---
title: "Six Golden Rules and Data for Supermarket Product Display! Can Display Affect 24% of Sales Achievement?"
description: "Product display is a highly technical practical operation that tests business wisdom. The following key points aim to improve frontline staff's business level and store efficiency. First, let's look at these golden rules for supermarket product display: 1. At a glance: place impulse-buying products such as bestsellers and high-profit items at eye level, with labels facing customers; for lower shelves that are hard to see, tilt the displayed products. 2. Within easy reach: avoid placing products too high, especially considering that housewives are around 160cm tall; provide tools for picking fresh food; place fragile items at chest height to avoid customer concerns about damage."
author: "龙商网"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2016-10-23"
categories: "Capital, Earnings & M&A, Distribution & Channels, Retail Formats"
language: "en"
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markdown: "https://xinjignxiao.com/en/articles/six-golden-rules-and-data-for-supermarket-product-display-can-display-af-8da7fd7b.md"
original_source: "https://mp.weixin.qq.com/s/ZD07wH3dn3Q6mGNWcFEb5Q"
translation: "https://xinjignxiao.com/zh/articles/%E8%B6%85%E5%B8%82%E5%95%86%E5%93%81%E9%99%88%E5%88%976%E6%9D%A1%E9%BB%84%E9%87%91%E6%B3%95%E5%88%99%E4%B8%8E%E6%95%B0%E6%8D%AE-%E9%99%88%E5%88%97%E5%8F%AF%E5%BD%B1%E5%93%8D24-%E4%B8%9A%E7%BB%A9%E8%BE%BE%E6%88%90-8da7fd7b.md"
attribution: "New Distribution — https://xinjignxiao.com/en/articles/six-golden-rules-and-data-for-supermarket-product-display-can-display-af-8da7fd7b/"
citation: "龙商网. “Six Golden Rules and Data for Supermarket Product Display! Can Display Affect 24% of Sales Achievement?.” New Distribution, 2016-10-23. https://xinjignxiao.com/en/articles/six-golden-rules-and-data-for-supermarket-product-display-can-display-af-8da7fd7b/"
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---

# Six Golden Rules and Data for Supermarket Product Display! Can Display Affect 24% of Sales Achievement?

> Product display is a highly technical practical operation that tests business wisdom. The following key points aim to improve frontline staff's business level and store efficiency. First, let's look at these golden rules for supermarket product display: 1. At a glance: place impulse-buying products such as bestsellers and high-profit items at eye level, with labels facing customers; for lower shelves that are hard to see, tilt the displayed products. 2. Within easy reach: avoid placing products too high, especially considering that housewives are around 160cm tall; provide tools for picking fresh food; place fragile items at chest height to avoid customer concerns about damage.

Product display is actually a highly technical practical operation that tests business wisdom. I hope the following key points will help improve the business level of frontline staff and store efficiency.

First, let's look at these **golden rules for supermarket product display:**

**1. At a Glance**
Place products with impulse-buying characteristics, such as bestsellers and high-profit items, at eye level. Ensure all product labels face customers. For lower shelves that are hard to see, tilt the displayed products.

**2. Within Easy Reach**
To achieve easy reach, avoid placing products too high, especially considering that housewives are around 160cm tall. For fresh food, provide tools for easy picking and selection. Fragile items should be displayed at chest height to avoid customer concerns about damage.

**3. Abundant and Varied**
According to a US survey, supermarkets with abundant displays see an average sales increase of 24%. Creating a sense of abundance in a supermarket display requires not only sufficient stock but also a strict restocking system.

Experts believe that each meter of shelf space should display at least 3 varieties per section; each square meter of selling space should display 11 to 12 varieties.

**4. Spotless Cleanliness**
Clean displays not only leave a comfortable impression on customers but also enhance their trust in the operator and the products.

