---
title: "News Flash | Upgraded Wuliangye Expected to Launch in June Next Year, 'Pu Wu' to Be Discontinued; Mengniu Ice Cream Achieves 'Volume and Profit Growth' for 3 Consecutive Years; Latest Innovation: Re-sealable Can"
description: "Wuliangye plans to launch an upgraded version of its flagship liquor in June 2019, with the current 'Pu Wu' being discontinued. Mengniu Ice Cream reports three consecutive years of volume and profit growth. A new re-sealable can design is introduced."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2018-11-26"
language: "en"
canonical: "https://xinjignxiao.com/en/articles/news-flash-upgraded-wuliangye-expected-to-launch-in-june-next-year-pu-wu-fad49a31/"
markdown: "https://xinjignxiao.com/en/articles/news-flash-upgraded-wuliangye-expected-to-launch-in-june-next-year-pu-wu-fad49a31.md"
original_source: "https://mp.weixin.qq.com/s/y8mHcXgj4qTzUBy05Ke2Mg"
translation: "https://xinjignxiao.com/zh/articles/%E5%BF%AB%E8%AE%AF-%E5%8D%87%E7%BA%A7%E7%89%88%E4%BA%94%E7%B2%AE%E6%B6%B2%E9%A2%84%E8%AE%A1%E6%98%8E%E5%B9%B46%E6%9C%88%E4%B8%8A%E5%B8%82-%E6%99%AE%E4%BA%94-%E5%B0%86%E5%81%9C%E4%BA%A7-%E8%92%99%E7%89%9B%E5%86%B0%E5%93%81%E8%BF%9E%E7%BB%AD3%E5%B9%B4-%E9%87%8F%E5%88%A9%E5%8F%8C%E5%A2%9E-%E6%9C%80%E6%96%B0%E6%88%90%E6%9E%9C-%E5%8F%AF%E4%BB%A5%E6%89%93%E5%BC%80%E5%90%8E%E5%8F%AF%E9%87%8D%E6%96%B0%E7%9B%96%E4%B8%8A%E7%9A%84%E6%98%93%E6%8B%89%E7%BD%90-fad49a31.md"
attribution: "New Distribution — https://xinjignxiao.com/en/articles/news-flash-upgraded-wuliangye-expected-to-launch-in-june-next-year-pu-wu-fad49a31/"
usage_policy: "https://xinjignxiao.com/ai-policy.txt"
---

# News Flash | Upgraded Wuliangye Expected to Launch in June Next Year, 'Pu Wu' to Be Discontinued; Mengniu Ice Cream Achieves 'Volume and Profit Growth' for 3 Consecutive Years; Latest Innovation: Re-sealable Can

> Wuliangye plans to launch an upgraded version of its flagship liquor in June 2019, with the current 'Pu Wu' being discontinued. Mengniu Ice Cream reports three consecutive years of volume and profit growth. A new re-sealable can design is introduced.

