---
title: "Starting a Business at Nearly 60, She Turned 300,000 into a 20 Billion Market Value Company with a Soda Can, Counting Red Bull and JDB as Clients!"
description: "At 55, when most people are ready to retire, Guan Yuxiang chose to start a business. With only 300,000 yuan in savings and a simple soda can, she grew a 16-person factory into a listed company with a market value of 20 billion yuan, annual revenue of 7.6 billion, and net profit of 1.154 billion. Her company, ORG, has been supplying cans to Red Bull for 20 years, and also serves brands like Want Want, JDB, and Tsingtao Beer."
author: "孙明"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2018-04-03"
language: "en"
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# Starting a Business at Nearly 60, She Turned 300,000 into a 20 Billion Market Value Company with a Soda Can, Counting Red Bull and JDB as Clients!

> At 55, when most people are ready to retire, Guan Yuxiang chose to start a business. With only 300,000 yuan in savings and a simple soda can, she grew a 16-person factory into a listed company with a market value of 20 billion yuan, annual revenue of 7.6 billion, and net profit of 1.154 billion. Her company, ORG, has been supplying cans to Red Bull for 20 years, and also serves brands like Want Want, JDB, and Tsingtao Beer.

At 55, when most people are ready to enjoy their retirement, she chose to start a business.
With a humble soda can worth only a few cents, she invested her life savings of 300,000 yuan and grew a small factory with just 16 employees into a listed company with a market value of 20 billion yuan!
Annual revenue reached 7.6 billion yuan, with net profit of 1.154 billion yuan!
Major companies like Red Bull, Want Want, JDB, and Tsingtao Beer are her clients!
This woman is Guan Yuxiang, and the company she founded, ORG, has been making beverage cans for Red Bull for 20 years.
Let's listen to her legendary story.

**1**
**Starting a Business at the "Age of Knowing Destiny," and Winning Over Red Bull!**
In 1994, after retiring at 55, Guan Yuxiang traveled to Hainan. With a keen eye, she noticed that the beverage market in Hainan was thriving, but there were no packaging companies, let alone can manufacturers.
Most elderly people, even if they spotted a business opportunity, would just think about it and not take action.
But Guan Yuxiang, bold and decisive, had the courage of a warrior. She took out her life savings of 300,000 yuan and ventured to Hainan, establishing Hainan ORG Packaging Co., Ltd. in Wenchang, a place where she knew no one, starting from scratch.
With 16 employees and a simple production line, that was all Guan Yuxiang had when she started her business.
Initially, Guan Yuxiang could only cooperate with small factories, but fortunately, in the second year, she seized an opportunity.
At that time, the ambitious Guan Yuxiang set her sights on Red Bull, which had just been introduced to Shenzhen from abroad. To others, this seemed like a pipe dream. ORG had neither the technology nor the financial strength. Why would Red Bull cooperate with them?
But once Guan Yuxiang decided on something, she would give it her all.
At that time, all domestic can seam welding used liquid coating technology, but Red Bull had a special requirement: powder coating.
This made many formidable competitors back off.
But Guan Yuxiang did not give up. When others retreated and relaxed, that was the critical moment for her to turn the tables.
She sent her son to search everywhere. Since the technology was not available domestically, they went abroad. After countless searches and rejections, and through her persistence, a Singaporean company finally agreed to cooperate with her.
But so what? Even with the technology, would Red Bull take notice? In Red Bull's eyes, ORG was like a novice showing off in front of an expert—overestimating its abilities.
But this female warrior knew when to bend. She could lower her head when necessary.
During that period, Guan Yuxiang repeatedly visited Red Bull with a humble attitude, seeking cooperation. She was rejected, but she went back again. The mother and son traveled between Hainan, Shenzhen, and Guangzhou 41 times over two months before finally securing a partnership with Red Bull.
In the end, she earned everyone's respect and proved the naysayers wrong. Other domestic companies only mastered powder coating technology five years later, while ORG was far ahead.

