---
title: "Sixteen Generations of Inheritance in Chinese Sauce-aroma Baijiu Culture: Guiniang Distillery Unleashes New Momentum for High-standard Sauce-aroma Baijiu"
description: "In 2018, Guiniang Distillery, a rising star in the sauce-aroma baijiu industry, burst into the public eye as a dark horse, and its meticulously crafted Gui Shiliudai became a hit among the new wealthy and intellectual class, earning widespread acclaim. As the strategic core product in Guiniang's sauce-aroma market, Gui Shiliudai achieved remarkable results in 2018 and was designated as the official liquor for the 2018 Summer Davos · Sina Finance Night, thanks to its high quality. Since entering the sauce-aroma baijiu industry, Guiniang has taken it upon itself to 'create high-standard Chinese sauce-aroma baijiu' and has established a dedicated high-standard value system for its products. With new standards that surpass the industry..."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2019-03-14"
language: "en"
canonical: "https://xinjignxiao.com/en/articles/sixteen-generations-of-inheritance-in-chinese-sauce-aroma-baijiu-culture-7838c017/"
markdown: "https://xinjignxiao.com/en/articles/sixteen-generations-of-inheritance-in-chinese-sauce-aroma-baijiu-culture-7838c017.md"
original_source: "https://mp.weixin.qq.com/s/Ua7k-APyo8rzFB6LucFoVA"
translation: "https://xinjignxiao.com/zh/articles/%E5%8D%81%E5%85%AD%E4%BB%A3%E4%BC%A0%E6%89%BF%E4%B8%AD%E5%9B%BD%E9%85%B1%E9%85%92%E6%96%87%E5%8C%96-%E8%B4%B5%E9%85%BF%E9%85%92%E4%B8%9A%E5%BC%80%E5%90%AF%E9%AB%98%E6%A0%87%E5%87%86%E9%85%B1%E9%85%92%E6%96%B0%E5%8A%A8%E8%83%BD-7838c017.md"
attribution: "New Distribution — https://xinjignxiao.com/en/articles/sixteen-generations-of-inheritance-in-chinese-sauce-aroma-baijiu-culture-7838c017/"
usage_policy: "https://xinjignxiao.com/ai-policy.txt"
---

# Sixteen Generations of Inheritance in Chinese Sauce-aroma Baijiu Culture: Guiniang Distillery Unleashes New Momentum for High-standard Sauce-aroma Baijiu

> In 2018, Guiniang Distillery, a rising star in the sauce-aroma baijiu industry, burst into the public eye as a dark horse, and its meticulously crafted Gui Shiliudai became a hit among the new wealthy and intellectual class, earning widespread acclaim. As the strategic core product in Guiniang's sauce-aroma market, Gui Shiliudai achieved remarkable results in 2018 and was designated as the official liquor for the 2018 Summer Davos · Sina Finance Night, thanks to its high quality. Since entering the sauce-aroma baijiu industry, Guiniang has taken it upon itself to 'create high-standard Chinese sauce-aroma baijiu' and has established a dedicated high-standard value system for its products. With new standards that surpass the industry...