△Add friend and note "inspection" to register
Today's Headlines
**1. Upgraded Wuliangye Expected to Launch in June Next Year, 'Pu Wu' to Be Discontinued**
**▲▲▲**
On November 22, Wuliangye held a distributor conference for its seven marketing centers, conveying the key market work plan for 2019 to all distributors.
According to the plan, in 2019 Wuliangye will comprehensively optimize its product structure, introduce a "control and profit-sharing" model to improve distributor profitability; accelerate marketing digital transformation, promote the implementation of the "100 cities, 1000 counties, 10,000 stores" project, and build differentiated channel competitiveness; and properly manage the introduction of the upgraded Wuliangye.
Regarding optimizing the product structure, Li Shuguang, Party Secretary and Chairman of Wuliangye Group, proposed the "1+3" product strategy in December 2017, including reshaping the value system of high-end Wuliangye products and strengthening the classic large-single-product status of the new Wuliangye; for products such as Wuliangye 1618, 39 degrees, and 42 degrees, the "control and profit-sharing" model will be fully implemented from 2019.
**@****A~Xinfeng Hardware Store:** There's another opportunity for speculation and collection, a limited edition.
**@****Late Night Izakaya 908:** Can't sell, so change the packaging and sell at a high price again.
**2. Mengniu Ice Cream Achieves 'Volume and Profit Growth' for 3 Consecutive Years**
**▲▲▲**
On November 18, the 2019 Mengniu Ice Cream Business Unit Customer Annual Meeting was held under the theme "Born Strong, Win Together as Champions." At the meeting, Lu Minfang, President of Mengniu Group, expressed high recognition for the ice cream business unit team's outstanding achievement of "volume and profit growth" for three consecutive years, stating that it not only got the group off to a good start in achieving its annual performance targets but also laid a solid foundation for the group's high-quality and sustainable development.
In addition, Li He, General Manager of the Ice Cream Business Unit, stated that in 2018, Mengniu Ice Cream achieved 100% of its annual sales target, achieving significant year-on-year growth, creating a compound double-digit growth over the three years from 2016 to 2018, leading the industry, and its brand power rose from 4th to 2nd place.
**3. Unaffected by Name Change, 'Tao Kae Noi' Seaweed Nears 900 Million Baht in First Three Quarters**
**▲▲▲**
In 2018, Tao Kae Noi seaweed achieved sales of 4.2 billion baht in the first three quarters, approximately 880 million RMB; in the third quarter, total sales revenue was 1.518 billion baht, approximately 319 million RMB, of which the Chinese market contributed 589 million baht, accounting for 39%, approximately 124 million RMB. China remains Tao Kae Noi's main export market.
Tao Kae Noi, founded in Bangkok, Thailand in 2004, has been well received by consumers from all walks of life since its launch and is known as the "national seaweed" of Thailand. In 2012, Tao Kae Noi was introduced to China by Guangdong Hengyu Food Trading Co., Ltd. and quickly became popular among young people.
@CECEA: The original flavor is a bit too oily, but it's still crispy and tastes good.
**4. 'Gen Z' About to Take Over the Beverage Market**
**▲▲▲**
**As 'Gen Z' generally becomes the main consumer group aged 18-34, they will also have a significant impact on the food and beverage industry, such as reducing alcohol and sugar intake.**
At the IFT2018 exhibition held in Chicago last week, global market research consultancy Mintel released new findings on Gen Z research and which beverage flavors to watch.
According to Mintel's analysis, members of Gen Z are more willing to accept new "healthier" beverages, such as low-calorie sports drinks and cold brew coffee with oat milk.
Additionally, Mintel's report shows that citrus flavors are poised for growth in the beverage industry, especially those with new twists on traditional orange flavors. According to Mintel, adding unique flavors like pineapple and raspberry to regular orange juice and lemonade is effective for consumers.
**5. A Re-sealable Can That Can Be Opened and Closed Again**
**▲▲▲**
According to foreign media reports, SNSTech has developed a beverage can called SipNShut, **which is a re-sealable can that can be opened and closed again.** The company will debut the SipNShut can at the BevNet Winter Show in Santa Monica, California on December 3, 2018.
It is understood that the product is expected to be sold with designated brands in the third quarter of 2019. The company is currently accepting inquiries from partners and hopes to participate in the first phase of marketing. SipNShut Chief Marketing Officer Chris Schorre said: "Consumers like aluminum can packaging, but the problem is that once the can is opened, the product inside easily spills out."
"At the same time, given the growing consumer resistance to plastic, SipNShut also offers beverage brands a sustainable packaging alternative to plastic bottles."
@Xiaojun: Many people have thought about this before, but they only thought about it. The difference is that one uses their brain and hands, the other only uses their brain.
**6. Xiangpiaopiao Establishes Independent Overseas Business Department**
**▲▲▲**
On November 22, Xiangpiaopiao revealed that it is trying to expand into overseas markets through multiple channels and angles, including exporting products to countries such as the United States and Canada through import and export companies. In 2018, Xiangpiaopiao established an independent overseas business department, but overall, this business is still in the early expansion stage and contributes relatively little to Xiangpiaopiao's existing business revenue. In terms of overseas market business, Xiangpiaopiao focuses on Southeast Asian countries such as Thailand and Vietnam, as well as Taiwan and Hong Kong, while also exploring sales opportunities in North American countries like the United States.
**7. Hema CEO Hou Yi Reflects Again on the 'Label Incident'**
**▲▲▲**
On the afternoon of November 24, at the 2018 Hufu F&M Innovation Festival, Hema CEO Hou Yi responded again to the recent "label incident" in his speech and delivered a keynote speech titled "Hema's Strategic Thinking."
In Hou Yi's view, this small incident reflects that Hema's management was not in place. "Only with everyone's love and trust in Hema can Hema get better and better. Regardless of the background, Hema's commitment to consumers will not change."
Hou Yi frankly stated at the scene:
**"We believe our management work was not in place, which led to this result."**
**"If we're wrong, we're wrong! Face it bravely and sincerely apologize to consumers. In the process of a rapidly developing enterprise, there will inevitably be various problems. We must not avoid them but face them bravely."**
Inspirational Moment
## **2018's Most Inspiring Short Film: 'Live Up to This Life'**
**10th B-end E-commerce Inspection -- 'From Product to Scene'**
Activity Time: December 10-13
Activity Locations: Wuhu, Nanjing, Changsha
Activity Schedule:
> Morning of December 10: Visit Three Squirrels Headquarters + Snack Store
>
> Afternoon of December 10: Visit Nanjing Squirrel Small Store
>
> Evening of December 10: Visit Nanjing Master Gao Beer Workshop Store
>
>
>
>
> All day December 11: Nanjing to Changsha, or free arrangement
>
>
>
>
> Morning of December 12: Community Group Buying Exchange Salon
>
> Afternoon of December 12: Kaola Select Heroes League Launch Event
>
> Evening of December 12 to early morning of December 13: On-site inspection of Kaola Select Logistics Center -- **This time period is the peak warehouse sorting period, allowing direct observation and learning of the backend operation process of community group buying e-commerce**
**Distributor friends who are interested are welcome to join us to learn and conduct on-site inspections:**
**Organization Format**
************1. Expert Exchange Salon************************2. Company Visit
3. On-site Explanation
4. One-on-one Communication************************************5. Actual Market Case Visit************************
If you are interested in participating and are interested in the content of a specific day, you can register separately.
Long press this QR code or click "Read Original" to register in one click!
Add friend and note your intention
-END-


---

## Copyright and AI use

This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL.

Contact: zhaobo258@gmail.com · +86 158 5481 7671