---
title: "Still Handing Out Flyers? That's So Outdated! Six Tricks to Beat Traditional Leafleting"
description: "In today's market where 'winning users wins the world,' traditional methods of acquiring customers are becoming increasingly costly and less effective at capturing attention. On my way to work, I see countless people handing out flyers, but very few are actually read by passersby. Here are marketing tactics beyond the thankless task of leafleting—take a closer look! Is your store still monotonously distributing flyers or 157g posters? That's outdated! Let us show you some tricks that will absolutely crush traditional poster and flyer distribution and deeply cultivate your customer base."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2015-05-03"
language: "en"
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original_source: "https://mp.weixin.qq.com/s/k4To7G2UwfNTCXD6LkztVw"
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# Still Handing Out Flyers? That's So Outdated! Six Tricks to Beat Traditional Leafleting

> In today's market where 'winning users wins the world,' traditional methods of acquiring customers are becoming increasingly costly and less effective at capturing attention. On my way to work, I see countless people handing out flyers, but very few are actually read by passersby. Here are marketing tactics beyond the thankless task of leafleting—take a closer look! Is your store still monotonously distributing flyers or 157g posters? That's outdated! Let us show you some tricks that will absolutely crush traditional poster and flyer distribution and deeply cultivate your customer base.

In today's market where 'winning users wins the world,' traditional methods of acquiring customers are becoming increasingly costly and less effective at capturing attention. On my way to work, I see countless people handing out flyers, but very few are actually read by passersby. Here are marketing tactics beyond the thankless task of leafleting—take a closer look!

Is your store still monotonously distributing flyers or 157g posters? That's outdated! Let us show you some tricks that will absolutely crush traditional poster and flyer distribution and deeply cultivate your customer base!

**Trick 1: Community Outreach**
Location: Community convenience stores
Tool: Print 10,000 plastic bags and give them free to community convenience stores.
Cost: High-quality large plastic bags at 0.88 yuan each; 10,000 bags = 8,800 yuan.
Return: Easily reach 100 communities with precise customer location targeting; regularly supply bags to community supermarkets to build good relationships, develop community outreach contacts, and easily place advertising stands, posters, and promotional materials.
Overall Assessment: At a price similar to flyers, this adds a bridge for project outreach. With 100 bags per store, 8,800 yuan achieves rapid coverage of 100 communities without paying leafleting staff—extremely cost-effective distribution. Also, trust the interpersonal skills and word-of-mouth power of community supermarket owners.
Variation 1: Outreach in townships, towns, and villages can also be tried.
Variation 2: Factory shops and large shopping malls can also use this method.

**Trick 2: Institutional Outreach**
Location: Schools, hospitals, banks, post offices, administrative office halls, etc.
Tool: Make 10,000 advertising pens and give them free to institutions (hospitals, schools, community committees).
Cost: Large-format advertising pens at 0.9 yuan each; 5,000 pens = 4,500 yuan.
Return: Institutional clients are blue-chip stocks among major property project customer groups, but they are hard to reach. Every department, office, and window needs plenty of pens; many units are short on pens. Giving them enough pens is like throwing meat to wolves or providing coal in a snowstorm.
Overall Assessment: Substantive PR that takes time, money, and favors. Small gestures show the company's craftsmanship, letting the most detail-oriented people notice your presence—a perfect method for targeting, appealing, and building goodwill.
Variation: Custom pens + notebooks, cooperate with the education committee for public welfare activities, and give them to all school teachers and students. Wouldn't such a public welfare activity cause a sensation?

**Trick 3: Street Sweeper**
Location: Shops on various streets
Tool: Make 2,000 mouse pads and give them free to shops.
Cost: Mouse pads at 2.5 yuan each; total 5,000 yuan.
Return: Shopkeepers are bored; who doesn't have a computer? Most mouse pads are worn out! Check any shop. 2,000 mouse pads sweep across 2,000 shops, providing long-term coverage of 2,000 small bosses. Isn't the return substantial?
Overall Assessment: According to incomplete statistics, in various counties and cities, over 40% of buyers of mid-to-high-end furniture are self-employed individuals. Rapidly covering 2,000 shops basically covers the entire commercial volume of a small city. Replacing mouse pads quarterly maintains long-term relationships, presents information uniquely, and delivers gentle but repeated impressions.
Variation: Also applicable to office buildings.