**2**
**Establishing a "Symbiotic" Relationship with Red Bull for a Win-Win Situation**
Red Bull chose to cooperate with ORG not only because of its advanced technology but also because of its meticulous service.
In 1997, Red Bull moved north to build a factory in Beijing. Without hesitation, Guan Yuxiang followed Red Bull back to Beijing, choosing a site just 800 meters away from Red Bull's factory.
At the time, everyone in the company opposed this decision. The hired managers and technicians all left, believing it was too risky. The company was only three years old and not yet stable; this was like starting a second business.
But Guan Yuxiang not only overcame all objections to come to Beijing but also carried out her decision to follow Red Bull to the end.
In 2003, when Red Bull built a factory in Hubei, ORG also entered Hubei, with both companies building factories in the same industrial park.
When building the third factory in Guangzhou, Red Bull and ORG simply built the factory together, sharing office buildings, dormitories, and canteens.
The "cohabitation" model was not extreme enough. ORG then proposed building a beverage filling base, not only making cans but also providing filling services for clients. In essence, the production lines of the two companies were seamlessly integrated, creating a "symbiotic" relationship.
Facts proved that Guan Yuxiang's "follow-the-client" strategy was correct. Under Red Bull's wing, ORG advanced by leaps and bounds.
In 2012, ORG became a listed company with a market value of nearly 20 billion yuan, specializing in metal packaging!
In 2016, as the sole designated can supplier for Red Bull in China, ORG achieved revenue of 7.599 billion yuan and net profit of 1.154 billion yuan!
This "follow-the-client" strategy was ultimately about building a strong "symbiotic" partnership with major clients, creating a win-win situation for both parties.
Clients have very high requirements for packaging quality, as the outer packaging directly affects product sales.
However, once they choose a supplier, they rarely change it easily.
The packaging industry also has the characteristic of "relying on major clients." For ORG, in the early stages, it needed Red Bull to drive its rapid growth. Now that ORG has grown, it must help Red Bull in return. Their relationship is like that of parent and child.

**3**
**Small Product, Great Craftsmanship**
Many people might say: ORG only succeeded by clinging to Red Bull's coattails.
But if it lacked capability, why would a major client even look at it? ORG's product quality is definitely among the best in China.
Not only was it the first domestic company to master powder coating technology, but it also developed a series of advanced achievements later.
Currently, the standard thickness of cans on the market is 0.19mm-0.20mm, but ORG can already produce metal cans with a thickness of 0.135mm-0.15mm, and has successfully developed cans thinner than 0.12mm.
Thinner and lighter, this not only saves costs but also conserves resources.
ORG is also committed to developing smart packaging, using new technologies such as QR codes and big data applications to expand the functionality of packaging products.
One bottle, one code, helping clients achieve product anti-counterfeiting, traceability, channel management, interactive marketing, and more.
Moreover, ORG has gone international, establishing a factory in Nigeria, Africa, the region with the highest demand for tomato paste in the world.
A can worth only a few cents, yet ORG has been meticulous and persistent for decades. It is precisely this insistence on high-quality production and continuous research and development that has won it opportunities to cooperate with major clients and earned it a good reputation.

**4**
**Diversified Development to Provide Better Services to Clients**
One should not put all eggs in one basket, or the risk is too high.
ORG also realized this, especially as the trademark license for Red Bull in China was expiring. ORG began actively developing new clients,
Such as well-known beverage companies like Want Want, JDB, and Tsingtao Beer, as well as renowned food can clients: Yili, Feihe, Beingmate...
ORG not only attracted more core clients but also developed other businesses, starting to move from behind the scenes to the forefront through sports events.
After 2014, ORG made more explicit and intensive moves in the sports field.
In 2015, ORG invested heavily in youth football training.
In 2016, ORG acquired 59.95% of French football club AJ Auxerre for 7 million euros.
Last year, ORG also sponsored the 2017 NHL China Games...
Many people questioned ORG's heavy investment in sports events. ORG stated that it does not expect to make money from sports. ORG has always been a packaging company. What it wants to do through sports is to connect with clients' products, provide more possibilities for client services, and build closer relationships with clients.
Today, ORG is moving from behind the scenes of Want Want, Red Bull, and JDB to the forefront, exploring more product cooperation opportunities.
In fact, to gain clients' trust, you must continuously solve problems for them. Not only should you do your own job well, but you should also find ways to create more possibilities and greater value for clients. ORG is the best example.

**5**
**Life Never Ends, Struggle Never Stops**
Over half a century old, never having started a business, yet after retirement, she dared to enter an industry she had never touched. With fearlessness and persistence, she invested her life savings and took a gamble. Among generally conservative elderly people, how many have the courage and boldness of Guan Yuxiang?
I think of 90-year-old Chu Shijian, who, after serving time in prison, made a comeback. In a desolate wasteland, he cleared land, planted, and cultivated, silently working for 10 years, ultimately creating the "Chu Orange" legend.
I think of 88-year-old Warren Buffett, who was diagnosed with cancer at 81 but has never considered retirement, persisting in working on the front lines and achieving the legend of the "Stock God."
I think of 85-year-old Zhou Jiarang, who at 82 led a team with an average age of 80 to start a business for the third time, racing against time with the belief that life never ends and struggle never stops.
Zhang Quanling, former CCTV host and now investor, once said: "When the times abandon you, they don't even say goodbye."
These elderly people still have the passion and courage to chase their dreams, continuously learning and keeping up with the times. So why should we young people stand still and not strive for progress?

-END-


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