---
title: "News Flash | Nongfu Spring Invests Another 500 Million Yuan in Tea Beverage Project; Luzhou Laojiao to Phase Out a New Round of Distributors; Walmart Continues Store Closures..."
description: "Highlights include Tao Li Bread launching a new 'dirty bread' product, Coca-Cola entering Japan's soda wine market, Quan Shi convenience stores expanding to Nanjing, Sanyuan introducing a new yogurt, Qinqin shrimp crackers launching crayfish-flavored snacks, Luzhou Laojiao potentially eliminating distributor brands, Nongfu Spring investing 500 million yuan in a tea beverage project, Walmart closing three stores in less than a month, Shuangta Food releasing its 2017 annual report, Schwarzkopf recalling defective hair dyes, and experts defending instant bird's nest products."
author: "New Distribution"
publisher: "New Distribution"
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published: "2018-04-19"
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# News Flash | Nongfu Spring Invests Another 500 Million Yuan in Tea Beverage Project; Luzhou Laojiao to Phase Out a New Round of Distributors; Walmart Continues Store Closures...

> Highlights include Tao Li Bread launching a new 'dirty bread' product, Coca-Cola entering Japan's soda wine market, Quan Shi convenience stores expanding to Nanjing, Sanyuan introducing a new yogurt, Qinqin shrimp crackers launching crayfish-flavored snacks, Luzhou Laojiao potentially eliminating distributor brands, Nongfu Spring investing 500 million yuan in a tea beverage project, Walmart closing three stores in less than a month, Shuangta Food releasing its 2017 annual report, Schwarzkopf recalling defective hair dyes, and experts defending instant bird's nest products.

Highlights
01
Tao Li 'Dirty Bread' New Product Launch
Recently, Tao Li Bread launched a new internet-famous 'dirty bread' product, becoming the first company to brand and mass-produce this popular item, attracting significant industry attention.
It is reported that Tao Li's new 'dirty bread' is made in the form of croissants, similar to most products. To ensure taste and health attributes, the product uses a short shelf-life format: 5 days in summer and 7 days in other seasons, with a specification of 100g per piece. The retail price ranges from 10 to 12 yuan.
Currently, the product is available both online and offline, with distribution in Liaoning, Hebei, Guangdong, and other regions, primarily through supermarkets and convenience stores.
> **@Duoduo:** The price is gentler compared to the common 15 yuan or higher on the market.
Highlights
02
Coca-Cola Enters Japan's Soda Wine Market, Launching Three Lemon-Flavored Alcoholic Beverages
According to the Asahi Shimbun website, Coca-Cola will launch its first alcoholic beverage in Japan from May 28, a lemon-flavored series called 'Lemon-do'. This alcoholic beverage will be sold in limited quantities in the Kyushu region, excluding Okinawa Prefecture.
Production has been commissioned to a juice beverage manufacturer in Yamaguchi City. The new product comes in three flavors: 'Honey Lemon' with 3% alcohol content and a slightly sweet taste, 'Teiban Lemon' with 5% alcohol, and 'Salt Lemon' with 7% alcohol. Each can is 350ml with a tax-exclusive price of 150 yen (approximately 8.8 yuan).
Highlights
03
Quan Shi Convenience Store Enters Nanjing, Plans 300 Stores in 3 Years
On April 16, Quan Shi Convenience Store officially entered Nanjing with five stores opening on the same day. It is reported that Quan Shi plans to open 5-10 new stores per month, aiming to reach 65 stores by the end of 2018 and 300 stores within 3 years.
Highlights
04
Sanyuan Launches New 'Beijing Lao Yin' Yogurt
Recently, Sanyuan launched a new yogurt called 'Beijing Lao Yin'. The packaging uses Chinese red as the base color, paired with four Peking Opera mask patterns, supplemented by Chinese-style elements such as ink charm and classical water ripples, giving it a distinct old Beijing character that satisfies the public's nostalgia and old Beijing complex.
Highlights
05
Qinqin Shrimp Crackers Launch Crayfish-Flavored Shrimp Crackers
Qinqin Shrimp Crackers, a time-honored national brand, is capitalizing on the crayfish economy by launching a crayfish-flavored shrimp cracker product that is not limited by season. The Qinqin Shrimp Crackers R&D team tasted crayfish dishes in Hubei, Sichuan, Chongqing, Hunan, and Beijing's Guijie Street, known for spicy crayfish, to experience flavors consumers love. After repeated adjustments and careful research, they developed a series of crayfish-flavored shrimp cracker products, promoting the category's casualization and high-end development.
Highlights
06
Luzhou Laojiao Aims for Top Three in Baijiu Industry, Targets Distributor Brands
Luzhou Laojiao's suspension of orders for general distributor brands has sparked speculation in the industry. Many insiders and distributors believe this move may signal that Luzhou Laojiao will initiate a new round of distributor brand elimination. When asked about this, Luzhou Laojiao's deputy general manager Wang Hongbo did not directly respond in an interview with Beijing Business Today on April 17, but admitted that the company has been continuously cleaning up and eliminating in recent years.
