---
title: "Ning Gaoning and Other Luminaries Gather in Chengdu to Ask: What Kind of Spirit Does Chinese-Style Modernization Require?"
description: "The 'Better Life, Bookish China' city tour, held consecutively in recent months, has been well received across various locations. Its eighth stop, the Chengdu event, was successfully held at Sichuan University's National Demonstration Base for Innovation and Entrepreneurship and was incorporated into the university's 128th anniversary celebrations. Themed 'What Kind of Spirit Does Chinese-Style Modernization Require?', the event aimed to promote nationwide reading and contribute to the vision of a bookish China and a better life through fostering bookish enterprises and cities. The 'CEO Book Club' was a highlight of the tour."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
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published: "2024-09-12"
language: "en"
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original_source: "https://mp.weixin.qq.com/s/J_puipFB1ZsVcCCtp4CLmA"
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# Ning Gaoning and Other Luminaries Gather in Chengdu to Ask: What Kind of Spirit Does Chinese-Style Modernization Require?

> The 'Better Life, Bookish China' city tour, held consecutively in recent months, has been well received across various locations. Its eighth stop, the Chengdu event, was successfully held at Sichuan University's National Demonstration Base for Innovation and Entrepreneurship and was incorporated into the university's 128th anniversary celebrations. Themed 'What Kind of Spirit Does Chinese-Style Modernization Require?', the event aimed to promote nationwide reading and contribute to the vision of a bookish China and a better life through fostering bookish enterprises and cities. The 'CEO Book Club' was a highlight of the tour.

The 'Better Life, Bookish China' city tour, held consecutively in recent months, has been well received across various locations. Its eighth stop, the Chengdu event, was successfully held at Sichuan University's National Demonstration Base for Innovation and Entrepreneurship and was incorporated into the university's 128th anniversary celebrations. Themed 'What Kind of Spirit Does Chinese-Style Modernization Require?', the event aimed to promote nationwide reading and contribute to the vision of a bookish China and a better life through fostering bookish enterprises and cities. The 'CEO Book Club' was a highlight of the tour.

In line with the event's theme, renowned entrepreneur Ning Gaoning, former head of four Fortune 500 companies and chairman of the CEO Book Club's National Reading Leaders Alliance, and Wen Yi, economics professor at Shanghai Jiao Tong University's Antai College of Economics and Management, delivered insightful interpretations of the books 'The Chased Economy' and 'War and Capitalism', respectively.

While leading the reading of 'The Chased Economy', Ning Gaoning pointed out that **only good enterprises can have a good economy, and only great enterprises can have a great nation**. The harder the times, the more we need to promote spirit and positive energy. No economic cycle crisis is insurmountable, and everything has both advantages and disadvantages in any economic cycle. He called on entrepreneurs to read well through platforms like the CEO Book Club, and to fully exert entrepreneurial spirit, the spirit of innovation, and the spirit of risk-taking, to make our own contributions to the development of China's economy.

What is the relationship between war and capitalism? Does war curb or promote the development of capitalism? The book 'War and Capitalism' holds a clear view: without war, capitalism would never have emerged. Wen Yi, economics professor at Shanghai Jiao Tong University's Antai College of Economics and Management, believes that this book restores the true face of the rise of Western countries, answers Weber's question 'Why did capitalism not emerge in China?', and also explains the mystery of China's rise, helping to understand the unprecedented changes of the century. Regarding the book's inspiration, Wen Yi focused on Sino-US relations, noting that those who are bellicose will perish, and those who forget war are in danger. **As the main body of social wealth, entrepreneurs need to fully understand the history of Western capitalism's rise and possess patriotic sentiment and a sense of responsibility.**

Hou Xiaohai, Chairman of the Board of China Resources Beer (Holdings) Company Limited, representing the title sponsor 'Zhaiyao Wine', delivered a speech highly praising the CEO Book Club and expressing expectations for the event. He said that the CEO Book Club brings together business leaders and industry elites from across the country, sparking cultural crystallization and management wisdom through repeated dialogues, guiding entrepreneurs and readers to see a higher future and take more solid development steps. This book club event was not just a brand sponsorship promotion, but a feast of wisdom to build learning-oriented enterprises and add momentum to a bookish China. **Hou Xiaohai believes that for enterprise managers, the fundamental purpose of corporate learning is to promote the company's development, support strategy implementation, and achieve long-term goals.** Read classics, drink Zhaiyao. Jinsha Wine hopes to leverage the 'Better Life, Bookish China' city tour to exchange ideas with elites from all walks of life, boost Chinese-style modernization, and provide new ideas for corporate growth and social development.

Yao Leye, Member of the Standing Committee of the Party Committee and Vice President of Sichuan University; Ma Bin, Executive Vice President of the China Association of Small and Medium Enterprises; and Zhang Yu, Executive Vice Chairman of the CEO Book Club's National Reading Leaders Alliance and Chief Advisor of the 'CEO Book Club' program, delivered wonderful speeches on behalf of the organizers. The forum, themed 'What Kind of Spirit Does Chinese-Style Modernization Require?', followed the trend of the times and attracted widespread attention. They hoped that participants would **use this forum to share classic books, promote ideological exchange, create a strong atmosphere of nationwide reading and lifelong learning, actively promote the construction of bookish enterprises, a bookish society, and a bookish China, and provide strong spiritual motivation for the great rejuvenation of the Chinese nation.**

During the thematic forum session, Zhang Liang, former Chairman and Party Secretary of Luzhou Laojiao Group; Li Wei, professor at Sichuan University Business School; and Wen Yi, economics professor at Shanghai Jiao Tong University's Antai College of Economics and Management, delivered keynote speeches on 'What Kind of Spirit Does Chinese-Style Modernization Require?', 'Promoting Entrepreneurial Spirit, Living Up to the Mission of the Times', and 'The Historical Logic of China's Macroeconomic Growth and the Essence of Great Power Competition', respectively. Wu Shichun, founding partner of Plum Ventures, also gave a humorous yet profound talk show titled 'Opportunities Come from Vertical Segmentation, Happiness Comes from Expectation Management', which left the audience both amused and inspired.

