---
title: "Taking on Nongfu Spring, Wahaha Launches Premium Glass-Bottled Water, Water War Imminent!"
description: "A premium glass-bottled water war is about to erupt! Recently, Food Industry Jun learned that Wahaha has set its sights on the premium water market, launching a new glass-bottled natural mineral water product to compete for a share of this segment. Currently, the new product is only a sample and has not yet been distributed, but it confirms Wahaha's keen interest in the domestic premium water market. From the leaked photos, Wahaha's natural mineral water comes in a transparent glass bottle with a simple streamlined structure. The bottle's design is finely detailed, using only red, white, and black colors to avoid being flashy, with red used only for the Wahaha brand name, while the bottle's illustration adopts a black-and-white ink wash style, full of Chinese charm."
author: "New Distribution"
publisher: "New Distribution"
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published: "2018-05-16"
language: "en"
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# Taking on Nongfu Spring, Wahaha Launches Premium Glass-Bottled Water, Water War Imminent!

> A premium glass-bottled water war is about to erupt! Recently, Food Industry Jun learned that Wahaha has set its sights on the premium water market, launching a new glass-bottled natural mineral water product to compete for a share of this segment. Currently, the new product is only a sample and has not yet been distributed, but it confirms Wahaha's keen interest in the domestic premium water market. From the leaked photos, Wahaha's natural mineral water comes in a transparent glass bottle with a simple streamlined structure. The bottle's design is finely detailed, using only red, white, and black colors to avoid being flashy, with red used only for the Wahaha brand name, while the bottle's illustration adopts a black-and-white ink wash style, full of Chinese charm.