**Trick 4: Deep Infiltration**
Location: Hotels, chess and card rooms, bath centers, guesthouses, clubs, cafes, etc.
Tool: Print 2,000 decks of playing cards and distribute them regularly to various venues.
Cost: Playing cards at 2 yuan per deck; total 4,000 yuan.
Return: Give 10 decks per store; 200 stores is impressive. In a county town, you might only find 100 such venues.
Deliver once a month, visit and spend a little to build relationships—genuine fun for all.
Overall Assessment: Guandan, Dou Dizhu, Tractor—everyone in China knows a bit. From five-star hotels to small saunas, playing cards are beloved. Free cards will always be welcomed with smiles.
Variation: Organize citywide Guandan tournaments or Landlord King competitions.

**Trick 5: Highway Robbery**
Location: Exits of shopping mall and supermarket parking lots
Tool: Print 4,000 boxed tissue packs and distribute them at fixed times.
Cost: Tissue boxes at 1.5 yuan each (50 sheets, double-ply); total 6,000 yuan.
Return: Drivers frequent shopping venues and upscale malls—aren't these the target customers for mid-to-high-end furniture and building materials brands? Previously, we forced flyers into people's hands; now people gladly accept small gifts from us. They use them in cars and at home, and your brand is everywhere. No more image damage from leafleting; instead, you gain a reputation for giving gifts across the city.
Overall Assessment: Flyers are even more ephemeral than outdoor ads. Statistics show that 90% of posters have a lifespan of only 5 seconds. Boxed tissue and glossy posters cost about the same, and the box has four sides for advertising, but it can be kept long-term. With 50 double-ply tissues inside, customers will see your ad for at least 30 days. In comparison, the same investment yields advertising effects over 30 times greater than posters.
Variation: Set up stands in mall atriums or outdoor squares; give away boxed tissue for scanning QR codes—a powerful tool for WeChat and Weibo marketing.

**Big Data Summary**:
10,000 plastic bags + 5,000 advertising pens + 2,000 mouse pads + 2,000 decks of playing cards + 4,000 boxed tissue packs—for less than 30,000 yuan, you can cover the entire market: communities, supermarkets, hospitals, schools, banks, post offices, office buildings, street shops, hotels, chess and card rooms, bath centers, guesthouses, clubs, and all crowded places. Achieve complete coverage, reaching over 300,000 people. One investment yields repeated promotional effects, develops activities, expands outreach, boosts WeChat engagement, collects contact information through prize registration, and greatly enhances corporate reputation.

After reading this, are you still printing posters and distributing flyers over and over without seeing results? Then, after customers visit and make a purchase, how do you 'please' them to encourage repeat purchases and referrals?

**Trick 6: The Ultimate Secret Weapon!!!**
Location: Your own showroom/store
Developing a new customer versus maintaining an existing one requires a 30:1 effort ratio. Giving appropriate gifts to consumers can either close the deal or strengthen brand affinity.
How to choose gifts? They must have practical value, so consumers can imagine using them at home and feel a sense of worth.
The gift should be related to or complementary to the product, meaning consumers need or must have the gift to use or better use the product. For example: buy a suite of furniture and get a space memory pillow; buy youth/children's furniture and get a safe drinking cup; buy custom cabinets and get a dinnerware set; buy Chinese solid wood furniture and get a tea set, etc.
The purpose of choosing related gifts is to make consumers think of the product when they see the gift, and then recall the company's image, spreading the brand. It also makes consumers feel they got a tangible item, as if they bought two products for the price of one—money well spent. This fosters loyalty, leading to repeat purchases or recommendations to friends and family.

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