---
title: "No Display, No Sales: Remember These 9 Characters for Display!"
description: "Terminal display is crucial for sales. This article outlines key considerations for display, including attracting attention, enhancing brand image, intercepting target consumers, and rational comparison with similar products. It also provides principles for display, such as maximizing area, maintaining cleanliness, and following the nine-character principle: quantity, concentration, ease, completeness, cleanliness, connection, timeliness, brightness, and color."
author: "New Distribution"
publisher: "New Distribution"
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published: "2018-09-12"
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---

# No Display, No Sales: Remember These 9 Characters for Display!

> Terminal display is crucial for sales. This article outlines key considerations for display, including attracting attention, enhancing brand image, intercepting target consumers, and rational comparison with similar products. It also provides principles for display, such as maximizing area, maintaining cleanliness, and following the nine-character principle: quantity, concentration, ease, completeness, cleanliness, connection, timeliness, brightness, and color.

**01 Issues to Consider in Terminal Display**
## **1. Attract consumers' attention:** Use methods such as centralized display of multiple products, large-area display of a single product, and themed displays for promotional activities to attract consumers' attention.
## **2. Reflect and enhance brand image:** Display is a way to show consumers the product and brand image, so always pay attention to whether it is conducive to the reflection and enhancement of the brand image.
## **3. Most accurately intercept target consumers:** Analyze the store environment and consumer habits, and display products in the places where target consumers are most likely to arrive.
## **4. Rational comparison with similar products:** Place your products in the same grade and type area to form a reasonable comparison with other similar products in terms of brand, variety, and price, avoiding unreasonable comparison with non-similar products.
## **5. Reasonably utilize display areas to maximize sales:** Supermarkets themselves adopt an elimination system; brands that don't make money will be removed from the shelves. As a manufacturer, you should also fully leave shelf space for best-selling products and varieties.
## **6. Increase product-consumer contact opportunities:** Whether finding new display positions or expanding the original display area, the more opportunities for product-consumer contact, the greater the sales opportunities.
## **7. Reflect the primary and secondary structure of products:** Do not allocate display areas equally to all products; instead, divide the size of display blocks and the quality of display positions, displaying products with a clear priority.
**02 Selection of Terminal Display Positions**
## 1. Display must be close to your main competitors.
## 2. Whatever products your products are often placed with, over time consumers will think they are all the same category.
## 3. At the same time, the consumer group of your main competitor is exactly your target customer: you can use its appeal to attract consumers to you. Then, through promotional personnel and promotional activities, successfully intercept the competitor's potential customers.
## 4. When setting up pallets and end caps, try to strive for the best display positions: These special advantageous display methods are hard-won and expensive, so you must find the right position; otherwise, not only will there be no effect, but you will also waste terminal investment costs.
## 5. End caps or pallets can be placed near the checkout counter, which is the last stop before purchase and a must-pass place.
A. Near the front of the product category area.
B. Near a relatively concentrated promotional activity area, which attracts many consumers. Just as some consumers look for promotional or discounted products with store flyers, consumers also think products in promotional areas are more favorable.
C. End caps can be separated from your product display area to strive for more contact opportunities with consumers. For example, if products are displayed at the front of the shelf, the end cap can be placed at the back of the shelf, thereby increasing the chance of product contact with customers. D. Some high-traffic store aisles are not suitable for pallets. Although traffic is high, due to short dwell time, consumers do not have enough time to understand and choose, so the effect is often not good.
**03 Principles of Display**
## **1. Strive for the maximum display area:** The larger the display area, the smaller the display area for other products, and the higher the chance of product selection.
## **2. Keep the display area as neat as possible:** Even for products of different specifications, the visual outline of the display surface should be a square shape, which helps attract consumers and reflect the brand's momentum. Arrange products neatly to form a surface so consumers can see from a distance. Consumers approach your product from far to near. Therefore, a good display can already be distinguished from a distance as the brand's area.
## **3. Ensure sufficient display area for a single variety:** The sales from a large-area display of a single product are better than the effect of displaying multiple products in the same display area. If the display area for a product variety is too small, it is not easy to attract consumers, let alone build consumer trust. Especially for new brands just entering the market, it is not a wise choice to vigorously enrich their product variety; concentrating limited display area into a whole is more conducive to brand building and product sales.
## **4. Place the best-selling varieties or main products on the best display surface:** The best display position is at eye level. The greater the angle of looking down or up, the more biased the position.
## **5. Arrange products according to the principle of small on top, large on bottom; light on top, heavy on bottom; adjacent colors together; gradual color transition.**
## **6. Keep products clean:** Keep the surface of products clean, and promptly restore the arrangement when customers mess up the displayed products, always giving consumers a good product image.
**04 How to Strive for Good Display Positions**
## **1. Strengthen business penetration at the terminal.**
Except for leading brands, other brands must have good customer relationships to have good display positions and large display areas. The allocation of display positions is closely related to the investment manager, store buyer, cabinet chief, and store stocker.
