---
title: "Only 5% Can Survive: 2017 New Beverage Product Marketing Power Ranking"
description: "Looking at this year's new products, we can see several characteristics: their flavors are becoming more and more peculiar, their positioning is becoming more segmented, their naming is becoming more casual, and their packaging is becoming more thoughtful. This article selects the nine most promising new products based on personal preference."
author: "TOP君"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2017-06-06"
language: "en"
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---

# Only 5% Can Survive: 2017 New Beverage Product Marketing Power Ranking

> Looking at this year's new products, we can see several characteristics: their flavors are becoming more and more peculiar, their positioning is becoming more segmented, their naming is becoming more casual, and their packaging is becoming more thoughtful. This article selects the nine most promising new products based on personal preference.

Looking at this year's new products, we can easily find several characteristics:
>
### Their flavors are becoming more and more peculiar
**Ginger-flavored Coca-Cola**
This company launched a new flavor for the first time in ten years, hoping to boost sales in the Chinese market, which has been dragged down by "being named" (likely referring to being criticized or singled out).
It is said that the ginger flavor is very light, as you can see from the "contains a drop of ginger essence" on the bottle.
Speaking of which, TOP君 was initially puzzled: why did Coca-Cola launch ginger-flavored Coke, which sounds easy to cause internal heat, when spring (ginger Coke was launched in mid-March) was already half over and summer was not far off? It wasn't until I saw the poster that I suddenly understood—it was to cater to the custom of eating crabs in spring. ┑( ̄Д ̄)┍
**Cherry-flavored Coca-Cola**
Warren Buffett's favorite choice, and it is said that even the portrait rights were used for free.
This Coke's flavor might not be too pleasant, because those who have tried it say: "It tastes like bitter almonds," "It's like drinking cough syrup," "Did the person who invented cherry-flavored Coke ever eat cherries? Does he have a misunderstanding about cherries, or does he hate Coke?"
### Positioning is becoming more segmented
**Evian Mini Bottle**
"Disney" limited edition
Bottled water growth is not as strong as before, so manufacturers have turned their attention to segmented markets, such as high-profit children's water.
### Naming is becoming more and more "casual"
**Wei Chuan Yogurt New Products → "Let Loose" & "Satisfaction Point"**
One has a thicker texture
One has large fruit pieces
**"Thai Magic"**
Uni-President Thai-style Lemon Tea
### Packaging is becoming more thoughtful
Uni-President's literary-style Landuo drip coffee, gift box priced at 398 yuan for 12 packs, is designed in the shape of a book.
The market is like a battlefield. Every year, hundreds of new flavors, new brands, and new products dive into this red ocean, but the cruel reality is that the survival rate is less than 5%.
Which new products have the best chance of breaking through this year? Based on personal preference, TOP君 has selected the nine most promising candidates.


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Contact: zhaobo258@gmail.com · +86 158 5481 7671