---
title: "One-Person Operation, First-Month GMV Exceeds 10 Million: New Online Opportunity for FMCG Distributors!"
description: "Distributors report declining offline sales and rising inventory, prompting a shift to online channels. Dewu platform offers a new opportunity with low costs, high profits, and significant growth potential for FMCG distributors, even those without e-commerce experience."
author: "Asher"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2025-05-29"
categories: "Dealer Operations, E-commerce & Instant Retail"
language: "en"
canonical: "https://xinjignxiao.com/en/articles/one-person-operation-first-month-gmv-exceeds-10-million-new-online-oppor-2b09513e/"
markdown: "https://xinjignxiao.com/en/articles/one-person-operation-first-month-gmv-exceeds-10-million-new-online-oppor-2b09513e.md"
original_source: "https://mp.weixin.qq.com/s/-DcaWrrEhhmO7fItCcPBBw"
translation: "https://xinjignxiao.com/zh/articles/1%E4%BA%BA%E8%BF%90%E8%90%A5-%E5%85%A5%E9%A9%BB%E9%A6%96%E6%9C%88gmv%E7%A0%B4%E5%8D%83%E4%B8%87-%E5%BF%AB%E6%B6%88%E7%BB%8F%E9%94%80%E5%95%86%E8%BF%8E%E6%9D%A5%E7%BA%BF%E4%B8%8A%E7%88%86%E9%87%8F%E6%96%B0%E6%9C%BA%E4%BC%9A-2b09513e.md"
attribution: "New Distribution — https://xinjignxiao.com/en/articles/one-person-operation-first-month-gmv-exceeds-10-million-new-online-oppor-2b09513e/"
citation: "Asher. “One-Person Operation, First-Month GMV Exceeds 10 Million: New Online Opportunity for FMCG Distributors!.” New Distribution, 2025-05-29. https://xinjignxiao.com/en/articles/one-person-operation-first-month-gmv-exceeds-10-million-new-online-oppor-2b09513e/"
usage_policy: "https://xinjignxiao.com/ai-policy.txt"
---

# One-Person Operation, First-Month GMV Exceeds 10 Million: New Online Opportunity for FMCG Distributors!

> Distributors report declining offline sales and rising inventory, prompting a shift to online channels. Dewu platform offers a new opportunity with low costs, high profits, and significant growth potential for FMCG distributors, even those without e-commerce experience.

