--- title: "Qiu Hao: Founding Laidian, Equipping Stores with Dianchi, Empowering Retail Professionals" description: "Recently, as media outlets such as 36kr, CBN, IT Ear, and Liewyun have successively reported, the company 'Laidian' has gradually entered the view of retail professionals and investors. Founder Qiu Hao, who has served China's retail industry for over 15 years, holds unique insights into the industry and its informatization. By founding 'Laidian', he aims to grasp the unchanging essence amidst constant change." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2017-10-27" language: "en" canonical: "https://xinjignxiao.com/en/articles/qiu-hao-founding-laidian-equipping-stores-with-dianchi-empowering-retail-e380dc9f/" markdown: "https://xinjignxiao.com/en/articles/qiu-hao-founding-laidian-equipping-stores-with-dianchi-empowering-retail-e380dc9f.md" original_source: "https://mp.weixin.qq.com/s/W8uFCx--hwiVry-y0N2YKA" translation: "https://xinjignxiao.com/zh/articles/%E9%82%B1%E6%B5%A9-%E5%88%9B%E5%8A%9E%E6%9D%A5%E5%BA%97-%E8%A3%85%E4%B8%8A%E5%BA%97%E9%A9%B0-%E8%AE%A9%E9%9B%B6%E5%94%AE%E4%BA%BA%E7%89%9B%E8%B5%B7%E6%9D%A5-e380dc9f.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/qiu-hao-founding-laidian-equipping-stores-with-dianchi-empowering-retail-e380dc9f/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # Qiu Hao: Founding Laidian, Equipping Stores with Dianchi, Empowering Retail Professionals > Recently, as media outlets such as 36kr, CBN, IT Ear, and Liewyun have successively reported, the company 'Laidian' has gradually entered the view of retail professionals and investors. Founder Qiu Hao, who has served China's retail industry for over 15 years, holds unique insights into the industry and its informatization. By founding 'Laidian', he aims to grasp the unchanging essence amidst constant change. Recently, as media outlets such as 36kr, CBN, IT Ear, and Liewyun have successively reported, the company 'Laidian' has gradually entered the view of retail professionals and investors. Founder Qiu Hao has served China's retail industry for over 15 years and holds unique insights into the industry and its informatization. Founding 'Laidian' to grasp the unchanging essence amidst constant change Qiu Hao believes that many retail enterprises lack independent and critical thinking, focusing their energy and attention on value delivery (typically seen in recent years as some enterprises blindly followed O2O, omni-channel, etc.) rather than value creation. Combined with the procurement model dominated by back-end fees that has been prevalent over the past decade or more, offline retail enterprises have fallen into a vicious cycle of 'becoming increasingly hollow, consuming more, losing more, and becoming even more hollow.' On the surface, it appears to be continuous attempts for enterprise development, but in reality, it is using tactical efforts to mask strategic deficiencies and a lack of understanding of the essence of retail. In particular, the insufficient understanding and grasp of the essence of retail has led to many retail enterprises having fundamental skills far weaker than leading retail enterprises in the US, Japan, and Europe. In an interview, Qiu Hao said: 'Everyone is focusing on innovation, hoping to disrupt traditional retail through entirely new methods, or striving to label themselves as "new retail." But I consider from another angle: amidst the earth-shaking changes and innovations in offline retail, what is the most basic and long-lasting element? How can we use this factor as an "anchor" or "stake" to continuously improve the core capabilities of retail enterprises and the well-being of retail professionals, combined with existing technology?' Based on this original intention, along with years of frontline experience and keen industry insight, he identified the pain points that offline retail urgently needs to address. Qiu Hao believes, 'For offline retail enterprises, an eternal topic is: location, location, location. Choice is more important than effort. Compared with online, location determines traffic—this is the most important thing before opening a store. After opening, the most important topic shifts to: how to continuously increase sales. This should be approached from three angles, which I abbreviate as the "Three Goods": **Good Products, Good Relationships, Good Experience**. These "Three Goods" directly determine the store's operational performance—through operational management, continuously improve the level of good products and good experience via on-site optimization and sales optimization, and continuously improve the level of good relationships through CRM systems and employee training.' Developing 'Dianchi' to make store performance soar Laidian first helps frontline employees of retail enterprises improve their combat effectiveness, gradually enhancing the operational performance of each store, thereby helping retail enterprises overcome difficulties and rebuild competitiveness. The carrier of these services is a mobile app with an easy-to-remember name, 'Dianchi,' which is a homophone for 'battery' in Chinese, implying installing a battery (dianchi) into stores to make their performance soar! 'Dianchi' currently provides two functional components for before and after store opening: **'Tuodian' (Store Expansion) and 'Dudao' (Supervision)**. Its core capability is eight characters: complete tasks, increase sales. Behind these simple eight characters lies a complete and powerful AI-generated task management engine that supports the entire system. But from the user's perspective, it is very simple—just two steps: 1. See the task, 2. Complete the task. That's it. Qiu Hao stated, 'The theoretical basis behind the Dianchi product mainly includes two aspects: first, to condense the highest level of industry management thinking and experience, and the best practices, into the product, so that users can reach a certain level of capability immediately after installing "Dianchi"; second, to bring people back to doing things with warmth, doing things that machines and computers cannot do.' Currently, the core target customers of 'Dianchi' mainly come from various small-store chain enterprises in the retail industry, such as convenience stores, fresh food community stores, bakeries, fruit specialty stores, snack food stores, and standardized light dining. Building culture to elevate the team's spiritual height Organizational culture is the 'soul' of the team and its collective subconscious. The vision of Laidian people is 'Make retail professionals awesome,' and the mission is 'Craftsman + Geek, empowering retail'! This reflects the team's contribution to the industry based on the 'Dianchi' product and services. Craftsman—self-respect, patience, and pursuit of perfection; Geek—confidence, innovation, and subversion of the past. This is the shared spirit and value orientation of every Laidian person, and it is also the heartfelt humanistic foundation that can continuously benefit Chinese retail professionals. To save 20 minutes a day for every retail professional to read, exercise, tell a story to their children, or call their mother—20 minutes a day. This is our greatest motivation for daily efforts—to make retail professionals awesome! Editor's note: Qiu Hao, founder of Dianchi, will attend the 2017 (3rd) FMCG + Internet Conference held by New Distribution on November 8-9 in Chongqing as a keynote speaker, where he will share more pioneering insights. Interested friends should not miss this conference. **2017 (3rd) FMCG + Internet Conference** will be held in Chongqing in November 2017. The conference will closely focus on the theme 'New Forces, New Ecology,' inviting **1000+ distributors, 500+ brand owners, 200+ B2B platform founders, and 100+ investment and financing institutions** to jointly explore a new chapter of cross-border integration! Click the links below to review the highlights of the first and second FMCG + Internet conferences: [2016 'FMCG + Internet' Summit Forum]() -END- --- ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671