---
title: "Science-Driven, Efficacy First: BOP Leads a New Era in Oral Care"
description: "In the wave of oral care industry development, BOP has leveraged keen market insight and bold innovation to enter the efficacy toothpaste track and quickly break the traditional pattern. BOP's Stain-Removing Color-Correction Toothpaste topped multiple Douyin charts as a new product sensation. BOP has partnered with oral microbiome experts and Shandong University to establish a joint oral flora laboratory, driving the overall upgrade and transformation of the oral care industry with a professional stance, leading the industry into a new development stage. Science empowers, building a solid technical foundation. Science is the core driving force of brand development."
author: "马思伯"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2024-12-26"
language: "en"
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# Science-Driven, Efficacy First: BOP Leads a New Era in Oral Care

> In the wave of oral care industry development, BOP has leveraged keen market insight and bold innovation to enter the efficacy toothpaste track and quickly break the traditional pattern. BOP's Stain-Removing Color-Correction Toothpaste topped multiple Douyin charts as a new product sensation. BOP has partnered with oral microbiome experts and Shandong University to establish a joint oral flora laboratory, driving the overall upgrade and transformation of the oral care industry with a professional stance, leading the industry into a new development stage. Science empowers, building a solid technical foundation. Science is the core driving force of brand development.

In the wave of oral care industry development, BOP has leveraged keen market insight and bold innovation to enter the efficacy toothpaste track and quickly break the traditional pattern. BOP's Stain-Removing Color-Correction Toothpaste topped multiple Douyin charts as a new product sensation. BOP has partnered with oral microbiome experts and Shandong University to establish a joint oral flora laboratory, **driving the overall upgrade and transformation of the oral care industry with a professional stance, leading the industry into a new development stage.**

**Science Empowers, Building a Solid Technical Foundation**

**Science is the core driving force of brand development.**

In 2023, BOP actively participated in the national "10,000-Person Oral Microbiome" project. Through deep strategic cooperation with top-tier hospitals, it collected oral big data from the Chinese population, building a theoretical fortress for subsequent ingredient innovation.

In the same year, BOP joined forces with Professor Feng Qiang, a scientist in the field of oral microbiome in China, and cooperated with Shandong University to jointly build the "Oral Flora Laboratory" as a scientific research highland. Together, they developed new oral antibacterial ingredients and crafted formulas to promote oral tissue repair, striving to inject continuous innovation vitality and development momentum into the entire oral care industry.

After years of deep cultivation in mouthwash and toothpaste, **BOP has obtained 23 exclusive patents, participated in the formulation of 6 group standards, and published over 20 oral care articles in international authoritative journals such as BMC Oral Health, VIEW, and International Dental Journal, sharing its microbial research results in oral care with the world.**

Mr. Liu Bin, Founder of BOP, and Professor Feng Qiang

At the 2024 BOP Brand Conference, Professor Feng Qiang shared BOP's latest scientific research achievements in the field of oral flora of the Chinese population.

Among them, the paper "Effects of Toothpaste Containing Polylysine and Fenmu Peptide on Oral Microbiota and Oral Health" verified that antimicrobial peptide toothpaste can regulate the diversity and abundance of the oral microbiome. While maintaining good safety, it can effectively improve common oral health problems such as dental plaque, halitosis, and gingivitis.

Continuous academic exploration has enabled BOP not only to deepen the application of antimicrobial peptide ingredients in product efficacy but also to promote basic research on the oral flora environment of the Chinese population, leading new scientific research trends in the oral care industry.

**Insight into Whitening Needs, Creating a Blockbuster Product**

Among BOP's antimicrobial peptide series, there is a highly anticipated new product, "BOP Stain-Removing Color-Correction Toothpaste." Within months of launch, it topped the Douyin Mall's whitening toothpaste best-price list, popularity list, and bestseller list, was recommended by celebrity Li Ruotong and tested by thousands of influencers, becoming a dark horse in the whitening toothpaste track.

