---
title: "Should Terminal Displays Adapt to the Seasons? Best-Selling Products Like Xiang Piao Piao and Special Forces Do It This Way!"
description: "As seasons change, food and beverage companies must adjust their in-store displays to match seasonal demand, following three key principles and color schemes to boost sales of seasonal products."
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published: "2017-03-04"
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# Should Terminal Displays Adapt to the Seasons? Best-Selling Products Like Xiang Piao Piao and Special Forces Do It This Way!

> As seasons change, food and beverage companies must adjust their in-store displays to match seasonal demand, following three key principles and color schemes to boost sales of seasonal products.

**Click the image for details**
As seasons change, the food industry experiences shifts between peak and off-peak periods. For instance, winter is a true "harsh season" for bottled water, beverage, and beer companies, but for biscuit and instant noodle companies, it's the "peak summer" of sales. Therefore, food manufacturers also need to continuously adjust their display methods and color schemes according to seasonal (and holiday) changes, minimizing the contrast between products and the natural environment, and promoting the normalization of seasonal (and holiday) product sales.
**Adapting to the Times: Three Principles for Seasonal Displays**
The seasonal display method is a concrete embodiment of the "adapting to the times" standard in product display methods, emphasizing terminal displays centered around seasonal products. This display method often places prominent seasonal products in eye-catching positions such as the center or front to attract consumer attention. Imagine if, in the height of summer, hot pot base products were displayed in a stack with a red primary tone; it would undoubtedly make customers feel restless and annoyed, and not only would these products fail to sell, but they would also affect the sales opportunities of new products.
For the food industry, although the seasonal differences in sales across major categories are becoming less pronounced due to advancements in logistics and storage, there are still differences between winter and summer best-selling food categories. In summer, cold drinks, bottled water, and other products enter their peak sales season; while nuts and roasted seeds, instant beverages, jelly, chocolate, and other products sell well in winter. For condiments, June to August has always been recognized as the off-season. As temperatures rise, many consumers prefer lighter diets and dine out less, which inevitably affects condiment sales. Additionally, products with obvious holiday attributes, such as zongzi and tangyuan, also show significant sales differences across seasons.
**Thus, to successfully create a best-selling product, it is essential to understand the product's seasonal attributes and adapt terminal displays accordingly.**
First, products must be clearly visible to customers, enabling them to quickly decide whether to purchase. To achieve obvious visibility and sufficient volume to trigger purchase impulse, displays must break through in appearance and innovate. Ideally, the entire category should be displayed together to maximize consumer attention. The four-pack carbonated beverage display shown below can attract customers in a short time and stimulate purchase impulse.
**Coca-Cola uses a four-pack display to trigger consumer purchase impulse**
Second, seasonal products should be put on shelves promptly, giving consumers an early sense of seasonal change. For example, new beverage products can be shelved in mid-May, which helps to capture the market early. Additionally, seasonal products should follow the display principle of "early shelving, early handling, and quick removal," gradually reducing the variety and inventory of seasonal products as time passes, or promptly updating promotional themes to prevent large-scale inventory buildup during season transitions.
Third, stacking seasonal products in a stepped display can also create appeal, providing consumers with a strong visual impact and enhancing the image of the store and product brand. For example, the display of Xiang Piao Piao cup milk tea.
**Xiang Piao Piao uses a stepped display to enhance product appeal**
**Seasonal Displays: Color Matching Has Rules to Follow**
Displays should be differentiated by season; the same product may require significant changes in display due to seasonal differences. The changes mentioned here not only refer to regularly adjusting the product display position to give consumers a fresh look, but also to adopting different display methods based on the season of product launch to stimulate sales.
**Spring Displays.** In the early spring when it's still chilly, product displays should lead the seasonal transition, promptly displaying products suitable for spring sales. For example, dried fruit gift boxes sold during the Spring Festival often use red as the primary tone to convey a festive atmosphere; while some beverage products seize terminal space early in spring, using bright colors like green as the main tone to create a spring ambiance.
**Summer Displays.** For summer displays, the following points should be noted: start displaying summer products in April to May; due to the hot weather, the background of displayed products can use cool tones such as blue, purple, and white. Summer product displays should also consider ventilation; it's best to avoid fully enclosed top stacks, which can look somewhat oppressive. Additionally, summer product displays can extend outward, making positions near the checkout counter or at the store entrance more suitable.
**The floor sticker in this Special Forces display by Susa brings a sense of coolness**
**Autumn Displays.** Autumn displays mainly begin in September; the summer cold drink display themes need to be updated to themes suitable for autumn consumption. Autumn is the harvest season, so product displays should use autumn tones and scenery as backgrounds to highlight the seasonal consumption atmosphere. During the Mid-Autumn Festival, many mooncake product displays have tried adding bountiful harvest props, resulting in pleasing sales.
**Winter Displays.** In winter, when it's freezing, product displays should make consumers feel warm; backgrounds should primarily use warm tones like red, pink, and yellow to highlight seasonal products. For instance, cup milk tea displays mostly use warm tones, and hot beverage display cabinets also predominantly use red and yellow as main colors.
**Focusing on Beverages: Winning the Peak and Off-Peak Display Battle**
In the food industry, beverages have the most obvious peak and off-peak seasons. Beverages are mainly divided into carbonated and non-carbonated drinks. Non-carbonated drinks are further divided into dairy and non-dairy drinks. Non-dairy drinks are split into coffee and non-coffee drinks, and non-coffee drinks include packaged water, tea drinks, juices, functional drinks, and plant protein drinks. In the domestic market, sales volume from largest to smallest are dairy drinks, packaged water, carbonated drinks, tea drinks, juice drinks, functional drinks, and coffee drinks. Summer is the peak season for beverages, while winter is the off-season; the sales ratio across spring, summer, autumn, and winter is approximately 2:3:4:1, showing significant differences between peak and off-peak seasons.
Due to different beverage categories, the peak and off-peak seasons vary by function. Summer is the peak season for packaged water, tea drinks, functional drinks, carbonated drinks, and light beverages, while it's the off-season for juices, dairy drinks, plant protein drinks, and coffee drinks. For beverage displays, it's best to place them in prime positions during the peak season; if maintaining prime positions during the off-season, it's necessary to strengthen effective communication with consumers.
**Key positions in supermarket displays**
Sales representatives typically compete for shelf space in different seasons; more skilled representatives can achieve integrated displays across shelves, floor stacks, and freezer units; exceptionally skilled representatives can cover shelves, floor stacks, freezer units, secondary positions, six-point placements, and branded displays, doing "double live work" to make products visible everywhere and become the top choice in terminal consumers' minds.
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