---
title: "Prices Rising Now! 2,500+ FMCG Peers Gather in Shanghai: Latest Trends, Channels, and Strategies All Here!"
description: "With overcapacity, shrinking old demand, and booming new demand, brand owners, distributors, and retailers must abandon zero-sum thinking and jointly build a new supply system, or they will fall behind in the fierce battle for customers. Growth is not achieved through involution but through accurately and swiftly acting on trends. The 7th China FMCG Conference and related events will reveal where new demand lies, its characteristics, how to capture it, and how to build a new supply system, along with the evolving roles of manufacturers, distributors, and retailers."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2025-08-03"
categories: "Industry Trends"
language: "en"
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markdown: "https://xinjignxiao.com/en/articles/prices-rising-now-2-500-fmcg-peers-gather-in-shanghai-latest-trends-chan-2b88a932.md"
original_source: "https://mp.weixin.qq.com/s/qJQuOxt0wFjddl3v2bq96g"
translation: "https://xinjignxiao.com/zh/articles/%E7%AB%8B%E9%A9%AC%E6%B6%A8%E4%BB%B7-2500-%E5%BF%AB%E6%B6%88%E5%90%8C%E4%BB%81%E9%BD%90%E8%81%9A%E4%B8%8A%E6%B5%B7-%E6%9C%80%E6%96%B0%E8%B6%8B%E5%8A%BF-%E6%9C%80%E6%96%B0%E6%B8%A0%E9%81%93-%E6%9C%80%E6%96%B0%E6%89%93%E6%B3%95%E9%83%BD%E5%9C%A8%E8%BF%99%E9%87%8C-2b88a932.md"
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citation: "New Distribution. “Prices Rising Now! 2,500+ FMCG Peers Gather in Shanghai: Latest Trends, Channels, and Strategies All Here!.” New Distribution, 2025-08-03. https://xinjignxiao.com/en/articles/prices-rising-now-2-500-fmcg-peers-gather-in-shanghai-latest-trends-chan-2b88a932/"
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---

# Prices Rising Now! 2,500+ FMCG Peers Gather in Shanghai: Latest Trends, Channels, and Strategies All Here!

> With overcapacity, shrinking old demand, and booming new demand, brand owners, distributors, and retailers must abandon zero-sum thinking and jointly build a new supply system, or they will fall behind in the fierce battle for customers. Growth is not achieved through involution but through accurately and swiftly acting on trends. The 7th China FMCG Conference and related events will reveal where new demand lies, its characteristics, how to capture it, and how to build a new supply system, along with the evolving roles of manufacturers, distributors, and retailers.

