---
title: "Nine Steps for a Distributor Morning Meeting: Every Step is Gold!"
description: "The morning meeting is highly significant; as the saying goes, a year's plan starts with spring, and a day's plan starts with the morning. The morning meeting is for reviewing yesterday, planning today, and looking forward to tomorrow. It helps unify employees' thoughts and actions, serving as a mirror for the company to reflect problems in a timely manner, enabling both the company and employees to understand themselves fully. But after years of holding morning meetings, do you really know how to conduct them properly?"
author: "师顺宽"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2016-12-01"
language: "en"
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markdown: "https://xinjignxiao.com/en/articles/nine-steps-for-a-distributor-morning-meeting-every-step-is-gold-f84dd645.md"
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---

# Nine Steps for a Distributor Morning Meeting: Every Step is Gold!

> The morning meeting is highly significant; as the saying goes, a year's plan starts with spring, and a day's plan starts with the morning. The morning meeting is for reviewing yesterday, planning today, and looking forward to tomorrow. It helps unify employees' thoughts and actions, serving as a mirror for the company to reflect problems in a timely manner, enabling both the company and employees to understand themselves fully. But after years of holding morning meetings, do you really know how to conduct them properly?

> The morning meeting is highly significant; as the saying goes, a year's plan starts with spring, and a day's plan starts with the morning. The morning meeting is for reviewing yesterday, planning today, and looking forward to tomorrow. It helps unify employees' thoughts and actions, serving as a mirror for the company to reflect problems in a timely manner, enabling both the company and employees to understand themselves fully. But after years of holding morning meetings, do you really know how to conduct them properly?
> 01
> **Step 1: Good Morning**
This is equivalent to the class bell; otherwise, some salespeople are whispering, some are playing with their phones, some are fiddling with pens, and some are toying with calculators. A loud "Good morning" can focus employees' attention and get them to concentrate on the current morning meeting. You can also design some inspiring slogans that all employees shout after the manager's greeting to boost morale, such as the most common: "Good morning!" "Great! Very good! Excellent! I love ×××!"
> 02
> ****
>
> **Step 2: Manager Comes on Stage to Report on Employee Performance**
Time is up, numbers are in, and it's time for the present perfect tense.
The supervisor's report should accomplish two things: 1. Check yesterday's business visit routes; 2. Reward those who did well and punish those who performed poorly. The premise of management is inspection, and the premise of inspection is knowledge.
> 03
> ****
>
> **Step 3: Employees Come on Stage to Report on Their Work**
Time is up, numbers are in, and it's time for the present perfect tense. For employee reports, it is essential to make them specify what they did at what time, what the results were, and what stage they are at now. If you let them gloss over today's work, they will inevitably have a fluke mentality, thinking that work can be handled casually.
> 04
> **Step 4: Manager Comments on Employee Performance Reports**
Salespeople's performance needs to be ranked daily, and commitments made by salespeople should be recorded and followed up in a timely manner. Daily ranking of salespeople can increase their competitiveness. If they do well today and receive praise and some material rewards, they feel their work is recognized, giving them a sense of satisfaction and making them more motivated. Conversely, if they do poorly today and are criticized by name, especially for veteran employees, it can also stimulate their ambition: if someone who just joined the company can do it, why can't I?
> 05
> **Step 5: Today's Work Arrangements**
It is essential to let employees go to the market with clear objectives. Therefore, in the morning meeting, you should clearly tell employees what work needs to be done today, what products to promote, and which customers need further follow-up. Once these are clear, going to the market will be twice as effective with half the effort.
> 06
> **Step 6: Explanation of Key Sales Policies**
Clearly explain the recent key sales policies and precautions for sales work. Finally, be sure to ask if they understand, then pick someone to repeat it, and then explain it again. Many important policies need to be reiterated and emphasized repeatedly before they take them to heart and implement them.
> 07
> **Step 7: Disperse**
It's now a certain time; require all salespeople to disappear within 5 minutes, and the last one to leave must clean up, etc. Everyone has laziness, and your employees are no exception. In winter, it's cold in the morning, and after the morning meeting in a warm office, it's only human nature not to want to go out to the market immediately. At this time, you need to do a dispersal action, telling them that if they don't leave within the specified time, they will have to clean up. To avoid cleaning, they will definitely rush to load their cars and head out.
> 08
> **Step 8: Spot Check of Business Skills**
For example: "So-and-so, bring me your rag to show me..." "Recite such-and-such policy to me." If they can't recite it, they must stay in the office and memorize it, and only after passing can they go out to the market. In the evening, they must also complete the visits they should have made today. I'll wait for you in the office and work overtime with you. If the boss takes this stance, I believe employees will not take it lightly, nor will they go to the market without being able to explain the policies clearly. Many times, because salespeople can't explain the policies clearly, they are too lazy to explain them, and you lose a deal without realizing it.
> 09
> **Step 9: Further Dispersal**
Location: other offices, bike sheds, breakfast stalls at the entrance. Many times after the morning meeting ends, salespeople don't immediately drive to the market; instead, they dawdle and delay, so by the time they drive to the stores they should visit, it's almost noon. After the morning meeting, take a turn around the warehouse or nearby breakfast stalls to urge those trying to linger to load up and hit the road as soon as possible, improving the efficiency of the morning's work.
**This article is from Business Plus, compiled from Shi Shunkuan's course "Team Management and Execution System Building"**
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