---
title: "Price Wars and Channel Wars Are Outdated: What Is the Way Forward for FMCG Brands?"
description: "The 7th China FMCG Conference, themed 'New Demand, New Supply,' will be held in Shanghai from August 19-21, 2025, bringing together key players in the FMCG industry to discuss the transformation of supply systems and the repositioning of retailers, distributors, and brands under new production relations."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
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published: "2025-07-14"
language: "en"
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# Price Wars and Channel Wars Are Outdated: What Is the Way Forward for FMCG Brands?

> The 7th China FMCG Conference, themed 'New Demand, New Supply,' will be held in Shanghai from August 19-21, 2025, bringing together key players in the FMCG industry to discuss the transformation of supply systems and the repositioning of retailers, distributors, and brands under new production relations.

"Brainstorming Feast," a gathering of a thousand people
Conference Name: [New Demand, New Supply] The 7th China FMCG Conference & The 5th China FMCG Retail Innovation Conference & The 5th China FMCG Distributor Conference
Conference Time: August 19-21, 2025
Conference Location: Shanghai, China
Over 40 years of reform and opening-up, China's economy has grown from weak to strong, from supply shortage to oversupply. Old demands based on survival and safety values are shrinking; new demands based on spiritual values such as happiness, individuality, social interaction, and values are flourishing. These changes have driven a revolution in the supply system.
Under the new production relations, how will retailers, distributors, and brand manufacturers reposition their roles? How should they reconstruct the traditional 4Ps and supply chain?
At this conference, all key roles in the FMCG industry chain will gather—brand executives, top national distributors, representatives of traditional retail, founders of discount retail, and industry research experts. They will engage in in-depth discussions and exchanges on the essence, direction, and solutions of industry transformation.
This will be an excellent opportunity for you to understand industry trends and gain insights into hot tracks! On-site, you can not only learn exclusive methodologies from FMCG giants but also efficiently and precisely connect with the first-tier brand manufacturers, leading retail platforms, and top national distributors with over 100 million in sales.
Keynote speeches, roundtable dialogues, report interpretations, closed-door salons, and networking dinners—rich in format and deep in content. This gathering of a thousand people is not to be missed!
Centered on the core theme of [New Demand, New Supply], this conference will feature over 3 days: 1 main forum, 1 retail innovation conference, 1 distributor conference, 1 guest dinner gathering over a hundred FMCG industry leaders, 5 parallel forums on hot topics, 4 SVIP private sessions, and multiple one-on-one precise matchmaking closed-door meetings.


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