With overcapacity, shrinking old demand, and booming new demand—if brand owners, distributors, and retailers cannot truly abandon zero-sum thinking and work together to build a new supply system, they will inevitably fall behind in the fierce battle for customers.
Growth is not achieved through involution but through accurately and swiftly acting on trends!
So, where exactly is the new demand? What are its characteristics? And how can it be precisely captured?
How can we build a new supply system that meets new demand?
How will manufacturer-distributor and retailer-supplier relationships transform?
In the new system, how will the roles and missions of the three parties be defined?**
**—All answers will be revealed on-site!**
2025 [New Demand · New Supply] 7th China FMCG Conference & 5th China FMCG Retail Innovation Conference & 5th China FMCG Distributor Conference
Shanghai, China | August 19-21, 2025
**Three main forums + five high-interest parallel forums**: Over 100 industry experts will share their practical experience, discuss the latest market dynamics, and help you lock in the next wave of growth opportunities.
**Four SVIP private sessions**: Face-to-face with industry leaders to discuss industry trends, cooperation opportunities, and business innovation.
**Closed-door seminars & networking dinners**: In-depth exchange, precise matchmaking, building an industry elite circle, and breaking through cooperation barriers.
### Why You Can't Miss This?
**Insight into Industry Transformation**: Quickly grasp future industry trends, learn how to respond to emerging demand and market adjustments, and obtain executable strategic frameworks.
**Efficient and Precise Matchmaking**: Participate in one-on-one precise matchmaking, establish cooperative relationships with outstanding brand owners, retailers, distributors, and other industry leaders from across the country, and expand your business network.
**Practical Methods and Success Cases**: The conference brings together FMCG industry giants to share successful market layouts and innovative breakthroughs, helping you find key strategies to lead the market.
At the same time, around the theme of [New Demand · New Supply], the first day's main venue will gather founders and executives from brand giants, industry experts, and leading consulting platforms.
**5th China FMCG Retail Innovation Conference**
Discount retail expansion, traditional retail restructuring, instant retail acceleration...
Over the past two years, retail transformation has fiercely impacted the old order of the FMCG industry. Some are lost in confusion, while others seize opportunities amid change and achieve exponential growth!
2025 is a year of both challenges and opportunities—when everyone says "business is hard," we need to answer two key questions: **"What exactly is happening?"** and **"What should we do?"**
**What are the highlights of the 5th China FMCG Retail Innovation Conference?**
1. Production, supply, and marketing together: Not just a retail conference, but a dialogue among retail, brand, and supply chain!
2. Data-driven demand insights: The core is not internal supply-side games, but a deep understanding of how "consumers/demand" are changing.
3. Omnichannel perspective: With online-offline integration accelerating, how can the supply side use new tools and channels to perceive changes and capture demand?
4. From problems to opportunities: Focus not on "problems" but on the perspective of production-supply-marketing collaboration to discover incremental opportunities for the next 10 years!
**5th China FMCG Distributor Conference**
With changes in the market environment, upgrades in consumer demand, and the proliferation of digital technology, the role and responsibilities of distributors have undergone profound changes.
From the first to the fifth distributor conference, we have clearly seen the major changes distributors face in response to environmental changes, including challenges, business models, operations, and role positioning.
80% of small and medium distributors will be eliminated, and only these three types will survive in the future!
1. Regional category operators
2. Specific retail operators
3. B2b platform operators
In the past, distributors played the role of brand owners' "promoters"; in the future, they must become retailers' "buyers."
Downstream retailers will become distributors' first customers, and brand owners will be the second!
The 5th China FMCG Distributor Conference will bring together benchmark distributor owners from across the country to comprehensively interpret business guides for distributors during the retail transformation period, helping distributors redefine their functions and positions under the new industry order! It will also release the "2025 China FMCG Distributor Operating Conditions Survey Report."
**Five High-Interest Parallel Forums**
**1. Instant Retail Reconstructs the FMCG Offline Market**
In the post-pandemic era, consumer habits have been deeply reshaped, the three-party food delivery war continues to intensify, and demand for everything-to-home continues to surge. The instant retail track is expanding at a remarkable pace, becoming the core engine of FMCG industry growth.
How can brand owners and distributors leverage local commerce and digital infrastructure to achieve counter-trend growth in the existing market? How can they efficiently integrate online and offline to seize new community consumption entry points?
This session will focus on instant retail market trends, platform cooperation strategies, supply chain efficiency optimization, and new channel growth paths, exploring how FMCG can embrace instant retail for breakthrough and win-win outcomes.