Therefore, products must be wiped clean, and products already on shelves should be wiped regularly. Products with loose labels should be repaired promptly, and dirty, broken, or deformed products should be removed from shelves immediately.

**5. Packaging Display**
In supermarkets, packaging not only protects the product but also serves a display function.

Generally, customers spend about 25 minutes browsing around 5,000 products in a supermarket, and packaging is the most attractive factor for purchase.

First, packaging must be selected at the time of procurement. Packaging should be an important consideration in determining product structure. In today's market, no matter how good the product, without attractive packaging, it cannot sell itself in the supermarket.

Second, highlight the packaging design during display to achieve an engaging artistic effect.

**6. Fixed Placement**
Do not change product placement easily, as this ensures regular customers can easily find products and save shopping time. If changes are necessary, provide timely customer service. Frequent changes can annoy customers, especially when they cannot find what they want.

**Pay attention to these golden display data:**

**1. Sales changes caused by changes in product display area**
- 4 positions to 2 positions: sales decrease by 48%
- 3 positions to 1 position: sales decrease by 66%
- 2 positions to 4 positions: sales increase by 40%

**2. Sales changes caused by height changes.** If the product's appeal is not fully displayed, the probability of sale decreases.

Other data shows that at eye level and within easy reach, **the probability of sale is 50%**; at head and waist height, **the probability is 30%**; above or below the line of sight, **the probability is only 15%.**

**3. Sales changes caused by display time changes.** General displays should remain stable; frequent changes are for temporary displays.

**4. Changes in display methods**
Experts have found that adding an extension grid shelf to a standard shelf, like two hands reaching out, not only expands the display quantity but also makes it easier for customers to see the products, ultimately increasing sales by 180%.

Irregular display, which involves placing products randomly in a large mesh basket or bin, allows customers to pick up items freely and boldly. This not only enables closer inspection but also creates a sense of bargain, making it highly enticing. This irregular display can increase sales by about double compared to regular display.

**5. Sales changes caused by display signage changes**
(1) Price reduction + signage;
(2) For special sales events, it is necessary to place special sale signage.

In the same special sale, without signage, only 10 items are sold per day; with signage, 60 items per day, a 6-fold increase.

**Practical product display techniques**

**1. Stack Display**
This involves creating a space in the main aisle (where customer traffic is high) or a dedicated area to display a single product or 2-3 products in quantity. Products suitable for stack display include:
(1) Special price items;
(2) Clearance items;
(3) Buy-one-get-one-free items;
(4) Seasonal items;
(5) New products with sales potential;
(6) Holiday items;
(7) Products heavily promoted by the media.

**2. N-Shelf Display**
N-shelves are the ends of aisles. Products displayed on N-shelves should not exceed 4 types and must meet the following conditions:
(1) There must be a connection between products; absolutely do not place unrelated products on the same N-shelf;
(2) There should be a display theme. For example, a "BBQ Collection" could include barbecue sauce, soy sauce, charcoal, and grill mesh on one N-shelf.
(3) **Recognition:** Consumers can clearly see the product display from a distance, allowing the counter to convey unique brand information.
(4) **Flexibility:** Due to varying quality of terminal markets at different levels, terminal forms vary widely. Some mall counters are at corners, some are islands, some are wall-mounted. All these objective constraints require flexibility in creating terminal sales atmosphere to adapt to various forms of terminal stores.
(5) **Consistency:** Closely coordinate with online communication to achieve visual and informational consistency, ensuring the product always appears at the terminal.

**This article was edited by Liu Chaolong from Supermarket Weekly**

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## Citation metadata

- Publisher: New Distribution
- Author: 龙商网
- Published: 2016-10-23
- Canonical: https://xinjignxiao.com/en/articles/six-golden-rules-and-data-for-supermarket-product-display-can-display-af-8da7fd7b/
- Original source: https://mp.weixin.qq.com/s/ZD07wH3dn3Q6mGNWcFEb5Q

## Copyright and AI use

This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL.

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