---
title: "Sales-through rate hits 80%, fruit stores become gift box sales champions!"
description: "First, optimize product selection based on daily community user feedback; second, use high-quality selection to drive community fission and word-of-mouth; third, adjust supply-demand matching based on daily order dynamics. Mr. Zheng noted that fruit is a high-repurchase category, with more daily foot traffic than snack stores, and strong community operations can precisely capture consumer needs, enhance stickiness, and boost brand competitiveness through quality selection. The author was deeply impressed by a community store owner who uses WeChat group polls to adjust fruit offerings daily, emphasizing that fruit repurchase rates are much higher than vegetables, and quality fruit always sells."
author: "田静"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2025-01-11"
language: "en"
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markdown: "https://xinjignxiao.com/en/articles/sales-through-rate-hits-80-fruit-stores-become-gift-box-sales-champions-26bbbf72.md"
original_source: "https://mp.weixin.qq.com/s/6cUuGk_RJ_gmANgcfttdvQ"
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---

# Sales-through rate hits 80%, fruit stores become gift box sales champions!

> First, optimize product selection based on daily community user feedback; second, use high-quality selection to drive community fission and word-of-mouth; third, adjust supply-demand matching based on daily order dynamics. Mr. Zheng noted that fruit is a high-repurchase category, with more daily foot traffic than snack stores, and strong community operations can precisely capture consumer needs, enhance stickiness, and boost brand competitiveness through quality selection. The author was deeply impressed by a community store owner who uses WeChat group polls to adjust fruit offerings daily, emphasizing that fruit repurchase rates are much higher than vegetables, and quality fruit always sells.

> **First, optimize product selection based on daily community user feedback;**
>
> **Second, use high-quality selection to reverse-drive community fission and word-of-mouth;**
>
> **Third, adjust supply-demand matching based on daily order dynamics.**
Mr. Zheng mentioned that fruit itself is a high-repurchase category, with daily foot traffic to fruit stores much higher than to snack stores. Store owners with strong community operations can precisely capture consumer needs, increase user stickiness, and enhance brand competitiveness through quality selection.
The author was deeply impressed by a community store where the owner conducts daily WeChat group polls to determine the fruit items and quantities needed, making real-time adjustments based on poll results and post-purchase feedback. The owner said: **Fruit has a much higher repurchase rate than vegetables; we no longer stock vegetables. As long as the fruit quality is good, many people will buy.**
**Meeting high-quality, health-oriented demand, precisely targeting customer segments**
Indeed, the fruit store channel is currently in a state of both strong supply and demand. Mr. Zheng admitted that fruit, as a key component of a healthy diet, has seen steady market growth, and **this year's channel growth has again confirmed its sustainability, but differentiation in product and innovation is needed**. During a visit to Beijing Xinfadi, the author saw many merchants in the premium fruit section packing assorted fruit gift boxes. One merchant said that assorted fruit gift boxes have become increasingly popular in recent years; they customize fruit platter gift boxes based on specific consumer needs, allowing multiple fruit types in one box. This personalized customization not only raises average order value but also meets consumer needs, killing two birds with one stone. **Moreover, due to the high purchase frequency, loyalty, and spending power of chain fruit store customers, snack categories, health products, and frozen foods can all complement the fruit store format**. In Mr. Zheng's sales model, selecting different products for S-level and AB-level stores is one of the best ways to identify target customers, quickly filtering high-end and mid-to-low-end user groups to precisely match demand. **More importantly, amid current consumption divergence, fruit is seen as a representative of healthy consumption, embodying the pursuit of 'green, healthy, and high quality.'** During the Spring Festival, fruit gift boxes are also very popular due to their auspicious meanings like 'sweetness' and 'completeness.'
**Everything is a gift box**
**The demand base is iterating amid growth** As an emerging retail channel, chain fruit stores see growth potential peak during the Spring Festival consumption surge, but this model is not highly replicable and does not grow linearly in all regions. As Mr. Zheng said, the gift-giving atmosphere is better in 'poorer' places. His county-level market is a good gift market; third- and fourth-tier cities generally sell better than first- and second-tier cities. During holidays, consumers from first- and second-tier cities flow to third- and fourth-tier cities, especially during Spring Festival, when the return-home wave further boosts gift box sales in smaller cities. Indeed, distributor Mr. Gao from Beijing said: 'During Spring Festival, Beijing becomes a ghost town as people return to their hometowns; we don't specially prepare gift boxes.' Distributor Mr. Bao from North China said: 'Chain fruit stores are not doing well here; urban fruit stores are unstable and few in number. But there is definitely a big market for gift boxes, and this base is constantly iterating.' What iteration is happening? From interviews with two distributors with over 100 million in sales, we summarize several points:
> **Everything is a gift box, and gift boxes have entered normalized consumption;**
>
> **Packaging is getting bigger, and appearance is becoming 'attention-grabbing';**
>
> **Upgrading from single function to comprehensive health.**
'Everything is a gift box' is a change Mr. Bao feels deeply: 'Now gift boxes are not limited to holidays; since last year, it's been 'everything is a gift box' all year round. All brands are making gift boxes and gift bags, so many that we can't sell them all.'
Looking back at the year's gift box market, it has expanded from festive consumption to year-round coverage, from traditional festivals like Spring Festival and Mid-Autumn to all holidays and daily scenarios. Emerging holidays like Qixi, Christmas, and Mother's Day have become important nodes for gift box promotion; daily emotional expressions like birthdays and gratitude rituals also push the market into normalization. Additionally, product packaging design now emphasizes personalization and aesthetics. Mr. Zheng noted a clear change: packaging is getting bigger, and appearance is becoming 'attention-grabbing.' He said many brands are trying to enlarge packaging, creating 'big series' with personalized looks to attract consumers at first glance. At a Zhao Yiming snack store, the author noticed a one-meter-tall stack of hawthorn slices hanging at the entrance, very eye-catching, and many children were immediately drawn to it and asked to buy. But large packaging also brings a problem: **low repurchase rate**. Because many products are enlarged just for fun, practicality decreases, and the packaging is too big to finish. Mr. Zheng suggests that especially puffed foods should have small packages inside large ones, like a bag-in-bag, which can be seen as an upgrade of the outer packaging, with the biggest advantage being better repurchase rates. The most critical change in gift box iteration is '**comprehensive health**.' Mr. Zheng emphasized, 'This year, many snack brands have started launching low-GI food series, such as Qiaqia, Panpan Foods, and Bestore, all doing this. It's a new concept of snacks, moving toward the big health direction.' Clearly, consumer demand for food is no longer just about satisfying taste; it also includes functional attributes like sugar control, fat reduction, and energy supplementation. However, no matter how the gift box market iterates, one thing is certain: this market is born from demand and changes with it. Each iteration of gift boxes follows the upgrading of consumer needs. From a consumption perspective, consumers are currently trading down and being more cautious, but they are still spending, just in the behavior of '**spending less**' and '**spending on what matters**.' As Mr. Bao empathizes: **Consumers have great aspirations for a better life; that is demand, and it is the biggest fundamental demand. Seizing consumers' psychology of 'spending less but spending right' can ignite their purchasing enthusiasm.**
**【New Order · Symbiosis】**
**The 10th China FMCG Innovation Conference**
**Date: March 17-19, 2025**
**Location: Chengdu, China**


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