---
title: "Six Walnut Teams Up with Chainlink to Achieve Marketing Breakthrough through Digital Private Domain"
description: "The FMCG market has entered the era of consumer sovereignty, making it essential for FMCG companies to innovate products, conduct marketing activities, and arrange sales channels with a consumer-centric approach. Hebei Yangyuan ZhiHui Beverage Co., Ltd. (hereinafter referred to as Yangyuan Beverage), a leading enterprise in plant protein beverages, has become the category king and industry leader with its Six Walnut product, controlling over one million terminals in the FMCG sector."
author: "New Distribution"
publisher: "New Distribution"
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published: "2023-01-19"
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# Six Walnut Teams Up with Chainlink to Achieve Marketing Breakthrough through Digital Private Domain

> The FMCG market has entered the era of consumer sovereignty, making it essential for FMCG companies to innovate products, conduct marketing activities, and arrange sales channels with a consumer-centric approach. Hebei Yangyuan ZhiHui Beverage Co., Ltd. (hereinafter referred to as Yangyuan Beverage), a leading enterprise in plant protein beverages, has become the category king and industry leader with its Six Walnut product, controlling over one million terminals in the FMCG sector.

Cao Yanming, Yang Gongwu, Yu Quan
The FMCG market has entered the era of consumer sovereignty. It is an inevitable choice for FMCG companies to carry out product innovation, marketing activities, and sales channel layout centered on consumers. Therefore, FMCG companies need to continuously improve their product innovation capabilities, full-chain marketing capabilities, consumer education and conversion capabilities, as well as channel control capabilities, to enhance their competitiveness.
Hebei Yangyuan ZhiHui Beverage Co., Ltd. (hereinafter referred to as Yangyuan Beverage), as a leading enterprise in plant protein beverages, has become the category king and industry leader with Six Walnut, controlling over one million terminals in the FMCG sector.
In the era of mobile internet, how can digital tools be used to empower traditional channels and activate private domain users behind community convenience stores? How can we reconstruct and upgrade product value mining, sales scripts, and story systems to enable the sales team, commercial team, and terminal team to form product beliefs, corporate beliefs, and model beliefs, stimulate inner passion, and create a stronger force of word-of-mouth among circles?
To achieve breakthroughs in brand and model, Yangyuan launched its core high-end single product, Six Walnut 2430, priced at 90 yuan per box, and jointly with private domain marketing expert Chainlink and user education expert Junduo Consulting, promoted the exploration of full-chain marketing and consumer education conversion capability improvement in Anhui, achieving good results.
On the afternoon of January 7, 2023, the phased operation summary meeting for the new retail pilot of Yangyuan Six Walnut 2430 was successfully held at Hefei Xindi Center.
Yangyuan Beverage attached great importance to this meeting, with senior leaders such as Cao Shuqiu, Director of Marketing Strategy Department, and Zhang Jianfang, Manager of Consumer Strategy Department, attending the meeting.
Beijing Chainlink Network Technology Co., Ltd. also attached great importance to this meeting. Lin Feng, Chairman of Beijing Junduo Excellence Consulting Co., Ltd. and Beijing Chainlink Network Technology Co., Ltd., Ge Hui, CSO of Beijing Chainlink Network Technology Co., Ltd., Yang Gongwu, Content Director of Chainlink New Retail, Yu Quan, Operations Director of Chainlink New Retail, Cao Yanming, Project Manager of Chainlink New Retail, and Lin Kunshan, Operations and Maintenance Manager of Chainlink New Retail, all attended the meeting.
Six Walnut 2430 is the latest core strategic single product launched by Yangyuan Beverage. It is a high-end walnut milk with the following product advantages:
1. Each can is rich in 24 grams of walnut kernels: Six Walnut 2430 contains no less than 24 grams of high-quality walnuts selected from the three golden production areas of Xinjiang, Yunnan, and Taihang Mountain, with a scientific ratio. All walnuts undergo 6 physical index tests and 36 physical and chemical tests to ensure the natural green and pollution-free nature of the walnut raw materials.
2. Simplified formula, 0 sugar, 0 cholesterol, 0 trans fat: Six Walnut 2430 adopts a simplified formula with 0 sugar, 0 cholesterol, and 0 trans fat, retaining the most authentic taste and nutrition of the raw materials.