In 2018, Guiniang Distillery, a rising star in the sauce-aroma baijiu industry, burst into the public eye as a dark horse, and its meticulously crafted Gui Shiliudai became a hit among the new wealthy and intellectual class, earning widespread acclaim. As the strategic core product in Guiniang's sauce-aroma market, Gui Shiliudai achieved remarkable results in 2018 and was designated as the official liquor for the 2018 Summer Davos · Sina Finance Night, thanks to its high quality.
Since entering the sauce-aroma baijiu industry, Guiniang has taken it upon itself to 'create high-standard Chinese sauce-aroma baijiu' and has established a dedicated high-standard value system for its products.
**Building Guiniang's Six Value Systems with New Standards that Surpass the Industry**
**1. High Standards for Production Region:**
From birth to market, Guiniang Distillery's products are completed only within the 7.5-square-kilometer core sauce-aroma production area in Maotai Town, without any influence from non-core areas. The purple calcareous soil in Maotai Town, rare nationwide, is an important ecological foundation for authentic sauce-aroma baijiu production. Combined with a unique microclimate of warm winters, hot summers, and little rain, it is most suitable for the growth and reproduction of microorganisms in high-temperature Daqu for sauce-aroma baijiu. These are irreplaceable resource advantages.
**2. High Standards for Raw Material Quality:**
Guiniang's high standards are based on the meticulous selection of brewing raw materials. Guiniang only uses Hongyingzi sorghum grown at altitudes above 800 meters and 'turtle-back' shaped Daqu that undergoes 40 days of fermentation and 6 months of storage, paired with water from the heart of the Chishui River, all to brew high-standard pure-grain Daqu Kunsha sauce-aroma baijiu.
**3. High Standards for Brewing Process:**
Guiniang meticulously follows the traditional 12987 sauce-aroma brewing method, but treats the 12987 process with only a passing grade. With a stricter attitude, Guiniang maximizes the operational standards of the 30 procedures and 165 steps involved in brewing, ensuring the high quality of every drop of sauce-aroma base liquor.
**4. High Standards for Base Liquor Quality:**
'Liquor extraction' is one of Guiniang Distillery's strictest brewing procedures. Every drop of Guiniang's base liquor is produced using the even more stringent 'quality-based liquor extraction method,' discarding the head and tail, and using only the '3rd, 4th, and 5th' rounds of the seven extractions as the base for blending, ensuring superior quality of all base liquors.
**5. High Standards for Storage:**
Guiniang's base liquor is stored in the core sauce-aroma production area of Maotai Town, where constant temperature and humidity prevail. This area is the gene bank of sauce-aroma baijiu and a natural treasure house for liquor storage. Guiniang's base liquor is stored in clay jars, allowing it to breathe freely, which is beneficial for aging and aroma development. Moreover, the storage period is long, and every drop of base liquor is 100% vintage-authentic.
**6. High Standards for Master Brewing Skills:**
Guiniang Distillery's tasting team is a high-standard team led by national-level brewing masters. The combination of 'national craftsmen's meticulous brewing + team quality control' ensures the exceptional quality of every drop of Gui Shiliudai.
Guiniang Distillery has established the 'Six High-Standard Value Systems for Chinese Sauce-aroma Baijiu' from six aspects: production region, raw materials, brewing skills, base liquor, storage, and master blending, ushering in the era of high-standard Chinese sauce-aroma baijiu. To date, it is also the first sauce-aroma baijiu enterprise in China to establish high standards for product quality. Guiniang's high standards are based on the corporate spirit of 'staying true to the original aspiration' on the one hand, and on the other hand, they stem from an extreme recognition of and unwavering commitment to traditional sauce-aroma baijiu culture.
**Guiniang Distillery—Achieving Transcendence through Innovation, Sustaining Culture through Perseverance**
△Gui Shiliudai TVC 'Life is Like Wine, Wine is Like Life'
**Sixteen Generations of Sauce-aroma Heritage: Guiniang's Craftsmanship and Innovative Momentum**
The predecessor of Guiniang Distillery was a folk distillery born in Maotai Town in the 8th year of Emperor Qianlong's reign (1743). Since its inception, Guiniang Distillery has adhered to higher quality standards than its peers, following the ancestral motto: 'Brewing must follow the seasons; ingredients must not begrudge expense; craftsmanship must not shun complexity; liquor must be aged for years; and old liquor must be used for blending, only then will the business endure.' Under this philosophy, the quality of every brewing procedure and step must exceed that of peers, all to brew superior high-standard sauce-aroma baijiu for the world to appreciate. Moreover, the brewing techniques and quality control standards are treated as top secrets, passed down privately within the family, with each generation spanning 18 years, and have been inherited for sixteen generations over nearly three centuries.
At the same time, Guiniang Distillery positions itself as an innovative sauce-aroma baijiu enterprise. On the one hand, Guiniang keenly seizes the historical opportunities presented by China's economic development, building core competitive advantages through internationalized, standardized, and modernized quality control, management, and marketing models. On the other hand, Guiniang has focused its core resources on consumers from the very beginning, putting consumers first. Leveraging modern tools and the high efficiency of the internet, it has built a new model for building high-end brands that is 'closer to consumers and more capable of providing quality services to them.'