During the event, guests not only shared brilliant ideas and deep insights but also engaged in lively on-site exchanges and interactions. **Their analyses of the current situation and prospects for the future were both theoretically elevated and practically deep, leaving the audience thoroughly impressed and benefited.** In the book club session, Ning Gaoning, Wen Yi, Jiang Yongmu (Dean of the School of Marxism at Sichuan University), and Wu Hong (Member of the Party Committee and Director of Individual Insurance Business at Taiping Life Insurance Sichuan Branch) engaged in in-depth discussions on how China can avoid falling into the 'middle-income trap', what kind of spirit entrepreneurs should possess, how to avoid the negative economic impacts of war, and how enterprises should strengthen independent innovation to reduce dependence on external key technologies.

The roundtable forum was moderated by Liu Yiwei, a renowned cultural scholar and expert host. Around the event's theme, guests including Wu Shichun, Zhang Liang, Li Wei, Huang Jinghua (President of the Sichuan University EMBA Alumni Association, Huawei Golden Seed Partner, and Chairman of Impression Group), and Ye Qiang (Professor at the School of Management, University of Science and Technology of China, and Executive Dean of the Science and Technology Business School) discussed how technological innovation can inject key spirit into Chinese-style modernization, how enterprises can cultivate and maintain strategic focus for sustainable development, and how traditional industries can integrate with modern technology and management.

During the event, Kang Jiyun, Director of the Training Center of the China Association of Small and Medium Enterprises, delivered a thematic report on 'Vigorously Creating Bookish Enterprises to Support the Growth of the Private Economy'. He shared insights from four aspects: the purpose and significance of building bookish enterprises, the principles and requirements for building bookish enterprises, the enterprise book reading cloud platform, and vigorously creating bookish enterprises, hoping that everyone would work together to contribute to building bookish enterprises and a bookish China.

During the event, Gan Lin, Party Secretary of Sichuan University, met with Ning Gaoning and other guests. Liu Shiying, Vice President of the China Enterprise Reform and Development Research Association, founder of the CEO Book Club, and Chairman of the National Reading Leaders Alliance, said in an interview that the CEO Book Club is popular for three fundamental reasons: **adherence to premium content, adherence to altruism, and adherence to long-termism.** The book selection and reading leadership for this event were excellent, and Gan Lin, who loves reading, also gave high praise.

The event was hosted by Chen Xiaoyu, a well-known CCTV host and public welfare ambassador for the CEO Book Club. Other guests included Deng Fumin (Dean of Sichuan University Business School), Zhang Liming (Director of the Education and Training Department of Sichuan University), Fan Shikai (Vice President of China Resources Beer (Holdings) Company Limited and General Manager of Jinsha Wine), Li Xiangqun (Deputy Director of the Major Projects Department of the China Association of Small and Medium Enterprises), Xiao Zhuqing (Chairman of Wuhan Jingkui Industrial), Pan Jie (former Chairman of Qinghai Kunlun Media Group and President of the Qinghai Advertising Association), Liu Lili (Deputy Secretary of the Party Committee of Sichuan University Business School), Zhou Guichuan (Executive Deputy Director of the EDP Training Center of Sichuan University Business School), Cao Qilin (Executive Deputy Director of the EMBA Education Center of Sichuan University), Li Yinglong (Vice President of the Sichuan Chamber of Commerce), He Fei (Chairman of the Women's Federation of the Sichuan Chamber of Commerce), and Su Fei (President of the Chengdu Small and Medium Enterprise Association), along with over 300 industry elites, experts, and celebrities.

The event was titled by Zhaiyao Wine, hosted by the CEO Book Club, the China Association of Small and Medium Enterprises, and Sichuan University Business School, co-hosted by the Institute for Chinese-Style Modernization of Sichuan University, the Sichuan Chamber of Commerce, Huawei Terminal Business, and China Taiping 1929 Family Office, organized by Beijing Yingzhihui Culture Communication Co., Ltd. and the Sichuan University EMBA Alumni Association, with material sponsorship from Li and Kunlun Mountain Mineral Water. The event also received strong support from the School of Marxism at Sichuan University, the Sichuan University Alumni Association, the Education and Training Department of Sichuan University, the Chengdu Federation of Industry and Commerce, the Jiusan Society Chengdu Enterprise Federation, the Chengdu Small and Medium Enterprise Association, the Western Business School, the School of Economics and Management of the University of Electronic Science and Technology of China, the Business School of Southwest Jiaotong University, the Cheung Kong Graduate School of Business Sichuan Alumni Association, the CEIBS Sichuan Alumni Association, the Fudan University Sichuan Alumni Association, the Renmin University Sichuan Alumni Association, the Jilin University Sichuan Alumni Association, the Peking University HSBC Business School Sichuan Alumni Association, and the FCC First Class Cabin Club. Nearly 500,000 people watched the live broadcast via Weibo, Douyin, and Video Account.


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