---
title: "Rapid Summer Beverage Market Positioning: How Master Kong and Jinmailang Do Their Displays"
description: "As the peak sales season approaches, beverage companies are boosting terminal sell-through by securing freezer space and optimizing case-cut and shelf displays. This article examines how frontline marketers for Master Kong Youyue Water, Jinmailang Liangbai Kai, and Xiaoyang Lactate achieve rapid summer market positioning."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2016-05-23"
language: "en"
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original_source: "https://mp.weixin.qq.com/s/b5RIzVX5zze-RmB3hShspQ"
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---

# Rapid Summer Beverage Market Positioning: How Master Kong and Jinmailang Do Their Displays

> As the peak sales season approaches, beverage companies are boosting terminal sell-through by securing freezer space and optimizing case-cut and shelf displays. This article examines how frontline marketers for Master Kong Youyue Water, Jinmailang Liangbai Kai, and Xiaoyang Lactate achieve rapid summer market positioning.

As the peak sales season approaches, beverage companies are boosting terminal sell-through by securing freezer space and optimizing case-cut and shelf displays.
Today, we look at how frontline marketers for three major beverage products—Master Kong Youyue Water, Jinmailang Liangbai Kai, and Xiaoyang Lactate—achieve rapid summer market positioning.

1. Securing Freezer Space

The peak sales season has arrived. For beverages, the freezer is a battleground. Getting your product "into" the freezer means winning at the starting line. Thus, in summer, "no freezing, no sales" is a recognized market rule in the beverage industry.

Below are the frozen displays for Master Kong Youyue Water, Jinmailang Liangbai Kai, and Xiaoyang Lactate:

— Master Kong Youyue Water frozen display
— Jinmailang Liangbai Kai frozen display
— Xiaoyang Lactate frozen display

Ensure ample freezer space and neat, orderly displays.

2. Case-Cut Displays

In store aisles, you often see full cases with a diagonal cut, allowing customers to easily grab items. This display method is convenient, compact, and saves store space.

"Case-cut displays" are widely used in small and medium supermarkets and stores, and are especially suitable for fast-moving consumer goods like beverages.

— Master Kong Youyue Water
Find the most visually appealing spot—where consumers first look when entering the store, such as facing the entrance.

— Master Kong Youyue Water
Preserve useful information and design on the box exterior. Reuse cut cases to save time and effort; use discarded boxes as templates.

— Jinmailang Liangbai Kai case-cut display
Display main specifications of leading brands, with packaging fronts facing consumers. Height should be neither too high nor too low, making it easy to reach.

— Jinmailang Liangbai Kai case-cut display
If the store owner doesn't allow cutting, find a reason to persuade them, such as "it looks better and boosts sales" or "we'll bring some gifts to tie on next time."

— Xiaoyang Lactate case-cut display
Use a utility knife to cut along the case-cut line, then add a pop card for a beautiful and eye-catching effect.

3. Concentrated Shelf Displays

The concentration of terminal shelf displays directly affects product sales and image presentation.

— Master Kong Youyue Water
— Xiaoyang Lactate shelf display
Place at golden visual positions, within easy reach of consumers.

— Xiaoyang Lactate shelf display
Using price tags on shelves is the right way.

4. Multi-Point Displays: Regular Shelf Display

— Jinmailang Liangbai Kai shelf facing
— Master Kong Youyue Water
Incorrect display: ABC on different sides, two too high, point B isolated, three points not forming a connected face.
Correct display: Three points on one side, forming a vertical pattern, creating a large visual connection.

**Display Rhyme Summary:**
There's a kind of beauty called full flavor range, facing outward;
There's a kind of height called golden position, within arm's reach;
There's a kind of temperature called securing freezer space, better flavor;
There's a kind of competition called increasing shelf space, close to competitors;
There's a habit of carrying a utility knife;
There's a kind of aesthetics called proper use of promotional materials.

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