Industry outlook: Instant retail experts interpret strategic layouts and ecosystem opportunities.
Brand practical cases: Reveal how China Resources Snow and Okamoto embrace instant retail channels and build efficient instant retail operation systems.
Full-chain wisdom collision: Brand owners, distributors, and local service providers discuss supply chain efficiency improvement and localized service upgrades.
Response strategy interpretation: Share channel transformation trends and core growth strategy guides for FMCG in the instant retail environment.
**2. Igniting Scenario Marketing**
The incremental era was the era of deep distribution, with the core being "reach," terminals, and coverage efficiency—more coverage means more sales;
The stock era is the era of scenario marketing, with the core being "trigger," users, and the ability to trigger users—more scenarios mean more incremental growth.
Without scenario-based reach, consumers are indifferent. Only by integrating brands and products into user scenarios can users feel something, generate sales, and make marketing valuable!
In-depth interpretation of scenario marketing theory and practice: Scenario marketing experts and brand operators gather to discuss theoretical foundations, practical experience, and future trends; deeply interpret classic scenario marketing cases to help brands move from understanding to actual implementation.
Brand operators decode on-site: Invite operators from leading industry brands to share scenario marketing methods and thinking, from reaching users to triggering user needs.
Key transformation from incremental to stock era: Detailed analysis of the era from terminal-driven to BC-integrated driven with scenario marketing as the core, and how to find the only certain path to growth in the stock era.
**3. Emotional Value and New Consumption**
In an era of abundant supply and highly homogeneous goods, relying solely on functional value can no longer move people. Brands that can connect emotionally can truly shape user preferences and long-term value.
The significance of new consumption lies precisely in using emotional value to reshape the value logic of consumer goods—from meeting needs to inspiring resonance, from transactional relationships to emotional connections, from traffic conversion to mindshare capture.
Emotional value is no longer just a marketing embellishment but a foundational capability that penetrates products, design, communities, and even business models. Understanding emotional value is understanding the future of new consumption.
Re-understanding consumption drivers: Combined with the latest industry trends, provide theoretical frameworks and brand practical methods to help brands deeply understand the industrial logic behind emotional value and analyze changes in consumption drivers.
New consumption brand practical review: Invite frontline operators to share how brands use emotional value to inspire user resonance, enhance user preference and brand loyalty, bringing practical experience and operational methods.
Brand co-creation and cooperation opportunities: Explore with peers how to innovate and co-build under the guidance of emotional value, better adapt to new consumption trends, and promote brand breakthroughs and sustainable development in the market.
**4. Digital AI+ Reconstructs New Growth**
Following the successful conclusion of the first "FMCG Digitalization + AI Forum" in March 2025, which attracted high industry attention, this forum will continue to deepen the core topic of "How AI Empowers FMCG Business Growth."
Invite brand owners, technology representatives, industry experts, and other diverse forces to explore together: How can AI move from "seeing the future" to "achieving the present," and how can digital transformation be implemented in actual business to achieve efficiency and innovation?
A practical forum on technology and business: No empty talk; focus on actual business issues, use specific cases to deeply analyze how to use AI to solve problems such as difficult product selection, slow sales, and profit decline, while addressing challenges like poor channel penetration, difficult multi-channel promotion control, and price chaos.
Tripartite dialogue among brand, technology, and experts: Invite leading brand owners, as well as technology companies like Qixing AI and Zhencai Technology. Brands start from demand, technology from supply, truly achieving AI-business dialogue.
Algorithmic thinking first deeply enters FMCG practice: Using representative technology platforms such as Minglue Technology and Habu Data, showcase practical cases like "How AI Understands Business," "How Agents Help Retailers Make Decisions," and "How Large Models Precisely Capture User Needs," making algorithm models no longer just PPT jargon.
**5. The Next Stop for China FMCG Supply: Going Global**
In 2025, FMCG companies going global have entered the "deep water zone": from initial "platform-driven sales" to current brand landing, local factory building, and channel deepening, Chinese FMCG is moving from an export logic to true "international operations."
From Southeast Asia, Africa, South America to Russia, Chinese companies face multiple challenges such as exchange rate fluctuations, tariff changes, and brand communication. Despite this, geopolitical restructuring has created new blank areas, and the proliferation of digital infrastructure, platform e-commerce expansion, and deepening local supply chain collaboration provide FMCG companies with a "second home field" for the next round of growth.
