---
title: "Sales Up 547% Year-on-Year: Annual Hit Product in Lemon Tea Track to Debut at Shenzhen Sugar & Wine Fair"
description: "Lan Fong Yuen's frozen lemon tea made a splash at the Autumn Sugar & Wine Fair, igniting opportunities in the ready-to-drink sector. As a dark horse in the lemon tea category, it has become the year's hit product, with sales surging 547% year-on-year in the first half of 2023."
author: "月河"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2023-09-25"
language: "en"
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# Sales Up 547% Year-on-Year: Annual Hit Product in Lemon Tea Track to Debut at Shenzhen Sugar & Wine Fair

> Lan Fong Yuen's frozen lemon tea made a splash at the Autumn Sugar & Wine Fair, igniting opportunities in the ready-to-drink sector. As a dark horse in the lemon tea category, it has become the year's hit product, with sales surging 547% year-on-year in the first half of 2023.

**Introduction: Lan Fong Yuen's Frozen Lemon Tea Debuts at the Autumn Sugar & Wine Fair, Igniting Ready-to-Drink Business Opportunities!**
This summer, lemon tea has undoubtedly been one of the hottest categories, with its refreshing and crisp taste captivating young consumers. Numerous brands have emerged in the lemon tea track, but Lan Fong Yuen's frozen lemon tea has risen as a dark horse, becoming the year's hit product. The 109th National Sugar and Wine Commodity Fair will be held in Shenzhen, with two venues: the exhibition center (main venue) and hotel exhibitions (sub-venues). The hotel exhibitions will take place from October 7 to 11, with hotels mainly in the Nanshan core exhibition area and Futian exhibition area; the main exhibition will be held from October 12 to 14 at the Shenzhen International Convention and Exhibition Center (Bao'an New Hall). Lan Fong Yuen will bring its star product, frozen lemon tea, to both the hotel exhibitions and the Autumn Sugar & Wine Fair.

Inheriting the classic Hong Kong style, the frozen lemon tea quickly captured the market upon launch, topping bestseller lists on multiple platforms, and offline, with a strong terminal network, sales have been climbing steadily.

**Filling a Category Gap, Selling Well Upon Launch**
As a product with distinct southern beverage characteristics, lemon tea is gradually becoming a favorite among northern consumers, and the concept of a mass-market beverage is basically taking shape.

In 2020, Tmall and JD.com ready-to-drink tea sales data showed that lemon tea accounted for 33% of total sales, making it the largest sub-category; in 2022, lemon tea sales grew by no less than 130% year-on-year, maintaining strong momentum.

Facing the persistently hot lemon tea track, major brands are actively positioning themselves, launching new products to seize market share. However, **the entire lemon tea industry is still dominated by a single player, with no second brand widely recognized by both the industry and the market. On the other hand, under the health-conscious consumption trend, high-sugar products on the market face significant challenges.**

Just as consumers hesitated between health and taste, unsure of what to choose, Lan Fong Yuen seized the opportunity to launch its frozen lemon tea, which is not only fresher and more tart than traditional lemon tea but also contains 0 sucrose and 0 fat, offering young people the best choice. This is why the frozen lemon tea sold well upon launch and continues to be a hit.

In early June 2022, the frozen lemon tea was launched on e-commerce platforms (Tmall, Douyin, JD.com), and that same month, it topped the Tmall Supermarket Health New Product Bestseller List at No. 1.

During the 2022 "Double 11" period, Lan Fong Yuen's Douyin official flagship store ranked No. 1 in the lemon tea category, with the frozen lemon tea's repurchase rate reaching as high as 40%. Additionally, the frozen lemon tea also topped Tmall's "Tea Beverage V-List" at No. 1.