"The overall business in the first quarter hasn't been great; large stores are declining, many independent stores have closed, and inventory has piled up." This is the common feedback from distributors during recent market visits in Wuhan and Changsha.
On one hand, new formats such as instant retail, snack chains, and discount supermarkets are expanding rapidly, continuously diverting offline market share. On the other hand, "retail adjustments," "de-intermediation," and "direct sourcing at bare prices" are leaving distributors with fewer business opportunities.
Against this backdrop, many distributors are turning their attention online. We often hear from distributor friends asking, "Can e-commerce still be profitable?"
Frankly, online competition has long entered the "red ocean" phase, with market saturation, diminishing traffic dividends, and clear head trends, making it difficult for new entrants to gain a share.
However, on a few e-commerce platforms, there are still growth dividends. New Distribution has previously reported on the Dewu platform multiple times. From the data, FMCG growth is quite evident. For example, after Coca-Cola's entry, GMV doubled month-over-month, with daily orders exceeding 10,000; Meiji Yukimi chocolate sold over 100,000 orders within 10 days of launch...
During this period, many distributors have frequently asked, "Can Dewu really work? Are there any cases? Can you share them?"
With these questions, New Distribution conducted in-depth exchanges with several FMCG merchants on Dewu, summarizing the key insights and methods, hoping to provide more distributors with some reference.
**"Listed and Selling Immediately, 60,000+ Orders in the First Month"**
**Both Incremental Growth and Profit**
FMCG is inherently a low-margin, high-volume industry. For distributors, whether a business is viable depends on two points: whether there is incremental growth and whether there is profit.
**First, look at incremental growth.**
"We joined Dewu in November 2024, and sales started on the day we listed. In the first full month of official marketing, GMV exceeded 11 million, with over 60,000 orders in the first month." This is a sharing from a beauty and personal care merchant.
Dewu's overall data also confirms that merchants are generally growing well. In 2024, Dewu added 32 new ten-billion-level sub-sectors, 6,120 brands doubled their annual sales, beauty GMV exceeded 10 billion, brand GMV grew 50% year-on-year, the number of active merchants in the food category increased 450% year-on-year, and the number of merchants with GMV exceeding one million increased 400% year-on-year.
After communicating with several FMCG merchants, New Distribution clarified the logic behind Dewu's incremental growth, which stems from two core points.
**First, the platform's user base.** Dewu currently has over 500 million registered users, and it can be said that more than half of China's post-95s are on Dewu. The large young user base combined with strong purchasing power is the foundation for sustained growth.
Moreover, food and beverages are a new category on Dewu, with only over 10 million purchasing users. Compared to the 500 million user scale, there is still huge growth potential.
**Second, precise matching of supply and demand, and competition is not yet intense.** "FMCG is a necessity category, and Dewu's FMCG supply is still a blue ocean, so this growth is very obvious," shared a daily chemical distributor.
Another milk powder distributor also mentioned: "Dewu food is an emerging category with less intense competition and fewer major players, but category demand is strong. As a startup, we have significant growth space, and I expect this situation won't change in the next two to three years."
**Next, look at profit.**
In the FMCG industry, the most headache-inducing issue for distributors is price wars. Especially when many platforms sell at low prices, if a platform relies on low prices to drive volume, sacrificing profit to do business is meaningless.
This is precisely where Dewu's advantage lies. After communicating with several merchants, New Distribution summarized the characteristics of selling on Dewu as "three lows and one high."
**The "three lows" are low traffic costs, low personnel costs, and low return rates.**
90% of the platform's traffic comes from natural allocation, allowing distributors to quickly cold-start without high advertising investment, gaining stable exposure and conversion. This is because on Dewu, each product has only one link, and hot-selling products can inherit full sales volume as long as the merchant has stock, without needing to "nurture the link" from scratch.
In terms of staffing, 2-3 people can easily handle it. For example, a personal care merchant with a one-person operations team achieved monthly GMV of over one million. In after-sales, Dewu's return rate for food and beverages is only 0.02%, significantly lower than other e-commerce platforms.
These advantages significantly reduce operational risks and costs for distributors.
**The "one high" is high profit margins.** Dewu's user base is younger and less price-sensitive. This consumption preference gives distributors greater profit margins.
"After user research, they found that on other platforms, large-pack promotional products with 'large quantity and low price' are popular, but Dewu users prefer products with relatively smaller specifications and more refined packaging, and they are not particularly sensitive to price," said the New Retail Development Director of Blue Moon.
Another distributor selling home appliance standard products on Dewu does not compete on price. By selling gift box products during festivals like 520 and Valentine's Day, which young people love, a team of 7 achieved annual sales of 120 million, with festival sales 6-7 times higher than normal periods. "Dewu's profit margins are quite considerable. We achieved our annual profit target in just two months," the distributor once remarked.
Therefore, from a channel value perspective, Dewu not only brings stable incremental growth to distributors but also helps them achieve profit growth through young users' consumption preferences and low operational costs. Dewu is undoubtedly an emerging channel worth trying for FMCG distributors.
**"Can I Do Well on Dewu with Zero E-commerce Experience?"**
From a business logic perspective, Dewu is definitely a channel worth doing. But from the distributor's perspective, a more practical question arises: I have no e-commerce experience, can I do it?
Traditional offline business is the accumulation of distributors' long-term experience, relatively simple: connect with upstream manufacturers for products, distribute to downstream stores, and assist with promotional activities. That's basically it.
