---
title: "RT-Mart's 'No Price War' Strategy Redefines Supermarket Price Competition"
description: "As the price war among supermarkets intensifies, RT-Mart has quietly joined with a 'No Price War' campaign, focusing on quality and value rather than confrontation. By offering competitive prices on key products, RT-Mart aims to benefit consumers and showcase its quality-price advantage without engaging in direct rivalry with competitors like Hema and Sam's Club."
author: "李迎"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
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published: "2023-09-08"
language: "en"
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# RT-Mart's 'No Price War' Strategy Redefines Supermarket Price Competition

> As the price war among supermarkets intensifies, RT-Mart has quietly joined with a 'No Price War' campaign, focusing on quality and value rather than confrontation. By offering competitive prices on key products, RT-Mart aims to benefit consumers and showcase its quality-price advantage without engaging in direct rivalry with competitors like Hema and Sam's Club.

**Supermarket price war intensifies,**
**Is RT-Mart joining the fray?** With the end of three years of pandemic, essential consumer spending has returned. Against the backdrop of both consumption downgrading and upgrading, supermarkets have launched price wars to win over consumers. Recently, the price war between Hema and Sam's Club, where each undercuts the other by a yuan, has captured nationwide attention. This 'commercial battle,' sparked by a durian mille crepe cake and expanding to cover most fresh categories like fruits, eggs, and meat products, shows signs of spreading further. Following Shanghai and Beijing, Hema recently launched 'Mountain Moving Price' in over ten cities including Shenzhen and Chengdu, expanding the battlefield. Additionally, Meituan Maicai joined the fray with 'Tug-of-War Price.' While the giants are locked in fierce competition and the public enjoys the spectacle, E-commerce News noticed that RT-Mart quietly joined the commercial battle with the slogan 'No Price War.' Since joining the price war, comparisons are inevitable. E-commerce News compared prices of several key RT-Mart 'No Price War' products with those of other supermarkets and **found that based on unit price and weight, 'No Price War' products win outright.** For instance, RT-Mart's handmade rice mochi is priced at 10.9 yuan, equivalent to 1.2 yuan per piece, while Sam's Club charges 1.24 yuan per piece.
(Left: RT-Mart, Right: Sam's Club)
RT-Mart's private brand freshOla wasabi-flavored macadamia nuts (128g) are priced at 24.8 yuan, or 19.4 yuan per 100g, compared to Sam's Club's 19.8 yuan per 100g.
(Left: RT-Mart, Right: Sam's Club) RT-Mart's Australian chilled beef shank is 35.8 yuan per jin, Norwegian chilled salmon (200g vacuum-packed) is 55.6 yuan, and original roses are 9.9 yuan for 10 stems, all more affordable than Sam's Club. (Top: RT-Mart, Bottom: Sam's Club) RT-Mart's Peruvian large blueberries (16mm+) are 13.9 yuan, one yuan cheaper than Hema; RT-Mart's butter croissants (210g pack of 4) are 14.9 yuan, while Hema's (240g pack of 4) are 22.9 yuan, making RT-Mart cheaper per gram.
(Left: RT-Mart, Right: Hema)
Additionally, RT-Mart's exclusive product freshOla coconut water (1L) has dropped to 14.8 yuan; RT-Mart's Mengniu Modern Ranch & RT-Mart fresh milk is now 12.9 yuan per 1.29L; and the cheese beef roll is 14.9 yuan each. Beyond the ten flagship products, RT-Mart's 'No Price War' also includes 'atmosphere' items like wet wipes, Sprite, and Weilong snacks starting at 1 yuan. Interestingly, in this commercial battle, Hema aims to 'move mountains,' Meituan to 'tug-of-war,' but RT-Mart, achieving low prices, avoids creating new conflicts or confrontations, even appearing to advocate for peace, standing out in the tense battlefield. This is an era where every industry is competitive. In E-commerce News' view, **'No Price War' is precisely the ultimate battle for retail supermarkets.** Behind 'No Price War' lies a focus on quality, service, and price, unaffected by external influences. RT-Mart genuinely starts from consumer needs, doesn't argue, only seriously 'fights prices,' delivering more high-quality, low-priced goods to consumers, demonstrating the high-mindedness of an established retail enterprise.