In May 2023, on the Douyin e-commerce ranking, Lan Fong Yuen's frozen lemon tea topped the lemon tea bestseller list at No. 1. In the first half of 2023, sales of Lan Fong Yuen's frozen lemon tea grew by 547.09% year-on-year, with online channels growing 235%, Douyin accounting for about 30% of sales, and cumulative repurchase rates remaining high. Currently, based on sales from online and some offline cities, **Lan Fong Yuen's frozen lemon tea has stood out among a host of lemon teas, with sales continuing to rise, making it a "dark horse" in the lemon tea track.**

**Big Platform + Proven Experience**
**Rapidly Outpacing Competitors**
**Ready-to-drink business has been a key focus for Xiangpiaopiao in recent years. With a "two-legged" strategy, Xiangpiaopiao uses frozen lemon tea as an "anchor" to further drive its ready-to-drink business, taking on the lemon tea track with broader market prospects. With the backing of the Xiangpiaopiao platform, frozen lemon tea has started from a higher vantage point.**

As a listed company, Xiangpiaopiao has built a comprehensive distributor matrix and terminal channel network over the years. **A strong company with reliable products and services is the fundamental reason why frozen lemon tea has been able to stand out from the crowd.** From a brand perspective, Lan Fong Yuen was founded in 1952, with a history of over 70 years, possessing strong brand recognition and a stable consumer base. It can be said that frozen lemon tea was born with a silver spoon, as a "rich second generation," **with mature "supporting facilities" from platform to brand to terminal channels.** This is why, as soon as it launched, it dominated the bestseller lists on various e-commerce platforms. It is worth mentioning that this is not the first time Xiangpiaopiao has created a ready-to-drink hit. In July 2018, the fruit tea achieved sales of 200 million yuan in its launch year, and in the first half of 2019, sales reached 588 million yuan, breaking nearly 1 billion yuan in sales just one year after launch, becoming a phenomenal single product in the tea beverage industry. **The successful experience in managing Meco fruit tea has also made the market expansion path for frozen lemon tea more "smooth and familiar."** For example, keen market insight, quickly capturing opportunities in the lemon tea market, differentiated market positioning for the product, mature market promotion experience, and a well-established terminal sales network have all directly empowered frozen lemon tea, allowing it to rapidly outpace similar products in the short term and create another sales miracle.

**Superior Resource Support, Seizing Market High Ground**
**As a star product in the ready-to-drink segment, frozen lemon tea has also received superior resource support from Xiangpiaopiao.** Currently, it has established a long-term strategic cooperation with Hunan TV, sponsoring the third season of "Call Me by Fire" and exclusively naming "Unlimited Graduation Ceremony," among other popular variety shows, entering the top-tier variety show marketing arena and engaging with young consumers. At the same time, frozen lemon tea advertisements have strongly entered elevator buildings in first-tier cities like Beijing and Guangzhou, with high-frequency coverage of over 3.5 billion person-times, and comprehensively covering core stations on 14 major subway lines in Beijing, precisely targeting mainstream consumer groups. **Through comprehensive, high-density advertising, a multi-layered and three-dimensional marketing wave has been formed, strongly empowering the brand power, product power, and reputation of frozen lemon tea.** Xiangpiaopiao revealed to New Distribution that **in the future, investment in the ready-to-drink business will continue to increase, including expenses for the new ready-to-drink sales team, brand promotion and publicity expenses, and channel cold-chain investment, providing more support for distributors.** Additionally, compared to brewed products, fast-moving consumer beverages have higher requirements for terminal refinement and distribution efficiency, and their channels account for a larger share in first- and second-tier markets. Therefore, Xiangpiaopiao has reorganized its ready-to-drink sales team. Currently, the team has gathered around 1,000 people and is still being dynamically adjusted and optimized. This new team will undoubtedly bring more professional services to distributors, helping to systematically improve the expansion of channel distributors and terminal management for frozen lemon tea, and more efficiently seize the market "high ground."

**Debuting at the Autumn Sugar & Wine Fair, Igniting Ready-to-Drink Business Opportunities**
As everyone knows, success requires the right time, place, and people. **Frozen lemon tea has found the right timing for launch, coupled with the endorsement of the Xiangpiaopiao platform. What remains is an opportunity for "close contact" with distributors to truly "break out."** As the "weather vane" and "barometer" of the food and beverage industry, the Sugar & Wine Fair remains the best stage for companies to showcase products and ignite the market. Many products have gained significant attention and become famous overnight at the fair. This edition of the Sugar & Wine Fair uses "transaction is king" as its keyword, with both brands and distributors focusing on "transactions" themselves, making deals the common goal. **As the year's hit product, Lan Fong Yuen's frozen lemon tea will make a grand appearance at this Sugar & Wine Fair. With multiple advantages and resources, it is bound to ignite again and set off a new wave.**

**QR code for online registration**


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