E-commerce is different; it's an online business with a completely different logic from distributors' past experience. It requires operations, data analysis, backend management, etc.
A condiment distributor told New Distribution that previously, when trying to open a store on a certain platform, just preparing various review materials took over a week. Although the store was eventually opened, they didn't understand operations, couldn't generate sales, and closed it.
This is a common problem: **distributors lack e-commerce experience, especially worrying about complex operations and management difficulties.**
**It is precisely by recognizing this pain point that Dewu provides extremely friendly operational support, allowing distributors to start easily even with zero experience.**
Dewu's operational threshold is extremely low, and the platform offers a "semi-managed model" for merchants. It provides one-on-one operational support for new merchants, from onboarding to product listing and basic operations, with professional guidance throughout to help merchants quickly master key steps.
"I had opened stores on other platforms before, and the processes were cumbersome and required a lot of support. I was also quite nervous about Dewu, thinking of trying it out, but later I found that Dewu's operating system is very simple. I arranged 1 after-sales and 2 operations staff, and the two stores can achieve monthly sales of around one million," a daily chemical distributor commented on Dewu.
Compared to traditional e-commerce, Dewu's operational model is extremely lightweight, significantly reducing operational difficulty. Traditional e-commerce often requires a professional team of 6-8 people, including designers, customer service, and advertising specialists, while Dewu only needs 2-3 people for daily operations.
"Moreover, Dewu's payment settlement is fast, once a week. The platform's support for new merchants is good, providing great guidance in applying for stores, understanding platform rules, and category operations."
This lightweight model solves the core difficulties of e-commerce for zero-experience distributors. Merchants only need to focus on product selection, pricing, and shipping, while other aspects are assisted by Dewu's system and team, greatly reducing operational management difficulty.
Even traditional distributors who have never been exposed to e-commerce can quickly get started and easily run this online business.
**"GMV Maintains Triple-Digit Year-on-Year Growth for Several Consecutive Months**
**The Core is Doing Products Well"**
"What should distributors focus on when doing Dewu?" After communicating with these merchants, New Distribution found that behind their "high growth" on Dewu, the core is **good product management—namely, product selection.**
Dewu's traffic is characterized by "natural traffic as the main source, precisely reaching users." 90% of the platform's traffic comes from natural allocation, so merchants don't need additional advertising.
At the same time, Dewu's content community also creates additional traffic opportunities for merchants, as users amplify product influence through sharing, planting, reviews, and other content forms.
For distributors, as long as products are competitive, they can gain stable exposure and conversion.
So, how to build product competitiveness?
**First, understand the consumption needs of the user group.** Dewu users pay more attention to product quality, experience, and brand tone, rather than low-priced products. On the platform, viral hits, novel and unique products, and IP co-branded items are often more popular.
For example, Yili's co-branded yogurt with Line Friends sold out within 3 days of launch, with over 10,000 orders. Within 5 months of entering Dewu, it topped the food industry.
At the same time, distributors can fully utilize Dewu's data tools to efficiently gain insights into consumption trends. A daily chemical distributor mentioned, "Using the opportunity product list in Dewu's backend, I can quickly find hot-selling products and adjust product selection direction in time."
**Second, "festival nodes + gifting," seize order explosion points.** Dewu's festival nodes are often key periods for natural explosions, such as Mid-Autumn Festival and Qixi, when users' demand for gift products surges.
During gifting nodes like 520, Christmas, and Valentine's Day, Dove sold 68,000 units of chocolate gift boxes, becoming an undisputed hit.
Another beauty distributor had the same feeling: "During Christmas, gift box orders exceeded 7,000. Among them, YSL lipsticks and Givenchy red velvet makeup gift boxes sold best. The following Valentine's Day, we launched SKII gift boxes, increased the number of products to 55, and GMV reached 40 million yuan." The distributor shared that Dewu users have a huge demand for gift boxes during holidays.
**Third, good product combination and matching is an important means to increase sales and average order value.** On Dewu, customized SKUs are often more favored by consumers.
"We only have 3 single products on Dewu, but through combination, we created 50-60 SKUs, each with good sales, and the average order value is higher," a milk powder distributor told New Distribution.
**In the final analysis, on the Dewu platform, the most important thing for merchants is to do products well, and high growth is the inevitable result.**
Final Thoughts
After talking with these FMCG merchants, the most intuitive feeling is: **at this point in time, Dewu's growth is still certain, especially in the FMCG category.**
Currently, Dewu is still in a traffic dividend period with relatively low competition. For distributors with quality product portfolios, the earlier they enter, the more they can seize platform traffic and user mindshare, establishing market advantages.
Whether from the efficient conversion of natural traffic, the explosion of festival nodes, or the low-cost, high-profit operational model, Dewu is a good choice for FMCG distributors to do online business.
It is understood that young people on Dewu currently have high demand for **light meals, meal replacements, internet-famous snacks, seasonal food and beverages**, and categories like **hair removal cream, body lotion, and other body care, head care** are also in peak summer sales. Additionally, **washing and household cleaning products** are also popular among young people. If you are a distributor with products in hand and are worried about no sales or intense competition, you might as well try Dewu.


---

## Citation metadata

- Publisher: New Distribution
- Author: Asher
- Published: 2025-05-29
- Canonical: https://xinjignxiao.com/en/articles/one-person-operation-first-month-gmv-exceeds-10-million-new-online-oppor-2b09513e/
- Original source: https://mp.weixin.qq.com/s/-DcaWrrEhhmO7fItCcPBBw

## Copyright and AI use

This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL.

Contact: zhaobo258@gmail.com · +86 158 5481 7671