3. Five-fold refinement, cell wall breaking grinding, nano-level nutrition easy to absorb: Six Walnut 2430 adopts advanced "five-fold refinement grinding technology" to break the cell wall structure of walnuts, releasing a large amount of nutrients and fully refining them, achieving an average diameter of walnut milk particles as small as 80 nanometers, making it easier for the human body to absorb, with an absorption rate of up to 97%.
At the meeting, Cao Yanming, Project Manager of Chainlink New Retail, first conducted a detailed review and in-depth problem analysis of the market operation of Six Walnut 2430 since the pilot cooperation, and systematically summarized and reported on the new directions and actual situation of the pilot promotion. In response to the core problems encountered in the early stage, the Chainlink team conducted a systematic analysis and review.
The Chainlink team systematically optimized and adjusted the direction, model, and profit distribution system of the digital pilot operation of Six Walnut 2430's three-cloud private domain. The operation direction aims at "three scale-izations" (i.e., "scale-ized mobilization of business, scale-ized mobilization of terminals, and scale-ized mobilization of users"), achieving efficient implementation of ultra-large-scale mobilization through online and offline integration, as shown below:
In terms of operation model, the focus is on "three-line operation, scale-ized finding and operating precise users". The three lines are: two direct-to-C lines in the Hefei pilot market. The first line assists small b-end in recruiting precise consumers and building user communities for operation; the second line assists small b-end in operating based on their original consumer communities, using funnel-style operation to screen precise consumers; the Bengbu market is the third line, which is b-end C-ization operation. First, organize some small b-end, educate them with C-end belief marketing, make small b-end have faith in the product, the enterprise, and the brand, and then through small b-end, drive the scale-ized mobilization and operation of the surrounding C-end;
In terms of profit distribution system, the rebate for small b-end was mainly increased, and a business mobilization section was added. That is, after small b-end generates product sales, not only can small b-end get immediate rebates through the Chainlink system, but salespeople can also get immediate rewards for the corresponding product sales of the small b-end they serve through the Chainlink system. This not only greatly enhances the self-driving force of small b-end, but also fully mobilizes the push force and enthusiasm of the business chain, quickly promoting the formation of a scalable new retail model for Six Walnut 2430.
The Chainlink team introduced and reported on the phased community operation work of Six Walnut 2430.
In the C-ization era, brand online operation must attract user attention, guide consumer participation, and fully output product benefits, consumption benefits, and other "long-term benefits" that guide consumers during the participation process, so as to achieve long-term effective operation goals.
At the meeting, Chainlink took "arousing interest, user attention, user experience, user purchase, user loyalty" as the main line of operation execution, and fully introduced how to effectively implement each link, including the overall content dissemination strategy, user operation actions, phased operation goals, and long-term enterprise operation planning.
Teacher Yu Quan from Chainlink said that through this stage of operation, 2430 has already achieved a certain dissemination effect and cultivated a group of consumers who have awareness and recognition of the product. The cooperation between the two parties has far-reaching significance for both Six Walnut and Chainlink.
Teacher Lin Kunshan, Operations and Maintenance Manager of Chainlink New Retail, shared specific application scenarios for the Chainlink system functions.
At the end of the meeting, both Yangyuan Beverage and Chainlink New Retail conducted in-depth communication and exchange on the key points and promotion pace of the next phase of Six Walnut 2430 new retail work.
The management team of Yangyuan Beverage highly recognized the new retail model, stating that Yangyuan Beverage must maintain deep cooperation with Chainlink New Retail, accelerate the pilot work, and form a mature and replicable new retail model suitable for Yangyuan Beverage as soon as possible, to be replicated and promoted in 200,000 core terminals of Yangyuan Beverage nationwide.
Through model innovation, Chainlink New Retail helps FMCG companies achieve refined operation, enhance the full lifecycle value of consumers, and strengthen the mobilization capability and efficiency of offline channels, promoting rapid business growth.


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