---
title: "Selling 'Golden Monkey' for 3.5 Billion, He Turns to Selling Salt, Targeting 3 Billion Yuan in 5 Years"
description: "Three years after selling Golden Monkey to Hershey for 3.5432 billion yuan, Zhao Qisan is now venturing into the salt industry, aiming for 3 billion yuan in output within three to five years."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
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published: "2017-03-16"
language: "en"
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---

# Selling 'Golden Monkey' for 3.5 Billion, He Turns to Selling Salt, Targeting 3 Billion Yuan in 5 Years

> Three years after selling Golden Monkey to Hershey for 3.5432 billion yuan, Zhao Qisan is now venturing into the salt industry, aiming for 3 billion yuan in output within three to five years.

**Click image for details**
Three years ago, Shanghai Golden Monkey Food Co., Ltd. was acquired by global chocolate giant Hershey, with the total acquisition amount equivalent to 3.5432 billion yuan.
Now Zhao Qisan is embarking on a "second venture" - selling salt!
Recently, as a deputy to the National People's Congress (NPC), he revealed during the Two Sessions in Beijing that he is targeting the newly liberalized salt market for his second venture, aiming to forge a "salt dream."
According to local news from Shenqiu, Zhao Qisan will focus on mid-to-high-end salt series and high-end health salts. The first phase of production has already begun, with output expected to reach 3 billion yuan in the next three to five years.
With the continuous development of the social economy, starting from January 1, 2017, the state officially abolished the salt transport permit, liberalized all salt product prices, allowed existing designated production enterprises to enter the circulation and sales field, and allowed salt wholesale enterprises to operate across regions. **Recently, Zhao Qisan, an NPC deputy attending the Two Sessions in Beijing, revealed in a media interview that he is building a salt dream.**
To gain a deep understanding of China's salt industry, Deputy Zhao Qisan spent nearly 8 months conducting field research. The results astonished him: "After long-term investigation and research, Japan currently has the most developed salt industry, followed by Italy, France, and the United States. Through discussions with experts and scholars, **I believe China's salt industry has huge potential, with future sales far exceeding the current 30-40 billion yuan per year, reaching hundreds of billions or even trillions.**"
"China's salt industry is a major industry, but due to the constraints of 'monopoly' and 'official sales' for thousands of years, its value has not been realized, and there is a significant gap compared with developed countries," Zhao Qisan lamented. "Salt reform will diversify consumer choices and make industry competition healthier, creating a win-win situation for the country, enterprises, and consumers."
Zhao Qisan admitted that while the state now allows cross-regional operation and free circulation and trading of salt, in reality, some places have not followed up or shared the dividends of salt reform, instead remaining complacent and self-imposed.
Currently, as salt reform enters the implementation stage, the National Development and Reform Commission and other relevant departments have begun encouraging provincial salt enterprises to become stronger and better, urging local governments to accelerate the formation of salt joint-stock companies, promote corporate listings, and create industry leaders with integrated production and sales and cross-provincial alliances. **However, in Deputy Zhao Qisan's view, China's salt industry suffers from heavy burdens, redundant personnel, and outdated mindsets.**
"Some people aim to protect their 'rice bowls,' but their actions are not beneficial to China's reform and development or the development of the salt industry," he said. "I urge the State Council and relevant central ministries to strengthen supervision, accelerate reform and restructuring, and activate China's salt industry through full market competition, so that more consumers can truly benefit."
**"Salt reform aligns with the requirements of the times and the people. It is a major decision made by the Party and the state. It is necessary to strengthen supervision and inspection, quickly 'slim down and strengthen,' and put the salt industry on a healthy development track," Zhao Qisan said.**
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