Focus on global expansion strategy: Deeply explore how FMCG companies can break through bottlenecks in going global and achieve brand internationalization.
Diverse perspectives and expert sharing: Invite experts, scholars, and industry leaders to combine case analysis to help participants understand the latest trends, risk management, and success experiences in going global.
Frontline experience and cooperation opportunities: Provide a communication platform for brands currently going global, find strategic partners and agents, learn advanced practical experience, and promote the next stage of international expansion.
**Four SVIP Private Sessions**
**1. Hou Xiaohai's Personal Account: The Breakthrough Battle That Rewrote the Fate of Chinese Beer & Signing Event for "Braving the World: The Underlying Logic of the New Business World"**
After stepping down as Chairman of China Resources Beer in June 2025, Hou Xiaohai will appear at the SVIP private session for the first time as a "breakthrough player," spending 2 hours fully narrating: How did a brand without premium genes break through the premium siege in the beer stock era?
Signing and first release of "Braving the World: The Underlying Logic of the New Business World"
Liu Chunxiong deeply deconstructs the "New Business World Theory"
Tao Shiquan shares "How Ideas Land on the Growth Path of New Brands"
For all FMCG business managers and entrepreneurs, this is an unmissable practical class.**
**2. Brand x Retail: Growth Dividends in Retail Supply Chain for the Next 10 Years**
1. Explosive product cases: New demographics, new supply—case studies of Hema, ALDI, and Sam's Club explosive products
2. Cooperation paradigm: Insights from Costco and Pepsi's 20-year game and cooperation
3. Retailer-supplier dialogue: Brand x Retail face-to-face → not about "price" but "sales efficiency"
Retail: Biyoute/Zhenshimei, China Resources Vanguard, Hema NB, HotMaxx, Every Day, Guanpaike, Meitehao, Jiajiayue·Haohuixing, Jianfu...
**3. Regional B2b Platform & Key Brand Cooperation Seminar**
1. Discuss incremental opportunities in the sinking market covering 200,000 small stores with 40+ regional B2b platform owners;
2. On-site release of the "Regional B2b Platform & Key Brand Cooperation Guide," with exclusive report interpretation on-site!
3. Dialogue between regional B2b platforms and key brand leaders, discussion and exchange, and on-site supply-demand matching!
**4. New Distribution x Cinda Securities: Industry Transformation and Consumer Investment Summit**
**On-site first release**
**2 heavyweight industry reports + 1 in-depth case collection**
**1. "China FMCG Production-Supply-Marketing Transformation White Paper (Industry Insights 2025)"**
The noisy retail discount storm and supermarket restructuring wave are just the tip of the iceberg of the deep transformation of the current FMCG industry chain!
From the industrial perspective of production, supply, and marketing, the entire production-supply-marketing system, from production, circulation to terminal retail, will face structural reconstruction.
When most people view changes from a partial and fragmented perspective, [New Distribution] exclusively writes the production-supply-marketing transformation white paper—the first comprehensive, three-dimensional report deeply elaborating on the era changes in China's FMCG industry, providing directional guidance for the supply-side collaborative ecosystem under the major demand transformation.
**2. "2025 China FMCG Distributor Operating Conditions Survey Report"**
Channel restructuring, profit decline, intensified market competition—three consecutive years of in-depth research, covering 500+ distributors nationwide and 150 cities!
We start from the real frontline market to present the most representative distributor survival conditions, providing important references for brands to win in the sinking market!
This report will reveal: Who is growing, who is being eliminated? Presenting a panoramic view of FMCG distributor survival, the truth behind business, insight into market trends and industry trends, helping you seize future opportunities!
**3. "Ten Growth Case Models for FMCG Distributors"**
Against the backdrop of channel fragmentation, difficult sales, and high inventory, the capability models and value chain positioning that traditional distributors rely on for survival are being systematically dismantled.
Traditional distributor business models are failing in the market, but there is a lack of sufficient awareness to make systematic adjustments; new models are emerging, but there is a lack of case references and operational frameworks, and distributors lack "visible benchmarks"!
At a time when industry cognitive gaps and practical transformation anxiety coexist, there is an urgent need for a systematic content product that both restores real cases and provides structural thinking, helping distributors find direction from chaos.
**Ticket Purchase Channel**
Key points!
Purchase guest tickets now to receive 2 exclusive industry reports:
  * "2025 China FMCG Channel Transformation Survey Insight Report"
  * "2025 Brand Owner & Regional B2b Platform Strategic Cooperation Insight Report"
******************🔺


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## Citation metadata

- Publisher: New Distribution
- Author: New Distribution
- Published: 2025-08-03
- Canonical: https://xinjignxiao.com/en/articles/prices-rising-now-2-500-fmcg-peers-gather-in-shanghai-latest-trends-chan-2b88a932/
- Original source: https://mp.weixin.qq.com/s/qJQuOxt0wFjddl3v2bq96g

## Copyright and AI use

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