## **2. Seize opportunities to adjust and expand displays.**
It is difficult to find an ideal display position and sufficient display area at once when a product first enters the store; as long as you seize the right timing, you can gradually improve the position and expand the area.
a. When a brand with poor sales removes its shelves.
b. When new products enter and need adjustment.
c. When seasonal adjustments to product variety structure are made.
d. During major holidays, store anniversaries, special price activities, etc.
## **3. Use promotional activities as a condition to strive for display support.**
Through special price activities, buy-and-give activities, etc., negotiate with the store to strive for special display support such as pallets, end caps, and flower carts, and at the same time expand the shelf display area. After the activity ends, continue to occupy the expanded display area. Don't miss any opportunity; even if it's just one more product, small gains add up, and the display surface will become larger and larger. If you don't care about this "small matter," other brands will "encroach" on your territory, and your display will gradually shrink, leading to declining sales.
**05 The Nine-Character Principle of Product Display**
From the principle of simplified management, display is actually a meticulous task that requires care. If you can follow the basic requirements, you can effectively improve the store image and promote sales.
**One: "Quantity"**
As the primary principle of display, "quantity" naturally has its important significance. As the saying goes, "Goods sell like a mountain," meaning that product display must have a sense of volume to attract customers' attention and interest. At the same time, a sense of volume is also an important condition for a vivid store image.
**Two: "Concentration"**
Products of the same category should be concentrated and displayed on adjacent shelves or positions. The requirement of concentrated display is also a manifestation of "volume display," and it also makes it easier for customers to find the brand or variety they need according to the concentrated category.
**Three: "Ease"**
Easy to take, easy to put back, and easy to restore is one of the conditions for good product display. Because even if the display (pallet) is beautiful and grand, if it is inconvenient for customers to take, or it is very troublesome to put back after taking, then no matter how beautiful the display is, it cannot achieve the purpose of promoting sales.
**Four: "Completeness"**
This means that when displaying products, try to ensure that a brand or series of products is fully equipped and concentrated, so that customers have a greater choice. It also reflects a neat and beautiful effect in the display.
**Five: "Cleanliness"**
Hygiene and cleanliness are a requirement for customers regarding product display and the entire store environment. While displaying products, store personnel should promptly clean the products and the shelves or pallet positions, wipe off dust on products promptly, and reflect the freshness of the products.
**Six: "Connection"**
Many products are related in the minds of customers. When a customer buys a certain product, they will need related products to match, or through the careful arrangement of store personnel, they will find that buying product A plus product B is a good match. Therefore, the display of related products is very necessary.
**Seven: "Timeliness"**
Store personnel need to pay attention to the product purchase time when displaying products. Store personnel should follow the "first in, first out" display principle. When the products displayed in the front row on the shelf are taken by customers, the replenishment personnel should first push the products in the back row to the front, and then replenish the new products to the empty space in the back row.
**Eight: "Brightness"**
This means that the position of product display should be placed in a place with good lighting, good visual effects, and sufficient brightness to ensure that products are easy to see and find.
**Nine: "Color"**
Many customers are impulse buyers in the store. In addition to price, variety, and volume, the beauty of the product's outer packaging and visual impact are also important factors that trigger customers' impulse purchase desire. Therefore, when displaying products, store personnel should pay attention to the color matching of various products, combine warm and cool tones appropriately, avoid parallel display of different products with the same color to prevent visual confusion, and pay special attention to distinguishing products with similar packaging.
**Summary: Display is not just about making products look good; it also includes brand image, product credibility, target customer group locking, price impression, and many other factors that directly affect consumers' final purchase decisions. Following certain principles of display can effectively promote sales.**
Source: Internet
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