logistics construction, continue to strengthen the integration of commodity resources, and implement centralized procurement and distribution so that platform users can enjoy faster logistics and more competitive product prices. In 2016, New Distribution will follow the principle of 'FMCG B2B regional dominance' by expanding into prefecture-level cities, building logistics centers there to shorten delivery radii and improve delivery service quality, using point-to-area expansion to build future competitive barriers in advance. The founding team of New Distribution, with years of deep cultivation in the industry, has profound understanding and unique insights, and will be a veritable dark horse from the south in the FMCG B2B field. Embrace the summer, gallop in all directions! Source: Tuob B2B [This platform will soon organize distributor friends who are interested in building B2B platforms to visit and learn from some B2B platforms. If you are willing to learn with the editor, you can add the editor's WeChat to understand together. When adding, please reply with the keyword: 学习] ****************-**************** END- The best domestic learning platform for FMCG distributors Dedicated to providing professional, practical, and applicable tutorials for enterprises and distributors Committed to helping Chinese FMCG distributors grow rapidly **The most professional and practical knowledge base in the FMCG industry** Reply with the red number below to get the corresponding content Reply with number 1 to view the complete knowledge base | **001** Excellent article selection | **002** Distributor market operation | **003** Terminal visit management | **004** Sales supervisor skills | **005** Sales improvement techniques | **006** Channel expansion | **007** Managing distributors | **008** Distributor development | **009** Distributor internal operations management | **010** Team management | **011** Efficient distribution techniques | **012** Sales manager's eighteen skills | **013** KA operation methods and strategies | **014** First lesson for new salespeople | **015** Internet, brands | [Long press QR code to follow] --- ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671