Premium glass-bottled water war, about to erupt!
/
Recently, Food Industry Jun learned that Wahaha has extended its reach into the premium water market, launching a new glass-bottled natural mineral water product to compete for a share of the premium water market.
Currently, the new product is only a sample and has not yet been distributed, but it confirms Wahaha's keen interest in the domestic premium water market. From the leaked photos, Wahaha's natural mineral water comes in a transparent glass bottle with a simple streamlined structure. The bottle's design is finely detailed, using only red, white, and black colors to avoid being flashy, with red used only for the Wahaha brand name, while the bottle's illustration adopts a black-and-white ink wash style, full of Chinese charm.
This is not the first time Wahaha has launched natural mineral water, but it is indeed a brand upgrade for Wahaha's bottled water—through precise market segmentation to target different consumer needs, entering the premium water market is an opportunity to break through its ceiling.
At Wahaha's 2017 sales work conference, Zong Qinghou said: "I am very optimistic about the development of the packaged water market. Currently, 2 yuan is the mainstream price point, but the trend toward 3 yuan is very obvious, with larger price differences. Water is a repeat consumption product; if sales are done well, it will also drive sales of other products."
In 2016, Wahaha provided working water for the G20 with its Crystal Diamond water. As the G20 working water, Wahaha Crystal Diamond water, with its 20-year consistent crystal quality, supported the G20, helping Zhejiang merchants better understand the world and the world better understand Zhejiang merchants. However, the water chosen for the G20 meeting was Nongfu Spring—one for meetings, one for working. It is necessary for Wahaha to enter the premium market.
**Nongfu Spring Leads the Premium Water Market**
In February 2015, Nongfu Spring launched its premium water. Zhong Shanshan explained the motivation behind entering the premium water market: "Appropriate occasions and appropriate etiquette environments are needed. What water is placed in front of our Premier and President? Plastic bottled water. At the Davos Forum, what water do they place? Glass bottled water. Today we placed a plastic bottle of water on the Premier's negotiation table; this is a shame for our industry and manufacturers."
As a leading drinking water enterprise, Nongfu Spring had not previously entered the premium water field. Zhong Shanshan admitted that he believed Chinese people's living standards had not yet reached the level to afford premium water, and over the past 10 years, Nongfu Spring had not found an ideal water source.
However, he also emphasized: "It's not that this water is aimed at high consumption; we believe that appropriate occasions and appropriate etiquette environments are needed. Can you put sweet potato liquor in a place where you entertain state guests? Shouldn't we upgrade? Five-star hotels are always needed, but the key is that the price should not be five-star; the price should be three-star. Luxury is not a bad thing; classics are people's needs."
In 2016, Nongfu Spring appeared at the Hangzhou G20 Summit. Zhong Shanshan fulfilled his promise, "putting premium glass-bottled water on the Premier's negotiation table." Since then, Nongfu Spring's premium glass bottle has been shining, appearing at international events such as the Belt and Road Forum and the BRICS Meeting, receiving much praise.
**C'estbon Launches New, Laoshan Breaks Through**
**Coca-Cola Also Wants a Piece of the Pie**
Analysis shows that the premium bottled water market will have a huge market of 10 billion yuan within the next 5 years. After being occupied by foreign brands such as Evian, Perrier, and San Pellegrino for many years, domestic manufacturers have also entered this field.
In 2017, C'estbon entered the premium bottled water market, launching two premium products under the "Blairquhan Benlaiwang" brand: natural mineral water and soda water. The bottles are gray-black and diamond blue, respectively, with a specification of 348ml each. In terms of price, the suggested retail price is 10-12 yuan. This is another premium glass-bottled water launched by a well-known domestic water company after Nongfu Spring.
In 2018, Laoshan Mineral Water returned to its original intention, with its premium glass-bottled sparkling natural mineral water making a stunning debut. The bottle adopts a streamlined design, fully demonstrating "Chinese model, world standard." It is reported that the product has been launched in some areas of Shandong, with a price of 16 yuan per 330ml on Tmall official flagship store.
Not only C'estbon and Laoshan, but also Huabin Group bought Norway's VOSS, hoping to continue Red Bull's Chinese myth.
From international brands, 1-yuan Ice Dew and 2-yuan Ice Dew Pure Joy do not seem to satisfy Coca-Cola's demand for the Chinese market. In April 2017, Coca-Cola's Valser premium water quietly launched in China, priced at 64 yuan per bottle, positioned as ultra-premium.
In August 2017, Danone announced the global debut of a new premium imported drinking water brand in China - AORAKI Extreme Orchid. Previously, PepsiCo launched premium water Lifewater in North America, and it is believed that the Chinese market will soon welcome a third bomb.
Danone's Evian is about to be produced domestically, with a major adjustment in supplier structure. Nestlé's trump card, Perrier, continues to make efforts, but will Chinese young people like watermelon-flavored sparkling water? The premium water market is full of changes!!!
**Premium Water Sales Increase by 20%**
According to the latest Nielsen research, in 2017, China's packaged water category achieved double-digit growth in both sales value and volume, leading the overall growth trend of the food and beverage industry. In 2017, the packaged water category achieved double-digit growth of 17% in sales value and 15% in sales volume. Among them, high-priced water above 5 yuan/liter saw a sales increase of 20%, and sales volume growth reached 15% in 2017.
In Europe and America, premium water is an indispensable presence in high society. Glass bottles are currently the safest, most stable, and environmentally friendly packaging. In addition, for a bottle of water to enter the premium ranks, it must have top-notch bottle design. Compared with plastic packaging materials, glass bottles have more texture and weight, which can enhance the consumer experience to a certain extent. Glass bottles can undergo many post-processing steps in appearance, such as frosting, spraying, and decal firing. These post-processing techniques can quickly enhance the appearance of glass bottles, making them more artistic and thus improving their temperament.
In recent years, the bottled water war has been competing for water sources, prices... and now it has begun competing for the premium segment. However, the biggest issue is how domestic brands can win against competitors? After all, in recent years, international brands such as VOSS, Evian, San Pellegrino, and Panna have been carving up the market, and the road to success is long and arduous.
The mineral water industry is becoming increasingly lively, with big players fighting fiercely. China's low-end bottled water market, which mainly consumes purified water, is about to usher in a new pattern with mineral water as the mainstream product. This round of reshuffling is both an opportunity and a challenge.
Lei Jun said, "At the风口, even pigs can fly." Now China's biggest风口 is not AI artificial intelligence, but mineral water.
Who doesn't know this by now?


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