---
title: "\"Spring Sugar\" | China Craft Beer Hotel Exhibition Opens Today at Sofitel Chengdu"
description: "The annual Chengdu Sugar Fair in spring is the most important economic event in the national food economy, known as the \"No.1 Meeting under Heaven.\" This year marks the third time China Craft Beer participates in the Sugar Fair. Due to funding constraints, many emerging members of the China Craft Beer Association (CBAC) cannot afford to independently participate in the traditional hotel exhibition, missing out on brand exposure and omnichannel opportunities. Therefore, led by Master Gao Beer and with the help of Sichuan Wenbo Advertising, the \"Spring of China Craft Beer\" event was held. Currently, the \"Spring of China Craft Beer\" hotel exhibition is ongoing at Sofitel Hotel."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2018-03-19"
language: "en"
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---

# "Spring Sugar" | China Craft Beer Hotel Exhibition Opens Today at Sofitel Chengdu

> The annual Chengdu Sugar Fair in spring is the most important economic event in the national food economy, known as the "No.1 Meeting under Heaven." This year marks the third time China Craft Beer participates in the Sugar Fair. Due to funding constraints, many emerging members of the China Craft Beer Association (CBAC) cannot afford to independently participate in the traditional hotel exhibition, missing out on brand exposure and omnichannel opportunities. Therefore, led by Master Gao Beer and with the help of Sichuan Wenbo Advertising, the "Spring of China Craft Beer" event was held. Currently, the "Spring of China Craft Beer" hotel exhibition is ongoing at Sofitel Hotel.

The annual Chengdu Sugar Fair in spring is the most important economic event in the national food economy, known as the "No.1 Meeting under Heaven." This year marks the third time China Craft Beer participates in the Sugar Fair. Due to funding constraints, many emerging members of the China Craft Beer Association (CBAC) cannot afford to independently participate in the traditional hotel exhibition, missing out on brand exposure and omnichannel opportunities. Therefore, led by Master Gao Beer and with the help of Sichuan Wenbo Advertising, the "Spring of China Craft Beer" event was held.

Currently, the "Spring of China Craft Beer" hotel exhibition is in full swing at Sofitel Hotel. Eleven Chinese craft beer brands brought their best beers to Chengdu for this spring Sugar hotel exhibition. Here is the report from our correspondent on the scene.

The participating CBAC member brands include: Niupitang, No.18 Pub, Tangshan Craft Beer, Dragon Craft Beer, Shimao Craft Beer, Dimiao Craft Beer, Jing Brew, Bravo, Wood Craft Beer, Master Gao Beer, and Weichun (in no particular order).

"Let's take a group photo before starting work; our craft beer circle colleagues all look auspicious."

At the 2018 "Spring of China Craft Beer," Master Gao Beer brought 17 products at once, including 9 bottled or canned beers, 8 draft beers, as well as cultural and creative merchandise such as posters, T-shirts, coasters, and bottle openers. Don't miss these beers at the scene; feel free to sample them boldly. We've brought plenty of beer and hope to hear your opinions and suggestions.

**01**
**Eclipse | Classic 👍**
Original wort concentration: 24.5 °P
Alcohol content: 10.7% VOL
Bitterness: 70 BU
Eclipse Imperial Stout is a stout that gives you a pure taste bud experience. The mellow coffee flavor blends with pure dark chocolate taste. The smooth, balanced mouthfeel makes it hard to believe this is a beer with 10.7% VOL alcohol. From any aspect, Eclipse can bring you a joyful atmosphere.

**02**
**Osmanthus Pale Ale | Seasonal**
Original wort concentration: 12 °P
Alcohol content: 4.5% VOL
Bitterness: 15 BU
Osmanthus Pale Ale is brewed with cold-extracted natural osmanthus. The beer is clear and bright. At the moment the original hop aroma fades, it bursts with fresh osmanthus flavor, adding a rich honey note to the beer, making people immersed in it.

**03**
**Big Banana Castle | New Style 👊**
Original wort concentration: 11.9 °P
Alcohol content: 4.9% VOL
Bitterness: 10 BU
A classic top-fermented wheat beer, originating from Munich, it has a strong banana aroma and a hint of clove. The taste is refreshing and reminiscent of the sweet memories of Neuschwanstein Castle in southwestern Bavaria, Germany!

**There is also a mysterious new coffee IPA ☕️**
**Will be launched at the event site**
**If you want to try something new, hurry to the Master Gao booth to taste it**

China's first bottled craft beer, with a label design full of ethnic characteristics. It blazed a new trail for the large-scale production and distribution of Chinese craft beer and has become a legend. The taste of "low bitterness, medium sweetness, high aroma" fits the Chinese palate and pioneered the Chinese-style IPA.

For the first time, tea is incorporated into beer. The initial hop bitterness and sweet aftertaste make this beer highly drinkable. After long-term low-temperature storage, it achieves a clean mouthfeel, combined with the fresh fragrance of jasmine tea, creating a unique Chinese-style lager. At the moment of tasting, it reminds one of the song "Jasmine Flower" originating from Nanjing.

Meng Ding is similar to American IPA but sweeter, brewed with single Citra hops. It has a full-bodied entry and rich hop aroma. It is a heavy beer with an alcohol content in the range of barley red wine. Meng Ding is named after Dr. Lu-Ping Ding, an internationally renowned Chinese scientist and the inventor of Citra hops.

Named after a band of the same name, this beer is a fruity and aromatic beer, blending American IPA style with Czech Saaz hops. After an unintentional sip, it reveals explosive aroma and leaves a lingering aftertaste.

The Chinese craft beer circle has always had a tradition of resource sharing and mutual progress. The rapid development of the entire industry in recent years is inseparable from the contributions of every brand. The determination of Chinese craft beer people to stick together makes us go more steadily, faster, and farther. Let the Chinese craft beer brands at the scene open up a new battlefield for Chinese craft beer at the Chengdu Sugar Fair.

Don't ask me why other brands are not on the wall; I don't want to disturb their sleep...

**Breaking News**
**Friends from all over the country, come and sample the beer!**

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