---
title: "Snack Busy Surpasses 3,000 Stores, Intensifying Competition in Bulk Snack Retail"
description: "As of June 25, 2023, Snack Busy, a bulk snack retail chain, has surpassed 3,000 stores nationwide, reflecting its strong growth and the potential of the snack category. The company's rapid expansion, driven by precise positioning and effective market strategies, highlights the intensifying competition in the bulk snack store sector."
author: "赵胜男"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
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published: "2023-06-26"
language: "en"
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---

# Snack Busy Surpasses 3,000 Stores, Intensifying Competition in Bulk Snack Retail

> As of June 25, 2023, Snack Busy, a bulk snack retail chain, has surpassed 3,000 stores nationwide, reflecting its strong growth and the potential of the snack category. The company's rapid expansion, driven by precise positioning and effective market strategies, highlights the intensifying competition in the bulk snack store sector.

**Introduction: Snack Busy offers endless imagination for the industry.**

**Author** 丨 Zhao Shengnan
**Reviewer** 丨 Gou Gou
**Layout** 丨 He Wen

According to the latest official data from the bulk snack collection store brand Snack Busy, as of June 25, 2023, the total number of Snack Busy stores nationwide has exceeded 3,000. This news has attracted widespread attention in the industry. Behind this milestone of surpassing 3,000 stores lies Snack Busy's strong development momentum in the bulk snack market, as well as the potential of the snack track.

**Snack Busy's "Rampage"**

Founded in 2017, Snack Busy has maintained an "exponential" growth rhythm of 200, 400, and 800 stores since opening its 100th store in November 2018. By the end of 2022, it had added 1,200 stores at a 1.5x speed, achieving a market scale of 2,000 stores nationwide. By 2023, it added over 1,000 new stores in the first half of the year alone, and is continuing to expand at a high-speed yet steady pace, with an average of 6 new stores opening per day. Such rapid store expansion can only be described as a "rampage."

Behind this crazy expansion is the high-speed growth of the snack category. According to the "2022 China Leisure Snack Industry Research Report," the compound annual growth rate of China's leisure snack market has remained above 11% over the past 7 years. Snack Busy developed against this backdrop and has become a dark horse in the leisure snack industry, thanks to its multiple effective strategies.

**1. Precise Brand Positioning**

Snack Busy is positioned as "the people's snack brand," emphasizing "no discounts, no promotions, no membership, real cheapness." According to a research report from Guanyan Tianxia, a 500ml Coca-Cola at Snack Busy costs only 2.3-2.4 yuan, "typically 20-30% cheaper than supermarket prices." In addition to price advantages, it insists on providing consumers with higher-quality products at the same price point, as well as a good shopping experience. This year, Snack Busy invited Zhang Yixing as brand ambassador to shape its brand image and attract a younger consumer base.

**2. Effective Market Expansion Strategy**

Snack Busy initially centered on Changsha, radiating and penetrating into surrounding cities. After establishing a strong foothold in the Hunan market, it chose to enter Jiangxi and Hubei, which have similarities to Hunan, by opening a small number of stores in surrounding counties, then gradually expanding to prefecture-level cities. According to an interview with Retail Business Finance, Snack Busy's "first stop" in the Hubei market was not the provincial capital Wuhan. Instead, Xianning and Jingzhou, which border Yueyang in Hunan, were the first choices for entering Hubei. "There are over 100 Snack Busy stores in Yueyang. Using this as a management radius, it's only about ten kilometers north to towns in Hubei. First, open 4-8 stores in county towns, then expand in a ripple effect to prefecture-level cities like Jingzhou and Xianning with 15-30 stores," explained Yi Lijun of Snack Busy, detailing the logic behind the evolution. Through step-by-step market penetration, a chain effect is formed in lower-tier markets. Surpassing the 3,000-store mark owes much to lower-tier markets.

**Intensifying Competition in Bulk Collection Stores**

Snack Busy surpassing 3,000 stores also highlights the further intensification of competition within the industry. With the rise of bulk snack collection stores, more entrepreneurs are entering this field. Besides Snack Busy, other brands are also rapidly increasing their store counts. According to a rough count in a snack industry research report by Anxin Securities, the store count of just 6 brands has approached 9,000. Among them, Snack Youming stated on its official website that it adds more than 200 stores per month on average and plans to reach over 16,000 stores by 2026. With such crazy development, close combat is inevitable. There are reports that on the only commercial pedestrian street in a county in Jiangxi, there are 5 snack collection stores. In such fierce competition, snack collection stores are highly similar, with little difference in product variety. What troubles snack collection stores even more is that their main category—snack products—although selling well, lacks rigid demand and high-frequency attributes, and the main consumer group has low loyalty. Baidu Index data shows that as of the end of 2021, the repurchase rate of snack chain stores in China was 25%-30%. In comparison, the average repurchase rate of the top 10 large supermarket chains during the same period was above 40%, with head supermarkets like Suning, Yonghui, and Carrefour even exceeding 45%.

**Therefore, bulk snack store brands need to continuously innovate and find brand differentiation to attract consumers and maintain their competitiveness.**

**Seize the Window Period to Hone Internal Skills**

Competition is intensifying, but there is still a dividend period. Besides expanding territory, bulk snack store brands must seize the window period to hone their internal skills to ensure victory in future competition.

**1. Customer Experience**

Currently, snack collection stores are highly homogenized, and improving customer experience is an effective competitive strategy. Various snack store brands are making efforts in this regard. Taking Snack Busy as an example, its store image and decoration have undergone five updates. The current image is the latest fifth-generation store, with a bright yellow sign that is particularly eye-catching, bright store lighting, fully stocked shelves, clean and tidy interiors, and a good shopping experience.

**2. Digital Management**

The increasing number of snack stores leads to greater management difficulty, so how to manage the growing number of stores is also important. To this end, Snack Busy has begun to use digital information platforms to strengthen its management system. First, through the digital information platform, it monitors the entire chain and conducts all-day monitoring across national stores. Second, it improves overall operational efficiency through the digital information platform, allowing staff to efficiently complete sourcing, distribution, and warehouse management in the backend, with warehouse goods staying no longer than 1 week. Compared to the traditional retail industry, this model has a turnover speed more than twice as fast.

**3. Supply Chain System**

An unstable supply chain is a common problem for snack collection stores. Since the products in snack collection stores are low-priced consumer goods and involve a wide variety of items and many manufacturers, there are often unstable supply situations. According to relevant reports, on May 31, Snack Busy's Huaihua warehousing and logistics center was officially put into use, with functions including warehousing, sorting, loading and unloading, transportation, and distribution. This is Snack Busy's fifth major warehousing and distribution center, following the Changsha main warehouse, Nanchang sub-warehouse, Hengyang sub-warehouse, and Jingmen sub-warehouse. In addition, Snack Busy's Wuhan warehouse is also under accelerated construction.

**Final Thoughts**

Relevant data shows that in 2022, Snack Busy's national store retail turnover reached 6.445 billion yuan, a year-on-year increase of 139.7%; the company's annual comprehensive tax payment exceeded 100 million yuan, a year-on-year increase of 204.8%. This data also highlights that bulk snack stores are one of the few rapidly growing areas in the consumer sector in the past two years. Besides Snack Busy, brands such as Snack Youming, Zhao Yiming, and Ai Snack have also gained capital recognition, and various chain brands are accelerating their store opening pace. We will continue to monitor the future competitive landscape of the bulk snack store industry.

*Some image sources: Snack Busy official website

**Extended Reading**


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