**RT-Mart: A People's Supermarket**
**Not Focused on Price Comparison**
By riding the wave of the commercial battle, RT-Mart has garnered significant attention. On social platforms, users have spontaneously compared 'No Price War' products with those of other supermarkets. During this process, RT-Mart has received widespread praise. △Swipe left/right to see more△ However, it's important to note that, as the meaning of 'No Price War' suggests, RT-Mart's participation is not about engaging in a price war with Hema or Sam's Club. In fact, E-commerce News believes RT-Mart doesn't actually need to join this battle. Why? **First, RT-Mart differs in positioning from Sam's Club and Hema.** Sam's Club and Hema are warehouse membership supermarkets targeting the middle class, who typically shop on weekends, buying a week's worth of supplies. RT-Mart is a people's supermarket targeting ordinary citizens, serving as a 'good neighbor' for community residents buying daily necessities. **Second, in Shanghai, the main battlefield, RT-Mart already holds an advantage.** In 1993, RT-Mart opened its first store in mainland China in Shanghai, and now has 26 stores there. With decades of history, RT-Mart has accompanied several generations of Shanghai residents, who hold a special affection for it. During last year's pandemic, RT-Mart, as a designated enterprise for ensuring daily living supplies in Shanghai, made every effort to guarantee supply, earning the trust of Shanghai residents. Therefore, for many Shanghainese, despite the increasing number of supermarkets, RT-Mart's position remains unshakable. So why does RT-Mart join this battle? In reality, RT-Mart's intention is not price comparison, but its prices can withstand scrutiny. Through 'No Price War,' it aims to **lower prices on more good products, benefiting more consumers.** In fact, before 'No Price War,' RT-Mart had already launched initiatives like special discounts, uniform pricing, and low-price promotions, maintaining consistently low prices in daily operations and genuinely passing savings to consumers. Another key reason is that in an era where even good wine needs marketing, quality products and services require effective promotion. Previously, consumers associated Australian chilled beef shank, Norwegian chilled salmon, and Peruvian blueberries with Hema and Sam's Club. **By leveraging this hot topic and price advantage, RT-Mart draws attention to these fresh items as its core strengths, successfully conveying a quality-price mindset.** Competing alongside Sam's Club and Hema also shows consumers that RT-Mart is a treasure supermarket that rivals any membership store in price, quality, and service. In summary, RT-Mart's participation is not about the price war itself but about making more consumers aware of its quality-price advantage and benefiting from it.
**RT-Mart Aims to Be the 'iMax of Hypermarkets'**
"RT-Mart can only become the iMax of hypermarkets by insisting on quality-price ratio and creating healthy, joyful product scenarios, experiences, services, and user value that surpass online competitors," said RT-Mart CEO Lin Xiaohai at the FY2024 Fresh New Retail Conference in April, setting the tone for the new fiscal year. **Aiming to be the 'iMax of hypermarkets,' RT-Mart adheres to the quality-price philosophy of 'good products, affordable prices' to benefit consumers; in service, it advocates creating healthy and joyful product scenarios, offering priceless experiences.** Due to positioning differences, membership supermarkets serve only paying members with high service thresholds and strict membership rules. For example, Sam's Club membership cards are non-transferable, requiring the cardholder to be present for shopping and payment. Thus, in the heated price war, only a small group of members could truly benefit. As a people's supermarket, RT-Mart aims to be the first choice for residents' daily life, offering quality services even without membership. In physical hypermarkets, RT-Mart provides free fish cleaning, meat cutting, fruit preparation, free children's play areas, and 0.1 yuan trial prices for new products, **allowing consumers to experience value-added services beyond expectations.** Beyond traditional shopping, RT-Mart integrates more leisure, social, and lifestyle experiences, **providing emotional value.** For instance, IP series like 'I've been killing fish at RT-Mart for 10 years' and witty, down-to-earth 'fireworks literature' have repeatedly broken the mold, entering the view of younger consumers and making shopping more enjoyable.
△Swipe left/right to see more△
Finally, let's briefly recap. In this supermarket price war, RT-Mart's 'No Price War' flagship products offer excellent quality and low prices, but RT-Mart's ambition is not to 'move mountains' or 'tug-of-war'; it simply wants to offer more quality-price products to consumers, benefiting more customers. Whether online or offline, the essence of retail is serving users and creating the best shopping experience. **RT-Mart's 'No Price War' will expand from Shanghai to Suzhou, Nanjing, Wuxi, Kunshan, Nantong, and other cities**, and it's believed that more ordinary people will benefit from this battle.


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