---
title: "Space Cooperation Helps Master Kong Embark on a New Journey; Dealers Say: Follow Them, It's Motivating!"
description: "Recently, FMCG giant Master Kong has been making frequent moves, from its Han Yang Quan mineral water appearing on Tmall's 11.11 live broadcast gala to announcing a smart business ecosystem at the World Internet Conference, signing a strategic cooperation agreement with Retail Link, and launching a space-themed food safety science exhibition in Xi'an. As an industry leader, Master Kong's strategic moves naturally influence the industry's development, reflecting new trends and its commitment to innovation and social responsibility."
author: "袁来"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
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published: "2018-11-28"
language: "en"
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original_source: "https://mp.weixin.qq.com/s/_hr7KfkIm9hCHbpyC7LMoA"
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# Space Cooperation Helps Master Kong Embark on a New Journey; Dealers Say: Follow Them, It's Motivating!

> Recently, FMCG giant Master Kong has been making frequent moves, from its Han Yang Quan mineral water appearing on Tmall's 11.11 live broadcast gala to announcing a smart business ecosystem at the World Internet Conference, signing a strategic cooperation agreement with Retail Link, and launching a space-themed food safety science exhibition in Xi'an. As an industry leader, Master Kong's strategic moves naturally influence the industry's development, reflecting new trends and its commitment to innovation and social responsibility.

**Recently, FMCG giant Master Kong has been making frequent moves.**
Whether it's Master Kong's Han Yang Quan mineral water appearing on Tmall's 11.11 live broadcast gala, or on November 8, at the World Internet Conference · Cross-Strait Development Forum, Master Kong Holdings China Chairman Yang Qianhui announced the construction of a smart business ecosystem; on November 2, Master Kong signed a strategic cooperation agreement with Retail Link; and last month, on October 22, the "Space Spirit China Tour and Master Kong Food Safety Science Exhibition" kicked off in the ancient capital Xi'an. **As an industry leader, Master Kong's frequent strategic moves naturally influence the industry's development pulse. This is not only a new measure for the company to seek new growth, but also reflects the new trends of the entire industry.**
I am not surprised by Master Kong's various strategic measures and layouts, because these actions stem from Master Kong's forward-looking research and grasp of the market. But one thing still impresses me deeply: Master Kong's partnership with the space industry to help promote the space science exhibition. **Note, this is not a sponsorship activity, nor is it an endorsement; this is a mutual empowerment between the enterprise and cutting-edge technology.**
What kind of enterprise is worthy of this? Undoubtedly, besides being an enterprise with international influence, the key is that the enterprise is representative of its field. In the instant noodle industry, Master Kong is well-deserving.
From the launch ceremony of the "Space Spirit China Tour and Master Kong's Inclusion in Xinhua News Agency National Brand Project" held in Beijing on June 26 this year, to the opening of the Space Spirit China Tour and Master Kong Food Safety Science Exhibition in the ancient capital Xi'an on October 22 last month, Master Kong, with the posture of an "elder brother and leader," has been undertaking social responsibilities and providing science education on space for young people in the form of public welfare.
**Dealers' Testimonials: Confident and Promising!**
Although it is public welfare, as a business observer, I want to explore the value and significance of Master Kong's partnership with the space industry and its three-year touring space science exhibition in local areas from another dimension—market and business perspectives.
In my view, behind this series of collaborations, not only does Master Kong's brand benefit, but also its thousands of offline dealers. **As the "heroes" who have fought for the market together with Master Kong, seeing Master Kong's "space strategy" advancing steadily step by step, they should have many feelings and thoughts through close participation in this space science exhibition.**
A dealer from Xi'an, Mr. An, said in an interview: "I have been an agent for Master Kong for over 6 years. Master Kong's quality is unquestionable; no need for publicity. But this activity with the space industry feels very positive. The space industry represents the country's cutting-edge technology. Master Kong's use of the space science exhibition to promote food safety and health will undoubtedly make the name 'Master Kong' take root more 'firmly' in the hearts of customers and consumers."
It is understood that on the last day of the science exhibition in Xi'an, Master Kong invited over a hundred dealer families from the surrounding areas to witness how Master Kong makes a bowl of noodles by benchmarking space quality.
In the past, instant noodles were once the target of rumors and attacks, and Master Kong, as the industry leader, was deeply affected. But at this three-year science exhibition, in addition to educating young people about space knowledge, Master Kong also used space technology to unlock an advanced food safety management system. The scene used high-tech means to highly restore the instant noodle production line, demonstrating the safety and health of instant noodles through an immersive experience.
At the scene, dealer Mr. Du from Weinan said, **"From now on, if anyone says instant noodles are unhealthy, we can use this to respond: food made with space technology is definitely no problem."**
Mr. Du also said, "If a brand is willing to invest in the space industry, I believe this brand will not be bad in future development. Just as an enterprise willing to invest in the market will be rewarded by the market. As dealers, seeing Master Kong's responsibility and vision, we are confident and motivated to follow Master Kong!"
Of course, in communication with other dealers, the most heard was "This activity has enhanced the brand's visibility, which is helpful for our business, very good..." In their view, helping Master Kong enhance its brand influence naturally leads to increased sales for dealers. Additionally, in their smiles, I also saw the pride and honor of these "ineloquent" dealers.
**Behind Benchmarking Space Quality Lies a Deeper Strategic Layout**
From the launch ceremony in Beijing to the offline science exhibition in Xi'an, as a witness, I deeply felt that behind the dealers' "confidence and motivation" is not only the enhancement of Master Kong's brand influence, but more deeply, this is a showcase of Master Kong's product technology.
In the past, many established enterprises were criticized by the outside world: in the new era, they lacked innovation. As the elder brother, Master Kong inevitably got caught up in this, but through this round of public welfare food safety science exhibition, the outside world has gained a new understanding of Master Kong.
**Master Kong is not without innovation; rather, it has invested innovation in a more critical area—the "infrastructure" of products.** For example, in the late 1950s, to provide safe food for astronauts, NASA and food production companies jointly developed the HACCP system. Now, Master Kong has applied HACCP food safety management system certification in all its factories, ensuring product safety and quality throughout the process with space standards. Since 2015, Master Kong has invested 300 million yuan to build a large-scale FD (FD technology applied in aerospace) facility, using safe and reliable advanced space technology to lock in the freshness and sweetness of pure, pollution-free vegetables and the nutrition of high-quality meat.
Master Kong invests its funds and energy in the underlying food research and development. **Perhaps in their view, innovation should not only include brand innovation, marketing innovation, and model innovation, but also innovation to ensure product safety, health, nutrition, and quality.**
This space science exhibition is not so much an intuitive food safety exhibition for consumers, but rather Master Kong's first "grand parade" after years of quiet dedication to innovation and research.
The diversification and personalization of consumer demand is an indisputable fact. **Behind the evolution of demand, there is not only a need for differentiated brands and personalized products, but also product R&D capabilities that match them.** This capability requires years of accumulation and precipitation, maintaining reverence for technology and the pursuit of technology.
For dealers, this Space Spirit China Tour and Master Kong Food Safety Science Exhibition not only showcased Master Kong's full positive energy, its contribution to society, and its responsibility, **but also demonstrated Master Kong's ability and strength to develop more, better, and healthier products to meet consumer needs and dealer needs. Perhaps this is the real reason why dealers sigh with motivation and confidence!**
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