---
title: "Quanshihui: Unity is Business—Using the 'Troika' Model to Empower Traditional Micro Retail"
description: "At the recent Fuzhou Autumn Sugar and Wine Fair, a forum themed 'FMCG + Internet' was held, featuring representatives from Alibaba Retail Link, JD New Channel, Zhanghe Tianxia, Yijiupi, Benlai Market, Zhongshang Huimin, and Quanshihui, who shared their views on the current state and trends of the FMCG B2B industry. As the only new player with a traditional retail background, Quanshihui proposed a new cooperation concept of 'Unity is Business' amidst the prevailing rhetoric of 'eliminating second-tier distributors and subverting tradition,' and introduced a 'troika' operational approach: deep integration of micro retail supply chains, light franchise convenience stores, and community-based vertical e-commerce."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
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published: "2016-11-17"
language: "en"
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original_source: "https://mp.weixin.qq.com/s/6BLjmBieYI_llAQAFPvNVw"
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# Quanshihui: Unity is Business—Using the 'Troika' Model to Empower Traditional Micro Retail

> At the recent Fuzhou Autumn Sugar and Wine Fair, a forum themed 'FMCG + Internet' was held, featuring representatives from Alibaba Retail Link, JD New Channel, Zhanghe Tianxia, Yijiupi, Benlai Market, Zhongshang Huimin, and Quanshihui, who shared their views on the current state and trends of the FMCG B2B industry. As the only new player with a traditional retail background, Quanshihui proposed a new cooperation concept of 'Unity is Business' amidst the prevailing rhetoric of 'eliminating second-tier distributors and subverting tradition,' and introduced a 'troika' operational approach: deep integration of micro retail supply chains, light franchise convenience stores, and community-based vertical e-commerce.

Recently, at the Fuzhou Autumn Sugar and Wine Fair, a forum themed 'FMCG + Internet' was held, featuring representatives from Alibaba Retail Link, JD New Channel, Zhanghe Tianxia, Yijiupi, Benlai Market, Zhongshang Huimin, and Quanshihui, who shared their views on the current state and trends of the FMCG B2B industry. As the only new player with a traditional retail background, Quanshihui proposed a new cooperation concept of 'Unity is Business' amidst the prevailing rhetoric of 'eliminating second-tier distributors and subverting tradition,' and introduced a 'troika' operational approach: deep integration of micro retail supply chains, light franchise convenience stores, and community-based vertical e-commerce.

> **Uniting Offline Partners to Create New Business**
As brand owners continue to push channels down and flatten them, traditional distributors are seeing their living space shrink. Coupled with e-commerce's 'capital-backed assault on second-tier distributors,' their environment has further deteriorated. Micro retail terminals, mainly 'mom-and-pop stores,' often lack brand, operational, and financial support, making it hard to keep up with consumption upgrades. The dual impact of branded chains and O2O e-commerce has made their operations increasingly difficult.
Quanshihui, as a key part of Fuhua Holdings' retail business, addresses industry pain points by leveraging its professional background and the Internet wave. It actively explores new business models for micro retail terminals, uniting traditional forces like 'second-tier distributors' and 'mom-and-pop stores.' By integrating and restructuring the micro retail supply chain from brand, supply chain, logistics, and operations, it reshapes and elevates the self-worth of associated individuals.

> **Deep Supply Chain Integration: Holding the 'Master Key'**
Products are the soul of retail. From its inception, Quanshihui signed an exclusive supply agreement with 'Wudalianchi,' a high-quality mineral water producer, and quickly captured the market in the summer water war with a unique strategy. Later, it partnered with the only OEM factory in Beijing for Chengde Lulu Group to launch a plant-based protein drink themed on the popular animated film 'Food Adventures,' seizing the winter market high ground.
In logistics and distribution, Quanshihui actively cooperates with regional distributors/second-tier distributors, leveraging their local advantages to rapidly build a city trunk and branch logistics network. Currently, Quanshihui has established a strategic partnership with Meidenggao, a veteran frozen food brand. Together, they will utilize Meidenggao's existing channel resources to develop the redundant capacity of its 1,000+ frozen food distributors, creating the largest multi-temperature urban logistics network in China. This will build a complete warehousing and distribution system, and as a springboard, upgrade the product structure to cover everything from ambient to cold chain, standard to non-standard fresh, and general to private-label products.

> **Empowering Micro Retail to Build Urban Convenience**
Quanshihui classifies its partner micro retail terminals into two levels: **general ordering stores and light franchise brand stores**. General ordering stores only enjoy supply chain services from Quanshihui. Light franchise brand stores, selected from general ordering stores based on qualifications, scale, location, and activity, not only enjoy higher service standards in the supply chain but also receive more support in branding, equipment investment, store operations, training guidance, and exclusive discounts. Moreover, light franchise brand stores charge no franchise fee, only a partial equipment deposit, which is fully refunded after the cooperation period ends, significantly lowering the entry barrier and making it more suitable for young entrepreneurs. As business develops, Quanshihui will also provide financial credit based on the operational performance of brand stores, further easing financial pressure on owners.
Currently, Quanshihui has received invitations from multiple cities to provide turnkey solutions for upgrading their urban convenience systems.

> **Stores + Social Media Influencers: A New E-commerce Wave**
Lack of targeted traffic, personalized products, and influence have hindered micro retail terminals from achieving true e-commerce. Even in the capital-burning O2O era, these micro retailers were merely 'accompanying the prince in his studies.' On the other hand, due to a lack of supply chain integration capabilities, narrow product lines, and poor after-sales handling, various social media influencers, while showcasing their personalized lifestyles to drive follower purchases, are plagued by order-related issues, compromising their quality of life and sometimes facing credibility crises.
Quanshihui will leverage its resource advantages to build the first community e-commerce platform centered on physical micro retail terminals, allowing stores and influencers to join for free and open their own online stores. Through this integration, stores can effectively expand their service radius and, with Quanshihui's supply chain endorsement, introduce more personalized, high-margin products, becoming the pre-warehouse and delivery station for influencers. In turn, influencers become traffic gateways for stores, gaining more support while avoiding previous hassles.

> **Strengthening Offline Advantages and Embracing the Internet**
In just a few months since its launch, Quanshihui has covered 5,000 micro retail terminals in Beijing, with monthly sales exceeding 20 million yuan. For Quanshihui, the Internet and O2O are merely management tools and means; its strong traditional retail DNA is the source of its core competitiveness.
In the next three years, Quanshihui will invest 10 billion yuan, driven by the 'Unity is Business' cooperation concept and the 'troika' model, to enter 100 cities, aiming to become the largest light franchise convenience store operator in China and build the largest community vertical e-commerce platform centered on physical convenience stores.
Long press the QR code below to follow 'Quanshihui' for more information.


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