---
title: "Revenue 15.839 Billion Yuan, Net Profit 3.327 Billion Yuan: 2024 Eastroc Beverage Performance 'Explodes'!"
description: "Eastroc Beverage's 2024 annual report shows revenue of 15.839 billion yuan, up 40.63% year-on-year, and net profit of 3.327 billion yuan, up 63.09%, marking seven consecutive years of significant profit growth. The company's electrolyte beverage revenue surged 280.37% to nearly 1.5 billion yuan, while its distribution network expanded to nearly 4 million active terminals."
author: "何雯"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2025-03-08"
categories: "Capital, Earnings & M&A, Consumer & Categories"
language: "en"
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original_source: "https://mp.weixin.qq.com/s/kdqIbOTP4Cuf7_dZIwTV8g"
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citation: "何雯. “Revenue 15.839 Billion Yuan, Net Profit 3.327 Billion Yuan: 2024 Eastroc Beverage Performance 'Explodes'!.” New Distribution, 2025-03-08. https://xinjignxiao.com/en/articles/revenue-15-839-billion-yuan-net-profit-3-327-billion-yuan-2024-eastroc-b-3fb04357/"
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---

# Revenue 15.839 Billion Yuan, Net Profit 3.327 Billion Yuan: 2024 Eastroc Beverage Performance 'Explodes'!

> Eastroc Beverage's 2024 annual report shows revenue of 15.839 billion yuan, up 40.63% year-on-year, and net profit of 3.327 billion yuan, up 63.09%, marking seven consecutive years of significant profit growth. The company's electrolyte beverage revenue surged 280.37% to nearly 1.5 billion yuan, while its distribution network expanded to nearly 4 million active terminals.

