---
title: "Niu Gensheng: The Second Half of His Life Aiming for Rockefeller"
description: "More than a decade before the hit TV drama 'The First Half of My Life' became popular, Niu Gensheng had already planned his future and even his family's. However, compared to the character Luo Zijun's life reversal in the drama, Niu's vision is far grander. After all, his goal is to become China's Rockefeller."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2017-09-28"
language: "en"
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markdown: "https://xinjignxiao.com/en/articles/niu-gensheng-the-second-half-of-his-life-aiming-for-rockefeller-e437cc9a.md"
original_source: "https://mp.weixin.qq.com/s/dZvTNVCCp7YXJz8a69YPMA"
translation: "https://xinjignxiao.com/zh/articles/%E7%89%9B%E6%A0%B9%E7%94%9F-%E5%90%8E%E5%8D%8A%E7%94%9F%E8%B5%B0%E5%90%91%E6%B4%9B%E5%85%8B%E8%8F%B2%E5%8B%92-e437cc9a.md"
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---

# Niu Gensheng: The Second Half of His Life Aiming for Rockefeller

> More than a decade before the hit TV drama 'The First Half of My Life' became popular, Niu Gensheng had already planned his future and even his family's. However, compared to the character Luo Zijun's life reversal in the drama, Niu's vision is far grander. After all, his goal is to become China's Rockefeller.

More than a decade before the hit TV drama 'The First Half of My Life' became popular, Niu Gensheng had already planned his future and even his family's. However, compared to the character Luo Zijun's life reversal in the drama, Niu's vision is far grander. After all, his goal is to become China's Rockefeller.
Source: Toutiao account Tianjin Net
**The 3rd (CFIC) China FMCG + Internet Conference** will be held in Chongqing in November 2017. The conference will closely focus on the theme 'New Forces, New Ecosystem' and will invite over **1,000 distributors, 500+ brand owners, founders of 200+ B2B platforms, and 100+ investment and financing institutions** to jointly explore a new chapter of cross-industry integration!
**Core topics of this conference:**
>   * **How can the FMCG industry leverage B2B to achieve new growth opportunities**
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>   * **How to build the new supply chain behind new retail**
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>   * **How can intra-city logistics help B2B achieve leapfrog development**
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**Highlights of this conference:**
>   * **The industry's first '2017 China FMCG B2B Industry Competitiveness White Paper'**
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>   * **Case sharing of excellent transforming and upgrading distributors**
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>   * **Upgraded conference + exhibition, Hall 6 Internet Technology Exhibition strengthens networking**
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>   * **Alibaba Retail Link, GLPS Finance, Eternal Asia Supply Chain, Best Store Plus, Yi Jiu Pi, and Haiding - leaders from various fields will deliver speeches and share pioneering views.**
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**November 8-9, 2017**
**Xinyue Hall, Chongqing Yuelai International Conference Center**
**Registration is now open. Long press the QR code below or click 'Read Original' to register.**
Add as friend and note 'Conference Registration'.
Click the link below to review the highlights of the 1st and 2nd FMCG + Internet Conferences:
[2016 'FMCG + Internet' Summit Forum](<https://mp.weixin.qq.com/s?__biz=MzA5MzU0MTAzMw==&mid=2651492812&idx=1&sn=fcccdf73cb4b966404380318a23f74f5&chksm=8ba2760abcd5ff1c025d07f41cf116c61b23be674a6664030aa23ee90ec429e9390c3c27909d&mpshare=1&scene=1&srcid=020881NSpEgpuJyOWSgv55sX&key=3d4806ec6bb3b1964253f17b3861dd564762f71dbc4f8c894685242e2ab3d505142ac8bcee653dca29c660bd7172021f74a5edb43b7ffe40aba60fa537ab3b6b13cf459455b38917b800ef19880dbbad&ascene=0&uin=NzMwNzY1MjU%3D&devicetype=iMac+MacBookPro13%2C1+OSX+OSX+10.12.2+build\(16C67\)&version=12010310&nettype=WIFI&fontScale=100&pass_ticket=KQOs74H6xtGL0xNZBKRgPszxAT3j4ffcJGgEYDkf2AI%3D>)
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