---
title: "RT-Mart Super Focuses"
description: "Sun Art Retail Group's (06808.HK) latest interim results for fiscal year 2025 show the company has returned to a healthy growth trajectory. Among its businesses, the mid-sized supermarket format RT-Mart Super, which serves as the company's second growth curve, opened 30 stores across 10 provinces and cities during the reporting period, achieving mid-to-high single-digit same-store sales growth after self-adjustments. Unlike the rapidly expanding M Membership Store and the actively revamped RT-Mart, the question of whether the smaller, more refined RT-Mart Super with community canteens can successfully scale its business model this year is a key concern for the industry."
author: "博雅"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
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published: "2024-12-10"
language: "en"
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---

# RT-Mart Super Focuses

> Sun Art Retail Group's (06808.HK) latest interim results for fiscal year 2025 show the company has returned to a healthy growth trajectory. Among its businesses, the mid-sized supermarket format RT-Mart Super, which serves as the company's second growth curve, opened 30 stores across 10 provinces and cities during the reporting period, achieving mid-to-high single-digit same-store sales growth after self-adjustments. Unlike the rapidly expanding M Membership Store and the actively revamped RT-Mart, the question of whether the smaller, more refined RT-Mart Super with community canteens can successfully scale its business model this year is a key concern for the industry.