Eastroc's performance 'explodes' with year-on-year growth surging over 40%. Early this morning, Eastroc Beverage released its 2024 annual report, delivering a 'phenomenal' scorecard! Full-year revenue reached 15.839 billion yuan, up 40.63% year-on-year; net profit attributable to shareholders was 3.327 billion yuan, up 63.09%. This also marks Eastroc Beverage's seventh consecutive year of significant net profit growth, which is no small feat in the fiercely competitive beverage industry. Net cash flow from operating activities was 5.789 billion yuan, up 76.44% year-on-year, indicating a very healthy cash flow position. Gross margin also rose from 43.07% in the same period last year to 44.81%. Specifically, 84.08% of main business revenue came from energy drinks; the revenue share of electrolyte beverages jumped from 3.49% previously to 9.45%, while other beverages combined accounted for 6.47% of revenue. Channel sales structure further optimized, with distribution channels remaining the primary sales channel, accounting for 85.99% of revenue. By covering nearly 4 million terminal outlets and deeply cultivating special channels, Eastroc penetrates the capillaries of the consumer market, further consolidating its offline market advantage. Additionally, key accounts and online channels saw particularly rapid growth, with growth rates of 57.59% and 116.95% respectively, exceeding the overall revenue growth rate. To meet growing market demand, Eastroc Beverage further expanded its production capacity layout in 2024, weaving a stronger production network by pressing the 'start button' in Changsha, Tianjin, Kunming, Zhongshan, and Hainan. Thirteen bases connect the nation, refreshing the capacity supply progress bar, including nine production bases that have been completed and put into operation, further ensuring product market sell-through, shortening transportation radius, reducing logistics costs, ensuring products reach consumers quickly, and providing solid support for category expansion. The second curve explodes, building a 'dual-engine + multi-category' matrix. 'Tired and sleepy? Drink Eastroc Super Drink!' The core single product, Eastroc Super Drink, with its 'anti-fatigue, refreshing' selling point, coupled with catchy advertising slogans, precisely targets the segmented needs of blue-collar workers. With the innovative design of a 500ml large bottle plus dust-proof cap, it successfully staged a comeback. At the same time, its pricing is far lower than competitors, and the cap can double as an ashtray, making it very popular among truck drivers, construction workers, and other groups. Through word of mouth, it firmly established a foothold in the lower-tier market. This 'high cost-performance + scenario marketing' strategy enabled Eastroc Super Drink to quickly open up the consumer market. Today, Eastroc is no longer stuck with the stereotype of being 'only for manual laborers.' Data shows its consumer base now covers students, fitness enthusiasts, and esports players, with usage scenarios expanding to post-exercise, late-night gaming, and other new scenarios, making it the first beverage that comes to mind for 'energy replenishment' scenarios in the minds of Chinese consumers. The latest NielsenIQ data shows that in 2024, Eastroc Super Drink's sales volume share in China's energy drink market increased from 43.0% in 2023 to 47.9%. It has been the highest-selling energy drink in China for four consecutive years, with its national market sales value share rising from 30.9% to 34.9%, ranking firmly in the top three in Nielsen China's beverage single-product rankings. However, the ceiling of a single category always exists, and Eastroc's ambitions are not limited to this. To find new growth points, it launched the '1+6 multi-category strategy' in 2023, with Eastroc Super Drink as the core, and around consumers' demand for healthy, low-sugar, and multifunctional beverages, it laid out multiple categories including hydration drinks, energy coffee, and electrolyte beverages. Among them, 'Eastroc Hydrate' is the most eye-catching, igniting the market since its launch last year. With its precise positioning of 'quick electrolyte replenishment,' it achieved nearly 1.5 billion yuan in operating revenue in 2024, a year-on-year surge of 280.37%, entering the 'billion-yuan single product' ranks and becoming one of the company's 'dual engines.' It successfully extended the consumption scenario from the traditional 'tired and sleepy' scenario to the 'sweat point' scenario of sports hydration, forming a 'twin star' matrix that synergizes with the original energy drink products. NielsenIQ data shows that during the reporting period, Eastroc Hydrate's sales volume share reached 6.7%, a significant increase of 5.0 percentage points from the same period last year, and its sales value share also reached 5.5%, up 4.1 percentage points year-on-year. To find increment in a stock market, one must both dig deep into the scenario extension of core categories and dare to differentiate in new tracks. Eastroc has initially built a diversified product matrix of 'dual engines + multiple categories.' Energy drinks and electrolyte beverages serve as the dual engines, continuously leading growth; tea beverages, plant protein drinks, coffee drinks, fruit and vegetable juices, and pre-mixed alcoholic beverages develop synergistically, achieving a strategic upgrade from a single category to a comprehensive beverage group. Channel 'capillaries': 4 million terminals, five-code integration weaving a moat. While others are still fighting for supermarket shelves, Eastroc has already extended its reach into construction site convenience stores, gas station convenience stores, internet cafes, and other 'marginal' scenarios. These seemingly insignificant points truly spread the channel into a 'capillary network.' For example, long-distance drivers are prone to fatigue, making gas stations a 'natural advertising spot' for Eastroc Super Drink; when workers are tired, Eastroc Super Drink at the construction site convenience store becomes a 'life-saving artifact.' The latest data shows its active terminal sales outlets have steadily grown to nearly 4 million. The consumer perception of 'Tired or sleepy? Drink Eastroc Super Drink' has further penetrated county-level markets, and the number of distributors maintaining stable cooperation with the company has exceeded 3,000. In addition, Eastroc started its digital transformation in 2015, taking nearly 10 years to evolve from 'one product, one code' to 'five-code association,' building three major digital systems: marketing digitalization, supply chain digitalization, and management digitalization, providing real, objective, and timely data feedback. 'When distributing other brands' water and beverages, we often face low-priced dumping from other regions, making it impossible for us to sell,' a water beverage distributor in Hubei said helplessly. 'But Eastroc is different. They have 'five-code integration.' Scanning the bottle body, box code, batch code... five digital defense lines lock down cross-region selling. With strict channel control, the problem of cross-region selling is basically solved, market order is good, and our profits are guaranteed.' By associating information on products, logistics, distributors, terminal stores, and consumers, Eastroc Beverage has achieved full-process digital management from production to sales. On the C-end, Eastroc deeply embeds consumption scenarios through WeChat scan-code red packets and the 'One Yuan Enjoy' activity, stimulating C-end consumer participation and purchase desire; on the B-end, it combines 'box code red packets' with 'One Yuan Enjoy' to encourage consumers to open caps and scan codes, in turn activating terminal stores and channel rebate mechanisms, achieving full-chain benefit sharing. Written at the end: The report shows that in the future, Eastroc plans to continue deepening its intensive cultivation model, expand channel networks according to local conditions, and explore segmented markets and consumption scenarios; strengthen empowerment of channel partners, and advance the 'freezing' strategy by increasing the placement of customized freezers. In an era when traffic dividends are fading, only by connecting the 'iron triangle' of product innovation, channel deepening, and supply chain efficiency can one traverse cycles and sustain growth.


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## Citation metadata

- Publisher: New Distribution
- Author: 何雯
- Published: 2025-03-08
- Canonical: https://xinjignxiao.com/en/articles/revenue-15-839-billion-yuan-net-profit-3-327-billion-yuan-2024-eastroc-b-3fb04357/
- Original source: https://mp.weixin.qq.com/s/kdqIbOTP4Cuf7_dZIwTV8g

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