---
title: "Samyang Foods & Anneng Zhilian Launch National Integrated Warehouse-Distribution Logistics Center: Setting a Benchmark for Supply Chain Innovation in the FMCG Industry"
description: "Have you ever wondered how the Thai golden pillow durian, Russian 'big loaf' bread, and Korean fire chicken noodles you eat travel across the seas to reach you? It all comes down to three words: supply chain. In the new consumption era, foreign brands seeking a foothold in the Chinese market must navigate this 'tree' smoothly. Recently, Korea's Samyang Foods partnered with Anneng Zhilian, a leading integrated supply chain service provider in China, to officially launch a national integrated warehouse-distribution logistics center."
author: "安得智联"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2023-08-15"
language: "en"
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# Samyang Foods & Anneng Zhilian Launch National Integrated Warehouse-Distribution Logistics Center: Setting a Benchmark for Supply Chain Innovation in the FMCG Industry

> Have you ever wondered how the Thai golden pillow durian, Russian 'big loaf' bread, and Korean fire chicken noodles you eat travel across the seas to reach you? It all comes down to three words: supply chain. In the new consumption era, foreign brands seeking a foothold in the Chinese market must navigate this 'tree' smoothly. Recently, Korea's Samyang Foods partnered with Anneng Zhilian, a leading integrated supply chain service provider in China, to officially launch a national integrated warehouse-distribution logistics center.

Have you ever wondered how the Thai golden pillow durian, Russian 'big loaf' bread, and Korean fire chicken noodles you eat travel across the seas to reach you? It all comes down to three words: **supply chain**.
What is a supply chain? Simply put, it is a network of enterprises and their departments involved in the process of raw material acquisition, manufacturing, distribution, and sales. Like a big tree, the manufacturer is the root, the exclusive agent is the trunk, distributors are the branches and twigs, and users are the leaves and flowers. **In the new consumption era, for foreign brands to secure a place in the Chinese market, the key is to move smoothly along this 'tree.'** High-quality supply chain service providers act as nodes connecting roots to trunks, branches to twigs, offering systematic solutions such as production logistics, warehouse operations, e-commerce logistics, and integrated delivery and installation services for 2C, unblocking all channels and safeguarding product circulation. Recently, **Korea's Samyang Foods partnered with Anneng Zhilian, a leading integrated supply chain service provider in China, to officially launch a national integrated warehouse-distribution logistics center.**

**Opportunities and Challenges Coexist: 'Internet-Famous Noodles' Enter the Chinese Domestic Market**
Instant noodles seem to have a magical charm, always tantalizing our taste buds no matter when or where. When it comes to the most popular instant noodles in the new consumption era, Samyang's Fire Chicken Noodles, touted as 'Korea's spiciest,' is an indispensable answer. Known for its extraordinary spiciness, it has taken social media by storm since entering the Chinese market, earning the title of 'internet-famous noodle king.' Behind this best-selling product is **Samyang Foods Co., Ltd., founded in 1961**, which operates on the corporate philosophy of 'deliciousness and taste' to repay customers' care and affection. With the establishment of its China headquarters in Shanghai Hongqiao in 2021—**Samyang Foods (Shanghai) Co., Ltd.**—Samyang Foods embarked on a new journey in the Chinese market. Currently, Chinese consumer habits are changing rapidly, with orders becoming fragmented and diversified. In the era of stock competition, brands seeking growth must extend their sales reach into every channel, placing products wherever consumers make purchases. In the omni-channel era, brand operations face not only multi-channel inventory integration and multi-scenario fulfillment but also challenges such as warehouse network planning, supply chain planning, and digital collaboration. Anneng Zhilian, as a key supply chain logistics partner for Samyang Foods, provides **one-stop BC integrated supply chain services including port short-haul transportation, warehouse management, and product transportation.** Anneng Zhilian and Samyang Foods are jointly exploring an integrated supply chain model, launching a national integrated warehouse-distribution logistics center. Both parties will work together to improve inventory efficiency, drive channel transformation and business restructuring, enhance fulfillment capabilities, and boost efficiency across the entire value chain.

**Anneng's BC Integrated Operations Capability: Delivering an Ultimate Logistics Fulfillment Experience for Samyang Foods**
New growth for enterprises comes from omni-channels, and the toughest part of omni-channel competition lies not only in sales but also in the ability to fulfill channel orders, which hinges on the restructuring of the supply chain system. **This strategic cooperation will help Samyang Foods establish a supply chain system with stronger innovation, higher added value, and greater safety and reliability.** Leveraging its warehouse and distribution capabilities, Anneng Zhilian has built a comprehensive distribution network across core cities nationwide, meeting Samyang Foods' regional distribution needs such as RDC distribution and distributor 2b delivery, with warehouses as the origin. Equipped with advanced warehousing facilities and a multi-tiered warehouse network, Anneng helps Samyang Foods achieve sales density, faster delivery, and more efficient circulation across the entire chain. Additionally, Anneng Zhilian's robust logistics management systems, including **OMS, TMS, and WMS**, effectively support Samyang Foods in connecting with upstream and downstream cargo owners, enabling data interoperability. Anneng also supports Samyang Foods in establishing an 'inventory network planning intelligent platform' for data-driven decision-making: from sales forecasting to stock preparation decisions, and then to inventory allocation decisions. It offers fresh food freshness reporting services, using intelligent and systematic shelf-life management to support Samyang Foods' product lifecycle management. It provides system solutions and operational support covering software/hardware, using information technology to support Samyang Foods' systematic supply chain management. With the official 'landing' of the Samyang Foods & Anneng Zhilian national integrated warehouse-distribution logistics center, it also marks the beginning of Anneng Zhilian's logistics business of building 'cross-border supply chains' with foreign brands. As a technology-driven logistics enterprise, Anneng Zhilian, with its '**1 (full chain) + 3 (production logistics, one-inventory, delivery and installation integration)**' supply chain service capabilities, has already provided integrated supply chain and logistics services to many overseas brands such as P&G, Nestlé, and Danone.

Anneng Zhilian will continue to broaden the depth and breadth of its supply chain services, helping Samyang Foods achieve cost reduction, efficiency enhancement, and supply chain upgrades, ensuring Samyang Foods reaches users faster and better, and jointly creating a benchmark for supply chain innovation in the FMCG industry. **In the future, Anneng Zhilian will continue to upgrade its warehouse network distribution service system and digital-intelligent supply chain capabilities, striving to become China's leading smart supply chain solution provider, driving digital transformation in the supply chain industry, and helping various industries reshape and upgrade their industrial and supply chains.**


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