Sun Art Retail Group (06808.HK) recently released its interim results for fiscal year 2025, indicating that the company has returned to a healthy growth trajectory. Among its businesses, the mid-sized supermarket format RT-Mart Super, which serves as the company's second growth curve, opened 30 stores across 10 provinces and cities during the reporting period, achieving mid-to-high single-digit same-store sales growth after self-adjustments.
**Unlike the rapidly expanding M Membership Store and the actively revamped RT-Mart, the question of whether the smaller, more refined RT-Mart Super with community canteens can successfully scale its business model this year is a key concern for the industry.**
Image: RT-Mart Super Kunshan Huaqiao Store
Recently, the author visited RT-Mart Super Kunshan Huaqiao Store, which is internally defined as a "model store" by RT-Mart. This store signals two key aspects of the mid-sized supermarket format's strategic "focus": **First, product focus on "wide categories with narrow selections" and "long-term low prices"; second, model focus on modular design for rapid replication.**
**Product Focus: Wide Categories with Narrow Selections, Long-Term Low Prices**
RT-Mart Super's product logic is based on the optimal solution for community supply-demand adaptation, meeting customers' "three refinements" needs: **refined quality, careful budgeting, and spiritual satisfaction**. This requires the company to make more precise arrangements in product structure and business strategy.
Thus, we see that while ensuring category completeness, RT-Mart Super places particular emphasis on improving product selection precision. Through the "wide categories with narrow selections" strategy, it selects structural products, regional specialty products, and differentiated products (providing emotional value) from the product pool to align with the more mature and rational consumption views of the public.
RT-Mart Super Kunshan Huaqiao Store Image source: Retail Business Finance
**The most direct effect of refined product selection is improved sales per square meter.**
Industry insiders believe that the era of "big and comprehensive" is gone. It is hard to find a store that can buck the industry downturn by having a large operating area and a wide variety of products. Especially in today's highly developed e-commerce, physical retail relying on long-tail products is almost a fantasy.
From this perspective, **the essence of RT-Mart's "wide categories with narrow selections" strategy is to evolve product management from "infinite shelves" to "optimal shelves"**, using consumer needs and preferences for retail planning, product selection, and assortment to ensure each category resonates with customers.
Image: RT-Mart Super Kunshan Huaqiao Store
In terms of careful budgeting, RT-Mart Super has launched a product matrix of about 1,000 items to build a reputation for "long-term low prices", including "RT-Mart Must-Buy", "More for Same Price", "Everyday Cheap", and its private brand "Super Save" series.
Image: Private brand "Super Save"
**The direct driver that reduces consumers' price comparison across increasingly diverse channels is "genuinely cheap", not "fake value".**
We understand that RT-Mart Super's current price matrix includes **long-term low prices and limited-time low prices**, each accounting for 50%. A RT-Mart Super spokesperson said that for price-sensitive, high-penetration standard products like Coca-Cola and Nongfu Spring water, the store can basically ensure prices are lower than e-commerce platforms like JD.com.
RT-Mart Super Kunshan Huaqiao Store Image source: Retail Business Finance
Taking the Huaqiao store as an example, it has a sales area of 3,000 square meters and about 7,000 SKUs. The store is laid out along a U-shaped circulation path, with categories arranged in sequence: bakery, processed deli, dining, fruits and vegetables, meat, aquatic products, frozen foods, groceries, dairy, and snacks. The center of the store features non-food items such as daily necessities and personal care products.
It is reported that RT-Mart Super also reserves 500-1,000 SKUs per store for differentiated product selection based on local demand, local specialties, and business district characteristics. To address product homogenization, RT-Mart Super focuses on upgrading packaging for best-selling items, benchmarking against key brands and surpassing them on multiple dimensions.
Image: RT-Mart Super Kunshan Huaqiao Store
"At the same quality, RT-Mart Super is the cheapest; at the same price, RT-Mart Super offers the best quality. Making the store truly synonymous with 'good quality and low price' is a return to the essence of retail."
Wang Tuo, founder of "Retail Business Finance", observed that after completing digital infrastructure, RT-Mart Super has focused its main efforts on building product strength, while store decoration and equipment are kept simple to achieve optimal cost control, which is key to passing on savings to consumers after cost reduction.
**Model Focus: Modular Design for Rapid Replication**
In the fierce industry competition, community stores that meet local needs are still experiencing high growth. Based on this, Sun Art Retail has made RT-Mart Super (mid-sized supermarket format) one of its key future expansion priorities.
"In the future, two new stores will open in northern Anhui, and some communities not covered by large supermarkets can be more flexibly served by mid-sized supermarket points," a RT-Mart Super spokesperson revealed. "Currently, the Kunshan Huaqiao store has good daily sales, with even better performance on weekends."
Image: RT-Mart Super
Compared to the RT-Mart (large supermarket) format, RT-Mart Super can cover multiple market levels, including first-tier cities like Shanghai and Jiangsu, as well as lower-tier markets like Jilin and northern Anhui. **The reason is that RT-Mart Super has developed a modular design and rapid replication approach in store expansion.**
First, RT-Mart Super's modular design is not only reflected in store size but also runs through the entire process of site selection, opening, operation, and product selection. By establishing a systematic model, RT-Mart Super can quickly adapt to various business districts and open stores at the fastest speed.
**This modular replication model enables RT-Mart Super to rapidly expand market share and enhance brand influence in a short period.**
Second, compared to RT-Mart's store area of about 20,000 square meters, RT-Mart Super's sales area of 1,500-3,000 square meters allows for higher sales per square meter than hypermarkets, based on improved category planning rationality and product competitiveness, making expansion more cost-effective.
Image: RT-Mart Super
**It is worth mentioning that "store-warehouse integration" is also a future direction for RT-Mart Super.**
It is reported that three months before each RT-Mart Super store opens, the store will first launch online business to cultivate customer consumption habits. After the store opens, it will operate online and offline simultaneously through the "store-warehouse integration" model.
RT-Mart Super's "store-warehouse integration" model, with more flexible site selection and deeper community penetration, still has certain advantages during the rapid development of instant retail.
In my opinion, in addition to its own APP "RT-Mart Youxian", RT-Mart Super, known for its brand effect, will gain good traffic and retention on new channels like instant e-commerce, thus forming an industry pattern where "mid-sized supermarkets look to Super".
RT-Mart Super Kunshan Huaqiao Store Image source: Retail Business Finance
Industry insiders believe that once backend capabilities are strong enough to standardize and replicate front-end stores, quickly forming high density and strong scale in one or more regional markets, it can create strong market competitiveness.
RT-Mart Super, leveraging Sun Art Retail's long-term deep supply chain and lean management advantages, currently focuses on efficiency first: on one hand, integrating peers' strengths and taking a "small profits, quick turnover" approach at the product level; on the other hand, applying a rapid replication model in store expansion and continuously optimizing the business and profit models to lay the foundation for flexible store development.
At the corporate level, amid improved operating performance, market rumors that "Alibaba may sell its stake in Sun Art Retail" have attracted widespread attention.
Whether these discussions will eventually lead to an agreement or transaction remains highly uncertain. But what is certain is that improving efficiency and reducing costs, while having significant room for survival on the growth track, remains the basic logic for Sun Art Retail to maximize benefits and ensure operational stability.


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