BOP focuses on product quality and efficacy testing. Through its proprietary stain-removing color-correction technology, it has obtained excellent third-party authoritative test reports: **7 days to achieve 746% yellow removal, 1 week to brighten by 3 shades, and 3 weeks to brighten by 5 shades.** This visible whitening effect, supported by high-quality content, quickly attracted consumer attention, stimulated user-generated sharing, and formed a good word-of-mouth effect. Like its blockbuster products such as mouthwash and breath spray, BOP Stain-Removing Color-Correction Toothpaste quickly became popular among young consumer groups, continuously enhancing market awareness and reputation.

Consumers' oral care needs are becoming increasingly diverse and personalized. At the brand conference, BOP co-founder Liu Shihui introduced multiple new products that insight into consumer needs, such as the "Fragrance Fresh Series." Adhering to high-quality product genes, optimizing sensory experience, and leading new trends in the fresh breath market.

**Seizing the Efficacy Trend, Creating Industry Benchmarks**

With the upgrading of consumer health awareness, oral care needs have shifted from basic cleaning to prevention and repair. The "Oral Health White Paper" shows: **83.7% of consumers frequently change toothpaste due to "drug resistance," and "significant efficacy, safe and burden-free" has become the core demand.** BOP understands that consumers need to perceive real efficacy. Through various consumer tests, clinical evidence from top-tier hospitals, and academic research on ingredient antibacterial effects, it has stirred up a "true efficacy" trend in the oral field.

Yuan Lai, Chief Content Officer of New Distribution, pointed out in his speech: In the operation of supermarket categories in mainstream cities, the key factors for business growth mainly focus on three dimensions: consumer trends, retail demands, and peer competition. In the "consumer trend" wave of oral care, it is noteworthy that on average, each consumer believes they have at least 3-4 oral problems to solve, and up to 42% of users consider efficacy as the primary factor when choosing oral care products.

BOP Sales Partner Sheng Xiaomin also emphasized in her sharing: **Efficacy toothpaste is undoubtedly a certain opportunity in the current reconstruction process of the toothpaste category.** Given that BOP's products are efficacy toothpaste, building a new sales model is urgent. BOP's core customer group is mainly around 28-40 years old, a group with high pursuit and standards for quality of life. With BOP's excellent product quality assurance, consumers are willing to pay for the product's outstanding efficacy, resulting in unit price and repurchase rates far exceeding competitors, standing out in market competition and occupying an advantageous position.

**Moving Forward Together, Looking to a New Chapter**

Looking back, since its establishment in 2019, BOP has been advancing rapidly.

> In 2020, it won the Tmall New Sharp Oral TOP1, emerging in the e-commerce oral care field; in 2021, breath spray sales exceeded 12 million units, winning favor from consumers with excellent quality; in 2022, strip mouthwash sales exceeded 100 million strips, further consolidating its position in the oral care market; in 2023, the BOP × Shandong University Oral Flora Joint Laboratory was established, demonstrating its emphasis on and pursuit of scientific research innovation;
>
> In 2024, antimicrobial peptide toothpaste won NO.1 on multiple lists, leading industry trends with strong product power.

**In the 5 years since its establishment, BOP has completed three successful category leaps from oral spray to mouthwash and then to toothpaste, becoming an influential oral care brand in China and emerging in the field of scientific research and academia.** Looking to the future, BOP will take its fifth anniversary as a new starting point, continue to uphold the spirit of innovation, continuously improve product quality and service levels, provide consumers with better oral care products, and contribute more to promoting industry development.

BOP's success is not accidental, but **the result of precise market insight, scientific research breakthroughs, and innovative marketing.** BOP continuously refreshes market cognition with hardcore strength. In the future, we look forward to BOP continuing to focus on "specializing in the oral flora of the Chinese population" and bringing consumers safer, more efficient, and personalized oral care products.


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