In fact, returning to the 10 billion yuan revenue camp in 2017 has made Luzhou Laojiao ambitious, emphasizing its push to challenge the top three in the baijiu industry. However, seeing Moutai, Wuliangye, Yanghe, and others on the fast track, Luzhou Laojiao must take bigger steps. Nevertheless, some industry experts believe that once Luzhou Laojiao's plan to eliminate distributor brands is implemented, it may lead to reduced market coverage and damage to distributor rights. Whether the company can resolve these issues well using past experience remains to be seen. Additionally, compared to competitors, Luzhou Laojiao still has a significant gap in revenue and net profit, and it is uncertain whether it can overtake them through brand cleanup and focusing on major products.
Highlights
07
Nongfu Spring Invests 500 Million Yuan in Tea Beverage Project in Emeishan
April 17 news: It is understood that in 2017, 11 projects were officially signed with Emeishan City, including a whiskey production line project by Pernod Ricard with a planned investment of 200 million yuan, and a tea beverage project by Nongfu Spring with an investment of 500 million yuan.
In 2017, Nongfu Spring built 5 natural water production lines, 2 aseptic fruit and vegetable beverage lines, 1 4L natural water line, and 12 supporting preform and cap injection molding lines in Emeishan, forming an annual production capacity of 250,000 tons of fruit and vegetable juice, tea, and beverages, and 1.396 million tons of drinking natural water. The factory area was also opened for tours, allowing full visibility of the production process at the water source, showcasing Leshan's green transformation as a model.
This year, 12 key projects are under discussion, including the Blue Ribbon Enboss Beer project by Sichuan Blue Ribbon Enboss Beer Co., Ltd. with a planned investment of 2.7 billion yuan, and the construction of the Emeishan Jonas draft beer production and beer plaza project.
Highlights
08
Walmart Closes 3 More Stores in Less Than a Month
On April 17, Walmart's Nanjing Shuiximen Street store and Qiqihar Jiefangmen store officially ceased operations. Walmart explained the closures as part of the company's consideration to 'further optimize the commercial layout,' but did not disclose specific reasons.
Notably, in April, Walmart closed three stores consecutively. On April 2, Walmart's Tongliao Heping Road branch officially closed. The reason for closure was also explained as 'further optimizing the commercial layout'! Moreover, in March, Walmart also closed two stores: Shenzhen Nanxin store and Shaoxing Keqiao store.
These stores had been operating for 5-10 years and were relatively mature, but ultimately could not escape closure.
> **@Emma:** Unsurprisingly, store closures will become the norm for hypermarkets in the coming years.
Highlights
09
Shuangta Food Releases 2017 Annual Report: Operating Revenue 2.068 Billion Yuan, Up 12.08% Year-on-Year
On April 17, Shuangta Food released its 2017 annual report. The company achieved operating revenue of 2.068 billion yuan from January to December 2017, a year-on-year increase of 12.08%.
The average operating revenue growth rate for the food processing and manufacturing industry was 11.04%; net profit attributable to shareholders of the listed company was 36.8992 million yuan, a decrease of 35.18% year-on-year. The average net profit growth rate for the food processing and manufacturing industry was 10.40%. The company's earnings per share were 0.03 yuan.
The company stated that due to the significant increase in import tariffs on peas by the Indian government in November 2017, international pea prices fluctuated greatly, leading to a decrease in the sales price of peas by its subsidiary Yantai Zhengwei Import and Export Co., Ltd., which had a certain impact on the company's 2017 performance.
Highlights
10
International Brand Hair Dye Products Judged Unqualified; Schwarzkopf Responds by Recalling and Destroying Problem Hair Dyes
On the 12th, Southern Metropolis Daily's C05 page published a report titled 'International Brand Hair Dye Products Judged Unqualified: Schwarzkopf and Wenya Stay Silent', which attracted widespread attention. The involved brand Schwarzkopf's owner, Henkel Co., Ltd., responded to Southern Metropolis Daily reporters yesterday, stating that a recall mechanism has been initiated.
Reporters also found that another 104 batches of unqualified hair dye cosmetics were announced by the National Medical Products Administration. Hair dyes have become a 'problem product' disaster area, and Guangdong local brand Wenya has repeatedly appeared on the blacklist, with products continuously being exposed as unqualified.
Highlights
11
Instant Bird's Nest 97% Is Rock Sugar Water? Experts: It's a Reasonable Ratio
In response to recent doubts that instant bird's nest from multiple brands is 97% rock sugar water and less nutritious than eggs, the Bird's Nest Market Professional Committee of the National Agricultural Trade Center Federation responded that 3% bird's nest plus 97% rock sugar water in instant bird's nest is a reasonable ratio, in line with scientific consumption methods. Furthermore, the standard for evaluating bird's nest nutrition is not protein but sialic acid. It is reported that if only comparing sialic acid content, 1 gram of dry bird's nest is equivalent to 40 eggs.
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