---
title: "Spring Festival Sales: Seize the Four Magnet Points That Contribute Most in Stores"
description: "Will Spring Festival sales be better this year? Some worry about the peak of positive infections, while others remain optimistic about the sales peak. Our suggestion is: take an aggressive approach for fresh and essential categories, and promote standard products and gift boxes early while stocking conservatively. Nationwide, the 'opportunities' for retail in the 2023 Spring Festival far outweigh the 'uncertainties'. The only thing enterprises need to consider is which key categories and items to focus on. Procurement should select and prepare the right products, while operations should display these good products fully to customers in the store, aligning with customer needs, which requires higher standards for store product layout."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
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published: "2022-12-29"
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---

# Spring Festival Sales: Seize the Four Magnet Points That Contribute Most in Stores

> Will Spring Festival sales be better this year? Some worry about the peak of positive infections, while others remain optimistic about the sales peak. Our suggestion is: take an aggressive approach for fresh and essential categories, and promote standard products and gift boxes early while stocking conservatively. Nationwide, the 'opportunities' for retail in the 2023 Spring Festival far outweigh the 'uncertainties'. The only thing enterprises need to consider is which key categories and items to focus on. Procurement should select and prepare the right products, while operations should display these good products fully to customers in the store, aligning with customer needs, which requires higher standards for store product layout.

Will Spring Festival sales be better this year? Some worry about the peak of positive infections, while others remain optimistic about the sales peak. Our suggestion is: take an aggressive approach for fresh and essential categories, and promote standard products and gift boxes early while stocking conservatively.
Nationwide, the 'opportunities' for retail in the 2023 Spring Festival far outweigh the 'uncertainties'. The only thing enterprises need to consider is which key categories and items to focus on.
Procurement should select and prepare the right products, while operations should display these good products fully to customers in the store, aligning with customer needs, which requires higher standards for store product layout. For example, how to adjust and optimize the store's traffic flow design, where to set magnet points, which items to feature at these points, and how often to rotate them.
A good store layout involves two aspects: traffic flow design and clever use of magnet points. Determining the positions of magnet points based on the actual store conditions and selecting the appropriate products for different magnet points must be based on scientific analysis.
Nearly half of the customers entering a supermarket only walk 30% of the store's aisles and tend to visit relatively fixed areas. These areas that attract high customer frequency are the store's magnet points, also known as product display points.
During Spring Festival sales, special attention should be paid to the balanced setting of the following four types of magnet points, as well as the selection and placement of products.
**First Magnet Point**
The vast majority of customers entering the store pass through the main aisle. Therefore, the product display on the main aisle not only significantly impacts sales but also often determines the overall impression and quality of the products.
The main positions on the main aisle can be called the first magnet point of the store. What products should be displayed there is a question that store managers should seriously consider. The types of magnet products that attract customers in the store should be: products with high customer consumption; products that customers use frequently and buy often; and products that the company strongly recommends to customers.
The main aisle has high customer traffic, so special attention should be paid to maintaining the width of the main aisle in product displays to ensure that customers can browse without obstructing others. Additionally, avoid using too many or too dense mannequins on both sides of the main aisle to ensure good store transparency.
As the Spring Festival sales peak approaches, store managers must take action. Selecting best-selling items from holiday-related products should be the first choice for the first magnet point. From now until the Spring Festival, the products placed at the first magnet point will be continuously adjusted and changed. Store managers should flexibly adjust based on specific circumstances to maximize store performance and profits.
**Second Magnet Point**
The entrances of the main aisle, elevator exits, corners of the main aisle, and the end of the main aisle in the store, which can induce customers to move through the store, are called the second magnet point.
Merchants who pay attention to the second magnet point often achieve excellent business performance. The product display at the entrance or elevator exit often uses proposal-style displays to convey the merchant's stance or appeal to customers.
In terms of display content, more emphasis is placed on promoting the store's main products to better drive sales. The corners and ends of the main aisle play a key role in effectively guiding customer flow. Many well-known supermarkets strive to highlight the attractiveness of magnet products at these positions to induce customers to move deeper into the store.
To achieve the above goals, the second magnet products should: display new and trendy products; display products with a strong seasonal feel; and emphasize the color and lighting brightness of the displayed products.
**Third Magnet Point**
The third magnet point is located at the store's exit. The purpose of product display here is to extend customers' stay in the store as much as possible and stimulate impulse purchases. The products mainly include food, daily necessities, and leisure-related items, characterized by the following:
1. Special offer products;
2. Private label products (brands developed by the merchant);
3. Seasonal products;
4. Daily necessities with high purchase frequency.
The product display at the exit should consider the organic combination of products. For example, special offer products have very low gross margins, while seasonal products and private label products have relatively higher gross margins. Therefore, the optimal combination of third magnet products requires high operational skills, and managers need to analyze and adjust frequently.
**Fourth Magnet Point**
The fourth magnet point is in the middle of the store. The purpose of featuring products here is to induce customers to move toward the dense shelf area in the middle of the store. For smaller supermarkets with shorter display lines, the guiding effect of the fourth magnet point products is not obvious. In large hypermarkets, the fourth magnet products mainly focus on clothing, groceries, and household daily necessities.
The display of fourth magnet point products should highlight the following features:
1. Emphasize the richness of product variety;
2. Intentionally use platforms and shelves for mass display;
3. Highlight product location signs;
4. Set up POP advertisements for special offers on both sides of the aisles.
For product selection at the fourth magnet point, focus on seasonal essential products, best-selling items from well-known brands, and low-price hot-selling items in the above categories.


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