---
title: "Small Problems Reflect the Infinite Wisdom of FMCG Operations"
description: "A series of humorous anecdotes illustrate key business lessons for FMCG distributors, such as understanding customer needs, effective communication, choosing the right partners, persistence, focusing on key points, creating pleasant purchasing experiences, being specific in management, addressing core interests, and maintaining a sense of crisis. The article also promotes a B2B platform study tour for distributors."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2016-04-21"
language: "en"
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original_source: "https://mp.weixin.qq.com/s/P93mqtJQbd00PWDjmz3hXw"
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# Small Problems Reflect the Infinite Wisdom of FMCG Operations

> A series of humorous anecdotes illustrate key business lessons for FMCG distributors, such as understanding customer needs, effective communication, choosing the right partners, persistence, focusing on key points, creating pleasant purchasing experiences, being specific in management, addressing core interests, and maintaining a sense of crisis. The article also promotes a B2B platform study tour for distributors.

**Anecdote 1:** A wealthy man wanted to marry and had three candidates. He gave each girl a thousand yuan and asked them to fill a room. Girl A bought a lot of cotton, filling half the room. Girl B bought many balloons, filling three-quarters of the room. Girl C bought candles, filling the room with light. In the end, the rich man chose the prettiest one.
**Lesson 1: When selling food, it is crucial to understand the customer's real needs.**

**Anecdote 2:** A friend had just gotten married and opened a cosmetics store, and business was booming. One day, I visited the store and saw a female customer in her 40s ask my friend, "How effective is this cosmetic product?" My friend replied, "I'm not familiar with it. Wait a moment, my mom will introduce it to you." He then brought his wife over. The customer stared at his wife for a full ten minutes, then without asking anything, took out her wallet and said, "I'll buy it."
**Lesson 2: Knowing the customer's needs is important, but having a reasonable way to express it is even more crucial!**

**Anecdote 3:** In the early years of the Republic of China, the famous courtesan Xiao Fengxian: if she had followed a laborer, she would have been a target of anti-prostitution campaigns; if she had followed Cai E, she would have been remembered through the ages; if she had followed Sun Yat-sen, she might have become the First Lady.
**Lesson 3: It's not about what you do, but who you work with. When selecting products, food distributors must be careful to choose the right ones.**

**Anecdote 4:** Miss Zhao Si followed Zhang Xueliang from the age of sixteen. Following him for one year was considered an affair; for three years, a secret love; for sixty years, it became an eternal love story!
**Lesson 4: Persistence is key in product development. There may be many doubters, but once you've chosen, don't give up.**

**Anecdote 5:** A fire broke out in a women's bathroom, and the women inside panicked, running out naked into the street. A large group of naked women were seen, and an old man shouted, "Quick, cover up!" The women suddenly realized, but there were three vital areas to cover, and they were at a loss. The old man shouted again, "Just cover your face; everything else is the same!"
**Lesson 5: In doing things, you must grasp the key points. Bosses must also grasp the key points in their operations.**

**Anecdote 6:** A woman reported to the police: "I put my money in my bra, and on a crowded subway, a handsome guy stole it!" The police officer asked, puzzled, "Didn't you feel it in such a sensitive place?" The woman blushed and replied, "Who would have thought he was reaching for money?"
**Lesson 6: The highest level of sales is to let customers' money be taken away unknowingly in a pleasant experience!**

**Anecdote 7:** A company put up a sign above the urinals: "One step forward, a step of civilization." But there was still a lot of urine on the floor. Later, the company learned from the lesson and redesigned the sign to read: "If you can't hit the urinal, it means you're short; if you pee outside, it means you're soft." As a result, the floor became much cleaner than before.
**Lesson 7: When introducing products and managing employees, be specific, precise, and hit the point.**

**Anecdote 8:** The sister-in-law wanted to change her husband's habit of coming home late. She set a rule: if he didn't come home by 11 PM, she would lock the door. The first week was effective, but the second week he slipped back. She resolutely enforced the rule and locked the door. As a result, the husband simply didn't come home. Later, they revised the rule: if he didn't come home by 11 PM, she would sleep with the door open! The husband was shocked and from then on came home before 11 PM.
**Lesson 8: When distributors manage employees, making rules that employees follow is not about force, but about focusing on their core interests!**

**Anecdote 9:** A tiger caught a deer and was about to eat it. The deer said, "You can't eat me!" The tiger was stunned and asked, "Why?" The deer replied, "Because I'm a nationally protected second-class animal!" The tiger laughed and said, "I can't let a first-class protected animal starve to death just for a second-class one, right?!"
**Lesson 9: Everyone should maintain a sense of crisis and not let your own advantages kill you.**

**This platform will soon organize distributors who are interested in transitioning to B2B platform e-commerce to visit and learn from B2B platforms.**
**The B2B platforms for this visit include:**
- The **Yantai Yishang Logistics** model, which excels in logistics;
- The **Beijing Beiquan** model, which excels in integrating terminal retail;
- And the **Piduoduo** model, which excels in integrating distributors.
**For details, please click the link below.**
**If you want to learn with us, you can add our WeChat. When adding, please reply with the keyword: 考察 (inspection).**

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