In the baijiu industry, traditional liquor enterprises mainly rely on brand investment and channel distribution for market strategies. This model requires large upfront investment and long time cycles; it has been highly valuable in certain periods and has built many well-known enterprises. However, in the internet era, the efficiency of traditional models has gradually diminished. Therefore, Guiniang Distillery relies on new technological means of the mobile internet to establish a new marketing system. By rapidly recruiting brand service personnel with 'good image, temperament, and high professionalism,' and using mobile internet tools such as WeChat, Weibo, and new retail, it disseminates multi-dimensional information about sauce-aroma baijiu (raw materials, production region, craftsmanship, health benefits, etc.) to target consumers (high-end groups) in a 'precise, ultra-fast, and zero-distance' manner, gradually forming brand influence within high-end circles. At the same time, it leverages word-of-mouth effects and the natural advantages of sauce-aroma quality to build core customer groups, directly opening up the two key channels of sauce-aroma market sales and brand operations, bypassing traditional terminals, and forming an extremely precise and efficient sales model.
Guiniang's innovation enables it to rapidly lay out online and offline channels, quickly align with the trend of new wealth and intellectual consumption upgrades, and create a new pattern in the baijiu industry. In this era of robust economic development, it has become a new consumption choice for the new wealthy and intellectual class.
Sauce-aroma baijiu itself has health-promoting properties. Long-term multi-angle scientific research has shown that sauce-aroma liquor offers considerable benefits to drinkers. On this basis, Guiniang Distillery has also invested considerable 'human, financial, material, and time' resources in special research on 'liquor purity, low intoxication level, and speed of sobriety.' Guiniang's sauce-aroma baijiu has the health characteristics of 'pure liquor, not easily intoxicating, and easy to sober up.' This research result ranks among the forefront of the sauce-aroma baijiu industry. Gui Shiliudai is brewed for the health of the new wealthy and intellectual high-net-worth individuals.
Currently, Guiniang Distillery's products include Gui Shiliudai, Jundao, Qinglan, Junjiang, Guiniang Old Liquor, and other categories.
The bottle of Gui Shiliudai · Tianqing is inspired by the Ru Kiln, the first of China's five famous kilns from the Northern Song Dynasty, with a celadon color as precious as stars, tempered by a thousand years of time.
△Gui Shiliudai · Tianqing
△Jundao
△Qinglan
△Junjiang 1927, Junjiang 1949
△Guiniang Old Liquor
This year marks the 70th anniversary of the founding of the People's Republic of China. Taking this opportunity, Guiniang Distillery will launch a commemorative edition of great significance: the Gui Shiliudai · Glory of China series, to commemorate important glorious events at different points in China's history, creating a super symbol in the sauce-aroma baijiu collection market.
The time-honored ancient brewing techniques, the supreme quality control management, and the product innovation that keeps pace with the times are the quality foundations for the numerous accolades Guiniang's products have received.
**Walking with Guiniang, Connecting with the New Era, and Winning the 'Golden Age' of the Sauce-aroma Baijiu Market** 
More than a decade ago, sauce-aroma baijiu was still a high-end niche flavor. However, unlike other niche flavors, hundreds of billions of yuan in capital have continuously flowed into sauce-aroma baijiu over the past decade. Data shows that in the current high-end consumption of China's baijiu market, sauce-aroma baijiu already occupies half of the market. Today, the main market for sauce-aroma baijiu has gradually shifted toward business consumption and the mass market, with the new wealthy and intellectual class gradually becoming the main consumers. Various signs indicate that sauce-aroma baijiu has become the most promising, competitive, and wealth-generating category in China's baijiu market, with unlimited development potential for the sauce-aroma industry and market.
In the face of the trend of liquor consumption upgrades, Guiniang quickly seized market opportunities. Leveraging the 2019 Spring Sugar and Wine Fair, it will hold a launch event in Chengdu on March 17, 2019, themed 'Sauce-aroma Heritage, Empowering the Future—New Era Sauce-aroma Industry Investment Forum and Guiniang Gui Shiliudai Launch.' At the event, Guiniang will sincerely exchange ideas with elites from all walks of life and well-known media, drink Gui Shiliudai with the new wealthy and intellectual class, and build a new high-end sauce-aroma brand with industry experts.
'Chinese Brew, World Fragrance' is Guiniang Distillery's corporate vision. Guiniang Distillery will 'never forget its original aspiration and always adhere to high standards,' embracing the world with a positive and open mindset, forging ahead with confidence.
Guiniang Distillery, which has unlocked new momentum for 'high-standard sauce-aroma baijiu,' is the rising sun of the new-style sauce-aroma baijiu industry and a new force in the development of Chinese sauce-aroma baijiu. Together with the new wealthy and intellectual class, and advancing with time, it will surely bring its own surprises and open a new chapter in the quality and height of sauce-aroma baijiu.
**-END-**


---

## Copyright and AI use

This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL.

Contact: zhaobo258@gmail.com · +86 158 5481 7671