--- title: "Oreo Cookies: The World's Most Amazing Knockoff, Became Number One by Copying" description: "Oreo cookies, born in 1912 with 106 years of history, have become the representative of sandwich cookies, with the classic slogan 'Twist, Lick, Dunk' brainwashing countless people. But few know it's a knockoff—indeed, the world's most successful one, built entirely on copying, yet copying to such a level that it became the industry leader. So who did Oreo copy? It was a cookie born in 1908 named 'Hydrox'..." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2018-02-11" language: "en" canonical: "https://xinjignxiao.com/en/articles/oreo-cookies-the-world-s-most-amazing-knockoff-became-number-one-by-copy-7dd5f340/" markdown: "https://xinjignxiao.com/en/articles/oreo-cookies-the-world-s-most-amazing-knockoff-became-number-one-by-copy-7dd5f340.md" original_source: "https://mp.weixin.qq.com/s/FHvtDmamwVD6P6QsFf3xog" translation: "https://xinjignxiao.com/zh/articles/%E5%A5%A5%E5%88%A9%E5%A5%A5%E9%A5%BC%E5%B9%B2-%E5%85%A8%E7%90%83%E6%9C%80%E9%80%86%E5%A4%A9%E7%9A%84%E5%B1%B1%E5%AF%A8%E8%B4%A7-%E9%9D%A0%E6%8A%84%E8%A2%AD%E6%88%90%E4%B8%BA%E4%BA%86%E4%B8%96%E7%95%8C%E7%AC%AC%E4%B8%80-7dd5f340.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/oreo-cookies-the-world-s-most-amazing-knockoff-became-number-one-by-copy-7dd5f340/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # Oreo Cookies: The World's Most Amazing Knockoff, Became Number One by Copying > Oreo cookies, born in 1912 with 106 years of history, have become the representative of sandwich cookies, with the classic slogan 'Twist, Lick, Dunk' brainwashing countless people. But few know it's a knockoff—indeed, the world's most successful one, built entirely on copying, yet copying to such a level that it became the industry leader. So who did Oreo copy? It was a cookie born in 1908 named 'Hydrox'... Click the image to sign up Oreo cookies, born in 1912, have a history of 106 years and have become the representative of sandwich cookies. Its classic slogan "Twist, Lick, Dunk" has brainwashed countless people. But few people know that it is a knockoff. To be precise, it is the world's most successful knockoff. Its founding and development relied entirely on copying, but when you copy to a certain level, you become the industry leader. After all this talk, who exactly did Oreo copy? **This is a cookie born in 1908 named "Hydrox."** Later Oreo cookies were no different from "Hydrox" in both shape and taste; the only difference was the pattern printed on the cookie. In fact, at the beginning of Oreo's birth, they still had some bottom line in copying, merely "borrowing" the shape of Hydrox cookies and the idea of printing complex patterns on the cookies. The earliest Oreos were lemon-flavored, with lemon cream between two plain cookies, having nothing to do with chocolate or cream, so Hydrox couldn't say much. But because the sales of this lemon-flavored Oreo were too dismal, Oreo decided to throw away its integrity and directly copy, launching the second-generation Oreo, which is the most mainstream Oreo on the market today: two chocolate cookies with cream in the middle. (Oreo first-generation cookies) The appearance of the second-generation cookie instantly turned Oreo from a loser to a winner, and also successfully angered the original cookie Hydrox, leading to a lawsuit against Oreo. But **since the round shape as a basic shape cannot be patented, and the basic food processing of cookies with milk cannot be patented either, even though it was known that Oreo was copying, there was no law to punish it.** Hydrox has not stopped condemning Oreo for nearly a hundred years due to copyright issues, but no matter how much it condemns, it cannot change its awkward position as the original but inferior to the knockoff that copied it. **A rogue is not scary, but a rogue with culture is.** This saying fits Oreo perfectly. As a knockoff brand, Oreo actually developed its own brand culture and story. For example, the black cookie with white cream represents that black people also have kind hearts, symbolizing opposition to racial discrimination and equality between black and white (actually, the cookie came first, then the story). After tasting the sweetness of "having culture," Oreo also launched Rainbow Oreo, symbolizing mutual understanding and respect between homosexuals and heterosexuals, but this time it didn't succeed. Homosexuals didn't buy the rainbow cookies either, because... they were too damn awful... Of course, not every Oreo cookie was successful. For example, its first generation, lemon-filled, was eventually discontinued due to dismal sales. So what is the current situation of the original Hydrox? **In 2014, Hydrox was acquired by Leaf. In 2015, after a management overhaul, it returned to the market. This time, they turned to learn from Oreo, learning their marketing methods, strengthening brand culture promotion, and even trying to attack Oreo through political means.** Article from: Cold Knowledge Potluck --- ## Copyright and AI use This article is sourced from New Distribution. 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