--- title: "Shanghai in August | Annual FMCG Industry Event: Trend Insights and Practical Sharing" description: "The 7th China FMCG Conference, themed 'New Demand, New Supply', will be held in Shanghai from August 19-21, 2025. It addresses the deep restructuring of China's FMCG market, where traditional channels shrink while niche segments grow, and explores how to rebuild growth paths through new demand and supply systems." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2025-07-02" categories: "Industry Trends" language: "en" canonical: "https://xinjignxiao.com/en/articles/shanghai-in-august-annual-fmcg-industry-event-trend-insights-and-practic-3b8c173a/" markdown: "https://xinjignxiao.com/en/articles/shanghai-in-august-annual-fmcg-industry-event-trend-insights-and-practic-3b8c173a.md" original_source: "https://mp.weixin.qq.com/s/l8-CTuC-pDR5UHRRRIM7rQ" translation: "https://xinjignxiao.com/zh/articles/8%E6%9C%88%E4%B8%8A%E6%B5%B7-%E5%BF%AB%E6%B6%88%E8%A1%8C%E4%B8%9A%E5%B9%B4%E5%BA%A6%E7%9B%9B%E4%BC%9A-%E8%B6%8B%E5%8A%BF%E8%A7%A3%E8%AF%BB%E4%B8%8E%E5%AE%9E%E6%88%98%E5%88%86%E4%BA%AB-3b8c173a.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/shanghai-in-august-annual-fmcg-industry-event-trend-insights-and-practic-3b8c173a/" citation: "New Distribution. “Shanghai in August | Annual FMCG Industry Event: Trend Insights and Practical Sharing.” New Distribution, 2025-07-02. https://xinjignxiao.com/en/articles/shanghai-in-august-annual-fmcg-industry-event-trend-insights-and-practic-3b8c173a/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # Shanghai in August | Annual FMCG Industry Event: Trend Insights and Practical Sharing > The 7th China FMCG Conference, themed 'New Demand, New Supply', will be held in Shanghai from August 19-21, 2025. It addresses the deep restructuring of China's FMCG market, where traditional channels shrink while niche segments grow, and explores how to rebuild growth paths through new demand and supply systems. 7th China FMCG Conference Conference Name: [New Demand · New Supply] The 7th China FMCG Conference & The 5th China FMCG Retail Innovation Conference & The 5th China FMCG Distributor Conference Conference Time: August 19-21, 2025 Conference Location: Shanghai, China In 2024, China's FMCG market is undergoing a deep "great rift": on one side, listed companies see revenue halved and traditional channels continue to shrink; on the other, niche tracks surge ahead and emerging brands grow against the trend. Incremental dividends are fading, old experience is failing, and the market has entered a deep restructuring period driven by consumers, with new demand driving new supply. This is not just a cyclical change, but a reconstruction of the underlying logic. "Brand-led" gives way to "retail-led", and the essence returns to "consumption-led". Whoever can discover and meet new demand can rebuild the growth path! Whoever can build a more flexible and efficient new supply system can ride through the cycle! Based on this, this conference centers on the core theme of [New Demand · New Supply]. Over 3 days, there will be 1 main forum, 1 retail innovation conference, 1 distributor conference, 1 guest dinner gathering over 100 FMCG industry leaders, 6 parallel forums on hot topics, and multiple closed-door meetings for one-on-one precise matchmaking. At the same time, around the theme [New Demand · New Supply], the first day's main venue will bring together brand giants, industry experts, and founders and executives from leading consulting platforms to deeply discuss the following seven core topics. The 5th China FMCG Retail Innovation Conference Discount retail expansion, traditional retail adjustment, instant retail acceleration... In the past two years, the huge waves in the retail industry have been fiercely impacting the old order of the FMCG industry. Some are lost in confusion, while others seize the opportunities in change and achieve multiplied growth! 2024 is a very painful year, but also a year full of opportunities! The 5th China FMCG Retail Innovation Conference interprets retail transformation from an innovative perspective, building a platform for experience sharing, in-depth dialogue, and precise matchmaking among different roles in the industry chain, to seize the incremental dividends of the next 10 years! At the same time, the following five core topics will be presented on site. The 5th China FMCG Distributor Conference With changes in the market environment, upgrades in consumer demand, and the popularization of digital technology, the role and responsibilities of distributors have undergone profound changes. From the first to the fifth distributor conference, we have clearly seen the major changes distributors face in response to environmental changes, business model changes, operational method changes, role positioning, and a series of other significant changes. 80% of small and medium distributors will be eliminated, and only these 3 types of distributors will exist in the future! 1. Regional category operators 2. Specific retail operators 3. B2b platform operators In the past, distributors played the role of "promoters" for brand owners; in the future, they must become "buyers" for retailers. Downstream retailers will become the first customers of distributors, and brand owners will be the second customers! The 5th China FMCG Distributor Conference will bring together benchmark excellent distributor bosses from across the country to comprehensively interpret the business guide for distributors during the retail transformation period, helping distributors redefine their functions and positions under the new industry order! It will also release the "2025 China FMCG Distributor Business Condition Survey Report". At the same time, the following five core topics will be presented on site. Ticket Purchase Channel**** Important! The early bird ticket price increase for this conference is counting down, with the last 4 days! The lowest price in history, don't miss it! Purchasing a guest ticket gives you 2 exclusive industry reports: * "2025 China FMCG Channel Transformation Research Insight Report" * "2025 Brand & Regional B2b Platform Strategic Cooperation Insight Report" Limited-time early bird tickets, first come, first served! --- ## Citation metadata - Publisher: New Distribution - Author: New Distribution - Published: 2025-07-02 - Canonical: https://xinjignxiao.com/en/articles/shanghai-in-august-annual-fmcg-industry-event-trend-insights-and-practic-3b8c173a/ - Original source: https://mp.weixin.qq.com/s/l8-CTuC-pDR5UHRRRIM7rQ ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671