---
title: "Qianmi Network's Shi Zhengchuan: Empowering Distribution, Creating Products That Truly 'Speak' for Distributors"
description: "In the current internet environment, almost all distributors of a certain scale have begun to realize that they must embrace the internet to upgrade their businesses. Traditional distributors face challenges in internet transformation, including reluctance to abandon existing models and pressure from technology and capital. On December 19, 2017, Zhao Bo, chief editor of New Distribution, conducted a special interview with Shi Zhengchuan, founder of Qianmi Network, to analyze industry pain points and how distributors can leverage the internet to empower their businesses."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
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published: "2017-12-20"
language: "en"
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# Qianmi Network's Shi Zhengchuan: Empowering Distribution, Creating Products That Truly 'Speak' for Distributors

> In the current internet environment, almost all distributors of a certain scale have begun to realize that they must embrace the internet to upgrade their businesses. Traditional distributors face challenges in internet transformation, including reluctance to abandon existing models and pressure from technology and capital. On December 19, 2017, Zhao Bo, chief editor of New Distribution, conducted a special interview with Shi Zhengchuan, founder of Qianmi Network, to analyze industry pain points and how distributors can leverage the internet to empower their businesses.

In the current internet environment, almost all distributors of a certain scale seem to have begun to awaken, feeling that they must embrace the internet, combine it with their businesses, and upgrade their operations. Traditional distributors undergoing internet transformation, on one hand, are reluctant to abandon their original distribution models in the face of a huge market stock; on the other hand, they are constrained by pressures from technology, capital, and other aspects, feeling confused about the unknown field of internet technology and not knowing where to start.
To this end, on the evening of December 19, 2017, Mr. Zhao Bo, chief editor of New Distribution, conducted a special interview with Mr. Shi Zhengchuan, founder of Qianmi Network, aiming to analyze the industry's development and pain points for distributor friends, and how distributors can leverage the power of the internet to empower their businesses.
Part 01 - Future Development of Distributors
Zhao Bo: JD and Alibaba are rapidly expanding. How does Qianmi view the future development of distributors under the shadow of giants?
Shi Zhengchuan: Originally, JD and Alibaba focused on online B2C, but now they have shifted to offline B2B, competing for distributors' business. Some say distributors' rice bowls are about to be smashed, but I disagree. I believe JD and Alibaba can never monopolize all business. Alibaba and JD are particularly good at centralized operations, but I believe that offline is a completely decentralized market. Although traditional distributors will be impacted, I still believe each region will have its own characteristics.
Zhao Bo: Whether it's said that Chinese commerce is being embraced by the internet or undergoing a reshuffle, during this process, JD and Alibaba have indeed arrived. I think this is a good thing for the entire industry: first, without industry leaders to guide, industry transformation wouldn't be so fast; second, in a sense, their influence has gradually promoted the re-transformation of upstream and downstream industries, such as the chain-ization of the retail system, including brand owners' secondary reconstruction of the entire product supply chain.
Shi Zhengchuan: The responsibility of the previous generation of the internet was matchmaking, and the next generation of the internet is pairwise matchmaking. As a product manager in this industry, I think about how we can help traditional distributors upgrade to the next generation of business models to resist those big brand owners who prioritize centralization.
Part 02 - How to Use Technology to Empower
Zhao Bo: In fact, every software company is also an e-commerce consulting company. A software is just a product; the underlying logic must be to help users realize their business models. In this process, it's not just about emphasizing software sales, but also involving a lot of consulting, guidance, training, etc. Has Qianmi invested a lot of effort in this area?
Shi Zhengchuan: No, "products should speak for themselves" is my consistent pursuit. If a product requires a lot of time and effort to train before it can be used, then that product must be bad.
Zhao Bo: Then what is a truly good software product?
Shi Zhengchuan: Most people think software is provided for company bosses to use, but in reality, the real bosses don't use it much. Software is made for bosses to solve their sense of control. I think software products are made for everyone in the company to use. We care about every role in the company, not just the boss, but also sales supervisors/salespeople, order supervisors/orders, procurement supervisors/procurement, customer service, warehouse managers, delivery, finance, etc. We focus on every scenario and process in each role's work. Good software products cover all roles, all scenarios, and all processes, and we also make them more mobile.
Part 03 - How Qianmi Empowers Distributors
Zhao Bo: Qianmi has been dormant in this industry for a year. What efforts have been made in product development?
Shi Zhengchuan: In fact, the characteristic of Qianmi's products is respect for human nature, respecting every individual. Qianmi's slogan: Simple business, happy with Qianmi! We no longer emphasize functions, but emphasize business. Why do we provide All-in-One for distributors? Because you must put all roles in one. For example, field sales management is a control mindset, a boss mindset. The boss is happy, but what about the salespeople's feelings? All their behaviors are controlled by the boss. Where is human nature? So Qianmi's products show respect for human nature, hence All-in-One.
Zhao Bo: Can this All-in-One break information silos?
Shi Zhengchuan: No, "unite vertically and horizontally" is still Qianmi's pursuit for products. So Qianmi's products are different, especially different. I would rather die on the road ahead than compromise or conform. Opponents say, "I have 1000 functional points, and my R&D staff is three times yours. How come your functional points are only one-fifth of mine?" Sorry, this is my choice. Every company has its own choice and positioning. This is Qianmi's choice. I am willing to make products simpler, cleaner, and more efficient.
Part 04 - Software Service Industry Outlook
Zhao Bo: The next topic is slightly sharp. Yesterday, a SaaS company just received financing and held a press conference. First, this is good news for the industry, as it boosts confidence in SaaS software services during the industry winter. Of course, I know Qianmi received Series B financing a long time ago; Lao Shi is too low-key. So, for you, Lao Shi, how do you view competitors like Dinghuobao and Yidinghuo?
Shi Zhengchuan: As the chief product manager, I prefer to talk about products. From a product perspective, we are indeed a bit ahead of them in the industry. Although they started earlier, Qianmi has invested more in the later stage. If we stand on the product dimension, what I am confident about is that Qianmi not only does distribution but also is willing to empower around the retail field.
Zhao Bo: What is the most obvious difference?
Shi Zhengchuan: They are still traditional software companies, still making functions for bosses, emphasizing sales and channels. Qianmi doesn't emphasize these much; Qianmi emphasizes product R&D. Let the customers speak for the real strength!
Empower distribution, connect you and me. From the very beginning, Qianmi set this mission: No difficult e-commerce in the world. Qianmi's software is for distributors, providing an integrated, information-silo-free, one-stop, full-set cloud distribution solution that can solve distributors' pain points.
"In martial arts, speed is the key. The most important thing in software is to iterate products and meet customer needs. Qianmi's software is role-oriented and people-oriented. We must iterate every half month; this is my commitment to all Qianmi customers," said Shi Zhengchuan, founder of Qianmi Network.
This live broadcast attracted more than one million friends watching online simultaneously. The live broadcast process was also exciting. Friends who missed the live broadcast can click "Read Original" to view the replay. More exciting content awaits your exploration.
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